{"data":{"type":"company_profile_ai","id":160066,"entity_id":"wefunder:company:160066","attributes":{"canonical_url":"https://wefunder.com/dust.moto","retrieval_urls":{"canonical":"https://wefunder.com/dust.moto","json":"https://wefunder.com/dust.moto.json","markdown":"https://wefunder.com/dust.moto.md","ai_json":"https://wefunder.com/dust.moto.ai.json","ai_text":"https://wefunder.com/dust.moto.ai.txt","changelog_json":"https://wefunder.com/dust.moto.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-24T05:01:29Z","generated_at":"2026-06-24T05:38:17Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":160066,"entity_id":"wefunder:company:160066","slug":"dust.moto","name":"Dust Moto","tagline":"The revolutionary electric dirt bike poised to define the market","location":"Bend, OR","website":"https://www.dustmoto.com/","total_amount_raised":200359,"total_investors":111,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 200359","citation":"https://wefunder.com/dust.moto#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"observed_at":"2026-06-24T05:01:29Z","expires_at":"2026-06-25T05:01:29Z"},{"claim_id":"claim-total-investors","text":"Total investors: 111","citation":"https://wefunder.com/dust.moto#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"observed_at":"2026-06-24T05:01:29Z","expires_at":"2026-06-25T05:01:29Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 200359","citation":"https://wefunder.com/dust.moto#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"observed_at":"2026-06-24T05:01:29Z","expires_at":"2026-06-25T05:01:29Z"},{"claim_id":"claim-total-investors","text":"Total investors: 111","citation":"https://wefunder.com/dust.moto#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"observed_at":"2026-06-24T05:01:29Z","expires_at":"2026-06-25T05:01:29Z"}],"company_claims":{"tagline":"The revolutionary electric dirt bike poised to define the market","story":"Dust is a uniquely positioned American electric dirt bike company. With a flagship bike that maximizes performance at the right price, an underserved market, a world-class team, 150 pre-order customers, and a cult following, Dust is poised to lead the next generation of dirt biking and dominate the emerging E-Moto landscape.This fundraise empowers our transition into mass production to capture the growing market opportunity. We are witnessing an explosive market where dirt bike sales are projected to double over the next 10 years from $9B to $18B per year* (from 1M to 2M units), and eMoto penetration 8x from 4% to 30% (from 50,000 units to 400,000 units per year). *Data gathered from Allied Market ResearchElectric technology has matured, delivering vastly improved performance and user experience at accessible prices. It lowers the barrier for new riders while giving experienced riders more time on the trail and less time in the garage.A new generation of powersports consumers is emerging, driven by the mass adoption of eBikes. More riders under 20 are learning to twist the throttle than ever before. The right product can bridge the gap, bringing these new riders into the core powersports experience.In recent years electric bike sales have accelerated compared to gas. This represents an emerging opportunity for disruptor brands to establish market share and ride the wave of growth while incumbents focus on legacy business. The mid-market presents a golden opportunity for Dust, as it remains largely untapped. Historically, this segment drives the highest sales volume across many industries, offering the ideal balance of performance and affordability. By bridging the gap between ultra high-end, race-focused bikes and entry-level e-Moto options, Dust becomes an attractive choice for a broad range of riders. By focusing on this space, we're not just selling bikes—we're building a community of passionate, engaged riders.Dust is the only US OEM in its category building bikes in America, in an industry dominated by US consumers. Coastal influence and lifestyle brand positioning elevates Dust beyond race results, connecting us with a massive audience. Our deep understanding of Moto culture and the variety of dirt bike use cases has led us to the design of a bike unlike any other. Weighing in at just over 200lbs, the Hightail is 15% lighter than a traditional 250cc, translating to a feeling of agility better than a 125, and it packs a punch. With 42 horsepower and 660Nm of torque, it delivers power comparable to a factory 250. The Hightail is uniquely sized, making it accessible for new riders compared to full sized bikes, but undeniably fun and flickable for the expert. The Hightail maneuvers in a telepathic-like way, and this is due to its wheelbase, kinematics, and center of gravity. Say goodbye to the constant upkeep that comes with traditional gas bikes. The Hightail, being fully electric, requires very little maintenance. No more air filter swaps, oil changes, top-end rebuilds. The quiet electric motor means you can ride in more places without disturbing the peace - whether it's a local park, your backyard, or trails closer to town. And with quick and easy battery swaps (less than a minute) you get all the time on the bike you could ever dream of. Dust has identified three core consumer groups who are consistently seeking high-performance gear designed for thrilling experiences. The