# Expert DOJO

Own a diverse and discounted private market portfolio with a single investment

## Elevator pitch
We train and support early-stage startups from all over the world.

- Canonical URL: https://wefunder.com/expert.dojo
- Entity ID: wefunder:company:79643
- Last updated: 2026-06-11T23:53:12Z
- Generated at: 2026-06-12T03:49:31Z

## Quick facts
- $27M deployed across 266 startups in 70+ countries
- $100M in current Assets Under Management (AUM)
- $250M in revenue generated across the investment portfolio in 2025
- 37% unrealized Internal Rate of Return & 3.65x unrealized Multiple on Investment Capital
- First major portfolio exits expected within 6–12 months, targeting 100x returns (not guaranteed)
- 10-100x potential future returns from warrant advantages (not guaranteed)
- Portfolio companies featured in TIME, Forbes, Vogue, BBC, and Business Wire
- Building the US-India innovation corridor with $15M earmarked for Indian startups

## Active fundraises
- wefunder:fundraise:146851: 4(a)(6) open (USD)
- wefunder:fundraise:64709: 4(a)(6) successful (USD)
- wefunder:fundraise:64710: 4(a)(6) successful (USD)
- wefunder:fundraise:43003: 4(a)(6) successful (USD)
- wefunder:fundraise:43004: 4(a)(6) successful (USD)

## Story
Expert Dojo has built what venture capital has never offered retail investors: equity in the operating company itself. Just as Berkshire Hathaway became the premier holding company for public markets, Expert Dojo is doing the same for startups.The model is disciplined by design. We only back startups already generating $15,000 to $50,000 in monthly recurring revenue, always at a minimum 70% discount to market pricing. We invest at steep discounts, secure warrant positions, and take PE-style stakes in our highest-conviction companies.Executed warrants provide the right to invest up to $1M at a $10M valuation, regardless of what that company is valued at the time. Recently executed positions have the potential to yield 10-100x future returns from the warrant advantages. Seven years of that discipline has built $100M in assets under management via stakes in 266 companies in 70+ countries, with a 37% unrealized Internal Rate of Return – more than double the historical VC benchmark. Every portfolio company receives active support from 300+ vetted expert mentors and a community of 80,000+ entrepreneurs, investors, and operators to generate introductions, customer referrals, and revenue pipelines. Portfolio company Matchbook AI is on track to grow from $3M to $8M in annual revenue through the Expert Dojo network alone, with zero paid marketing. The next frontier is India. We're building a 50-person marketing studio in Bengaluru to accelerate portfolio companies and generate new revenue streams, such as our exclusive investment in The Beehive, a 2 million square foot co-working campus in one of the world's fastest-growing startup cities.When you invest in Expert Dojo, you become a shareholder in an operating company holding equity across hundreds of revenue-generating startups in healthtech, fintech, AI, edtech, e-commerce, biotech, and more, plus every deal that comes after. We're on a mission to give everyday investors access to the kind of portfolio that used to be reserved for Silicon Valley insiders. First exits are expected within 6 to 12 months targeting 10-100x returns, and 900+ investors are already in at the early-bird valuation. This is a unique chance to own equity in an operating firm with hundreds of active portfolio companies hand-picked from around the world, a growing revenue base, and a clear path to $500M AUM by 2030. Join us.Reserve your stake in Expert Dojo →Investing involves risk, including possible loss of principal. Past performance is not indicative of future results. Returns are not guaranteed. No money or other consideration is being solicited at this time. Any indication of interest involves no obligation or commitment of any kind.

## FAQ
1. **Are you using Reg CF or Reg A and where is the filing document?**
   - Reg CF. Still in private mode so will do all this when we go public
2. **Can you give some insight into how distributions work overtime and what liquidations events trigger that?**
   - This is an investment into the Expert DOJO operating company so your valuation increases as our company valuation increases. There are no distributions of exits from the companies as this is not allowed under the CF rulings. Feel free to email me at brian@expertdojo.com if you want to discuss.
3. **How will the SAFE note convert?**
   - When Expert DOJO have a liquidity event.
4. **Hi Expert Dojo, I just invested with you all today before the April 23 public launch deadline. But now the deadline is May 14? Can you shed some light on why the date was changed?**
   - We are just waiting to launch our Africa cohort and then we will launch. We are also getting such a great response that we want to engage in all those conversations.
5. **Who is your lead investor?**
   - We have not looked for one yet. We already have accredited investors as investors in the DOJO. Now we are looking for retail investors and lot of them.

