# Eliot’s Adult Nut Butters

Savory, specialty nut butters for grown-ups

## Elevator pitch
We are a small batch, savory nut butter company delivering the most flavorful peanut butter you've ever had. We create high-quality, unique, and versatile nut butters that can be used not only in your classic PB&J but in your Asian stir-fry, your chicken glaze, homemade ice cream, and more. We're creating high-quality, chef-inspired nut butters that allow adults to indulge in a familiar food that also feeds their evolving tastes and demands.

- Canonical URL: https://wefunder.com/eliotsnutbutters
- Entity ID: wefunder:company:11331
- Last updated: 2026-06-05T05:00:04Z
- Generated at: 2026-06-05T06:11:51Z

## Quick facts
- $1 billion peanut butter industry; 2/3 of all peanut butter is consumed by adults.
- Winner of both the silver and bronze medals from the 2017 Specialty Food Association sofi awards in the nut and seed butter category.
- Sales partners include Safeway, Amazon, World Market, and Whole Foods.
- 50% wholesale margins.
- 2017 sales up 87% year over year and projected to be up 120%.
- Adding over 500 stores this year with brands like Fred Meyer, Albertsons, Fresh Market and Wegmans.

## Active fundraises
- wefunder:fundraise:7198: 4(a)(6) successful (USD)

## FAQ
1. **Hi, I'm in, just invested and may do more. Your product sounds great and your numbers are quite reasonable (not a lot of debt, manageable losses, good growth). Quick questions: 1. What is your current agreement with the stores above, specifically Whole Foods, Safeway, and Nord...**
   - Alan, Thank you for your investment and for the thoughtful questions. 1. Safeway is one of our biggest growth opportunities as we are currently trialing in about 100+ stores exclusively in the Pacific Northwest. We just started a couple months ago so its still very new though its been fun as we're getting more people posting on social media about discovering our company at Safeway. We actually are using a smaller distributor to fulfill these orders but we recently started working with KeHE wh...
2. **Thanks for the answer Michael - I appreciate your transparency. I would suggest that you make sure the SEO of your website is strong since people are more likely to click on one of the first few listings on a search than an adwords ad. The consultants who do this also tend to ...**
   - Sorry for the delayed response. I certainly agree about the importance of SEO. Working with Google and others will help us to drive quality traffic to our site. We'll likely work someone to optimize our Amazon sales which also will help drive traffic and sales. In terms of burn rate, I think this raise will enable us to run longer then 12 months due to newly attained lines of credit with my nut supplier and terms with most of other suppliers. This paired with the capital, our existing credit ...
3. **Seems like a great product and good packaging! Could you provide rough estimate on if I invest $1000 - how long would it take for that $1500 to come back to me using 5% of revenue ?**
   - Thanks for the interest and reaching out. I've run models that come out in the following bands. If we were to grow at annual rate of 20% it would take about 7 years to pay it back. If we grow at an annual rate of 60% it would take about three years. 60% growth may seem optimistic but the way industry works, we are going to start getting into more and more chains where we'll go from zero of their stores to 168. I have every reason to believe that by the end of 2018 we'll be in at least 1000 st...
4. **Could you please lay out the use of proceeds at min and max? Did I miss that somewhere? Thanks!**
   - Apologies for the delayed response. I found where laid it out which is in our Form C which you'd have to download and scroll through to find this important and relevant information. 50K Spend: 15k For Distributor and National Trade Shows. 15k to launch with co-packer. 10k to work with brokers/sales management team to increase reach and velocity. 10k for inventory and operational efficencies. 75k Spend: 10k Web optimization including running ad campaign designed by Google. 10k increase marketi...
5. **In how many years you think 100% of investment will be paid off?**
   - The band should be 3-7 years. If we're even more successful then anticipated it could be less then 2 years as its revenue based.

## Team
- Michael Kanter (CEO)

## Q&A
- Q: Summer of 2022 now. Any updates?
- Q: HEY WHATS GOING ON WITH MY MONEY AND OTHER INVESTORS YOU NEVER ANSWER BACK!!!!
- Q: Is there an ETA on 2020 financials and update?
- Q: My question below has gone unanswered for nearly three months. Please advise on when we should expect the first payment.
- Q: Hi Michael! I noticed the payment start date on my documentation is April 1, 2018. Just curious if that means payments are in the works right now based on January through March, or if the first payment will be sometime in July based on April through June? No rush as at all, I just like to know when to be on the lookout. From experience, some of my Wefunder emails get caught in spam and have been overlooked in the past. I would hate to miss a payment. Thanks, and hope things are going well! - Justin
- Q: Verus International's deal for Eliot's Nut Butters rescinded https://www.just-food.com/news/verus-internationals-deal-for-eliots-nut-butters-rescinded_id145220.aspx
- Q: With the acquisition of Eliot’s by Verus last fall, is there a projected timeline for repaying investors?
- Q: I invested in Elliot's $100.00. I would like to cash it in. How much is it worth now?
- Q: HEY START PAYING UP YOU GUYS TOOK EVERYBODY MONEY SO YOU CAN GET STARTED , HOW PAY UP ON TIME!!!
- Q: Hello Eliot, is there any update about payments and generally how the business is going?
- Q: Over six months now... no payments and no communication.
- Q: I believe distributions are scheduled every quarter.  It has been over 3 months since we received the first payment.  Please advise/provide an update.
- Q: WERE THE HELL IS THE PEOPLE TO AANSWER MY QUESTION ABOUT PAYOUTS FOR THE INVESTORS SOMEBODY NEEDS TO SPEAK UP!!!
- Q: HEY, WHAT THE HELL IS GOING ON WITH YOU GUYS NOT ANSWERING ABOUT PAY-OUTS SO WHATS UP WITH THE PAY-OUTS!!
- Q: So what happens when the founder is non-responsive to investors' questions? I can find no other way to reach Michael Kanter who has not provided any updates or responses in a long time.