{"data":{"type":"company_profile","id":91080,"entity_id":"wefunder:company:91080","attributes":{"canonical_url":"https://wefunder.com/fabalish","generated_at":"2026-06-06T05:02:15Z","updated_at":"2026-06-06T05:01:19Z","entity_ids":{"company":"wefunder:company:91080","slug":"wefunder:company_slug:fabalish"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-06T05:02:15Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-06T05:01:19Z","as_of":"2026-06-06T05:02:15Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-06T05:01:19Z","as_of":"2026-06-06T05:02:15Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-06T05:02:15Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-06T05:02:15Z","confidence":"medium"}}},"company":{"id":91080,"entity_id":"wefunder:company:91080","slug":"fabalish","name":"Fabalish","tagline":"Unleashing the untold magic of chickpeas to harness explosive plant-based trend","elevator_pitch":"Fabalish creates plant-based, allergen-friendly, organic and clean-label foods from chickpeas and its byproduct aquafaba (chickpea water). Our award-winning dips (tzatziki, ranch, and queso), are replacing their egg/dairy based counterparts thanks to the versatility of aquafaba. And from the upcycled chickpeas, we've created the first baked and organic falafel on the market - a healthy, tasty, and clean protein alternative to animal products and engineered/highly-processed alt-proteins.","story":"During an unprecedented consumer shift towards healthy, sustainable foods—and through the magical versatility of the humble chickpea—Fabalish serves up an ever-expanding line that not only meets an explosive demand but also competes with conventional foods in terms of flavor and texture.Our eating habits are killing us and the planet. Diets contribute to 678K deaths each year in the U.S. alone. Our food system is a key contributor to the climate crisis, and intensive animal farming causes animal abuse at an unprecedented scale. Time for a massive paradigm shift, and chickpeas are stepping up to the plate.Consumers are ready to rise to the occasion: a majority of millennials and Gen Z are prioritizing plant-based diets, buying more organic, and going meatless. Younger consumer preferences are shaping the market with a clear, multifaceted demand: plant-based, organic, allergen-friendly, clean-label.In an increasingly competitive food landscape, we believe\u0026nbsp;Fabalish is uniquely positioned to be an industry leader: our chickpea veggie bites\u0026nbsp;and aquafaba dips/sauces are alone in the market to check all of these important, fast-growing, consumer trends and compete with conventional foods in flavor and texture.Chickpeas are a known superfood with endless health benefits. Aquafaba— lesser known but even more magical and versatile—is the egg white-like liquid released when you boil chickpeas. Turns out it’s an incredible replacement for egg whites, yolks and dairy products—and a cause for rejoice among vegans.Our refreshingly simple, healthy, and delicious lineup of products includes impossibly creamy and flavorful dips/sauces, and the market’s first baked, organic falafel (think chickpea veggie bites). All of the goodness, and none of the highly processed ingredients that meatless protein usually contains.Our founder Jess, like so many American children, grew up eating highly processed, unhealthy foods. As a result, she developed health problems that gave her no choice but to forge her own path towards clean eating. Eager to help others, she became a private chef for families with health issues and dietary restrictions. One by one, she won them over with the magic of chickpeas and aquafaba...and that’s how Fabalish was bornSince the inception of Fabalish in 2019, demand has far exceeded expectations. With 4x annual growth, 40x growth online, distribution amongst large retailers like Hungryroot and Fresh Direct, 500+ 5-star reviews online, and $1M projected revenue* in 2021\u0026nbsp;— we believe that\u0026nbsp;Fabalish’s traction is unstoppable. *Projections cannot be guaranteed.Tapping into a $60B market of dips and frozen prepared foods, and perfectly poised to capture the explosive, unstoppable consumer interest in organic, plant-based, allergen