# eCarra 

Luxury Electric Car Rideshare— Plant a Tree with Every Ride

## Elevator pitch
eCarra is a Dallas-based car and driver mobility platform service that delivers clean and luxurious experiences in Tesla vehicles and plants a tree for every ride. 

- Canonical URL: https://wefunder.com/ecarra
- Entity ID: wefunder:company:52389
- Last updated: 2026-06-15T22:01:48Z
- Generated at: 2026-06-16T04:58:24Z

## Quick facts
- We will plant a tree for EVERY dollar we raise!
- 16,000 + members, 98% member retention in 12 months.
- Currently working with Fortune 500 companies, including Amazon.
- Proprietary software for EV rideshare infrastructure (iOS, Android and Web)
- Nominated for 2021 Innovation in Transportation.
- Mobility As A Service (MAAS) is the fastest growing market.
- Declined a $1,000,000 offer to buy our IP.
- Potential deal to manage 800 vehicles Q3 of 2021 worth over $100M

## Active fundraises
- wefunder:fundraise:29071: 4(a)(6) successful (USD)

## Story
WHY? US Mobility services are increasing by billions.WHY?  Car sharing is now part of our culture. WHY? Ride hailing is projected to increase to $350B in five years.WHY? The cost of clean energy is decreasing as more invested into electrification WHY? Burning one gallon of gas creates 20 pounds of carbon dioxide, and the average car emits about six tons of carbon dioxide every year.WHY? Current ride share companies are contributing to poor air quality.WHY? EV Production is rising by the quarterTHERE IS A BETTER WAYFrom economics to environment, all electric passenger car services will dominate the next decade! If not us, then who? If not now, then when?eCarra began as RideBrand in 2016 by co-founders Roscoe “Rock” Robinson and Kevin Shea, auto-industry and start-up vets, who recognized a quality-control gap in ride-hailing that inspired a marketing opportunity with local car dealerships. Soon thereafter, combining their mutual affinity for automobiles, tech, and the environment, the company focused on all-electric vehicles and quickly morphed into eCarra: electric Car ride awareness. In 2018, eCarra partnered with local Tesla resaler, Dink Davis, the largest Tesla resaler in the United States. This partnership allowed eCarra to test concepts and 'fail forward and landed business-travel heavy RealPage, locally headquartered real-estate software company with 2000 people and broad national and international presence. Fast-forward to today: eCarra just launched a game-changing app, generates revenue, and employs 7 people. With no marketing, we gained 1700 members and B2B traction from fortune 100 companies including Amazon, the largest company in the world. eCarra app paired with all electric vehicles allows consumers to fully customize every aspect of their ride, down to the desired mood, music and stops along the way. Consumers can also track individual emissions savings – and we’ll even plant a tree for every rider, resulting in great experiences and cleaner air! Our first group of driver hires. We interview our driver partners up to 4 times before hiring. We make sure they are aligned with our culture, have good driving history and are customer centric. The eCarra platform is built for the future of electric car passenger services. Here are a few features that will bring extreme value to electric micro fleets! Custom branded iOS and Android apps, web appCustomized feedback and NPS scoring In app messaging Emissions data your riders will share with peers Live driver tracking Driver scheduling and availability Weekly performance emissions and gas savings We plant a tree for every ride you completed on your behalf Daily active users Push notifications to your entire user basePrepaid credits and custom pricing B2B custom portal for easy booking for corporate accounts Exclusive zones, shuttle services, dedicated servicesAnd much more! B2B2C Currently our strategy is to offer safe, scheduled, sustainable transportation to corporations and businesses travelers. We have a 90% close rate, since there are little to no options that can be consistent. We deliver emissions data to teams to promote carbon reduction. We also Brand Refresh by Caliber Creative https://www.calibercreative.com/work/ecarra/Emissions SavingsEvery time someone rides with us we not only plant a tree, we collect carbon savings, gas savings, charging data (super important for charging infrastructure) and much more that we plan to monetize.We gained 1000 members in six months. We spent very little on marketing, we utilized incentive based peer to peer sharing.  We gain traction on all events, our deal with Amazon came from one event 10 months prior.Not only did our members enjoy eCarra, they also became Tesla owners buying direct from our partner at IDrive1 Motorcars.eCarra.com ClubWe launched the eCarra club giving Tesla owners the chance to offer up their vehicle to our platform for a fee. This made buying a Tesla a "no brainer" for some. currently we are building a fleet of vehicles we can rent by the day to add to our platform, which is available to any electric fleet. More than one way to make revenue! We have  five monetization models we plan to execute. First, service for a fee; we charged by the mile for our ride-share service. Currently, we priced just below the uber select model and able to keep margins around 40%. Our platform is currently capable of advertising, subscriptions, data sales, and transactions enabler.  (detail upon request)  