powersports enthusiast who has finally been intrigued by the benefits of riding electric, and the unique riding traits associated. The Surron and other lower cost e-Moto owners who are actively seeking upgrades and full dirt bike capabilities. The new breed of throttle based riders, cross over athletes and the next generation who have grown up “throttle native’” with e-bikes and other micromobility products. Our unique Founders_50 and First_100 membership programs mean Dust has been revenue-positive from Day 1 and MRR covers our monthly burn.Dust has attracted 25,000+ followers on Instagram with zero paid advertising. Largely helped by Surron creating a new generation of throttle-capable riders looking to upgrade. We also have 1,500+ monthly Newsletter subscribers with a 70%+ open rate which is crazy high.We continue our organic marketing strategy with the addition of paid promos and field marketing activations, including demo tours and dealer pop-ups. We will continue to tap into the network created over the last year via athletes, early adopters, and investors to host launch events to allow riders to get on the bike and twist the throttle.\u0026nbsp;What sets Dust apart is the unique combination of high quality ingredients, masterfully arranged for maximum rider benefit. But this doesn’t mean we have pulled the critical elements off the shelf. We are focusing our R\u0026amp;D innovation efforts on the critical components in the electric vehicle system stack: the powertrain and control systems. Our battery pack, motor-gearbox unit (MGU) and vehicle software are unique to Dust and being developed hand in hand with proven high performance industry partners. We are working towards patents for software and hardware-related innovation of powertrain and control system, and also a design patent of our Dust Hightail bike.\u0026nbsp;Elsewhere, we have chosen to utilize proven moto industry solutions for chassis, suspension, brakes, wheels and other rider touch-points; reducing development risk, increasing reliability and allowing riders to service their bikes more easily. Dust has developed our operating strategy to maximize the benefits of US based final assembly and quality programs while benefiting from the cost savings of a global supply chain. Similar to the proven models employed by the mountain bike industry, this lowers the risk of quality issues sitting on cargo ships for months, or fluctuating tariffs impacting our ability to remain profitable.We have a deep network of proven suppliers from the moto industry ready to produce components and sub-assemblies. These would get sent to our established operation partners, Bloom in Detroit, who will handle Assembly, Test, Fulfillment and Service. We get that direct to consumer isn’t awesome for big complex products, but that the current powersports purchase experience in dealers isn't perfect. We are building a unique approach, where dealers are brought into the Dust way of doing things for a top notch customer experience. The higher margin DTC offsets higher electric COGS (Cost of Goods Sold), and margin requirements from dealers. We leverage our strong Brand, organic social reach and UGC to minimize paid advertising. The combined results are higher sustainable profit. Our DTC + Dealer hybrid approach gives customers the option for home delivery, or the traditional shop experience to test ride bikes as well as giving them a location where they can take the bike to get serviced. We will focus efforts on establishing US market share, then utilize expansion into global markets in a phased approach, leveraging top performing distributors as partners. Consumer sales set the stage for parallel growth paths with Military and Fleet (rentals + experience center) channels boosting total top line growth over time. Forward-looking projections are not guaranteed.Our pre-seed fundraise de-risks the key aspects of building a hardware business: product, manufacturing, brand and distribution. We will complete the design phase, established supply chain operations, building demand and establishing brand credibility through events and partnerships. We have chosen WeFunder to help build a portion of the round so that our passionate followers can have some real skin in the game as we grow. Forward-looking projections are not guaranteed.Betting on hyper growth and massive VC backed rounds is a risky proposition. We are intentionally shaping the business to reach profitability in our first full year of sales, giving us a default “alive” standing, optionality on strategic path, as well as being primed for merger and acquisition discussions. Built around a tight and highly capable core team, we leverage a deep roster of talented external resources to reduce fixed operating costs.We have been focused on building market share in 2-wheel recreation with our Hightail targeting the largest white space in Powersports. The Hightail acts as a beachhead with the option to expand into adjacent 2-wheel spaces to solidify our leadership in dirt, e.g. fleet variant for experience centers plus a solution for special forces. As the technology improves and market expands, entering into the full-size high performance segment makes sense to rival Stark and eventual incumbent entries.