friendly, and clean-label foods... we believe\u0026nbsp;it’s only a matter of time until Fabalish products are staples in every household.Founder brings major culinary cred to Fabalish with 15 years of professional kitchen magic, and a degree from the Natural Gourmet Institute. Her Fabalish food artistry hasn’t gone unnoticed: awards include Winner of Best Condiment and Finalist for Best Plant-Based Startup at the World Plant-Based AwardsReporters and consumers are raving about Fabalish. With regular appearances in publications like Yahoo News and Consumer Reports, and features in Livestrong and Entrepreneur, Fabalish is proving the plant-based lifestyle is growing. And with a 48% retention rate, it’s clear buyers are hungry for more.Jess is a seasoned chef and Paul was part of a successful prior exit with experience in operations, financial strategy, and project portfolio management. Advisory board is—and this is an understatement—stacked with experienced industry veterans and\u0026nbsp;investors.In a crowded marketplace, Fabalish products stand out from the plant-based crowd with critically acclaimed taste and texture. With future rollouts like burgers, breads, cookies, snacks, and frozen desserts, our belief is that\u0026nbsp;Fabalish is a visionary company making the high-quality food of our future.2021 is all about accelerating growth and achieving $1M in revenue. With new branding coming online, key hires secured, expanded distribution, and increased press coverage, we believe Fabalish is well-positioned to meet its target for $50M in revenue by 2026 with an ultimate exit valuation at 3-5x yearly revenue. Forward looking projections cannot be guaranteed.This solid go-to-market strategy includes ALL the big brands and makes competitors green with envy...*Forward looking projections cannot be guaranteed.Explosive rates of plant-based and organic-focused consumers, critically acclaimed flavors and textures, a proven model of distribution, incredible partnerships, and a sky-high retention rate—all make this unique innovation unstoppable. Will you be an early investor as this pea scales to rule them all?","location":"Kearny, NJ","website":"https://www.fabalish.com","total_amount_raised":404727,"total_investors":290,"is_funded":true,"is_active":true,"quality_score":5,"related_urls":["https://wefunder.com/fabalish","https://www.fabalish.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/91080/xxl_cropped_Cover.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/91080/large_cropped_logo_square.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/91080/standard_cropped_Cover.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/91080/standard_cropped_Cover.jpg","profile_video_url":"https://wefunder.wistia.com/medias/4wlneynsn4"},"links":{"company_url":"https://www.fabalish.com","facebook_url":"https://www.facebook.com/fabalishfoods/","instagram_url":"https://www.instagram.com/fabalishfoods/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"Innovative plant-based products that deliver on flavor and texture, without compromise!"},{"index":2,"claim_id":"claim-fact-2","value":"Rapid 4x annual growth in 2 years and 40x growth online"},{"index":3,"claim_id":"claim-fact-3","value":"5x industry award winner for product taste \u0026amp; innovation"},{"index":4,"claim_id":"claim-fact-4","value":"500+ 5-star customer reviews online, including Amazon \u0026amp; Shopify"},{"index":5,"claim_id":"claim-fact-5","value":"48% customer retention rate compared to 26-32% industry average"},{"index":6,"claim_id":"claim-fact-6","value":"Serving a $60B dips and prepared foods market"},{"index":7,"claim_id":"claim-fact-7","value":"Filling a huge market gap for plant-based, organic, allergen-friendly, and clean-label foods"},{"index":8,"claim_id":"claim-fact-8","value":"Founders include professionally-trained gourmet chef and operations experts with experience as part of a successful exit"}],"team":[{"id":1835083,"entity_id":"wefunder:company_role:1835083","role":"founder","name":"Jessica Gebel","title":"Co-Founder, Head of Product \u0026 Brand","bio":"Natural Foods Chef, with 15 years experience in food service and as a private chef, across Chicago, Hawaii, Montreal, Miami, and New York City. 