# Thrive Global Magazine interviews PointerTop CEO Jason Junge on how to succeed in Retail.  | PointerTop

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- Entity ID: wefunder:feed_item:142262
- Published at: 2021-02-25 16:03:02 UTC
- Updated at: 2025-07-11 08:50:00 UTC

## Author
Jason Junge

## Subject
PointerTop

## Content
You are a person of great influence. If you could start a movement that would bring the most amount of good to the most amount of people, what would that be? You never know what your idea can trigger.Our company PointerTop was created with just such a movement in mind — to create humanistic technology. Humans are naturally social, individualistic, and creative beings meant to extract meaning by interacting with each other. Using Automation or Artificial Intelligence (AI) to knock out human agents from commercial interactions misses the point of human interaction in general (to derive meaning from other humans), and misses the potential productivity derived from human creativity specifically. The real potential behind AI is to make human interaction faster, cheaper, more productive, and more convenient, but not to replace it. Our platform CrozTop was designed with these benefits specifically in mind; to allow consumers to navigate websites productively with the assistance of automation when needed and for as long as possible, and then integrate human agents at the end to finish the transaction to increase satisfaction, basket size, and perform essential consumer education. The end-result is a happier, better-educated customer spending more money when compared to a self-navigating customer, and with far less labor involvement when compared to a call center transaction.Read the rest here.