# DropKey® Pop-up Studios™

World's #1 Best-Selling Pop-up Movie Studio--Make Professional Videos Anywhere!

## Elevator pitch
IMPORTANT NOTICE: DropKey has over $300k in pre-sales revenue but we can't book is as income until we ship studios Q1-2022 (according to GAAP accounting). DropKey is monetizing the 10x innovation in content creation called the DropKey Pop-up Studio. We developed a three-dimensional inflatable lighting structure with bright lights and professional audio that pairs with the DropKey app. We solved a difficult problem in physics and use AI, enabling amateurs to shoot live subjects in any location.

- Canonical URL: https://wefunder.com/dropkeyco
- Entity ID: wefunder:company:73898
- Last updated: 2026-06-06T05:01:09Z
- Generated at: 2026-06-06T20:57:18Z

## Quick facts
- 💰 Successful Kickstarter w/800 orders, SaaS Co. disrupting $100B creator economy
- 🏆 Thomas A. Edison Award for Best Digital Product Innovation
- ⚡️ Invest today & get a free MediaBook Annual Subscription (reg $299)--unlimited video clip downloads
- 💥 Partnered w/ Studionow, adding 12K production companies in 60 countries to our network
- 🌈 Founded by Disney, NBC, Live Nation, Viacom Alum and 3X entrepreneur
- 📈 DropKey is disrupting the new creator economy, a $100b marketplace according to Forbes
- ⚡️DropKey named best SaaS startup in Los Angeles, featured in "This Week In Consumer Electronics"

## Active fundraises
- wefunder:fundraise:39989: 4(a)(6) successful (USD)
- wefunder:fundraise:39990: 4(a)(6) successful (USD)

## Story
DropKey® is a Software-as-a-Service company monetizing our Edison Award-winning Pop-up Studio™ in a Bag® technology with accompanying software ecosystem. We help amateurs create professional background replacement videos anywhere to promote their products and businesses for a fraction of the cost.The ProblemWhen it comes to shooting professional video with great lighting & crisp green-screen background replacement, only the pros with big budgets do it well. Post-production editing can be extremely expensive, time-consuming and messy. Our studios are safe for the whole family – no more tripping over wires or setting up breakable glass lights the dog can knock over!The SolutionThe big "Hollywood Secret” called live background replacement or “Chroma key” processing is now available to every kid with an iPhone. Now the TikTok generation is using DropKey technology to make professional quality videos . We help amateurs do what only the pros with big budgets could do…until now. DropKey—the  Be Anywhere app!Our Pop-up Studios automatically pair with the DropKey app to give you your own Hollywood Movie Studio, anywhere, anytime. Our studio is so easy to use, it blows up in one minute and you’re shooting in 10!DropKey uses Artificial Intelligence to perfect "imperfections" in the key that often occurs when light bounces off blonde hair, etc. The DropKey app is a camera app just like Instagram or Snapchat - but also performs Chroma key background replacement and wireless lighting control right from the camera screen.. You can take regular videos -- but you can also shoot live chroma key when it finds a Pop-up Studio in your WI-FI. The controller box also acts as a router if you are not near Wi-Fi. The DropKey app has already been approved on iTunes and we are migrating to Android to be available on both operating systems once we start shipping.The inflatable Pop-up Studio Classic is 9′ Wide x 7′-4″ High x 5′ Deep – and can fit in any standard room with 8′ ceilings and a 6″ drop-down ceiling lamp. Check out the tutorial below to see the setup.Our ProgressA few more milestones:- We were also named Best SaaS Startup in Los Angeles and featured in "This Week In Consumer Electronics". - DropKey was granted a utility patent for it’s mobile software and recently received news the USPTO granted patents for our entire line of products, including the robotic CamBot, DeskBot and the inflatable lighting structure.- Developed our MediaBook.tv store for location-based video clips used as “background locations”. - We had a successful Kickstarter campaign and raised $250k with 800+ orders and have MRR with zero ad spend. - Currently accepting pre-orders.How We Make MoneyWe will create or serve 20+ vertical market segments. The most significant innovation is the SaaS “DropKey Ads Creator” which will disrupt the ad agency business, a game-changer for small and large business ad creation for TV or social media. Our white-label camera application licensing business will be robust once a few thousand studios are sold; revenues will come from InApp subscriptions, hardware sales, ancillary eCommerce store items such as wireless lapel mics and replacement parts. The SaaS DropKey Ads CreatorWe plan to launch our Software-as-a-Service subscription model to create professional ads for a fraction of the cost of hiring a production team. Our production workflow and virtual assistant software helps you shoot professional ads in five easy steps, helping you shoot professional commercials to promote your brand, products or business, without hiring an ad agency for tens of thousands of dollars. Our SAAS offering will become available when we start shipping in Q1 2022.The MediaBook® Ecosystem:We discovered a huge, brand new market for foreground and background video clips called "digital video assets", or green-screen backgrounds. The total addressable market was so big we developed a global network of libraries on MediaBook.tv, our aggregated video clip store for all your digital video asset needs.Competitive LandscapeWhat's Next for UsIntroducing the new portable and compact DropKey Pop-up DeskBot and CamBot bundle, the first elegant green-screen personal studio solution that fits in a small space.Meet Our TeamPast FundingOur Wefunder Community Round var sc_project=12589454; var sc_invisible=1; var sc_security="1c1f1484"; var script = document.createElement('script'); script.src = "https://www.statcounter.com/counter/counter.js"; document.getElementsByTagName('head')[0].appendChild(script); *According to Forbes the creator economy is a $100 billion dollar industryPROJECTIONSFINANCIALSIMPORTANT NOTICE: DropKey has over $300k in pre-sales but we can't book this as actual revenue until we ship our Pop-up Studios in Q1-2022. We're required to change from cash to accrual accounting according to GAAP in compliance with the SEC. We received a significant cash infusion that will ensure we ship all Pop-up Studios and now require additional funding to handle a huge increase in demand for our SaaS.