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Previously a Senior Vice President at Clorox managing Renew Life and Nutranext, and prior to that he led the International business for Clorox.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1917940/square_cropped_Michael_Costello.jpg?1627945244","profile_url":"https://wefunder.com/michael.costello","linkedin_url":"https://www.linkedin.com/in/michaelcostello/","related_urls":["https://wefunder.com/michael.costello"]},{"id":1917955,"entity_id":"wefunder:company_role:1917955","role":"employee","name":"Debra Berman ","title":"Strategic Advisor, Marketing Strategy","bio":"Former CMO of Yahoo and JCPenney. Previously the Vice President of Marketing Strategy and Engagement at Kraft Foods Group. 20+ years in marketing and advertising.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/1917955/square_cropped_Debra_Berman.jpg?1627945243","linkedin_url":"https://www.linkedin.com/in/debra-berman-7996634/","related_urls":[]},{"id":1924330,"entity_id":"wefunder:company_role:1924330","user_entity_id":"wefunder:user:1496958","role":"employee","name":"Andre Jacquet","title":"Strategic Advisor, Investor","bio":"COO at Upflex. Former CEO/Founder and Chief Commercial Officer with successful exits of start-ups. 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Our fundraising round is closing in a few days (February 28th), and we're thrilled with its success and all the support we've received. In total, we've raised over $1,000,000 for this round (both on Wefunder and privately).\u0026nbsp;We are also very excited to share the latest Fabalish update! Key Updates / Executive Summary:Revenue of $825...","published_at":"2022-02-23T16:57:30Z","author_name":"Paul Majcherczyk","url":"/feed/152967","canonical_url":"https://wefunder.com/feed/152967"},{"id":152100,"entity_id":"wefunder:feed_item:152100","type":"FeedItem::Update","visibility":"public","title":"Our founder discusses her story and our vision!","preview":"Here's a roundup of interviews with Jess, as well as a video of Jess discussing our brand and the greater vision! We appreciate all your interest and support, and we thank you for being a part of fixing our food system!!In-Studio Interview with Talking Plant Proten -\u0026nbsp;Fabalish Upcycles Chickpea Water Into Delicious, Clean Label, Egg and Dairy Free DipsPodcast -\u0026nbsp;Own Every Moment - How a health scare created a thriving plant-based business!Last but not least, Jess speaks from the heart...","published_at":"2022-01-18T17:37:10Z","author_name":"Paul Majcherczyk","url":"/feed/152100","canonical_url":"https://wefunder.com/feed/152100"},{"id":151119,"entity_id":"wefunder:feed_item:151119","type":"FeedItem::Update","visibility":"public","title":"Whole Foods: Chickpeas \u0026amp; Upcycling Top Trends!","preview":"In case you missed it, Whole Foods has listed chickpeas and upcycling as top trends!\u0026nbsp;https://vegconomist.com/market-and-trends/whole-foods-predicts-2021-food-trends-chickpeas-upcycled-foods-and-vegetable-jerky/amp/We're currently in talks with Whole Foods to carry Fabalish! 🤞🤞🤞","published_at":"2021-12-16T17:27:23Z","author_name":"Paul Majcherczyk","url":"/feed/151119","canonical_url":"https://wefunder.com/feed/151119"},{"id":150248,"entity_id":"wefunder:feed_item:150248","type":"FeedItem::Update","visibility":"public","title":"Fabalish 2021 Q3 Update","preview":"Jess and I are excited to share our latest progress with Fabalish!First off, we would like to invite you to attend an investor info session this Friday to discuss our fundraising efforts, overall progress, and to answer questions. The panel will include Jess and myself, as well as three of our key advisors/investors: Michael Costello, Andre Jacquet, and Vincent Biscaye.Friday November 12th, 3pm-4pm Eastern Time.