# What I’ve Learned As a Woman Founder in The Alcohol Industry | BeatBox

- Canonical URL: https://wefunder.com/feed/143296
- Entity ID: wefunder:feed_item:143296
- Published at: 2021-03-30 16:55:51 UTC
- Updated at: 2025-07-09 03:19:56 UTC

## Author
Aimy Steadman

## Subject
BeatBox

## Content
Taking on the “Woman Founder” title means not only representing your own company, but advocating for the vision of inclusive leadership worldwide. Women founders have a unique opportunity to shift their industries towards more inclusivity of women and/or non-binary leaders, as well as founders from all diverse backgrounds -- race and physical abilities included. As a female founder, I love being able to change the game. I’ve come to realize my “gentle” style of leadership is incredibly effective in all phases of managing a start up. I didn't have to take on a masculine or different persona to get things done. In this industry, small brands face huge competition to gain traction and remain on retail shelves. The flywheel is now spinning for Future/Proof as a result of extremely hard work from my team over the past several years. We’ve built our brand authentically through independent retailers, regional chains, and then national chains.Early on I had to learn that although I love my business, and it’s a huge part of me, it’s not my entire identity. This helped me handle the ups and downs of entrepreneurship in a healthy way. Aspiring young women entrepreneurs should really make use of the community because it’s your super power as an entrepreneur. Networking and surrounding yourself with best-in-class thinkers within your industry. My close entrepreneur community in Austin helps me navigate through the tough times and they are also who I celebrate my wins with. Now, I look forward to celebrating these wins with each and every one of you. You are part of the BeatBox family now, as an investor, and I look forward to closing out women’s month and the close of this campaign tomorrow! Thank you for believing and supporting diverse leadership and the future of the alcohol beverage industry.