First brew sold out in 4 days. Second sold out in two days. The brand was immediately profitable.
Available in 245+ stores. Adding new stores each week.
40% of consumers repurchase.
Projected (although not guaranteed) per Venue: $2.2 mm ticket sales, $1.2 mm COGS, $1 mm gross margin
Projected (although not guaranteed) 3 venues in 2019; 50+ venues in 5 years
5,000+ travelers so far at first location | Pacific Science Center, Seattle
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