## FAQ
1. **If I invest in your product, what is the benefits that I'm going to get?**
   - You will become a shareholder of DropKey, inc., and the value of those shares should increase significantly if you believe in the product.
2. **1) Is the $250K from the 800+ Kickstarter orders indicative of the average price per unit? 2) What are your revenue projections for 2021 and beyond? 3) Who owns the related intellectual property? 4) Mediabook strikes me as an intriguing asset. Will users be able to purchase Me...**
   - Thanks, Kevin, answers to follow:   1) Is the $250K from the 800+ Kickstarter orders indicative of the average price per unit?   No. Kickstarter campaigns are indications of public enthusiasm, and our successfully-funded Kickstarter campaign showed very high enthusiasm for our studio. But hardware sales is only one revenue stream -- we believe the 10x inflatable innovation will sell out as fast as we can make them.    DropKey is a SAAS company monetizing the 10x invention ...
3. **What competitive distribution advantage does DropKey have over every other company that manufactures portable green screen technology?**
   - Thanks for your note, Warren. Portable screens like Elgin don't compare to our turnkey ecosystem that includes a three-dimensional lighting structure where the lights are placed in positions required for a perfect key. The DropKey camera app uses AI to "perfect" imperfections in the key and enables users to choose from millions of location-based video clips on mediabook.tv. The DropKey Pop-up Studio has lights in the right places, removing complicated lighting decisions so amateurs with zero ...
4. **Besides the price what's the difference between professional and the regular drop key system?**
   - The DropKey Pop-up Studio Professional is much larger than the Classic at 10’ high, 12’ wide and includes pro audio, so the lighting controller box’s audio jacks are enabled, and a software audio mixer appears in the app to mix 8 or 10 channels of audio into a stereo main output into your smart device.
5. **Can you provide a link to the app on the App Store?**
   - We removed the DropKey app from the app store after it was approved by Apple as we do not want to distribute it without the three dimensional lighting structure, the key ingredient in the Pop-up Studio in a Bag. The hardware is what makes our solution the World's #1 Best-selling Pop-up Studio. When we start shipping hardware the software will be published. You can purchase Chroma key backgrounds now at mediabook.tv.

