Company Profile (AI Text)
Name: Fancy.com
Canonical URL: https://wefunder.com/fancy
Updated at: 2026-06-02T05:00:29Z

Tagline: A unique social commerce platform to discover, share, and shop amazing products.
Elevator pitch: We are the "Anti-Amazon." Users come to Fancy to discover and shop extraordinary products from purpose-driven brands across the world. A purpose-driven brand is motivated by their core mission. They exist to meet a need in society, and that purpose informs the brand's vision, mission, story, visual identity, and decision-making. Consumers are no longer investing their time and money in commoditized products. They want to buy from companies that stand for a purpose.

Key claims:
- Total raised on Wefunder: 459550 | citation: https://wefunder.com/fancy#claim-total-raised
- Total investors: 681 | citation: https://wefunder.com/fancy#claim-total-investors

Verified facts:
- Total raised on Wefunder: 459550 | observed_at: 2026-06-02T05:00:29Z | expires_at: 2026-06-03T05:00:29Z
- Total investors: 681 | observed_at: 2026-06-02T05:00:29Z | expires_at: 2026-06-03T05:00:29Z

Computed metrics:
- total_amount_raised: 459550
- total_investors: 681
- team_size: 5
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 8

Quick facts:
- 📈 900K+ monthly active users, 2.7M+ active app installations, and 1.1M+ daily email subscribers. | citation: https://wefunder.com/fancy#claim-fact-1
- 💰 Prev. investors incl. General Catalyst, a16z, Jack Dorsey, Will Smith, and Carlos Slim. | citation: https://wefunder.com/fancy#claim-fact-2
- 🌎 12M+ accounts and 2M+ lifetime transactions across 135 countries. | citation: https://wefunder.com/fancy#claim-fact-3
- 🙏 T-Pain is our "VP" of Product Testing. | citation: https://wefunder.com/fancy#claim-fact-4
- 📊 $324B global luxury goods market and growing. | citation: https://wefunder.com/fancy#claim-fact-5
- 💪 We have an established lifestyle brand, featured by Vogue, Rolling Stone, Forbes, and Apple. | citation: https://wefunder.com/fancy#claim-fact-6

FAQ:
- Q: So, what are current revenues, YOY, projections for the next 1-5 yrs?
  A: Hi Craig - We have included our financial projections (2020 - 2024) within our Wefunder profile. It's towards the bottom and you may need to click "Read More of the Story" to see it. 
- Q: Is there a amount of shares with each investment
  A: Hi Marcus - The investment is in the form of a convertible note. The note pays 6% interest has a $12M valuation cap and a 20% discount on conversion to equity. Until the conversion occurs, I am unable to provide you with an exact share count for each investment.
- Q: “Oh, you fancy, huh?” The Drake screenshot image is that on IG or via the Fancy app? Thanks
  A: Haha, thanks! Drake does have a public profile on Fancy. We have recently made some changes to our privacy setting making users non-searchable, but the image is from our app, not IG. https://fancy.com/drake/lists
- Q: Hi. Can u give me a year by year breakdown of your revenue goals for the next 5 years? Also, usually when we invest before the public launch, up to a certain amount, we get a lower valuation. Are there any advantages or perks for investing early here?
  A: Hi Leonardo - We have included our 5 year financial projections (2020 - 2024) within our Wefunder profile. It's towards the bottom and you may need to click "Read More of the Story" to uncover it. We do not have any perks set up for investing early.
- Q: Hi, I see you have a good traction, as well as good revenue for 2019. Your profit is -ve and is understandable. My question is why are you in CF now and not in an advanced round of funding, considering you founded Fancy in 2010/2011?
  A: It’s a really good question. Fancy has raised a significant amount of capital and maintains an investor base with “deep pockets”. As I talk about in our video, our lead investor is an institutional fund who has committed to match $1M towards this round. What interested me about crowdfunding was the opportunity to offer our loyal user base an opportunity to have true ownership in our future success. Over the last 10+ years we have developed a large database of loyal and affluent customers and ...

Recent posts:
- Finalizing This Week. Last Chance to Reconfirm. (2020-11-11T18:32:39Z) https://wefunder.com/feed/138710
- Kicking off our "Meet the Founder" series... (2020-10-22T20:16:40Z) https://wefunder.com/feed/138416
- Meet the Team and FAQs (2020-10-07T01:59:09Z) https://wefunder.com/feed/137934
- Fancy was featured on UP NEXT IN COMMERCE Podcast. (2020-09-17T20:49:28Z) https://wefunder.com/feed/137451
- Executive Hire - Head of Marketing (2020-09-09T21:31:09Z) https://wefunder.com/feed/137248
- Video Update - Product Enhancements and Growth (2020-08-27T23:11:38Z) https://wefunder.com/feed/136999
- Perks and Discount Codes (2020-08-21T18:21:32Z) https://wefunder.com/feed/136763
- eCommerce MasterPlan Podcast (2020-08-17T16:50:48Z) https://wefunder.com/feed/136762