# Fancy.com

A unique social commerce platform to discover, share, and shop amazing products.

## Elevator pitch
We are the "Anti-Amazon." Users come to Fancy to discover and shop extraordinary products from purpose-driven brands across the world. A purpose-driven brand is motivated by their core mission. They exist to meet a need in society, and that purpose informs the brand's vision, mission, story, visual identity, and decision-making. Consumers are no longer investing their time and money in commoditized products. They want to buy from companies that stand for a purpose.

- Canonical URL: https://wefunder.com/fancy
- Entity ID: wefunder:company:58811
- Last updated: 2026-06-02T05:00:29Z
- Generated at: 2026-06-04T01:17:55Z

## Quick facts
- 📈 900K+ monthly active users, 2.7M+ active app installations, and 1.1M+ daily email subscribers.
- 💰 Prev. investors incl. General Catalyst, a16z, Jack Dorsey, Will Smith, and Carlos Slim.
- 🌎 12M+ accounts and 2M+ lifetime transactions across 135 countries.
- 🙏 T-Pain is our "VP" of Product Testing.
- 📊 $324B global luxury goods market and growing.
- 💪 We have an established lifestyle brand, featured by Vogue, Rolling Stone, Forbes, and Apple.

## Active fundraises
- wefunder:fundraise:38875: 506(c) successful (USD)
- wefunder:fundraise:29812: 4(a)(6) successful (USD)

## Story
Fancy combines community, commerce, and content creating a unique social commerce platform to discover, share, and shop a curated collection of extraordinary lifestyle products. 💰 Investors incl. Jack Dorsey (CEO of Twitter), Francios-Henri Pinault (CEO of Kering, owns Saint Laurent, Gucci), and more.... and Carlos Slim (billionaire, business magnate), Will Smith, and more. Why? To date, 12M+ people from 135+ countries have come to Fancy to discover, share, and purchase the most interesting, unique, lifestyle products in the world. 💪 People want Fancy.Since our inception, we’ve grown rapidly to carve out a unique space—providing a destination to discover a curated collection of the most interesting and socially-relevant products in the world.✅ Our platform solves one problem.No other platform offers the combination of content, commerce, and community for buyers and sellers📈 This is an untapped market opportunity.The market opportunity is huge, with Fancy already positioned as one of the top players in the global lifestyle goods market.In the US alone, retail e-Commerce is booming.At $374 million in 2020... expected to grow to $476 million in 2024. 💸 Our business model WORKS.With 10+ years in operation, we know our model works — and we’re only going upwards from here. Our end goal is a liquidity event within the next 3-5 years. 📊 The future is bright! Here's what's next for Fancy...We’ve created a clear path for growth in 2020 and beyond. Here’s what your funding will help us achieve: 🗞 What the press has to say...🧢 Investor perks — what you'll get🙏 Join us!Help us power social-driven discovery through engaging user experiences and high-quality lifestyle images.

## FAQ
1. **So, what are current revenues, YOY, projections for the next 1-5 yrs?**
   - Hi Craig - We have included our financial projections (2020 - 2024) within our Wefunder profile. It's towards the bottom and you may need to click "Read More of the Story" to see it. 
2. **Is there a amount of shares with each investment**
   - Hi Marcus - The investment is in the form of a convertible note. The note pays 6% interest has a $12M valuation cap and a 20% discount on conversion to equity. Until the conversion occurs, I am unable to provide you with an exact share count for each investment.
3. **“Oh, you fancy, huh?” The Drake screenshot image is that on IG or via the Fancy app? Thanks**
   - Haha, thanks! Drake does have a public profile on Fancy. We have recently made some changes to our privacy setting making users non-searchable, but the image is from our app, not IG. https://fancy.com/drake/lists
4. **Hi. Can u give me a year by year breakdown of your revenue goals for the next 5 years? Also, usually when we invest before the public launch, up to a certain amount, we get a lower valuation. Are there any advantages or perks for investing early here?**
   - Hi Leonardo - We have included our 5 year financial projections (2020 - 2024) within our Wefunder profile. It's towards the bottom and you may need to click "Read More of the Story" to uncover it. We do not have any perks set up for investing early.
5. **Hi, I see you have a good traction, as well as good revenue for 2019. Your profit is -ve and is understandable. My question is why are you in CF now and not in an advanced round of funding, considering you founded Fancy in 2010/2011?**
   - It’s a really good question. Fancy has raised a significant amount of capital and maintains an investor base with “deep pockets”. As I talk about in our video, our lead investor is an institutional fund who has committed to match $1M towards this round. What interested me about crowdfunding was the opportunity to offer our loyal user base an opportunity to have true ownership in our future success. Over the last 10+ years we have developed a large database of loyal and affluent customers and ...