\u0026nbsp;By developing the Dust brand credibility around 2-wheel performance, we can gain entry into the 4-wheel ATV/UTV market for continued expansion and establishment of a complete powersports portfolio of products.Our founding team is deeply experienced designing, developing and bringing transformative products to market. We are performance vehicle experts from time spent at Audi, MillenWorks and Specialized.\u0026nbsp;We have helped build notable consumer product companies including Glowforge, Hydro Flask and Skullcandy. Our extended advisor team have the unique combination of passion for moto and significant success outside of the sport.We met at UBCO (HERE) building the world’s leading utility bike company. Delivering thousands of adventure bikes to market via a combined New Zealand and US HQ plus Taiwanese production.","quick_facts":["Rapid growth potential: projecting $100M+ annual revenue within 5 years. (not guaranteed)","Global dirt bike market projected doubling to $18B by 2034 via electrification. (not guaranteed)","Domestic advantage: US buys 50%+ of recreational dirt bikes globally - Dust only US OEM currently","Validated Demand: unique crowdfund w/ 150+ customers ($1M+ sales) paying their bikes down monthly.","Organic Following: 25K followers on Instagram with zero paid ads.","Strong Network: Backed by passionate riders/investors ranging from family office to VC.","Deep Experience: Founders are vehicle experts who've developed solutions for on and off-road.","Battle Tested: Alpha prototypes validated through 100's of riding hours and TKO hard enduro race."]},"computed_metrics":{"total_amount_raised":200359,"total_investors":111,"team_size":3,"featured_investor_count":1,"faq_count":5,"recent_post_count":4},"quick_facts":[{"claim_id":"claim-fact-1","value":"Rapid growth potential: projecting $100M+ annual revenue within 5 years. 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Since initially connecting with the Dust team through an industry conference in Munich for mobility innovation, I was intrigued by their creative approach to cracking the electrification code for dirt biking. At first I knew I wanted the product, and so I took the leap and joined their groundbreaking Founders50 program. After joining the journey and witnessing the team navigate the early phases of building the business, I realized that they were solving for a larger opportunity than initially expected. While I firmly believe in the technical and experiential benefits of electric powertrains for enthusiast off-road riding, I now also see the massive potential to drive the growth of the industry by bringing in customers who had never before considered owning a gas motorcycle. The reason Dust I believe could dominate the emerging e-moto market is the quality of the founders, the quality of the product and technology, and the quality of the passionate community that they are building."}],"relationships":[{"source_entity_id":"wefunder:company:160066","relation":"has_team_member","target_entity_id":"wefunder:user:4390576","target_url":"https://wefunder.com/colin.godby"},{"source_entity_id":"wefunder:company:160066","relation":"has_team_member","target_entity_id":"wefunder:user:4435111","target_url":"https://wefunder.com/jarett.volkoff"},{"source_entity_id":"wefunder:company:160066","relation":"has_team_member","target_entity_id":"wefunder:user:4410679","target_url":"https://wefunder.com/neil.tierney"},{"source_entity_id":"wefunder:company:160066","relation":"has_featured_investor","target_entity_id":"wefunder:user:4532160","target_url":"https://wefunder.com/john.absmeier.1"},{"source_entity_id":"wefunder:company:160066","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:177830","target_url":"https://wefunder.com/feed/177830"},{"source_entity_id":"wefunder:company:160066","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:177752","target_url":"https://wefunder.com/feed/177752"},{"source_entity_id":"wefunder:company:160066","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:177465","target_url":"https://wefunder.com/feed/177465"},{"source_entity_id":"wefunder:company:160066","relation":"has_recent_update","target_entity_id":"wefunder:feed_item:176999","target_url":"https://wefunder.com/feed/176999"},{"source_entity_id":"wefunder:company:160066","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:119491"}],"faq":[{"question":"I would like more information about risk and reward for investing. Is there somewhere I can find out more about this ?","answer":"James, we had a quick chat as a team and realized we may have missed the crux of your question. I figure I can help fill in, in case you were hoping for a bit more about the specifics of Dust, in addition to Wefunder itself as a platform! Let me start by covering off the risks: Overall, the primary operating risk for a business like Dust is the working capital component. As a fairly complex hardware product, operating in a space that requires the production of inventory that can have longer l..."},{"question":"What is going to convince consumers to go with your brand instead of established competitors that already hold a significant market share (EG, Stark, Honda)?","answer":"Hi Walker, great question. The first thing that will help consumers to select us is simply the fact that we are offering a product experience that they are not. A product that blends powertrain performance with more accessible sizing, lighter weight and more agile feeling. Currently, we are the only brand positioning our bike in the category of high performance, yet approachable experience for the largest segment of riders. The second key component is brand and storytelling. Developing a cred..."