{"data":{"type":"company_profile","id":138351,"entity_id":"wefunder:company:138351","attributes":{"canonical_url":"https://wefunder.com/famguru","generated_at":"2026-06-21T04:17:46Z","updated_at":"2026-06-20T05:01:10Z","entity_ids":{"company":"wefunder:company:138351","slug":"wefunder:company_slug:famguru"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-21T04:17:46Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:01:10Z","as_of":"2026-06-21T04:17:46Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:01:10Z","as_of":"2026-06-21T04:17:46Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-03-25T16:12:11Z","as_of":"2026-06-21T04:17:46Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-03-25T16:12:11Z","as_of":"2026-06-21T04:17:46Z","confidence":"medium"}}},"company":{"id":138351,"entity_id":"wefunder:company:138351","slug":"famguru","name":"FamGuru","tagline":"A better way for the Travel Industry to record and share insider travel knowledge","story":"As a Travel Advisor, Carrie Wallace has traveled to \u0026gt;80 countries. Travel Suppliers sponsored her on their \"Familiarization Trips\" so she could learn the destination and then sell the hotels, activities and tours to her clients. But each Fam Trip brought information overload. Too many hotels, activities and restaurants to organize and write-up. And then she lost a client based on what she *did not* remember from a Fam to Mexico. She recommended the wrong resort. The client took their business elsewhere.Surely there had to be a better way to record and use a Travel Advisor's learnings to sell travel? And so FamGuru was born. Why Invest in FamGuru?With more than 115,000 Travel Suppliers and 350,000 Travel Advisors with the potential to use FamGuru's software, we believe our future revenue opportunity is significant.Forward looking projections cannot be guaranteed.Roughly $2bn is invested annually on Familiarization trips. FamGuru will 1) make Advisors, Agencies and Suppliers more effective at selling, and 2) provide everyone with a better return on their Fam investment (ROI). This is highly valuable for the Industry, and means significant value for our investors as well.The Travel IndustryContrary to popular belief, human Travel Advisors and Travel Agencies are a key part of the $1.7 trillion travel and tourism industry. In 2022, Advisors and their Agencies booked $99 billion in travel for clients worldwide, which is expected to increase 10% annually for the next several years. Travel Advisors are the gatekeepers of this spend and help clients select Travel Suppliers based on their detailed knowledge of destinations and travel products.The ProblemTens of thousands of Fam Trips happen each year worldwide. Yet Fam Disorganization keeps the travel industry from profiting as it should from these crucial learning experiences.Travel Suppliers spend hundreds of hours and thousands of dollars hosting Advisors on a trip, but can only hope Advisors sell what they see.Travel Advisors are away not selling, and too overwhelmed to organize and share what they learn with clients and colleagues afterwards. Travel Agencies count on their Advisors to share and sell what they see. When they don't, their time away is wasted.This is a massive lost opportunity. Everyone needs a better return on their Fam Trip investments. The SolutionTo eliminate Fam Disorganization, we've created FamGuru for Suppliers, and FamGuru for Advisors. Suppliers: find and invite Advisors, manage trip communication and documents, pre-load sales collateral, create and share the itinerary to the Advisor app. Advisors: record insights, write reviews, upload photos and share them on social, autogenerate reports for clients and colleagues, create a beautiful archive of their experience.In the future, we intend to create the \"Trip Advisor for Travel Professionals\". Reviews from FamGuru will be aggregated into a searchable database for Agencies and the industry, so:New Advisors come up to speed more quicklyExperienced Advisors become automatic expertsSuppliers increase the exposure they receive from each trip