## Team
- Rockwell Scharer (Founder and Chief Executive Officer)
- Richard Mall (Chief of Engineering)
- Davide Ivaldi (Director of Manufacturing)
- David Mason (Advisory Board Member and Lead Investor)
- Dr. Steven Colby (Chief of Patent Strategy, Attorney (Menlo Park))
- Christian Shelton (Chief of Social Media Marketing)
- Zachary Guzman (Operations)

## Q&A
- Q: Rockwell, I've enjoyed our recent conversations and I'm excited to increase my investment and to work with you and the team on launch. You've identified a real niche that needs to be filled. The technology development and work you and the team have done greatly exceed the current valuation, this is a great opportunity for an early investment in a high-growth company.
  - A: Thanks 🙏 Patrick! We can’t wait to scale and help lots of people make great content!
- Q: Rockwell, Thank you for your reply. I'm in at $1k - please let me know how I can obtain the discount and media subscription and I'll order my Classic right away. Great product! Can't wait to watch this take off!!!!
  - A: Hi Larry. Send me an email at support@dropkey.com and let me know you’d like to redeem the perk—-designate which one and I will take care of it! Thank you 🙏 JP
- Q: I like what you guys do here... and plan to invest soon .. just wondering to broaden your reach for investors, have you tried to reach out to https://angelsandentrepreneurs.com/ it's Neil Patel, Daymond John, etc ? I think your idea/company will be a good one to be featured on A&E.
  - A: Yes, Herman, we have reached out to Neal and A&E!
- Q: so im just wondering. to invest more, would it be best to add to my original investment or just reinvest from this page? i dont have alot to put in at one time but spread out i can. what would be my best route?
  - A: *UPDATE* Hi Terry - if you want to increase your investment it's best to log in an increase it right on your "amount invested" screen. Wefunder charges fees each time you change your investment so it's best to do it all at once. Email us if you have any questions! support@dropkey.com
- Q: What specific IP do you have? Inflatable green screen? App technology? Combo of this?
  - A: Hey Douglas, it's a combination. Our granted utility patent in the USA was a big win for us and is public. We patented a mobile, inflatable studio using a smart device with lighting placement specific to benefit Chroma key while also perfecting "imperfections" in the key for the highest quality live Chroma key processing. This involves hardware and software. In addition, this patent was filed in China and is pending. We also recently filed a patent application that is currently pending that solves the quality problem when choosing loop playback points in a background asset, which we are implementing in our Mediabook.tv store. We have software to choose a section of a video for best Chroma key processing to create Preferred Loop Points (PLP) that will be super effective to help users find loops in a location clip so it appears natural during playback when using DropKey Pop-up Studios with MediaBook.tv, our store for video clips. We are raising money to continue the global application office actions for legal protection on all our new innovations. *UPDATE* Jan 19 2022 - we received new we have 3 more granted patents for the DeskBot/CamBot technology found here: dropkey.com/desktop
- Q: What competitive distribution advantage does DropKey have over every other company that manufactures portable green screen technology?
  - A: Thanks for your note, Warren. Portable screens like Elgin don't compare to our turnkey ecosystem that includes a three-dimensional lighting structure where the lights are placed in positions required for a perfect key. The DropKey camera app uses AI to "perfect" imperfections in the key and enables users to choose from millions of location-based video clips on mediabook.tv. The DropKey Pop-up Studio has lights in the right places, removing complicated lighting decisions so amateurs with zero production experience can create professional videos. Our ecosystem is everything a Creator needs in this new work-from-home "creator economy" as we effectively Consumerized Chroma key background replacement on smart devices. Hardware + software is the only way to do that, and Hollywood has been doing it the same way for 75 years, we just reduced the cost to a fraction of what the professionals spend on post-production, gear, crew, rentals, etc. The DropKey Ads Creator alone is a major disruption in the advertising content creation space because now musicians, entrepreneurs, influencers, small business owners, journalists, educators and professionals can now have a portable studio that works really well to promote their products and services. Lighting is the key, and after we solved the physics problem in light, we knew we had a 10x innovation -- and received an Edison Award for best digital product innovation.