## Team
- Brian Mac Mahon (Founder & Head Honcho )
- Isabelle Cloud (Partner & Head of Investor Relations )
- Ashutosh Kumar (General Partner)

## Q&A
- Q: Can you explain how investors would get a return? I understand that as companies valuations increase and as exits are achieved Expert Dojo would increase in value, as would investments. How does this translate into investor returns? Does Expert Dojo plan on going public in the future? In essence what I'm asking is how would investors realize their gains since it seems that an Expert Dojo exit strategy is not applicable here.
  - A: Thanks Andrew, Expert DOJO need to be acquired or go public, like most other companies. We believe the investments we make into these companies will make us very valuable as long as those investments turn into great companies. The goal here is to build a brand as powerful as YCombinator.
  - A: Selling Expert DOJO by 2030
- Q: Your headline reads “ Giving you, the public, ownership in thousands of companies with one investment” but at the same time, with a SAFE in the operating company, is it fair to say that only limited partners and general partners share the returns when a company from the portfolio exits, not the holders of the SAFE who would own and get $0 (unless the operating company itself is sold or goes public)? Can you explain how investors on Wefunder have an ownership in thousands of companies through this investment? Am I missing something as many questions/answers in this forum seem to imply that investors here are limited or general partners in the fund benefiting from exits or carried interest? Does a portion of the carried interest gets allocated to the operating company? Thank you.
  - A: Hi Max, the operating company and the holding company must be sold together. This means that the value of the companies we hold will be included in any sale or public offering. Our business is about collecting as many companies as possible and maintaining liquidity through paid training programs and exits. These exits allow us to do more direct investment and then acquire more equity stakes in more companies. The key to our increased value is getting as close as possible to our 1,000 company target and choosing the right companies. If we do this then we will do very well. Our plan is for an acquisition from one of the massive later stage players or going public. If we stay private then I am sure there will be buyout conversations. Distributions during the growth period will go towards growth. Thats it. I am happy to jump on a call and discuss anytime.
- Q: 16.Nov.2025 It’s not a matter of whether or not I’m getting invited to calls or meetings, it’s a matter of updating the valuations on ALL our WeFunder portfolios to match the latest valuation, no matter if the valuation is based on total AUM or equity value. Every investor still shows the same valuation from 4 or 5 years ago yet we are told the company has grown. Our investments don’t reflect that growth on the WeFunder portfolios.
- Q: 23.Oct.2025 With several campaign raises on WeFunder and several raises in valuations caps, what’s the reason for there never being a valuation update on investments for investors on this platform to gauge their investment growth? I doubt I’m the only one that thinks this way, but if there was a factor that would determine the success of my investment at a glance and ENCOURAGE me to want to CONTINUE investing in subsequent campaigns raises, it would be the growth to the valuation of my initial investment. Seeing my investment stagnate at the same valuation for four years is hardly enough to encourage me to invest more no matter what the new sales pitch or videos dropped may say. At the very least it shows a disregard for keeping up with documents and maybe even an indifference to the small investors on this platform from DOJO.
  - A: I think you have missed all our update calls. Not sure why but in the one we did last week we showed the valuation based on asset under management growth move from 10 million USD 7 years ago to 90 million today. If you are not getting invited to calls then check your settings. We have another one this Monday at 4pm PDT - https://luma.com/join/eh-Hy8XPlrdilFpMP6
- Q: I invested approximately 4 years ago through Wefunder. I do receive your emails highlighting all the different investment opportunities, and conventions that you guys put on and attend. However, I’ve never ever received any information on where my original investment is at this point. This soft launch looks to ask we funder participants, such as myself to invest more money. I would like to know any information regarding the overall health of expert dojo to this point. Apparently there have been investor calls and possibly Updates that I’ve never been able to be a part of. Any information would be greatly appreciated. Thank you.
  - A: Sitting at 90 million now. Join our webinar this Monday where I explain everything - https://luma.com/join/eh-Hy8XPlrdilFpMP6
  - A: Open forum so you get to ask anything you like
- Q: Brian thank you so much for all your updates it sounds so exciting. I guess what I don't understand is with all that is going on and all that is going on I don't understand how it affects the investors and what the exit strategy is for the investors or how the investors are doing in all this. Could you please explain this to me thanks and its is really good and exciting to hear all your updates and news thank you Mary Richards Alaska
  - A: Hi Mary and thanks for the question. First of all we have regular zoom calls which are ask me anything sessions. You are always welcome to join. Every conceivable question is asked there. To your specific point our intention is to grow from 200 investments to 500 and either go public or more likely get acquired by one of the private equity funds who want to get into venture. I feel we will start to get the offers in 3-4 year and we are very open to this. Our intention after all is to change venture from the inside.
