# Jason Junge, CEO of PointerTop, profiled in AZ Republic  | PointerTop

- Canonical URL: https://wefunder.com/feed/143669
- Entity ID: wefunder:feed_item:143669
- Published at: 2021-04-08 15:31:38 UTC
- Updated at: 2025-07-10 16:29:11 UTC

## Author
Jason Junge

## Subject
PointerTop

## Content
This Tempe software company helps companies add human element to online customer serviceFrom the AZ Republic, April 8, 2021.It’s a given that technology makes purchasing nearly every good and procuring a dizzying array of services fast and easy, with only a few finger clicks on a keyboard or smartphone required.But for all it covered, high-tech expert Jason Junge knew that the e-commerce universe neglected a significant category. And it involved consumers.“It had all been about automation, how to make it faster, cheaper, easier to sell online … to patronize the self-serving customer who likes to do things themselves,” Junge said. “But they forgot about the population that wants their hand held.”PointerTop, the Tempe-based remote sales and service software company Junge started in 2016, addressed that. Junge’s business-to-business model focuses on e-commerce high-touch customer service, a more personal interaction that’s more fluid and done in real time.“Think of your grandmother. Does she want to buy something online and do the research, or does she want someone to help her?” Junge said of the service his clients seek to offer.PointerTop is the spinoff of a telecommunications service company Junge was part of. Here, he encountered the frustrating challenges of being a business in the high-touch marketplace. His products and services required more personal interaction between sales personnel or team members and consumers that reached beyond basic online communication...Read more here...