- Q: As an investor at $1000, I would want a coupon or discount on a Classic edition as I have no need or desire for a Pro edition...is that possible?
  - A: Hi Larry, unfortunately the Classic is already on sale for $599 (reg. $829) so the best we could do would be a 10% discount on the Classic and throw in a free Annual Subscription to MediaBook.tv for unlimited location-based searchable video clip downloads (reg. $299) at no charge. You can always increase your investment to $3500 and get the Classic for free. Thank you for your interest!
- Q: Hi Rockwell, A few questions please. 1. When you look at today's market, seeing Amazon-based offerings like Neweer, HYJ and LINCO coming in at $99 - $199 for umbrella lighting & 10ft green screens, how much of the $1B+ market is Dropkey seeing as convertible? In other words, how many are you banking on to perceive, and act on, the qualitative / learning curve / total ecosystem advantages in exchange for the price difference? Similarly, did you come up with a $1B+ market based on today's street price averaged across low-end/high-end systems? Or did you count on some sort of growth into that $1B+ as your total solution "creates" a bigger addressable market? (net summary, what "IS" the market?) 2. Those low-end OEMs are certainly China based. Since you stated that the product is being made overseas, presumably China, how much of an IP moat and "guarded back door" with your Contract Manufacturer have you got in lieu of pending China patents? Things tend to grow legs in China. 3. Supply chain being what it is, how pushed back is your product delivery and studio sales-related revenue? Really great idea, tough time to be starting manufacturing, so I'm hoping to understand your contingency plans are.
  - A: Davide, thanks for your questions. 1. We do not compete with any other products on Amazon and it's apples and oranges. We do not compete with a couple of box lights and a green cloth. We have a brilliantly designed three-dimensional lighting structure that removes all the heavy decisions that amateurs won't have to make, and the app does the rest. The products you refer to do not include an app, a three-dimensional lighting structure and a store for locations to be anywhere you want. A lighting structure is required by the real Hollywood professionals like Academy award-winning Key Grip Richard Mall, our Chief of Engineering. Our TAM we believe is 1-4% of all TIKTOK, Facebook Live, Instagram and Snapchat users (2.6B daily users) who want to "level up" with their own 3-dimensional Hollywood Studio that enhances the Chroma key to enable broadcast quality video content creation by amateurs (and of course the pros) who will also use our SaaS features like the Dropkey Ads Creator and Connections feature. These other products you refer to are not even in the same category as our offering. They don't have Artificial Intelligence to train the Chroma key algorithm to correct "imperfections" in the key. I'm not sure what you mean by our "counting on growth" to create the market - our tech is sweeping the TIKTOK world, and we have 20+ vertical market segments (see downloadable file at the bottom of our page) so our studios are way more than you are describing. 2) I don't know what you mean by 'low-end OEMs" but we are manufacturing our studios overseas in three separate factories with an office on the ground. We don't believe we risk our IP getting away from us by any means, an not just because we filed our patent in China - competitors will come but it will take years to figure out how to make a bouncy house stand up for days at a time...and other designs we tried don't work. We have a contract with our partner in China and there is very little risk of the IP going anywhere -- or out of our hands. 3) Regarding supply chain - we are all in the same boat as others so shipping logjams and finding enough chips is a challenge ---and that's one reason for the delay in our manufacturing timeline which we just posted here in the UPDATES section. Our contingency plan is to either wait until the shipping lanes are free and clear or pass the higher cost of shipping on to the customer if they do not want to wait.
- Q: Why do you use spam to solicit investments? I received unsolicited marketing email from you at an email address that has unquestionably never opted into email from you or any other business.
  - A: We do not know who you are and do not "spam" anyone to make them aware of our campaign. We hired a Data Science team to contact former investors on Wefunder who are likely to invest using Linkedin marketing tools which is how most of our investors came to discover us and our Edison Award-winning innovations.
