# Element Apothec

Socially motivated and purpose-driven CBD brand positively impacting the lives of our customers 

## Elevator pitch
Element Apothec develops, formulates, and sells all-natural, plant-based body care and wellness products infused with beneficial phytocannabinoids.

- Canonical URL: https://wefunder.com/element.apothec
- Entity ID: wefunder:company:58120
- Last updated: 2026-06-12T05:00:19Z
- Generated at: 2026-06-12T21:56:40Z

## Quick facts
- Poised to be a market leader by competitively differentiating ourselves to become a trusted brand in an expanding market
- HUGE upside opportunity - the CBD market is expected to expand to over $16 billion by 2025
- Quality Wins - clean, safe, highly effective, 3rd party tested, market-leading products with THC-free CBD, CBG, and CBN
- Co-founded with a highly-regarded integrative pharmacist - along with a team of respected medical advisors
- Pending B Corp focused on ESG - Ethical Decision Making, Sustainability Pledge, 1% for the planet, radical transparency
- Secured distribution through multiple online marketplaces, GPO Medical Group and retail locations
- Team and Advisory Board with more than 100 years in CPG, e-comm, healthcare, life sciences & cannabis
- Unmatched focus on education with a proprietary education platform and content creation.

## Active fundraises
- wefunder:fundraise:29793: 4(a)(6) successful (USD)

## Story
I’d like to invite you to take a moment to think about yourself and the people in your life who are important to you. Now, think about who has struggled or continues to struggle with life’s pain points: getting enough quality sleep, sore and achey muscles, unbalanced mood, tension from life’s stressors, etc.And now, I’d like you to imagine being a part of something that can help those people in your life and the millions of others who suffer from these same stressors. How would it feel knowing that your investment will help these people (and possibly yourself) feel rested, happy, relaxed, and ache-free and also provide you with a good ROI? Pretty good, I imagine. INTRODUCING: ELEMENT APOTHECElement Apothec (Pending B Corp) is a purpose-driven brand focused on positively impacting the quality of people’s lives through doctor formulated, functional cannabinoid products, wellness education, and a supporting community that results in vibrant health and flourishing well-being. Using the healing power of nature and innovations in science, we help customers live a better life, everyday. We are positioned to become a market leader in a $16B industry.THE PROBLEMPart of the reason we are excelling right now is because of the problems that exist in the current market. There is a lack of trust in the space due to limited industry regulations, an influx of bandwagon brands and white labeled products using toxic and harmful ingredients with limited transparency, little or no medical oversight, and a lack of innovation. This puts everyone at risk.There is a lack of education with so much misinformation and misunderstanding about CBD and the endocannabinoid system. And once you purchase a body care or wellness product, now what? Who can I talk to? Expert information is hard to find.No brand is taking a whole-person, whole-life approach to well-being.Element Apothec is looking to change that.OUR ORIGIN STORYElement Apothec’s story begins over 8 years ago when my Great Aunt - ailing from several complex medical conditions and suffering from everyday life stressors - was given a dire prognosis. Bedridden and hurting, with traditional medicine not only failing to help her but making things worse, she decided to take her care into her own hands. Over the next several years she became an expert in essential oils and plant-based remedies, creating formulations that helped her feel better and dramatically improve her quality of life. In time, she would create over 40 custom formulations that would go on to help her and countless others. And that’s where the story of Element Apothec picks up…Now, those time-tested formulations which have helped so many people - have found new life as we partner with integrative practitioners and bring them to the world.WHY ELEMENT APOTHECFrom the very beginning we decided we were going to do things differently from all of the other body care and wellness brands out there. We are not just another CBD brand. In everything we do we are actively designing for the qualities of trustworthiness as shown through our third-party certifications, Pending B Corp, commitment to clean and high-quality products, radical transparency via blockchain technology, an governed by an internal ethical decision making platform.We are trusted and respected for our highly experienced Medical Advisory Team that vets, augments and develops functional and effective product formulations using the research on all cannabinoids like CBD, CBG and CBN and other alternative plant based remedies. We do good and give back to our employees, our communities, and the world. We commit to sustainability and being good stewards to the planet.We dedicate ourselves to educating people - not just our customers - about the power of plant-based, natural remedies and how to care for yourself, better.And, we are creating a community of like-minded individuals and strategic partnerships to help us spread the word and learn from, grow, and support one another.This unique 360-degree integrated approach - trust, education, sustainability, social purpose, and community - is what Element Apothec is