# 90 Day User Traction - 90% Cost reduction | CarLocity

- Canonical URL: https://wefunder.com/feed/143637
- Entity ID: wefunder:feed_item:143637
- Published at: 2021-04-07 19:24:52 UTC
- Updated at: 2025-07-09 03:20:00 UTC

## Author
Peter Difilippantonio

## Subject
CarLocity

## Content
Hello Wefunder - Just a quick note to share our most recent 90-day user traction (straight from our Google Analytics page).   March traffic - 711 users - was generated using very little spend ($150 for the month!).  This is in contrast to the traffic we drove in August (~1k users) and November (~850 users) at a spend of ~$1,800  and ~$3,800 respectively.  You can see here where we dialed up and back on spend during the test period.The net result of this is we've reduced our User Acquisition costs from roughly $2 per user to approximately $0.20 - a 90% cost reduction.How are people finding CarLocity?  Most people find us through social media or searches, but an increasing percentage - almost 1/5 of our users - are being referred by others.  This is early signal data pointing to the market demand and the network effect that CarLocity is poised to drive!We will continue to learn and improve - and find new and innovative ways to share the CarLocity message while being the best stewards of your invested capital along the way!