by 10x and receive a great return on their Fam investmentMarket OpportunityFamGuru's initial target market are travel suppliers: hotels, cruise lines, tour operators, tourism boards, and destination management companies, among others. With more than 1.25 mm travel suppliers worldwide, we estimate ~170,000 invest in Fam trips currently. Of those, 115,000 are tech savvy and English speaking, representing an annual opportunity of up to $1bn in software sales. Our Business ModelFamGuru makes money through subscriptions to Suppliers, Agencies and Advisors. The prestigious Virtuoso luxury travel consortium with more than 4000 Suppliers, 900 Agencies and 30,000 Advisors is our first customer. Our list continues to grow since our launch in August 2023.InvestorsOur lead investor is Shasta Ventures, funding $500k in pre-seed capital to date. Use of funds to dateFunds from FamGuru's investors and our Founder were used to create fully-formed software for Suppliers and Advisors that delivers FamGuru's initial promise of eliminating Fam Disorganization. We've also launched the product to the marketplace and generated our first sales.How we'll use future fundsWe will use this next phase of investment to: Build sales/marketing capability to grow supplier sales and user baseAdd functions that attract a wider range of paying customers (e.g. cruises, MICE - Meetings/Incentives/Conventions/Exhibitions)Create premium Advisor subscription to capture additional revenueCreate Searchable Review Database and sell first subscriptionsBuild customer support capabilityWill you join us?We believe the business of travel should be easier and more lucrative. As we automate Fam travel and transform how this knowledge is used, FamGuru unlocks significant value for our entire industry and investors. Will you join us?","location":"Chicago, IL","website":"https://famguru.app","total_amount_raised":90300,"total_investors":22,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/famguru","https://famguru.app"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/138351/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/138351/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/138351/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/138351/standard_blob.jpg"},"links":{"company_url":"https://famguru.app","linkedin_url":"https://linkedin.com/company/famguru"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Female founder and executive team with \u0026gt;40 years combined experience in the Travel Industry"},{"index":2,"claim_id":"claim-fact-2","value":"Pre-seed backing by VC Firm Shasta Ventures"},{"index":3,"claim_id":"claim-fact-3","value":"Collaboration with Luxury Travel Consortia Virtuoso (Virtuoso.com) for their 2023 Study Tour Program"},{"index":4,"claim_id":"claim-fact-4","value":"3rd place in the American Society of Travel Advisors' \"Entrepreneur of the Year\" competition"},{"index":5,"claim_id":"claim-fact-5","value":"Product launched at Virtuoso Travel Week 2023"},{"index":6,"claim_id":"claim-fact-6","value":"Press coverage in Travel Weekly, Travel Agent Central, Travel Insider Report and Recommend Magazine."},{"index":7,"claim_id":"claim-fact-7","value":"Annual FamGuru subscriptions sold to Suppliers as of August 2023"}],"team":[{"id":3685949,"entity_id":"wefunder:company_role:3685949","user_entity_id":"wefunder:user:3319039","role":"founder","name":"Carrie Wallace","title":"Founder and CEO","bio":"Serial entrepreneur, raised over $500k so far for FamGuru, respected Travel Industry leader with 20+ years as a Travel Advisor and Travel Agency Owner. Former management consultant with BS in Physics and an MBA.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3685949/square_blob.jpg?1695768561","profile_url":"https://wefunder.com/carrie.wallace.1","linkedin_url":"https://linkedin.com/in/carrie-wallace-b3ba86/","related_urls":["https://wefunder.com/carrie.wallace.1"]},{"id":3788174,"entity_id":"wefunder:company_role:3788174","role":"employee","name":"Adrian Coria","title":"Tech Guru","bio":"Serial entrepreneur and expert software engineer with 15+ years of experience in web and mobile applications. Specialist in software development strategy. Significant prior knowledge of the travel industry and Familiarization trips.