# Breaking News!   | REJOY

- Canonical URL: https://wefunder.com/feed/143925
- Entity ID: wefunder:feed_item:143925
- Published at: 2021-04-16 21:49:23 UTC
- Updated at: 2025-07-09 03:20:03 UTC

## Author
Diego Belbussi

## Subject
REJOY

## Content
Hi REJOY Community!We wanted to update you on three key initiatives we've been moving full throttle with in the last few months: (1) the expansion of our product line (2) evolving our brand visual identity and (3) upgrading our packaging.Firstly, we know that consumers are more health conscious than ever before and that this trend will keep growing.  So we see the opportunity to fully disrupt the sports drinks category with the first ever 100% Plant-Powered Hydration & Recovery drinks . We are following our product philosophy and launching a functional line that will restore all essential electrolytes for hydration using the power of plants.  Our products are clean label, great tasting, keto friendly and with less than 10 ingredients that you can actually pronounce! We are offering the healthy active consumer, a line of drinks fit to support the key sports drinking occasions: before, during and post workout. We are also introducing a new flavour that complements our portfolio: Mixed Berries.  This new product combines coconut water, 3 types of berries and Aloe Vera, generating a super hydration pack that will replenish all essential electrolytes. The addition of Maca will give consumers a kick of natural energy!  Second, as we want to offer the best possible experience with REJOY and we know that drinking a cold beverage from an aluminum can is a far superior experience than from a plastic bottle, we are moving our full product line into 16oz cans.  This movement will allow us to push the differentiation versus the incumbent even further and position REJOY in a place where they cannot go. We rounded off a Better for you & Better for the planet proposal. We will be the only 100% recyclable sports drink!Lastly, to present all of the above, we have been working on a new visual identity that we feel expresses the essence of our brand in a much better way, with a modern take on sports hydration and with great impact. The initial feedback from retailers is fabulous!  and we hope you'll feel the same.In the coming updates we'll share more details on each initiative and please feel free to jump in and ask questions.  You can also head to www.drinkrejoy.com and learn more about our products.As from next week our new product line will start hitting the shelves, the fridges and filling the online orders.  We thank you for your support once again and we hope you can bring more friends to invest and help us disrupt the sports drink category for good!All the BestTeam REJOY