# Launch Day and 100 Investor Milestone | AmmoSquared

- Canonical URL: https://wefunder.com/feed/127533
- Entity ID: wefunder:feed_item:127533
- Published at: 2019-11-30 01:12:09 UTC
- Updated at: 2025-07-09 03:17:21 UTC

## Author
Dan Morton

## Subject
AmmoSquared

## Content
Today was an exciting day for us at AmmoSquared... it was our official public launch AND at the same time we crossed over 100 investors!&nbsp;For the past 2 weeks we've been in what could be called a "Soft Launch" mode&nbsp;and were telling family, friends and customers about our crowdfund campaign.&nbsp;Today our campaign is officially open to the public! At this point&nbsp;anyone can&nbsp;jump in and invest in AmmoSquared. (In reality anyone could have joined the soft launch and didn't need to be an "insider" - but at least&nbsp;now it is official.)100 investors is a fantastic milestone for us on the day we launch to the public! We are continuously amazed and grateful for&nbsp;the support and trust our investors have given us. It will be exciting to grow a company with such a large group of followers and financial stakeholders.One thing I think I'll start doing as we pass major milestones is&nbsp;reiterate our company vision. (I'll likely do this in future investor meetings just so everyone is on the same page and is reminded our end goal is...)&nbsp;As Stephen Covey says, "Begin with the end in mind.":Our Vision:&nbsp; Every gun owner in America should have two forms of ammunition: physical that they store in their house and take to the range, and digital which is accumulating in the background, easily exchangeable, and deliverable on demand.Achieving this vision&nbsp;is no easy task. There is a lot of inertia to change how people think. Plus&nbsp;creating an entirely&nbsp;new category is tough work (but very rewarding).&nbsp;When we have 94m gun owners in America that see ammunition as we do:&nbsp;as something that can be managed digitally, we will have, in effect, achieved this vision.Of course this will be a long journey. I'll keep the sports metaphors rolling from my last update:&nbsp;it will be a marathon and not a sprint. Hopefully everyone is in it for the long haul because I certainly am. Our patience will be rewarded though:&nbsp;not only will AmmoSquared have created an entirely new market that didn't exist before, but all of the trust and resources&nbsp;put into this small company with a grand vision will bear fruit.&nbsp;Finally, and most important of all, we will change the industry for the better and make&nbsp;ammunition ownership&nbsp;more convenient and readily available&nbsp;for the nearly one hundred&nbsp;million of gun owners out there today and in the future.&nbsp;&nbsp;&nbsp;