all about and why we will be successful.OUR TEAMIn addition to our founding team, Element Apothec is supported by an incredible advisory board to give us the mentorship, advice, and guidance we need in their respective areas to lead our company to success. They are not just names on our deck, but actively involved, meeting with our founding team weekly or bi-weekly.OUR PRODUCTSIn December of 2020, in the middle of a worldwide pandemic, we launched Element Apothec. Our product line contains doctor-driven, functional, and highly-effective formulations utilizing CBD, CBG, CBN and other, beneficial phytocannabinoids and plant-based remedies. REST RELAX RECOVER | TINCTURE (CBD/CBN)CALM COOL COLLECTED | TINCTURE (CBD/CBG)RELIEF | BALM (CBD/CBG/CBN)NOURISH | LOTION (CBD/CBG)BELLE VISAGE | FACE SERUM (CBD/CBG)In addition, we continue to develop new and exciting products designed to address specific health concerns and challenges. We already have over 40 custom formulations.And our products stack up well against the leading competition…THE OPPORTUNITYThe CBD market is continuing to expand rapidly and is expected to expand to over $16 billion by 2026. Additionally our products fit into the ever-growing personal care and wellness space targeted to be a 1.9 trillion dollar market by next year.Currently, the top 20 companies make up only 17% of the market. As a result, we have an opportunity for exponential growth.Based on our business model we have an aggressive but reachable goal of $45 million within 5 years with unit economics of 3:1 and margins averaging 70%.To date, we have had 56% Month-Over-Month growth and expect a significant increase in Q3 and Q4.ELEMENT APOTHEC IRLElement Apothec launched just over 7 months ago and we already have a growing base of passionate customers and exciting retail partnerships, typically reserved for much more established brands. BUSINESS MODELBased on our business model we have an aggressive, yet reachable goal of $45 million within 5 years with unit economics of 3:1 and margins averaging 70%. To date, we have had 56% Month-Over-Month growth and expect a significant increase in Q3 and Q4 2021 and into 2022. Success will look like thoughtful scaling with growth in retail distribution.MARKETING PLANWe connect with our customers at multiple touch points, utilizing an omni-channel business model that includes B2C and B2B - including a unique distribution opportunity through medical partners.CURRENT TRACTION & GROWTH OPPORTUNITIESNot only are we gaining customer validation on our products but we also have some great traction. In 2021, we have signed several agreements and started retail on-boarding to activate growth.This includes an Exclusive Partnership Agreement with VerdePharmHealth - a premier medical GPO providing access to their network of 1700+ clinics and 2500+ doctors,. This, along with Clinical Studies planned for Q4 2021, positions us for significant growth in the medical channels. Recently, we signed with a distributor that works with some of the top brands in the space including MedTerra, CV Science, and Charlotte’s Web. We’ve established retail partnerships with Showfields, dispensaries, online marketplaces & many more on the way.We are also creating exciting partnerships to expand our brand reach with well-know, established communities thereby expanding our presence.In addition to our exclusive partnership with VerdePharmHealth, two other partnerships have presented themselves as extremely lucrative opportunities.A well-known cosmetics formulator and celebrity make-up artist with over $50 million in yearly sales looking to co-brand and formulate new products. It will open up new markets and new distribution channels including high-end department stores.One of the top matcha companies is also looking to formulate new and exciting products with our expertise in phytocannabinoids and plant-based remedies. EXIT STRATEGYWith the CBD industry’s anticipated growth over the next few years, partnerships and mergers & acquisitions are heating up in the space - from both US and International companies. This is where we would focus on as an exit strategy.USE OF FUNDSWe are raising a convertible note of up to $500,000 at a market cap of $4M. We will use the funds for: Product Inventory, Marketing, General Operating Costs, Business Development (incl. R&D), and WeFunder FeesIN CONCLUSIONAs an early-stage investor, you have the opportunity to back a company with not only huge market-growth potential but one that actually does good and you can feel good about being a partner to. With the convergence of the emerging hemp/CBD market, natural wellness, and clean beauty movements, a need for sustainable practices, and consumer desire for evidence-based products, the time is now for Element Apothec — and you.Thank you for your interest.Most Sincerely,Davina Kaonohi, CEO & Co-Founder, Element ApothecEXECUTIVE SUMMARYElement Apothec, Inc., founded in 2020, is a Delaware Public Benefit Corporation startup operation with four entrepreneurial founders who have established our unique brand, IP portfolio (including proprietary formulas, domains, and trademarks) and a full infrastructure from operations to finance. We have a team with decades of e-commerce, branding, marketing, human resources, executive leadership, operational management, integrative medicine, pharmacology, fitness, and CPG experience and are poised to become a market-leading brand in the soon-to-be $22+ billion-dollar Hemp/CBD industry*.*Source: Brightfield Group