- Q: Can you provide a link to the app on the App Store?
  - A: We removed the DropKey app from the app store after it was approved by Apple as we do not want to distribute it without the three dimensional lighting structure, the key ingredient in the Pop-up Studio in a Bag. The hardware is what makes our solution the World's #1 Best-selling Pop-up Studio. When we start shipping hardware the software will be published. You can purchase Chroma key backgrounds now at mediabook.tv.
- Q: Besides the price what's the difference between professional and the regular drop key system?
  - A: The DropKey Pop-up Studio Professional is much larger than the Classic at 10’ high, 12’ wide and includes pro audio, so the lighting controller box’s audio jacks are enabled, and a software audio mixer appears in the app to mix 8 or 10 channels of audio into a stereo main output into your smart device.
- Q: 1) Is the $250K from the 800+ Kickstarter orders indicative of the average price per unit? 2) What are your revenue projections for 2021 and beyond? 3) Who owns the related intellectual property? 4) Mediabook strikes me as an intriguing asset. Will users be able to purchase Mediabook content without buying a Dropkey Studio unit? 5) What’s the exit strategy?
  - A: Thanks, Kevin, answers to follow:   1) Is the $250K from the 800+ Kickstarter orders indicative of the average price per unit?   No. Kickstarter campaigns are indications of public enthusiasm, and our successfully-funded Kickstarter campaign showed very high enthusiasm for our studio. But hardware sales is only one revenue stream -- we believe the 10x inflatable innovation will sell out as fast as we can make them.    DropKey is a SAAS company monetizing the 10x invention where our digital asset management of location-based video clips used as background content by subscription is by far an exponential revenue source. The DropKey Ads Creator is just one vertical market where we provide a virtual assistant for users to create professional commercials with no production experience required. Our primary revenue stream will be our SAAS subscription software. The studio is like a custom computer which integrates seamlessly with our software. But the software and hardware have completely separate revenue streams. Our studio can be used independently of the camera app as a wireless lighting controller, but the ecosystem we designed was to utilize the immense power of today’s smart devices with high-definition cameras to create crisp background replacement and well-lit videos with ease. Our SaaS offering will become available when we start shipping in Q1 2022. See our eCommerce store MediaBook.tv -- we are developing loop technology where users can tag clips and loop them to make location shooting at home a valuable feature for streaming, well beyond Zoom background stills.   2)  What are your revenue projections for 2021 and beyond?   We are about to file our Form C via Wefunder and financial disclosures will be published on our Wefunder page in a few days. We are not allowed by the SEC to promote pro forma revenue projections but we believe the market for pioneering our hardware and software vertical market segments is huge (1B+).   3)  Who owns the related intellectual property?   DropKey owns the IP.   4)  Mediabook strikes me as an intriguing asset.  Will users be able to purchase Mediabook content without buying a Dropkey Studio unit?   Yes, you are correct. Users can select whatever content they have on their camera roll or purchase "locations" on Mediabook where the purchased asset syncs instantly to your camera roll. We are developing an indexing system to mark streaming content as backgrounds. MediaBook is a sister brand within the DropKey ecosystem and the third of several revenue streams. MediaBook is a digital asset management eCommerce store, and we filed patents-pending to identify and process loops that appear natural at the loop point, whether it's 2d video or a 3d gaming environment. Also, we are developing the DropKey camera app to include the ability for users to stream themselves "inside the game" like Beat Saber, etc.     5)  What’s the exit strategy? Acquisition by a public company such as Facebook, with which we already have a trademark licensing agreement for “Mediabook.” There is also the possibility of splitting the hardware and software and selling each to a different buyer.
- Q: If I invest in your product, what is the benefits that I'm going to get?
  - A: You will become a shareholder of DropKey, inc., and the value of those shares should increase significantly if you believe in the product.