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3788174/square_blob.jpg?1713573906","linkedin_url":"https://linkedin.com/in/adriancoria/","related_urls":[]},{"id":3896630,"entity_id":"wefunder:company_role:3896630","user_entity_id":"wefunder:user:4133668","role":"employee","name":"Melisa Lopez","title":"UX/UI Lead","bio":"Strong background in crafting the user experience and user interface for both mobile and web applications. Integral to the implementation of FamGuru's vision.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3896630/square_blob.jpg?1742340565","profile_url":"https://wefunder.com/melisa.lopez","linkedin_url":"https://linkedin.com/in/melisa-magali-lopez/","related_urls":["https://wefunder.com/melisa.lopez"]}],"featured_investors":[{"id":2155,"entity_id":"wefunder:company_investor_profile:2155","investor_profile_id":3634180,"investor_profile_entity_id":"wefunder:investor_profile:3634180","subject_entity_id":"wefunder:notable_investor:2050","name":"Shasta Ventures","avatar_url":"https://uploads.wefunder.com/2021/user_default_icon_circle.png","profile_url":"https://wefunder.com/shasta.ventures","is_lead_investor":false,"related_urls":["https://wefunder.com/shasta.ventures"]},{"id":6878,"entity_id":"wefunder:company_investor_profile:6878","investor_profile_id":3611454,"investor_profile_entity_id":"wefunder:investor_profile:3611454","subject_entity_id":"wefunder:user:4149445","name":"Tim Elliott","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MzcxODIsInB1ciI6ImJsb2JfaWQifX0=--9f46cee1ce2e6aa34b0471e0ffb90faa2fa41be8/filename","profile_url":"https://wefunder.com/tim.elliott.1","endorsement_quote":"I’m investing in FamGuru because it has incredible potential to solve pain and disorganization for both Travel Suppliers and Travel Advisors, while creating tremendous value for the entire travel industry. I’ve known Carrie as a travel Advisor and entrepreneur for more than 5 years, and believe in her ability to build a great team and deliver on her promises. As a software entrepreneur myself, I know what it takes to be successful in this business, and I believe FamGuru is on the right track. I’m looking forward to seeing their growth from here!","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"related_urls":["https://wefunder.com/tim.elliott.1"]}],"investor_memos":[],"tab_counts":{"posts":4,"ask_questions":1,"featured_investors":2,"faq_entries":1},"active_fundraises":[{"id":89998,"entity_id":"wefunder:fundraise:89998","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"450000.0","funding_started_at":"2023-11-15T22:52:16Z","funding_closed_at":"2024-04-16T04:00:05Z","auto_close_at":"2024-04-16T03:59:59Z"},{"id":89999,"entity_id":"wefunder:fundraise:89999","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":450000.0,"minimum_target":"50000.0","maximum_target":"450000.0","funding_started_at":"2023-07-06T22:31:55Z"}],"latest_fundraise":{"id":89998,"entity_id":"wefunder:fundraise:89998","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2023-11-15T22:52:16Z","funding_closed_at":"2024-04-16T04:00:05Z","terms":{"eb":null,"nb":"$5M","txt":"valuation cap"}},"recent_posts":[{"id":168849,"entity_id":"wefunder:feed_item:168849","type":"FeedItem::Update","visibility":"public","title":"Four Seasons Resorts Hawaii becomes a FamGuru Customer","preview":"Maui, Oahu and The Big Island of Hawaii are participatingWe are pleased to announce that Four Seasons Resorts Hawaii has subscribed to FamGuru after trialing the platform and app on a November 2023 Fam Trip! With more Fams coming up, the resorts are eager to build upon their first experiences with FamGuru as they continue to introduce more top-notch Advisors to their Hawaii properties. Four Seasons Resort Maui at Wailea #MauiStrongFour Seasons Resort Oahu at Ko'OlinaFour Seasons Resort Hualal...","published_at":"2023-11-26T18:29:14Z","author_name":"Carrie