},{"question":"What is the price point you are targetting to compete with the significant amount of imports?","answer":"Hi Gus, thank you for the question! We are targeting our Launch price to be $10,950. Our intent is to hit the middle ground between the lower priced (and lower performance/quality) product from overseas and the upper end of the performance spectrum, where the costs can be $13k-$14k+. We acknowledge that pricing can be dynamic, with temporary discounts, but we believe this strikes the best balance of allowing the business to select premium equipment and higher performance/reliability parts, wh..."},{"question":"Can you share your thoughts on how often you will update us on how things are progressing with your goals and business plan? Secondly, do you intend to file the annual report with the SEC? Thanks for your feedback.","answer":"Hi Karolina, thank you for the question! Yes, we intend on filing the SEC annual report and posting on our website. Typically, we have provided updates to investors at least Quarterly, and intend to continue that practice. Overall, we take quite the transparent approach with sharing our journey, and the state of the business. We would do no less for backers on Wefunder!"},{"question":"Could you share more about how the funds will be used to scale the business? Eager to see where this journey takes you!","answer":"Hi Hamza, this phase of the business we are focusing on locking in all the details to go live with production and delivery next year. We will be hiring critical staff for engineering and manufacturing so that we we will complete design commercialization, and we will also be focusing on completing our first year's order book with marketing, dealer and event efforts. We expect significant growth in the value of the business with a proven design, stacked order book, supply plan, and key staff in..."}],"recent_posts":[{"id":177830,"entity_id":"wefunder:feed_item:177830","title":"Our Media Coverage So Far","preview":"Dust Moto has been getting attention across several media platforms. Here's a summary of the latest coverage:Vital MX Podcast - https://open.spotify.com/episode/3QJRv2PBZ356H40I1LfikW?si=ZXsKtJh6TeWGPrkbMcNhuAIn a recent episode, our CEO, Colin, talked about Dust Moto's mission to revolutionize off-road riding with electric technology. He emphasized our commitment to delivering high-performance, eco-friendly dirt bikes that cater to both seasoned riders and newcomers.Charged Cycle Works Inter...","published_at":"2024-11-29T17:24:48Z","canonical_url":"https://wefunder.com/feed/177830"},{"id":177752,"entity_id":"wefunder:feed_item:177752","title":"Beyond a prototype, watch our Model_1 Alpha take 8th place at the TKO Race","preview":"Many of you have been asking about how our bike stacks up in the real world. The best way to convey this is by watching the video of pro rider, Joe Van Roekel, ripping it up on the Dust Model_1 Alpha at the brutal Red Bull Tennessee Knock Out. Against all odds, our prototype crushed it, snagging an impressive 8th place in the eMoto class.Watch the full video here: https://www.youtube.com/watch?v=CkRr2JxDf8sOur ambassador, Tucker Neary, Founder of Electric Cycle Rider helped field the bike at ...","published_at":"2024-11-25T20:56:34Z","canonical_url":"https://wefunder.com/feed/177752"},{"id":177465,"entity_id":"wefunder:feed_item:177465","title":"Roadmap to our seed round","preview":"We wanted to give you the lowdown on where Dust is at and our plans for the near future, including this raise and our upcoming Seed round next year.When we set our goals on WeFunder, we mainly wanted to provide an opportunity to our early supporters from the Founder 50 and First 100, so they could get in on the ground floor. WeFunder has also helped expand our network of early supporters, and the process of starting looking for investors has opened the door with some funds. We’re pleased to s...","published_at":"2024-11-13T18:56:54Z","canonical_url":"https://wefunder.com/feed/177465"},{"id":176999,"entity_id":"wefunder:feed_item:176999","title":"Welcome to the campaign / our upcoming webinar","preview":"Hey everyone, and welcome to our campaign.We're stoked about how our WeFunder campaign is going—nearly 50 investors are already on board! There’s only $37k left at the early bird rates, so if you’re thinking about jumping in, now’s the time to move.Also, on Monday, October 28th at 1 PM PST, we’re hosting a “Meet the Team” webinar, and we’d love for you to join us. Ask us anything—about the company, our plans, backgrounds, or even the bike itself. We’ll be joined by our founding team members: ...","published_at":"2024-10-25T13:59:00Z","canonical_url":"https://wefunder.com/feed/176999"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-24T05:38:17Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-24T05:01:29Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-03-08T06:02:12Z","as_of":"2026-06-24T05:38:17Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-03-08T06:02:12Z","as_of":"2026-06-24T05:38:17Z","confidence":"medium"}}}}}}