# Dog & Whistle

Dog & Whistle: The Future of Pet Health

- Canonical URL: https://wefunder.com/dog.and.whistle
- Entity ID: wefunder:company:152323
- Last updated: 2026-06-05T23:53:22Z
- Generated at: 2026-06-06T11:15:05Z

## Quick facts
- 98% customer retention; 25% YoY growth with zero paid ads.
- Building Mindful Guardian: a unified pet health & data platform.
- Upcycled 13+ tons of food waste into premium, sustainable meals
- Omni-channel revenue: DTC, Amazon, Walmart, DoorDash & retail.
- Founder has 15+ years in food ops, now building a pet ecosystem.
- Nevada’s first carbon-neutral pet food manufacturer.

## Active fundraises
- wefunder:fundraise:109821: 4(a)(6) open (USD)

## Story
A Rare Pet Wellness Growth Opportunity: Proven Traction, Upcycled Mission, and a Defensible EcosystemAt Dog & Whistle, we're a founder-led brand dedicated to fixing what dogs eat — and building how they live. Inspired by our founder's 15+ years of culinary and food operations experience, we craft premium, gently cooked meals using upcycled, human-grade ingredients that are healthier for dogs and better for the planet.We're in the early stages of a massive strategic expansion, evolving from a premium pet food brand into a complete pet wellness ecosystem. This shift is designed to build deeper consumer loyalty, capture more of the pet parent's wallet, and accelerate our growth across multiple channels.When you choose Dog & Whistle, you're not just feeding your dog — you're supporting a transparent food system, reducing global food waste, and joining a community that believes pets deserve the same quality of life as their humans.The pet wellness market is exploding — projected to reach $32 billion — creating significant upside for early investors.Recent shifts in consumer behavior show that Millennials and Gen Z are treating their pets like family, demanding health outcomes, sustainability, and data transparency. Integrated platforms that combine food, treats, data, and content are positioned to win, while fragmented suppliers will be left behind.Dog & Whistle is on this exact growth path. We've built a strong foundation with $250K in ARR, a 98% customer retention rate, an authentic founder story, and a commitment to upcycling surplus food. Now, we're raising growth capital to fuel the next phase of expansion — launching the Mindful Guardian app and our B.A.R.K. Komposite Bone, which we believe will redefine our consumer connection, scale our distribution, and accelerate brand awareness.This ecosystem isn't just a product roadmap — it's a catalyst for exponential growth. It positions us to cross-sell with zero incremental acquisition cost, build a defensible data moat, and expand into new high-margin categories. It's the lever that ensures our culinary innovation translates into breakthrough lifetime value.Our goal? To scale aggressively to $3.8–$4.2M ARR over the next 18 months and position the company for a Series A at a $50–$75M valuation. By investing now at a $1.33M valuation cap, you're getting in early — at the stage where returns can be the most meaningful. (Forward-looking statements are not guaranteed.)Global pet trends are shifting fast. Today's pet parents are demanding more: clean labels, transparent sourcing, upcycled ingredients, and real health data. The rise of the "conscious pet parent" isn't a fad — it's a seismic shift in purchasing behavior.With pet wellness supplements growing 3x and 67% of Gen Z dog parents prioritizing sustainability, we're positioned at the heart of where the industry is going — not where it's been.Yet most legacy pet food brands fall short, relying on outdated supply chains and cheap fillers, leaving a massive opportunity for companies that can authentically deliver on health benefits and sustainability.That's where Dog & Whistle stands apart. Our meals are crafted from upcycled ingredients, we have maintained zero recalls in over 6 years, and we are on track to become Nevada's first carbon-neutral pet food manufacturer. And with our upcoming Mindful Guardian platform, we're taking these differentiators and amplifying them with a tech identity built for emotional connection, health tracking, and national scale.For investors, this isn't just about dog food. It's about being part of a consumer movement that's reshaping pet care — and backing a brand with the integrity, unit economics, and infrastructure to lead the way.We fill the gap — offering truly premium, upcycled, and transparent pet