- Q: Hi Brian. Since you make nothing and sell nothing, therefore, have no regular recurring revenue streams, where do you get the money to run the business or fund other startups? Is it all from your training classes and investments into DOJO? What does your runway look like now? Thanks.
  - A: You are correct. We are investors who have an exceptional training program and support network for the companies we invest in. We charge the startups for our training program and that brought in revenue of over 700k last year. This will continue to grow as we invest in more and more companies. In the future we will extend this to outside companies but for now the revenue is 80% of our costs and we keep adding equity investment ownerships. We are very happy with this model.
- Q: Can you give some insight into how distributions work overtime and what liquidations events trigger that?
  - A: This is an investment into the Expert DOJO operating company so your valuation increases as our company valuation increases. There are no distributions of exits from the companies as this is not allowed under the CF rulings. Feel free to email me at brian@expertdojo.com if you want to discuss.
- Q: Hi Brian, What is the current valuation for this latest Wefunder raise?
  - A: 90 million
- Q: Hello Brian! I understand the objective is to get bought out (acquired) or go public. Could you take a minute and list a few names of the entities who would be in a position to acquire DOJO should things go our way? Much thanks!
  - A: Its probably not perfect to list them here, as we already deal flow with many of them but I am happy to discuss them on any of the ask me anything calls. It's also quite easy to work it out. Just look at the later stage private equity firms who have moved into the venture space. There are 5 or 6 in particular. You can also see some very late funds like A16 leading a trend to investing in much earlier stage investments. We are not short on opportunity.
- Q: Hi Brian, Thanks for the opportunity to raise the stakes after keeping an eye on your encouraging performance. Is there a way to calculate (or guesstimate) what a return would be on a certain amount, given DOJO's valuation upon exit? For example, what would a $5000 investment return on a one billion dollar exit? Also, are you still looking at a 3 to 5 (now 2 to 4?) year exit? I really appreciate your frequent updates, I wish I could say the same for some of the other companies here on Wefunder.
  - A: This is very difficult to speculate. What I can say is that there is absolutely no way that I would sell this portfolio for less than hundreds of millions. It just would not make any sense. Let me give an example. Our companies are early but we have 10 expected to raise series A in 2023. We have an opportunity to hold 10% in each of them. Lets say one hits 1 billion, which is the reason we do this in the first place. Thats 100 million in returns between the LP and Expert DOJO. We will have 500 companies in 3 years. You can work it out for yourself. Nothing but upside here now that we are at 200.
- Q: Hi Brian, would you be able to share a meaningful update with shareholders - talking about for example a) number and value of investments made in 2021 b) Overall Expert Dojo estimated valuation as of Dec2021 (considering either the latest market value of investments made where available, or book value (if no changes). Maybe there are valuation norms that are widely accepted that you can use and include in the annexure c) For investments made earlier, what % have gone on to raise further capital vs what have not vs what % are failing/closing down? d) Expert Dojo team development. I'm sure you/others can add to the above list. What I'm looking for - if you had invested in a similar company, what would you want the company to include in its periodic / annual report to you, in a transparent and intelligent summary, that gives you a good sense of how the company is doing. It would be great if you could provide something like this say over the next couple of months, since this pertains to 2021. Thanks in advance, and best wishes to the team!
  - A: This is absolutely the only thing thats important. Its all about the quality of our investments. We have the top line numbers but we are actually preparing our region breakdown and valuation updates for all the companies over the next two weeks to include their revenue growth percentage increases as well. Bear with us and we will dig deep with this.
- Q: So what exit strategy would you prefer? seems like non from your peers have exited so will there be a motivation for you to have an exit? Do you have a timeline on when would you want to exit? Thanks!
  - A: Acquisition by a later stage fund is preferable. We want to get to 500 companies before we even look at this so I would say 3-5 years. At that stage we will have a lot of assets under management and be very attractive for any potential match
- Q: In your response to Andrew Berger's question you stated that "The goal here is to build a brand as powerful as YCombinator". My question now is: Who are the beneficiaries of YCombinator as at today? Thanks.
  - A: Very good point. Their shareholders are the only ones who financially benefit. There is an argument that the founder benefit in some instances but that is where it stops. That is not necessarily a good thing for the world or entrepreneurship in general though. Time will tell as how good of a global citizen we are. For now our intention is to build a system that goes well beyond those narrow walls while still benefiting our shareholders, by focusing on building outside the current system.
- Q: Where can I view and study the Form C?
  - A: Should be available on the offering. If Wefunder are still uploading it and you cant see it yet then just email me at brian@expertdojo.com