\u0026nbsp;Learn more and register here:https://www.eventbrite.com/e/fabalish-investor-...","published_at":"2021-11-08T19:27:37Z","author_name":"Paul Majcherczyk","url":"/feed/150248","canonical_url":"https://wefunder.com/feed/150248"},{"id":150131,"entity_id":"wefunder:feed_item:150131","type":"FeedItem::Update","visibility":"public","title":"Fabalish featured in Food Business News and New Hope; Nexty Award Finalist","preview":"In case you missed it, there are two fairly recent articles featuring Fabalish!New Hope:\u0026nbsp;Fabalish founder explains why the brand is 'proudly perishable'https://www.newhope.com/people-and-company-profiles/fabalish-founder-explains-why-brand-proudly-perishableFood Business News:\u0026nbsp;Startup sees ‘endless’ possibilities for chickpeashttps://www.foodbusinessnews.net/articles/18737-startup-sees-endless-possibilities-for-chickpeasAt Natural Foods Expo East, our Fab-a-Dip was a Nexty Awards fi...","published_at":"2021-11-04T17:04:21Z","author_name":"Paul Majcherczyk","url":"/feed/150131","canonical_url":"https://wefunder.com/feed/150131"},{"id":150101,"entity_id":"wefunder:feed_item:150101","type":"FeedItem::Update","visibility":"public","title":"Fabalish Investor Webinar","preview":"Fabalish is thrilled to announce that we just passed the $300,000 mark of capital raised through our Wefunder campaign (and over $700,000 raised in total this year) and would like to thank all investors for their confidence and warm messages of support.\u0026nbsp;On Friday, November 12th, our founders and several of our key advisors/investors will be hosting a Zoom call to explain to interested investors why this is such an exciting time for Fabalish and our mission of creating healthier, deliciou...","published_at":"2021-11-03T19:46:35Z","author_name":"Paul Majcherczyk","url":"/feed/150101","canonical_url":"https://wefunder.com/feed/150101"}],"q_and_a":[{"id":181236,"entity_id":"wefunder:comment:181236","question":"Can you speak about return on investment for investors in this initiative? How/when will investors be compensated for their investment? Will all investments result in shares or will they be paid back? Also, can you talk about any future plans to go public?","author_name":"Daureen L","votes":2,"created_at":"2021-11-25T16:42:49Z","canonical_url":"https://wefunder.com/fabalish#question-181236","answers":[{"id":181706,"entity_id":"wefunder:comment:181706","answer":"Hi Daureen, thanks for the interest! I'll do my best to answer your questions. Our goal is to certainly get an ROI for our investors, with a pay out in the next 4-6 years (perhaps sooner). Investments will result in shares, and our goal is to get to $50M in revenue and \"exit\" the business. This can be an acquisition, or a strategic partner buying out existing shareholders. The actual ROI is hard to predict, it all depends on performance and future valuation of the business. The ROI can be as high as 25x of the investment (it can also be much less if we don't achieve our goals). Going public is always an option, but that would likely be further down the road, and assumes we are generating revenues in the hundreds of millions. Shareholders will be regularly updated on our progress, and will have the ability to vote on strategic decisions. Please note that projections cannot be guaranteed.","author_name":"Paul Majcherczyk","votes":2,"created_at":"2021-11-29T15:02:38Z"}]},{"id":180266,"entity_id":"wefunder:comment:180266","question":"Hi there! I'm interested in investing but am outside the US (in UK). Will I still get my products (if I invest 1K)? Thanks","author_name":"Jasmin X","votes":1,"created_at":"2021-11-22T09:49:34Z","canonical_url":"https://wefunder.com/fabalish#question-180266","answers":[{"id":180339,"entity_id":"wefunder:comment:180339","answer":"Hi Jasmin, unfortunately we can't ship products outside the US at this time. We can ship to someone in the US for you, or otherwise ship other merch/swag to you. Open to other ideas. Sorry about this!","author_name":"Paul Majcherczyk","votes":1,"created_at":"2021-11-22T23:09:44Z"}]},{"id":177133,"entity_id":"wefunder:comment:177133","question":"What were your numbers on Amazon year to date? and overall D2C non-blended (separating Amazon, direct website sales and any other marketplaces) Regarding your distribution/ wholesale margins, in my opinion those are too thin so I would like to know how the D2C would be looking like","author_name":"Tom O","votes":1,"created_at":"2021-11-01T17:29:54Z","canonical_url":"https://wefunder.com/fabalish#question-177133","answers":[{"id":182971,"entity_id":"wefunder:comment:182971","answer":"See