# DRAFTED

The First Latina Sports Media Company

- Canonical URL: https://wefunder.com/drafted
- Entity ID: wefunder:company:153688
- Last updated: 2026-06-03T23:54:40Z
- Generated at: 2026-06-04T18:38:06Z

## Quick facts
- The only Latina Sports Culture media company.
- Paid media partnerships with Fortune 500 CPG brands.
- Monthly reach of 4 Million
- Featured in national publications: Refinery29, BELatina, Hispanic Executive & Sportico.
- The fastest growing community of Latinas in sports with 50% MoM growth.

## Active fundraises
- wefunder:fundraise:111925: 4(a)(6) open (USD)

## Story
Hi, we are Karina and Jennifer, co-founders of DRAFTED.We are building a company that bridges the gap between U.S. Latinas and Sports. Since our launch in Fall 2023, we have seen incredible growth, amassing a passionate community of over 30,000 Latinas as of August 2024 who share our passion for sports.And we are just getting started.As young Latinas with big dreams of conquering our sports, we found ourselves navigating an empty landscape, craving a beacon of hope to guide us. From the field to the front office, who could we turn to for inspiration? Where were the trailblazers who could light the way and show us that greatness was within reach? Women’s sports coverage was virtually nonexistent then, so it should be no surprise that there was almost zero Latina representation. However, women in sports have seen a dramatic increase in popularity. There are now female household names in sports, like Caitlin Clark, Serena Williams, Simone Biles, and Alex Morgan. Also, the 2024 Women’s NCAA Basketball tournament final drew 18.7M viewers— more than the Men’s final, which drew 14.8M viewers. But where are the Latinas? Everywhere. While this reflects a broader trend of increasing interest (and viewership) in women’s sports across the general U.S. population, it’s interesting to see Hispanic interest is also increasing.Between 2021 and 2024, Hispanic viewership of the NCAA Women’s Championship skyrocketed by 354%. Overall, from 2016 to 2024, Hispanic viewership increased by an astounding 1,003%, reaching over 1 million Hispanic viewers in 2024. This dramatic rise highlights the growing enthusiasm within the Hispanic community for U.S. women’s college basketball, showcasing the expanding influence and engagement of Hispanic audiences in sports that are deeply rooted in U.S. sports culture and women’s sports.Source: Nielsen 2024 Diverse Intelligence SeriesLatinas are among the fastest-growing demographics in the United States, and the sports industry is desperate to tap into this market. Compared with non-Latinas, U.S. Latinas are particularly attractive in purchasing behaviors, shopping more frequently at sporting goods stores and spending more when they do.Quick Fact Check:✅ U.S. Latinas contribute to the overall growth of one of the youngest, fastest growing demographics✅ U.S. Latinas have a $1.3T economic output ✅ 86% of U.S. Latinas say they are primary decisionmakers in their households, and Latina sports fans nearly double White fans in being able to influence those around them across seven major sports categories.However, the sports media industry has struggled to connect with Latina community and we believe will continue to struggle.  Simply put, we live in a sports world that lacks culture and has historically ignored Latinas.DRAFTED is the first in-culture sports media company, focusing on building a centralized hub for all things Latina and Sports. And we’ve seen crazy fast growth, and it’s because we are culture and community-first.We are not reinventing how sports media is done. However, we are the first to apply it through a cultural lens of being Latina. Our numbers speak directly to this deep need within our community. Our user engagement, retention, and growth are off the charts. We have 7x more engagement than the industry average, our newsletter is constantly growing with extremely low churn, and our paid programming has a 60% repeat rate. How are we doing it? We are building from the ground up— meaning we engage Latinas directly through popular social channels. We are forging a powerful movement from the ground up, harnessing the force of social-first storytelling. We’re elevating the stories of the women we longed to see in our youth, placing them boldly at the forefront for the world to see. From global icons like Maria Sanchez, who shattered pay records at the NWSL despite humble beginnings, to hometown hero coaches shaping the future athletes, their impact is undeniable. Here, their stories are not just heard—they are celebrated.While we have recently experimented with paid ads to support user growth, we have primarily grown organically. Word of mouth has been our most effective channel. However, we are also earning national press attention by major outlets.Our community has