Wallace","url":"/feed/168849","canonical_url":"https://wefunder.com/feed/168849"},{"id":168778,"entity_id":"wefunder:feed_item:168778","type":"FeedItem::Update","visibility":"public","title":"Recommend Magazine publishes feature article on FamGuru and how it helps Travel Advisors and Suppliers sell more travel","preview":"Carrie Wallace shares how FamGuru came to be and how the company is changing the way the travel industry acquires, organizes and monetizes its travel knowledge.https://read.nxtbook.com/worth/recommend/november_december_2023/advisor_speak_carrie_wallace_.html","published_at":"2023-11-22T04:13:09Z","author_name":"Carrie Wallace","url":"/feed/168778","canonical_url":"https://wefunder.com/feed/168778"},{"id":167060,"entity_id":"wefunder:feed_item:167060","type":"FeedItem::Update","visibility":"public","title":"FamGuru to Launch Fam Trip App at 2023 Virtuoso Travel Week","preview":"ARTICLE LINK: TRAVELAGENTCENTRAL.COMFamGuru\u0026nbsp;is launching\u0026nbsp;a new app designed to transform how travel professionals plan, organize and profit from their ‘familiarization trips’ (Fam trips). The app will debut at the\u0026nbsp;2023 Virtuoso Travel Week,\u0026nbsp;which will take place in\u0026nbsp;Las Vegas\u0026nbsp;August 12-18, 2023.\u0026nbsp;Fam trips are essential to business growth in the travel industry. Advisors need to experience hotels, destinations and tour offerings firsthand to build sales effect...","published_at":"2023-09-11T19:49:16Z","author_name":"Carrie Wallace","url":"/feed/167060","canonical_url":"https://wefunder.com/feed/167060"},{"id":166884,"entity_id":"wefunder:feed_item:166884","type":"FeedItem::Update","visibility":"public","title":"Travel agency owner launches mobile app for fam trips","preview":"ARTICLE LINK: TRAVELWEEKLY.COMFamGuru, an app that helps travel advisors plan and organize fam trips, will launch at Virtuoso Travel Week 2023, which begins Aug. 12 in Las Vegas.\u0026nbsp;FamGuru\u0026nbsp;enables suppliers to share itineraries with advisors via the app. Advisors create a profile, upload any required documents and get notifications about the trip via the app. They can also use it to document their travels with photos, reviews and learnings. Documentation is archived permanently to be ...","published_at":"2023-09-11T19:46:26Z","author_name":"Carrie Wallace","url":"/feed/166884","canonical_url":"https://wefunder.com/feed/166884"}],"q_and_a":[{"id":269742,"entity_id":"wefunder:comment:269742","question":"How did Carrie and Kimberly connect to form this team? Have you worked together in the past? Also, have either of you done any podcasts/interviews about FamGuru? If so can you share links to the interviews?","author_name":"Nate Martin","votes":0,"created_at":"2023-11-22T01:13:49Z","canonical_url":"https://wefunder.com/famguru#question-269742","answers":[{"id":269753,"entity_id":"wefunder:comment:269753","answer":"Hi again Nate, I'll post a recent press interview in the updates in a moment and will add a podcast shortly.","author_name":"Carrie Wallace","votes":0,"created_at":"2023-11-22T03:48:50Z"},{"id":269754,"entity_id":"wefunder:comment:269754","answer":"Hi Nate, Carrie here. Kymberly and I have been travel industry colleagues since about 2010 when she was representing Aman Resorts. We met many times during sales campaigns, road shows and conferences, and my clients stayed at her properties so we were often in touch. We even had a chance to travel together on two Fam Trips she organized, so we came to know each other quite well! With her hotel and supplier-focused background (to compliment my advisor and agency background), she was easily on the short-list for our COO role.","author_name":"Carrie Wallace","votes":0,"created_at":"2023-11-22T03:57:19Z"}]}],"faq":[{"question":"How did Carrie and Kimberly connect to form this team? Have you worked together in the past? Also, have either of you done any podcasts/interviews about FamGuru? If so can you share links to the interviews?","answer":"Hi again Nate, I'll post a recent press interview in the updates in a moment and will add a podcast shortly."}]}}}