nutrition, backed by a culinary-trained founder that consumers trust.All Dog & Whistle meals are gently cooked, human-grade, and crafted with purpose. We've already upcycled over 13 tons of food waste into nutrient-rich meals and treats.But Dog & Whistle is more than just clean food.We're building a household ecosystem — one that connects emotionally with consumers by tapping into the health trends, data transparency, and values shaping the future of the industry.We don't just follow the movement — we lead with purpose.Our brand brings to life the warmth of real, whole-food ingredients, inspired by our founder's deep culinary background. It's this fusion of quality, integrity, and authenticity that's driving our 23.7x LTV:CAC ratio — and building something bigger than a meal: a brand people believe in.After 15+ years in fine dining and food operations, our Founder and CEO, Eric Adams, saw firsthand how much high-quality food was wasted — while pets were being fed low-quality alternatives. What started as a mission to rescue food quickly became a powerful awakening: that better sourcing could heal our pets and protect our planet.Rooted in operational excellence, Dog & Whistle was born out of this passion: to create meals that nourish deeply, made from real ingredients you can trust. Along the way, we've become part of something bigger — a movement to rediscover the power of preventative pet health, to support sustainable supply chains, and to build a more transparent food system.We're a founder-led company on a mission to create a pet wellness ecosystem that is:Safe & Trusted: Zero recalls in 6+ years.Sustainable: Upcycled ingredients and compostable innovations like the B.A.R.K. bone.Data-Driven: Integrating food and health tracking via the Mindful Guardian app.Community-Focused: Partnering with local rescues and driving organic growth through content.We're not just a pet food brand — we're a force for health, sustainability, and technological empowerment in pet care.Together we can nourish pets with delicious, convenient, and wholesome foods while giving parents the data they need. Purpose drives us to improve the quality of life for every dog we impact.Why We're Different:✅ Exceptional Unit Economics (23.7x LTV:CAC)✅ Ecosystem Defensibility (Food + Treats + Data + Content)✅ Upcycled & Sustainable (13+ tons of waste diverted)✅ Zero Recalls (6+ years of operational excellence)✅ Purpose-Driven & Founder-LedWe've built a highly respected and differentiated brand with strong multi-channel traction:🏆 98% Customer Retention Rate📈 25% YoY Growth (with zero paid ads)🛒 Omni-Channel Presence: DTC, Amazon, Walmart.com, and DoorDash🚀 $250K Current ARR with 86% recurring revenue🌐 Local Partnerships: Nevada SPCA, Mothership Coffee, Cirrus Aviation🌶️ New Innovations Launching Soon: B.A.R.K. Komposite Bone and Mindful Guardian AppThe Ecosystem = Scalable ImpactWe're building four pillars that compound:Food: The foundation and entry point ($2M ARR target).B.A.R.K. Bone: High-margin cross-sell with zero incremental customer acquisition cost.Mindful Guardian: The SaaS layer that locks in retention and builds our data moat.Content: "Can My Dog Eat This?" series driving organic growth and lowering acquisition costs.This isn't just selling dog food. It's co-creating a pet health system that works for dogs and their humans.By embedding Mindful Guardian into our subscription model, we ensure every meal supports better health outcomes, stronger brand loyalty, and real traceability from bowl to vet.This ecosystem is our blueprint for scaling purpose — and a key part of how we're building a brand rooted in real, measurable data.What's Next: B.A.R.K., Mindful Guardian, & ScaleYour investment will fund:🚀 Growth & Marketing: Scale national ads and drive app and product discovery.🏬 Capacity Expansion: 3x manufacturing capacity and 22% COGS reduction.📦 Inventory & Supply Chain: Support $2–2.5M ARR without stock-outs.💡 Team & Operations: Hire Head of Ops, Growth Lead, and App PM.We're raising a $2M SAFE at a $1.33M valuation cap to unlock this next stage of growth.Financial Outlook (18-Month Path):Projected $3.8–$4.2M in ARR by Q4 2027Growing blended ecosystem margin of 68%EBITDA-positive by Q1 2027Multiple revenue streams: DTC, Retail, SaaS (App), and Joint Ventures(Forward-looking statements are not guaranteed.)We are on a mission to redefine pet wellness so every dog can THRIVE!Eric AdamsFounder & CEO, Dog & Whistle

## Team
- Eric Adams (Founder/CEO)