Company Profile (AI Text)
Name: Factmata
Canonical URL: https://wefunder.com/factmata
Updated at: 2026-06-02T05:00:46Z

Tagline: Scalable AI to combat the spread of fake news online
Elevator pitch: We work with brands, platforms, and organizations to help them detect and deal with harmful and threatening online content. Our mission is to give everyone a better understanding of online content and its risks.

Key claims:
- Total raised on Wefunder: 401718 | citation: https://wefunder.com/factmata#claim-total-raised
- Total investors: 432 | citation: https://wefunder.com/factmata#claim-total-investors

Verified facts:
- Total raised on Wefunder: 401718 | observed_at: 2026-06-02T05:00:46Z | expires_at: 2026-06-03T05:00:46Z
- Total investors: 432 | observed_at: 2026-06-02T05:00:46Z | expires_at: 2026-06-03T05:00:46Z

Computed metrics:
- total_amount_raised: 401718
- total_investors: 432
- team_size: 4
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 0

Quick facts:
- ☑️ On a mission to give everyone a better understanding of online content | citation: https://wefunder.com/factmata#claim-fact-1
- 🚀 Raised from Mark Cuban, Biz Stone (co-founder of Twitter), Craig Newmark (Founder, Craigslist) | citation: https://wefunder.com/factmata#claim-fact-2
- 🤝 Built by top PhDs from the University of Cambridge, Amazon, Microsoft, UCL, Google, and more | citation: https://wefunder.com/factmata#claim-fact-3
- 👨‍💻 The first startup to block fake news in the ad tech market both for SSPs and DSPs | citation: https://wefunder.com/factmata#claim-fact-4
- 🧠First UK government-approved tool to detect disinformation (G-Cloud 11 framework) | citation: https://wefunder.com/factmata#claim-fact-5
- 🔖 10 US patents pending on methods to score content for reliability and safety using experts +. AI | citation: https://wefunder.com/factmata#claim-fact-6

FAQ:
- Q: Who is your biggest customer? Do you have an investment goal? What will those funds be used for?
  A: Hi Dan, thank you for your interest in Factmata and your questions. Selling into ad tech was a focus for Factmata from 2018-2020. The bulk of historical revenues were generated via a deal with Taboola in 2019 ($6-$8k MRR depending on the # websites we analysed for fake news per month) that we paused in 2020 to focus on a different target sector for our product. Since Q2 2020, we have been building our Narrative Monitoring platform and launched it this month (selling to communications agencies...
- Q: Where is the Form C? Also, why did the co-founder leave to start a new company? How do you compare to that startup and why did Facebook choose to acquire them vs Factmata? Finally, what has Factmata accomplished since Mark Cuban investment in 2017?
  A: Hi Calvin, thank you for your interest in Factmata and your questions! The Form C with more details about our financials etc will be available once we reach our initial Early Bird target, $50k. Our main accomplishments since we started are detailed in the Story section. Factmata was founded in 2017 by Dhruv Ghulati as founder, and Dr. Sebastian Riedel & Dr. Andreas Vlachos as scientific advisors, who helped to shape our early R&D in hate speech and automated fact checking. Factmata wa...
- Q: Does you software just provide insights or can a user take an action with your software?
  A: Hi Nathaniel, great question! Right now it's about insights that assist you in taking an action. So for example, we detect a potentially harmful rumor and show analysts the opinions and phrases people are using to manipulate the discourse and make it more persuasive. We also help analysts prioritize the rumors/threats to take action on (e.g. the ones where the discourse is most aggressive). The next part of our product roadmap this year is to allow users to take action e.g. retweet the most e...
- Q: Can you please make public how much has been raised through crowdfunding? considering putting in 5k as i like the product but would want to see more transparency on that side. thx! jacob
  A: Hi Jacob, we haven't done any marketing nor filed our Form C, and are close to ~$65k raised. This means we have already beat our target and expectations of $50k. We are now confident enough to double down and raise more. We'd love your support especially in spreading the word!
- Q: Hi Dhruv, what is the eventual exit strategy that you have in mind? Is it to be acquired by giant media tech company or IPO?
  A: Hi Rendy, our goal is to be the next media platform on the internet that uses algorithms to understand quality, rather than understand user preferences to drive ads. Platforms like Twitter and Facebook derive >90% of their revenue from selling user attention to advertisers, which ultimately doesn't serve the users nor incentivise content quality. If we achieve that goal, in perhaps 10 years, we have a shot at becoming a public company. In the interim, as we grow revenues and continue to bu...