response in the other reply, thanks","author_name":"Paul Majcherczyk","votes":0,"created_at":"2021-12-08T03:07:52Z"}]},{"id":174249,"entity_id":"wefunder:comment:174249","question":"Any numbers on how the margins (both gross and net) will be optimized? Are you seeing more of a digital growth or in-store growth? Based on the projected growth, you are seeing a +100% growth yoy?","author_name":"Tom O","votes":1,"created_at":"2021-10-15T16:05:20Z","canonical_url":"https://wefunder.com/fabalish#question-174249","answers":[{"id":174283,"entity_id":"wefunder:comment:174283","answer":"Thanks for the questions Tom. 1. We're vertically integrated, and own our manufacturing. As such, our margins have been improving over time as we become more efficient, our batch sizes increase, and our buying power improves with volume. Additionally, we are bringing in additional equipment to significantly automate production (especially the packaging process) as well as give us a 5x increase in throughput. We anticipate getting our margins above 40% over the next 12-18 months. 2. While 2020 for us was carried by digital growth, the growth this year has been driven by retail/wholesale. We'll continue with an omni-channel approach, but the main driver will be in-store growth (as well as online marketplaces such as Hungryroot). 3. We've been experienced 4x growth YoY (2019-2021), and our future growth projections are similar to other successful brands in this space. That is to say, they're ambitious, but achievable. Based on the growth rate we're seeing now, and the new accounts we are bringing on, we're confident we'll hit our goal in 2022 of $3M.","author_name":"Paul Majcherczyk","votes":2,"created_at":"2021-10-15T21:31:00Z"}]},{"id":319815,"entity_id":"wefunder:comment:319815","question":"Hello, how can I add my investment to my Living Trust? I want to make sure it goes to my son, since there is no real knowledge of when we will get a return on investment.... thank you!","author_name":"Margie T. Perkins","votes":0,"created_at":"2025-11-17T21:09:29Z","canonical_url":"https://wefunder.com/fabalish#question-319815","answers":[]},{"id":193363,"entity_id":"wefunder:comment:193363","question":"Hi Paul! Congratulations on Fabalish! I sincerely believe in the brand and team! I have two questions… What is the maturity date for the convertible? I have invested $1,000 and I wanted to know what I can do to get my perks if I live in Spain. Can I wait until you eventually open European market? Hopefully in the years to come you will!! Do you have plans for this? I´m looking forward to trying all your products!!","author_name":"Juliana Esteve Gómez","votes":0,"created_at":"2022-02-20T11:35:56Z","canonical_url":"https://wefunder.com/fabalish#question-193363","answers":[{"id":193463,"entity_id":"wefunder:comment:193463","answer":"Hi Juliana, thanks so much for your investment!!! The note reaches maturity May 1st, 2023. Currently we're not able to ship to Europe, and we don't have near term plans to expand there. It may be another couple of years before that happens, as we are focused on growth in North America. That being said, we would be happy to send you swag instead (t-shirts, hats, etc), or to hold onto your free products until a later date (or if you ever visit the US)! Happy to come up with other ideas to fulfill your perks, please feel free to email me at paul@fabalish.com if you'd like to discuss. Thanks again, really appreciate your support!","author_name":"Paul Majcherczyk","votes":1,"created_at":"2022-02-21T19:29:08Z"}]},{"id":190705,"entity_id":"wefunder:comment:190705","question":"Hi! Two questions. First, do you have any sense of the conversion rate for the note to stock? Second, how stable is the supply chain for chickpeas? I really know nothing about agriculture but a quick look online indicates US acreage and prices have been volatile the last couple of years, and most of the world production is outside the US. (Okay, a third corollary question) How sensitive is your pricing to the cost of chickpeas?","author_name":"Charles Kramer","votes":0,"created_at":"2022-02-01T20:25:17Z","canonical_url":"https://wefunder.com/fabalish#question-190705","answers":[{"id":193462,"entity_id":"wefunder:comment:193462","answer":"Hi