# Update On Ghost Flower | Ghost Flower

- Canonical URL: https://wefunder.com/feed/141007
- Entity ID: wefunder:feed_item:141007
- Published at: 2021-01-25 22:16:12 UTC
- Updated at: 2025-07-09 03:19:33 UTC

## Author
Robert Peebler

## Subject
Ghost Flower

## Content
Excited to Have Ghost Flower's Bonnie Crotzer featured in Vanity Fair &nbsp;We were more than excited to have our Co-Founder, Bonnie Crotzer featured in a recent addition of Vanity Fair, highlighting Bonnie's unique online Ghost Flower yoga/stretch classes. &nbsp;We may have a Super Star on our hands! &nbsp;You can read more on our website at www.ghostflower.com&nbsp;Business&nbsp;Update: &nbsp;We are pleased&nbsp; to report that we wrapped up 2020 with sales slightly ahead of plan with a &nbsp;300+% increase year over year. &nbsp; We will be sending out our annual report as soon as the 2020 financials are finalized by our accounting group, likely first week in February. &nbsp;&nbsp;&nbsp;We have started out 2021 on a strong note with sales continuing strong compared to January 2020. &nbsp;&nbsp; &nbsp;A few other notable highlights for 2021 include:We recently added a second Independent Director, Brad Saranecki,&nbsp;with a&nbsp;&nbsp;strong background&nbsp; in digital&nbsp;marketing and fashion. &nbsp;Related to marketing, after looking at our growth plans for 2021 and beyond, we decided last December that we needed a digital marketing agency with more experience in apparel. &nbsp;We weren't unhappy with the performance of the agency we were using, but also believed we needed to further&nbsp;&nbsp;"up our game" to make our future&nbsp;growth plans. &nbsp;We are excited to start&nbsp;working with CTZN&nbsp;https://www.wearectzn.com as our new agency. &nbsp;Along with bringing on the new agency we also have added a part time Chief Marketing Officer (CMO) who will be coordinating all of our marketing efforts to maximize our marketing spend. &nbsp;Our Independent Director, Brad Saranecki will also fill that part time role. &nbsp;Flash! &nbsp;We have already sold out of some of our hottest items and will soon be manufacturing more to restock. &nbsp;A good problem to have! &nbsp; In addition we are in the planning stages for next years fall collection. &nbsp;&nbsp;On the capital side, we are still needing to&nbsp;financing growth with outside capital&nbsp;and do not expect to reach&nbsp;breakeven cash until at least 2022. &nbsp; &nbsp;We will soon decide the best approach to financing next years collection (debt, equity, etc). &nbsp;One option could be another WeFunder round next summer or a private round. &nbsp; In the short term we are planning on using some short term debt paid back via a percentage of sales to provide the liquidity needed to do the restocking and a further increase in marketing spend. &nbsp; We enjoy hearing opinions&nbsp; from our shareholders and you can write to us at bob.peebler@ghostflower.com for specific inquires and comments related to our financial strategy. &nbsp;&nbsp;&nbsp;