# You are my Hero! | WhiteClouds

- Canonical URL: https://wefunder.com/feed/100811
- Entity ID: wefunder:feed_item:100811
- Published at: 2019-03-03 03:30:47 UTC
- Updated at: 2025-07-10 15:36:45 UTC

## Author
Jerry Ropelato

## Subject
WhiteClouds

## Content
Yesterday, we raised $29,000.&nbsp; Thanks goes out to all of those that participated.&nbsp; I am going to share a short story, so please be patient.In 2003, I founded a company called TopTenReviews (later changed to Purch).&nbsp; Purch always struggled in the early years.&nbsp; There was never enough capital, so boot-strapping the company was the only option. &nbsp;This meant working in a 75-year-old warehouse with plastic chairs and church tables for furniture. &nbsp;As with most startups, Purch pivoted multiple times with zigs and zags trying to identify the right strategy.&nbsp; The early years were challenging trying to make the next payroll, pay vendors, and deliver to customers – finding additional cash runway was excruciating and humbling. &nbsp;After 5 years and approaching 100+ venture capital firms, Purch was finally able to secure its first investors, Bo Peabody and Mark Solon. &nbsp;Bo and Mark became our heroes. &nbsp;With their investment, guidance, and contacts, they became the catalyst for the future success of Purch.&nbsp; At the time, Purch was $3 Million in revenues, and was close to break-even with an occasional profitable month.&nbsp; With $6 Million in new capital, Purch began expanding through organic growth and acquisitions.&nbsp; Over the next few years additional capital was raised from new institutional investors.&nbsp; Using the new capital with a fine-tuned strategy, Purch was able to build out a business model that allowed it to grow into one of the Internet’s largest digital media companies (now over 125 Million unique monthly Internet visitors). &nbsp;Last October, Purch sold off part of the company for $132 Million and changed the remaining business to “Business.com” and continues to grow.&nbsp; Both Bo and Mark were able to exit Purch and did extremely well with their return-on-investment.In a lot of respects, WhiteClouds had very similar circumstances and historical milestones as did Purch.&nbsp; WhiteClouds has zigged and zagged over the last few years testing and optimizing our On-Demand 3D Fabrication strategy within a very new industry. &nbsp;&nbsp;Each of you below (our investor family) have made a huge impact on allowing us to grow WhiteClouds – you will never know the significance of your investment.&nbsp; You are the WhiteClouds heroes!!!!&nbsp; With your investments, we removed our low-margin business sectors and have grown our customer base.&nbsp; In addition to our mid-size customers, we now have 80 of the Fortune 1000 companies as our customers which validates&nbsp;our solution can work with almost any type of business. &nbsp;WE NEED THE HELP OF OUR HEROES!&nbsp; I am asking you to step up and become our heroes again.&nbsp;&nbsp; If you can participate again in this new round – GREAT!&nbsp; If you can’t participate, I am sure every one of you knows someone that would be interested in participating – please refer them to https://wefunder.com/whiteclouds.&nbsp; With over 1,000 investors already invested into WhiteClouds, it is very possible we could raise into the millions.&nbsp; We are trying to raise a larger round, even if it requires spinning up a Reg D offering in addition to our Reg CF crowdfunding offering.&nbsp; Please help us out and support our Round 3. &nbsp;We have built something special – we just need the capital to position the next phase of our business.&nbsp; The proceeds are going to be used to expand sales and marketing and our content creation. &nbsp;&nbsp;We are working towards sharing a similar success story as with Purch.Thank-You for your belief and support, Jerry Ropelato, CEOThank-You to Our Heroes – Our Investor Family