Charles, pardon the delay in response! It's not really possible to answer the first question definitively, as it will depend on the terms of the priced round and valuation. However, this note contains a 6M valuation cap, and we anticipate closing a priced round at a larger valuation (perhaps $10M pre-money). But in any case, you can assume your investment would convert at the $6M valuation. As for your second question, chickpeas are a fairly resilient crop, and there are more and more suppliers coming into the market due to its popularity. There have been significant impacts to supply chain across many raw goods during the pandemic, but there has been minimal impact on chickpeas (both in terms of supply and price).","author_name":"Paul Majcherczyk","votes":0,"created_at":"2022-02-21T19:22:32Z"}]},{"id":186292,"entity_id":"wefunder:comment:186292","question":"I love this concept and I'm very interested in investing. Do you have any plans to innovate your packaging as well? Losing single-use plastics or using recycled materials? Thanks!","author_name":"Andrew Neely","votes":0,"created_at":"2022-01-05T19:13:47Z","canonical_url":"https://wefunder.com/fabalish#question-186292","answers":[{"id":189061,"entity_id":"wefunder:comment:189061","answer":"Hi Andrew! We're constantly working on that! Our dips are sold in glass jars, as we wanted to stay away from plastic. Our falafel used to be sold in gusseted plastic bags, and we moved them over to a paper based carton (however, we still use a plastic on the inside to protest the food). We're researching better plastic, though it's hard to find a good solution. Please share if you know of any options!","author_name":"Paul Majcherczyk","votes":1,"created_at":"2022-01-18T21:15:03Z"}]},{"id":185377,"entity_id":"wefunder:comment:185377","question":"What is the profit for investors starting from $ 100 I want more clarification if it is possible? thank you","author_name":"Karam Sfr","votes":0,"created_at":"2021-12-28T16:26:40Z","canonical_url":"https://wefunder.com/fabalish#question-185377","answers":[{"id":186269,"entity_id":"wefunder:comment:186269","answer":"Hi Karam! It's hard to predict what the profit can be. Here is the response I provided to a similar question: Our goal is to certainly get a return for our investors, with a pay out in the next 4-6 years (perhaps sooner). Investments will result in shares, and our goal is to get to $50M in revenue and \"exit\" the business. This can be an acquisition, or a strategic partner buying out existing shareholders. The actual ROI is hard to predict, it all depends on performance and future valuation of the business. The ROI can be as high as 25x (or $2,500 for a $100 investment), but it can also be much less if we don't achieve our goals. Hope this helps!","author_name":"Paul Majcherczyk","votes":1,"created_at":"2022-01-05T17:36:46Z"}]},{"id":182680,"entity_id":"wefunder:comment:182680","question":"A month later ans still no answer to my Amazon question. You guys had 3 reviews in 2021 on your flagship product, 1 flavor having been out of stock for weeks now. As you know D2C is becoming very important. Can you tell me/ us how you will increase growth on that channel/ amazon? Also the amount of fat is enormous relatively to your competition, any plans on formulating something on the lighter side?","author_name":"Tom O","votes":0,"created_at":"2021-12-05T17:16:25Z","canonical_url":"https://wefunder.com/fabalish#question-182680","answers":[{"id":182970,"entity_id":"wefunder:comment:182970","answer":"Hi Tom, apologies for this, I thought I had responded to your question but it looks like it never went through. This year we’ll have about $190K in online sales ($178K on our website, 12K on Amazon), which is about a 25% increase from last year. Our retention rate (# of purchases that are repeats) is around 50%, so we have very strong follow-through. This year we pulled back on digital ad spend due to tougher conversions (partly from all the privacy enhancements made by iOS and android). Given our dramatic increase in retail/wholesale, we focused our growth efforts there, and in terms of overall