## FAQ
1. **Do you own the cars? Or lease them from the manufacturer?**
   - We currently own $160,000 in Tesla's. We will always own a few in each market, yet we built our platform to handle car sharing. So we lease from Tesla owners for a set price per day.
2. **Why only electric cars? Why not Hybrid cars as well?**
   - We are committed to using Tesla because the of the cost to operate, safety of the vehicle and infrastructure. We are licensing our platform to other micro fleets that utilize HEV and BEV.
3. **How do you plant trees for every ride? Where do you find all the land?**
   - We partner with trees.org we make donations based on usage.
4. **Any concerns with Tesla creating its own ride sharing service?**
   - We know Tesla we have its own service that will face the same issues as uber, (no real way guarantee consistency) We also know consumers want choices in their mobility. eCarra is a model of what ridesharing should be look like for the growing EV Market thats consistent. We plan to license our platform to micro fleets that will utilize many brands of sustainable vehicles.
5. **Do you intend to pay a dividend (post-SAFE conversion)?**
   - You will be able to sell your equity post conversion.

## Team
- Rock Robinson (CEO )
- Mike Carpenter  (CTO)
- Kevin Shea  (Co Founder | Chairman )
- Dink Davis  (Strategic Partner - the EV guy! )
- Emily Carpenter  (Creative Director)
- Katie Wallace  (Marketing Director )
- Amanda Viola (Business Director  )
- Kelli Darst (Operations Director )

## Q&A
- Q: Hello. I invested in the previous round and I'm considering adding to it but I have a few questions regarding update #21: -You mentioned that Crestline has about 1,000 Teslas in hand worth close to $100M. That would be 100K per vehicle, which sounds very high. What model do they have? -How many vehicles can you get with $1M? -Assuming the pilot goes well as planned, will you be able to purchase 800 more vehicles from Crestline after one year? -If so, what level do you think your revenues could reach? Just a ballpark idea, obviously nothing can be guaranteed but it would go a long way to help me visualize the potential of the company. Thanks.
  - A: One of the reasons they reached out to us was because new battery tech and more options leave them stuck with the bag. The pilot is to show we could maintain the entire fleet on our platform, we are negotiating a shared revenue model based on an idea we foster called the Mileage Purchase Agreement. We have the opportunity to utilize the fleet for very little upfront cost mostly logistics during the acquisition process. Basically, they are willing to hand them over if we can make provide revenue and data. Even at 500 vehicles revenues could reach $35M, we very little operating cost, we own the platform. 
- Q: Are you still intending to reopen your raise?
  - A: We are opening the raise in a few days!
- Q: How and when will I receive the certificate on my investment also the $500 ride credit? Thank you
  - A: You should have a copy of the safe Note from Wefunder.
- Q: How do I invest?
  - A: We will open this raise back up shortly
- Q: Any updates?????
- Q: Hello Rock, Is there any updates we haven't had one in a while.
- Q: Hello, I invested in eCarra in March of 2020 and my 200.00 pledge isn’t noted anywhere ,am I missing something?
- Q: I like to invest in this company but I think it is already to late. Can you please let me know if you decide to raise more fund? Thank you.
  - A: We have some private options rr@eCarra.com
- Q: Hello. I’ve read in your comments you will look to expand to the west US coast. If you head to Los Angeles, just be aware that Borrow, an EV rental company seems to have a strong foothold there. May not be direct competition but could slow your expansion.
  - A: Brian, Thank you! The truth is these types of businesses help ecarra. We build tools for people that want to use ev's to deliver everything from packages to pizzas. There are many short tern rental services like this that will allow operators to get electric cars at low cost. Then they can use our platform to create micro fleets that can operate better than the "big guys". See our article about micro fleets. https://wefunder.com/updates/1... there is trillions of dollars headed to the sustainable Transportation space and its way bigger that all of us. 
- Q: Hello Mr. Robinson, The trees will be for every ride or every dollar raised? The amount declined to buy the IP was 1 million or 1 billion? The #1 and #7 in the 1st section (reasons to invest) should be verified. Definitely you have a very good idea, I'll be onboard very soon as investor.
  - A: Great questions, we have and always will plant plant a tree for every ride taken on our platform globally. For this raise, we are also planting one tree for every dollar raised via Wefunder. We were offered a buy out of our IP at a $1M valuation from a private investor which we declined last month.
- Q: Will there be another round of offerings at some point?
  - A: Yes, we will open the round this week.
- Q: I really hope you can reopen your round soon because I want an opportunity to invest.
  - A: We will reopen our next round this week.
- Q: Why is this round is being cancelled? I invested very early on before it went public. Can you please clarify?
  - A: We reached our goal very quickly, we are reopening the round this week!
- Q: Hi! My money was returned with a unclear message. "eCarra has decided to close out their round".
  - A: We Oversubscribed our initial raise by over $100,000. In order for us to except that oversubscription we need to make a few steps in our regulation c crowd funding documents. Due to COVID19, we decided to refund the overage until we can get better clarity.
- Q: Hi, on your update, you indicated that you would allow all the investors in. Today, I just received my money back. What happened?