## Team
- Greg Spillane (CEO)
- Nora Murphy (CFO)
- David Legacki (CPO)
- Abbey Schoenberg (Head of Marketing)
- Suzanna Rush (employee)

## Recent posts
- Finalizing This Week. Last Chance to Reconfirm. (2020-11-11T18:32:39Z)
- Kicking off our "Meet the Founder" series... (2020-10-22T20:16:40Z)
- Meet the Team and FAQs (2020-10-07T01:59:09Z)
- Fancy was featured on UP NEXT IN COMMERCE Podcast. (2020-09-17T20:49:28Z)
- Executive Hire - Head of Marketing (2020-09-09T21:31:09Z)
- Video Update - Product Enhancements and Growth (2020-08-27T23:11:38Z)
- Perks and Discount Codes (2020-08-21T18:21:32Z)
- eCommerce MasterPlan Podcast (2020-08-17T16:50:48Z)

## Q&A
- Q: I formally ask that Wefunder step in here and seek an investor update ASAP. Providing no updates is a complete and utter lack of respect for those that have invested their hard earned. I’ve tried many avenues to get an update and nothing. Even their customer service team just ignored the mail. Like what is that! Not impressed at all and need Wefunder’s help here….
- Q: Hey Greg!I never received my Fancy.com Hat.Thanks
- Q: Hi Greg, I think myself and other investors would like any kind of update from you guys. Cheers, Chris.
- Q: Happy New Year Greg! How are you and how is Fancy progressing? Will you be sharing an investor update soon? Looks forward to hearing back from you soon. Sincerely, Baljit
- Q: Hi Greg, What you have is pretty solid. Fancy will be huge. Im honored to be part of Fancy investors. A+
  - A: Thanks, Tan. We agree and are happy to have you onboard!
- Q: So did fancy take our money and then shut the site down??
- Q: And here we are another 6 months down the line and STILL no update for investors. This is absolutely disgraceful and again I ask Wefunder to please take some action as nothing has happened since I last asked months ago. This is pretty important for you guys to get right (across all companies that raise) to have any credibility with investors on the Wefunder platform.
- Q: No update for almost an year?
- Q: Hi, Am I the only investor who has not received perks yet? I'm coming up on a year now since I invested, and I've had several gift-giving occasions where I've spent my money elsewhere while waiting for my perks to arrive. :-(
- Q: Hello, I appreciate your clarification on this, based on crunchase, Fancy.com total funding amount is nearly $124.4M. You are currently valuing your company at 12M, can you please explain this? If your total funding amount is already at +100M, why is your valuation that low?
  - A: Hi Roy - Thanks for your astute question. The company experienced massive buzz and growth early in our life and over that period the company raised a great deal of investor capital. This capital was used to invest in our proprietary technology, acquire millions of users and build a world-class brand. However, too often, the inverse of growth is profit, and the company’s losses mounted over time. Eventually, the Board and investors stepped in and restructured the company in 2018 at a significantly lower valuation. A new management team was installed in early 2019 and tough choices were made to complete the turnaround of the business. Ultimately the company is in a much better place for the future. We closed unprofitable business lines, edited our product mix, slashed expenses, revamped the team, and have our eyes laser-focused on profitability going forward. By investing at today’s valuation, you get the benefit of all of the historical investment, all of Fancy’s assets, technology, world-renowned brand name, and a clean focused business plan going forward.
- Q: Is the revenue projection of $13.3M for 2020 still accurate or do you have to revise it downwards to account for COVID related softness in the market? Also, there is a big jump from 13M to 56M for 2021 revenue projection. Can you share some thoughts on what initiatives will result in such dramatic jump in revenue?
  - A: Hi Vijay, thanks for your question! Like most other companies, COVID has created challenges and complications for our business, but we have actually seen a substantial uptick in traffic and engagement over the last few months, which has been great for the business and our trajectory. We are so happy Fancy has been a place for our customers to spend time, explore, and find comfort and special items during these crazy times. We are feeling good about the 2020 numbers and will be able to invest in growth and customer acquisition as a result of this capital raise to meet our 2021 target.
- Q: I invested in fancy.com through wefunder (or angels and entrepreneur) add I never received any paperwork for my investment. How would I go about getting that information?
- Q: WOW Another angel investment dead! Going back to penny stocks! done with angel investing!!!
- Q: Topping the page to check status for an update. Any legal pursuit being done or discovery on company standing?
- Q: Any updates it already June 2023