revenue, we’re anticipating to close the year with over 3x growth from last year. Also, given that our product is perishable, and cost of shipping is high, it is more effective for us to grow in retail in the long term. That being said, we just onboarded a part-time CMO to help us create the right digital marketing strategy to build on our success online and to more efficiently drive conversions. As for Amazon, all of our products are available, just in bundles (e.g. a pack of two tzatziki). We used to sell the products individually (though with high shipping costs), and opted instead to sell the products bundled with free shipping. We left these single units available on the site, just out of stock, as they contain many of our amazon reviews and we didn’t want to lose that. Furthermore, our focus is to be available on Amazon for product discovery, rather than driving sales. We try to drive all our business directly to our website since we can avoid the amazon fees. I see you have many detailed questions, and I’d be happy to setup a call with you to go into all of this in more detail! I’m available at paul@fabalish.com. Otherwise, happy to continue answering here. Thanks for the questions, and appreciate the interest!","author_name":"Paul Majcherczyk","votes":1,"created_at":"2021-12-08T03:07:28Z"}]},{"id":179429,"entity_id":"wefunder:comment:179429","question":"Is there a way to invest from my Traditional IRA?","author_name":"James Corcoran","votes":0,"created_at":"2021-11-15T15:52:50Z","canonical_url":"https://wefunder.com/fabalish#question-179429","answers":[{"id":180340,"entity_id":"wefunder:comment:180340","answer":"Unfortunately, I don't believe so! From my understanding, it has to be a direct cash investment via credit card or bank transfer.","author_name":"Paul Majcherczyk","votes":1,"created_at":"2021-11-22T23:10:51Z"}]},{"id":175053,"entity_id":"wefunder:comment:175053","question":"Thank you for your response. Still a bit unclear on the numbers. Combined since 2019 looks like you raised $1,345,762 and you currently value this at $6M; at this burn rate do you see an issue with being fully diluted over time? As stated you are looking to bring your margins above 40%, I assume based on your numbers that this is gross margins, do you see room for distribution and broker fees in there and enough for growth without additional investments? You compare yourself to brands such Sir Kensington, etc. but they all started with co-packers and/ or co-manufacturers; Sir Kensington famously started by having a palette shipped to their apt. In order to scale to your “projected” numbers unless you add multiple skus I don’t see this scaling. This seems very heavy operationally. What were your numbers on Amazon year to date? In 2022 you plan on hitting $3M, how much will be your debt and equity at that time?","author_name":"Tom O","votes":0,"created_at":"2021-10-20T19:33:54Z","canonical_url":"https://wefunder.com/fabalish#question-175053","answers":[{"id":175777,"entity_id":"wefunder:comment:175777","answer":"Thanks Tom, I’ll do my best to answer all your questions here. Would be happy to set up a call as well, or provide more info. I’m available at paul@fabalish.com if you’d like to connect. 1. Regarding dilution, we anticipate having majority (50%+) after our first priced round, which we’re aiming for in Q2/Q3 of 2022. The goal there is an $8-10M valuation, raising on the order of $2-3M. The 50%+ is after the conversion of all notes and SAFEs, and after the dilution of the priced round (including an option pool). The non-convertible debt will probably be around $400-500K at that time. In total we believe this could give us the runway to profitability. Regardless, the plan would be to do one more round after that, perhaps two, prior to an “exit”. Those rounds would be focused almost entirely on growth (marketing, sales, etc). After all these rounds the founders would still have a healthy stake in the company (30-40% depending on # of rounds). 2. The margins are after distribution costs (meaning, our margins after selling wholesale to distributors). We plan on bringing on brokers in 2022 to support additional expansion efforts. 