## FAQ
1. **Do you intend to pay dividends (post conversion)?**
   - Yes, we intend to give cash dividends post conversion.  We believe in giving back to those that invested in us from the beginning. Our investors should share in our success!
2. **Will you be going ipo later on?**
   - If, in the future, an IPO makes sense for the company we will certainly consider it. We believe a strategic acquisition would possibly be a likely scenario as well.
3. **As a new investor, what changes when you go public? How would you rate your company against cbdMD?**
   - Hi Ken, As a new investor if/when we go public your private shares would convert to publicly traded shares. At this time we have not finalized this as an exit strategy and would also consider a Merger or Acquisition as an exit option. In terms of how we rate ourselves against a company such as cbdMD, we are passionate about creating the safest products and will never use any questionable or any of the 1,400 banned ingredients in Canada or Europe in any of the products we create. Unlike many c...
4. **Hello, I have some questions please help clarify. - You mentioned 30% of the funding will be used for marketing, is there any reason for this as this is a huge percentage of the raise. - Assuming the minimum target was meant, the 50% marked for product development how many dif...**
   - Hello Gboyega. Thank you for the questions. Here are our answers... - The proposed use of funds for marketing is set high because, as a new company, we need to come out of the gate with a strong marketing message to create brand awareness and differentiation in a competitive space. We feel a high marketing budget will set us up for early and future success. - 50% of the funds will be used in the manufacturing of our first set of 10 SKUs to meet our pre-sale demands, early retail commitments a...
5. **Thank you David for your answers.**
   - You're very welcome!

## Team
- Davina Fernholtz (Co-Founder & Chief Executive Officer)
- David Crowther (Co-Founder & Chief Operations Officer)
- Swathi Varanasi (Chief Scientific Officer)
- Marvin Singh, MD (Chief Advisor)
- Lola Daleo (Co-Founder)
- Hayden Fulstone (Advisory Board Member - BizDev)
- Michael Farino (Marketing and Branding Advisor)
- Rob Wright (Advisory Board Member - BizDev and Marketing)
- Eric Kiker (Advisory Board Member - Branding and Messaging)
- Tessie Anuhealani Tracy (Advisory Board Member - Wellness and Community)