grown to over 30,000 passionate Latinas. We are excited about the traction to date, but one of our favorite metrics is that we make money. We are one of the fastest-to-revenue community-centric media companies. Currently, we do this through two primary channels: real-life events and online paid brand partnerships. We have successfully partnered with brands like Angel City FC, Los Angeles Sparks, Golden Boy, and the Dodgers to bring Latinas to live sporting events. We do things that don’t scale because they are profitable beyond the event itself.Our in-person events fuel our online community growth, inspiring brands to pay for access to our community through partnerships. Looking forward:We are currently building the platform to host our community at scale. By doing so, we can achieve deeper engagement, community ownership, and a stronger  value-add to our user base. Even though our business model provides corporations with access to the sports-passionate Latina, our value comes from solving the culture barrier for Latinas in the US. The big picture: There is a trend of private investment firms investing in later stage YouTube-grown talent to take their massive online audiences to grow other revenue streams. To name a few, look no further than Dude Perfect, Togethxr, and Hypebeast.Dude Perfect - wide, mass audience (somewhat targets the ‘white dude’ perspective)Media company, making YouTube videos for a halo audience of sportsGoal has been to grow digital consumption audience to grow sponsored brand extensionsRaised $100m for their physical 'Disneyworld'How do we compare to Dude Perfect? Latina fans’ multifaceted engagement makes them a dynamic and valuable fan base. Latina fans crave behind-the-scenes, documentaries, interviews, and lifestyle content connecting sports to everyday life (Latina Fandom Report, DRAFTED x Sprocket, 2024.Togethxr - captures the rise of women's’ sports. Togethxr is a combination of Lifestyle x Culture x Sports, a media and commerce company where representation and equality is the normEx. Made $3m off 1 T-Shirt, A black-and-white shirt by the brand Togethxr has become the unofficial uniform of a breakthrough moment for women’s sport linkHow do we compare to Togethxr? Latinas fans are leading the charge in sport fandom, outspending their White counterparts with impressive passion. Where a White fan might own 1 or 2 jerseys, a Latina fan owns 7 or more! 58% of Latina fans say that wearing a specific clothing or team merchandise is a part of their sports ritual compared to 41% of White female fans and 35% White fans (male and female). (Latina Fandom Report, DRAFTED x Sprocket, 2024)Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. It was originally founded in 2005 by Kevin Ma as a sneaker blog. Over the years, Hypebeast has expanded into other industries such as fashion, art, music, e-commerce, golf, and more.Comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an award-winning in-house creative production agency; and HBX, an e-commerce platform and omnichannel shopping destination featuring 250+ global brands – Hypebeast continues to drive culture forward. Its global readership spans 80+ markets across Asia, Europe, and the US, and its social media community is over 32.4 million followers strong.How do we compare to Hypebeast? It’s extremely young base / Gen Z is culturally relevant. Latinas want brands to speak to them in cultureLatinos remain the second youngest racial or ethnic group in the United States, after individuals who identify as two or more races (median age of 25). SourceThe median age of US Latinos is 29.5 while the median age of US Whites is 44.5 source, source,   The median age of U.S.-born Hispanics is just 21.0 years SourceAlmost 40% of the Latino population is under 20 years old, and 65% is under 35. Source, 84% of Latinos say they favor brands that play a positive role in their community, and 63% say they’re more likely to buy from brands that feature people like them in their advertising. Source Join usWe’re not incredibly different than these other hyper niche’d successful media companies.It's exciting to know we’re the only one we know of focused on the massive $1.3T US Latina market. And, we're giving access for our community and others who value Latina sports to invest at the ground floor.Since our very first day, we’ve built this company not just for our community but with our community, and we couldn’t think of a better way to raise money than to do it together. When we win, we all win. We are so excited to invite you to participate. Join us in our goal to build the biggest Latina sports media brand in the World.

## Team
- Karina Martinez (Co-Founder)
- Jennifer Yepez-Blundell  (Co-Founder )
- Vanessa Santos  (Advisor)
- Mary Hernandez  (Advisor )
- Sona Jones (Advisor)
- Nataly Melendez (Community & Events Manager )