3. We do plan on adding more SKUs, both in terms of more flavors and more product lines. Jess has developed many exciting products already, including an aquafaba based ice cream (sort of a frozen mousse), chickpea brownie bites, chickpea burgers, aquafaba whipped cream, and chickpea gluten-free breads. She’s teeming with ideas, but of course the goal is to roll-out new SKUs over time in a way that can be supported properly (both operationally and in the market). 4. There is a lot of value in vertical integration, both for valuation purposes and being nimble (as well as maintaining control over quality). During the pandemic, with manufacturing strained, many emerging brands were negatively affected as co-mans prioritized larger accounts. Self-manufacturing also gave us the ability to test out new flavors and products with our DTC customer base, something that wouldn’t easily be possible with a co-man. That’s how our ranch, queso, and spicy carrot were added to our lineup. We’re also running small batches of our falafel burger, which we’re piloting in several restaurants in NYC. While this is no doubt operationally heavy, we already have 3 years of experience self-manufacturing. I graduated as an engineer and I’m an adept problem solver, and we have a very solid and dedicated operations team. 5. All that being said, with our facility we’ll be able to scale (per our projections) for the next 18-24 months, at which point we do plan on partnering with co-mans. At that point we’ll have the volume to find strategic co-man(s) (that can also support organic, plant-based, and allergen-free). Our facility would then become focused more on R\u0026amp;D and small batches of new products, as well as offer redundancy.","author_name":"Paul Majcherczyk","votes":2,"created_at":"2021-10-25T19:06:42Z"}]}],"faq":[{"question":"Any numbers on how the margins (both gross and net) will be optimized? Are you seeing more of a digital growth or in-store growth? Based on the projected growth, you are seeing a +100% growth yoy?","answer":"Thanks for the questions Tom. 1. We're vertically integrated, and own our manufacturing. As such, our margins have been improving over time as we become more efficient, our batch sizes increase, and our buying power improves with volume. Additionally, we are bringing in additional equipment to significantly automate production (especially the packaging process) as well as give us a 5x increase in throughput. We anticipate getting our margins above 40% over the next 12-18 months. 2. While 2020..."},{"question":"Thank you for your response. Still a bit unclear on the numbers. Combined since 2019 looks like you raised $1,345,762 and you currently value this at $6M; at this burn rate do you see an issue with being fully diluted over time? As stated you are looking to bring your margins ...","answer":"Thanks Tom, I’ll do my best to answer all your questions here. Would be happy to set up a call as well, or provide more info. I’m available at paul@fabalish.com if you’d like to connect. 1. Regarding dilution, we anticipate having majority (50%+) after our first priced round, which we’re aiming for in Q2/Q3 of 2022. The goal there is an $8-10M valuation, raising on the order of $2-3M. The 50%+ is after the conversion of all notes and SAFEs, and after the dilution of the priced round (includin..."},{"question":"What were your numbers on Amazon year to date? and overall D2C non-blended (separating Amazon, direct website sales and any other marketplaces) Regarding your distribution/ wholesale margins, in my opinion those are too thin so I would like to know how the D2C would be looking...","answer":"See response in the other reply, thanks"},{"question":"Is there a way to invest from my Traditional IRA?","answer":"Unfortunately, I don't believe so! From my understanding, it has to be a direct cash investment via credit card or bank transfer."},{"question":"Hi there! I'm interested in investing but am outside the US (in UK). Will I still get my products (if I invest 1K)? Thanks","answer":"Hi Jasmin, unfortunately we can't ship products outside the US at this time. We can ship to someone in the US for you, or otherwise ship other merch/swag to you. Open to other ideas. Sorry about this!"}]}}}