## Q&A
- Q: Thank you David for your answers.
  - A: You're very welcome!
- Q: Hello, I have some questions please help clarify. - You mentioned 30% of the funding will be used for marketing, is there any reason for this as this is a huge percentage of the raise. - Assuming the minimum target was meant, the 50% marked for product development how many different sku and quantity of each do expect to launch with? - What will be the profit margin on the different sku? - How many months of runway do you expect the raise to give you/ what is your current burn rate - Do you have any retail partnership established? - What is your primary market/demographic target?
  - A: Hello Gboyega. Thank you for the questions. Here are our answers... - The proposed use of funds for marketing is set high because, as a new company, we need to come out of the gate with a strong marketing message to create brand awareness and differentiation in a competitive space. We feel a high marketing budget will set us up for early and future success. - 50% of the funds will be used in the manufacturing of our first set of 10 SKUs to meet our pre-sale demands, early retail commitments and ecomm orders. - Our retail margins are approximately 65-75% depending on the SKU. - As we have ramped up our operations, our current burn rate is approximately $6000/month. As we move forward we will be increasing and adjusting our monthly expenditures - depending on the amount raised - to achieve a 5-6 month runway, which, at that point, we estimate we will become profitable. - We currently have commitments from several smaller retailers in the Southern California and Las Vegas areas. In addition, we have signed a contract with CalEthos to be included in their exciting new shopping experience, Showcase (you can read about it in our updates) and have signed a letter of intent with a unique retail location in Boston called StoreyLine. We are also working on some very exciting retail opportunities which we hope to announce soon. - We look at our customers from a psychographic perspective. Our customers want to take (better) care of themselves and live better lives. This means wanting better sleep, less tension, better recovery after exercise, relief from daily stressors - both physical and emotional, or simply desiring to look their best. We are targeting multiple verticals depending on the characteristics of each product. For example, our face serum will be targeted toward the "Clean Beauty" vertical.
- Q: As a new investor, what changes when you go public? How would you rate your company against cbdMD?
  - A: Hi Ken, As a new investor if/when we go public your private shares would convert to publicly traded shares. At this time we have not finalized this as an exit strategy and would also consider a Merger or Acquisition as an exit option. In terms of how we rate ourselves against a company such as cbdMD, we are passionate about creating the safest products and will never use any questionable or any of the 1,400 banned ingredients in Canada or Europe in any of the products we create. Unlike many companies in the CBD space all of our formulations are created or reviewed with medical and scientific oversight. We also use other highly-effective hemp based phytocannabinoids in our products. Our products are clean and safe, backed by science.
- Q: Do you intend to pay dividends (post conversion)?
  - A: Yes, we intend to give cash dividends post conversion.  We believe in giving back to those that invested in us from the beginning. Our investors should share in our success!
- Q: Is this still an active campaign?
  - A: Hello Robert. Yes! We are still active. The campaign is set to close on August 31. Thanks for your interest.
- Q: Hello, you mentioned that you don't have money with you at the moment. How are you running the operations without money. Have you launched products in to the market or will be launched after successful raise if $500k. How do you compare your products with other existing Companies like Hara Flow
  - A: Hello Ashutosh. Thank you for your questions. In addition to $50k which we withdrew from our WeFunder campaign, we have personally invested over $150k over the past 8 months. We launched our Phase 1 products last December and have seen an average of 56% MOM growth in our online sales since launch. Comparing our products to Hara Flow, we are different in many ways. Our products are formulated with our medical advisory team and they take an active roll in new product development. Our custom-formulated products contain additional beneficial minor cannabinoids (CBN & CBG) as well as a multitude of highly-beneficial, functional plant-based ingredients. In addition to ingestibles, we also offer topical products, tapping into the lucrative beauty and body care space. We focus on education and sustainability, something very important in the CBD space. Finally, in everything we do we are actively designing for the qualities of trustworthiness as shown through our  third-party certifications, commitment to clean and high-quality products, Pending B Corp Status,1% For The Planet pledge, and our commitment to sustainability and radical transparency. Thank you again for reaching out. Please feel free to schedule a call via Calendly should you want to discuss the company in detail. calendly.com/element-apothec
