# Built for more: new add-ons and Contractor+ MAX | Contractor+

- Canonical URL: https://wefunder.com/feed/1162026
- Entity ID: wefunder:feed_item:1162026
- Published at: 2026-11-05 21:08:19 UTC
- Updated at: 2026-11-05 21:08:21 UTC

## Author
Justin Smith

## Subject
Contractor+

## Content
New add-ons, a premium MAX plan, and the next stage of recurring revenue.Hi everyone, Justin here.We’ve kept building tools that help contractors run their businesses. Now we’re preparing the next step: more ways for customers to choose the capabilities they need, and more ways for Contractor+ to grow recurring revenue.Here’s the plan in three parts: a recurring revenue foundation, standalone add-on subscriptions, and a premium MAX bundle.The business todayChargebee shows 1,377 active subscriptions as of November 5. Our November 4 export recorded $76,264.49 in monthly recurring subscription revenue. Annual subscriptions are spread across their billing terms, and one-time charges are excluded.Customers who first paid for a recurring subscription in 2026 currently generate $71.72 per active account per month, compared with $49.44 for the legacy first-paid cohort. That gives us a more relevant starting point for planning new-customer economics.Retention matters just as much. Of 743 customers with a qualifying first payment in 2026, 468 currently have positive MRR. This snapshot includes different customer ages and reactivations; it is not a monthly churn rate.Choose the capabilities. Or choose MAX.We plan to offer Estimatic AI at $29, $49 and $99 per month, with the same $29, $49 and $99 monthly tiers for Workflows and Big Chief AI. Big Chief’s $99 plan includes a conversation allowance. After that allowance is used, additional conversations cost $0.50 each. It is not unlimited; the included conversation limit is still being finalized.We plan to start selling Contractor+ MAX in early December at $599 per month, or $5,964 paid annually—the equivalent of $497 per month. MAX is designed to bring Estimatic, Workflows and Big Chief AI together in a premium subscription.The choice is straightforward: keep a core plan and add the capabilities you need, or choose the bundled MAX offering. Planned pricing, packaging, usage limits and launch dates remain subject to change.How this can grow recurring revenueEach path has different economics. Add-ons expand revenue from eligible non-MAX customers. Direct MAX acquisition brings in a new premium account. An existing customer’s upgrade contributes only the revenue above what that account already generated.For illustration, 100 eligible customers choosing the $49 Workflows tier would add $4,900 in monthly recurring revenue before discounts, cancellations and delivery costs. That is pricing arithmetic, not a prediction of adoption.We expect MAX to cost more to acquire. We’ll evaluate it by the gross profit customers generate, how long they stay, and how quickly that profit pays back acquisition costs.The impact we believe this can have on our growthWe are modeling three adoption paths through the end of 2027 and 2028. In the better case, 25% of paying billing accounts buy at least one standalone AI add-on by December 2027, 8% buy at least two, and 2% buy all three. A separate 3% choose the MAX family, including MiniMax. These are planning targets that we will test with actual purchases and renewals, not measured conversion rates.MAX includes Contractor+ Local and $50 each month in Contractor+ Voice usage that does not roll over. MiniMax removes Local SEO and costs $100 less per month. Included Voice usage is part of the bundle price, so we do not count it again as extra revenue.Using the full 2024–October 2026 active-billing-customer growth trend as a proxy for paying-company growth, the better case reaches approximately $157,000 in subscription MRR at the end of 2027 and $234,000 at the end of 2028. Estimated revenue during those calendar years, including modeled paid Voice usage, is $1.43 million and $2.38 million, respectively. These totals exclude unverified payment-processing, financing and marketplace contributions.Chargebee’s active-customer series grew about 23.9% annually across 2024–October 2026. The report counts billing customers with any active subscription; applying its trend to paying companies remains a proxy until the historical paid-company series is reconciled.Hypothetical projections, not guarantees. Add-on groups exclude MAX/MiniMax and overlap only in the stated “at least” measures. The model assumes a 70% MAX / 30% MiniMax premium mix, with MiniMax priced $100/month below MAX; annual MiniMax pricing is modeled on the same reduction. Annual subscriptions are normalized monthly. Voice forecasts use assumed paid consumption, not wallet funding, and exclude the bundled allowance from incremental revenue. Actual results depend on adoption, retention, billing mix and execution.What this round could unlockThese projections do not include an acceleration in customer acquisition from the upcoming Wefunder raise. They extend the 2024–October 2026 growth trend and model additional revenue from our expanded product lineup.Accelerating acquisition is exactly what this round is intended to fund. We plan to deploy the capital we raise into acquiring more contractors who fit our ideal customer profile and expanding our sales and customer support teams to help them get started, succeed and stay.If we raise $1 million, we believe we have an opportunity to substantially outperform these projections. That additional upside is not included in the numbers above. How much faster we can grow will depend on acquisition costs, sales conversion, retention and how effectively we deploy the capital.What we need to earn nextOur next milestones are practical: validate willingness to pay, deliver strong onboarding, understand AI and communications delivery costs, and earn renewals.Our internal model now runs through December 2028 and tests good, better and best adoption cases using the 2024–October 2026 customer-growth trend. Adoption, acquisition costs, margins and future results are hypothetical assumptions that we will update as real customer behavior comes in.The opportunity is to turn an expanding product into a stronger recurring business—one customer, one useful capability and one renewal at a time.Thank you for supporting Contractor+ and the team building it.If you invested earlier and you'd like to help us fuel up for the next phase of growth, you can invest on the same terms as the last round (when we had half the revenue we have today!) before the round goes live on Wefunder. To make or increase your investment go to https://wefunder.com/contractorIf you cannot personally invest right now, I appreciate intros to funds, angels, syndicates, anyone and everyone you believe would appreciate what we're doing and may want to join us! Let's gas up this tank and really show how far we can grow this thing! 🫡Justin SmithCEO and Co-Founder, Contractor+