- Q: David, you mention that you have sales to fulfill, wait lists, and opportunity to fulfill orders at small retail. I assume you're using a co-packer (is that difficult with CBD ingredients?), how many units are pre-sold and do you anticipate selling in the first 5-6 months to reach your break even? Do you anticipate bringing manufacturing inhouse at some point? How are you positioned should growth hit numbers larger than 3X? Your a B-Corp (very cool!), you need to be thoughtful about growing your team. How do you anticipate staffing up in through 2021? Oh, and how engaged is your advisory team? In my experience, often times advisory teams only meet once without too much ongoing engagement.
  - A: Hello Michelle. Thank you so much for reaching out. We launched our Phase 1 products last December. We will be making a massive update to our WeFunder profile imminently to reflect our progress - but here that is in a nutshell... We have seen an average of 56% MOM growth in our online sales since launch. We have also secured retail placement in Showfields in New York and Miami and have secured distribution services for additional retail placement. We currently use a co-packer who specializes in CBD manufacturing, is GMP certified and FDA compliant. Bringing manufacturing in-house is something we have discussed but most likely wouldn't be implemented for a year or two. We have put in place processes and operational plans to be able to scale easily and quickly. For staffing, our CEO has extensive experience in team building and each hire will be carefully considered in regards to aligning with our core mission and values. Our advisory team is extremely engaged, many having weekly meetings and at a minimum, monthly engagement. We recognize the value our advisory team brings to the company and leverage that to the full extent. Thank you so much for your questions. Please feel free to reach out for any additional information. In addition, please feel free to schedule a call via Calendly should you want to discuss the company in detail. calendly.com/element-apothec
- Q: Do you folks happen to know when your raise will be ending? Thank you.
  - A: Hello Brian. We will be closing this round on January 30th.
  - A: We have extended our raise until August 31. But that will be it. After that, we won't be extending it any further.
- Q: I see there are no sales. Do you have a product that is ready to be sold? does this debt convert into common stock? does the stock have voting rights?
  - A: Hello Alan. Thank you for your questions. We are currently manufacturing our products and will be selling on our website in 30-45 days with a strong push into retail shortly thereafter. The debt (or convertible note) will convert to common stock upon a subsequent equity event such as an additional raise, an acquisition, or an IPO. All securities sold on Wefunder have voting rights unless explicitly stated otherwise. However, these voting rights are directed by the Lead Investor. Please let us know if you have any additional questions.
- Q: How do I get return once I invested
- Q: Hey guys, a few quick questions: 1. If you only raise 50,000, how many units can you produce? 2. Given the above, how much runway will this give you? 3. Do you have a detailed unit economic (recognise this will be assumption driven right now in many ways) breakdown we can review? 4. How do the unit economics improve as you scale? 5. what assumptions are you making about online, D2C channels? Will leave it at that for now. Thanks in advance.
  - A: Hello Nathan. Thank you for your questions. 1. With a raise of $50,000 we would produce a total of 3,000 units while also allowing the money needed for marketing and sales expenses. 2. As we have ramped up our operations, our current burn rate is approximately $6000/month. As we move forward we will be increasing and adjusting our monthly expenditures - depending on the amount raised - to achieve a 5-6 month runway, which, at that point, we estimate we will become profitable. 3. Based on our projections, our unit economics sits at a ratio of 3:1. If you would like additional information we can schedule a call and go over the details. 4. As we scale, our cost of goods will decrease - as will our customer acquisition costs - resulting in an improved unit economics ratio. We anticipate a 10-12% improvement. 5. Initially, our D2C channels will make up the majority of our sales. As we expand our retail commitments and wholesale distribution channels we anticipate that D2C and wholesale will be about 50/50. Please let me know if you have any additional questions or if you would like to schedule a time to connect.
- Q: What is your social media strategy?
- Q: Will you be going ipo later on?
  - A: If, in the future, an IPO makes sense for the company we will certainly consider it. We believe a strategic acquisition would possibly be a likely scenario as well.