{"data":{"type":"company_profile_ai","id":42136,"entity_id":"wefunder:company:42136","attributes":{"canonical_url":"https://wefunder.com/divert","retrieval_urls":{"canonical":"https://wefunder.com/divert","json":"https://wefunder.com/divert.json","markdown":"https://wefunder.com/divert.md","ai_json":"https://wefunder.com/divert.ai.json","ai_text":"https://wefunder.com/divert.ai.txt","changelog_json":"https://wefunder.com/divert.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-05T05:00:12Z","generated_at":"2026-06-05T19:01:04Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":42136,"entity_id":"wefunder:company:42136","slug":"divert","name":"DIVERTsessions Pop-Up","tagline":"COVID safe outdoor Sports and Education facility helps bridge social inequities","elevator_pitch":"DIVERTsessions makes Action Sports more accessible and affordable. Action Sports like skateboarding, surfing, and snowboarding are currently out of reach to many because they are too expensive and too far away. What's worse is that most are shut out from the positive life lessons and community benefits that come with being a part of the Action Sports Lifestyle. DIVERTsessions changes this by situating participation facilities near urban metros and dramatically reducing costs to participate.","location":"Los Angeles, CA","website":"https://www.divertbrands.com","total_amount_raised":175870,"total_investors":261,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 175870","citation":"https://wefunder.com/divert#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"observed_at":"2026-06-05T05:00:12Z","expires_at":"2026-06-06T05:00:12Z"},{"claim_id":"claim-total-investors","text":"Total investors: 261","citation":"https://wefunder.com/divert#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"observed_at":"2026-06-05T05:00:12Z","expires_at":"2026-06-06T05:00:12Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 175870","citation":"https://wefunder.com/divert#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"observed_at":"2026-06-05T05:00:12Z","expires_at":"2026-06-06T05:00:12Z"},{"claim_id":"claim-total-investors","text":"Total investors: 261","citation":"https://wefunder.com/divert#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"observed_at":"2026-06-05T05:00:12Z","expires_at":"2026-06-06T05:00:12Z"}],"company_claims":{"tagline":"COVID safe outdoor Sports and Education facility helps bridge social inequities","elevator_pitch":"DIVERTsessions makes Action Sports more accessible and affordable. Action Sports like skateboarding, surfing, and snowboarding are currently out of reach to many because they are too expensive and too far away. What's worse is that most are shut out from the positive life lessons and community benefits that come with being a part of the Action Sports Lifestyle. DIVERTsessions changes this by situating participation facilities near urban metros and dramatically reducing costs to participate.","story":"The DIVERTsessions pop-up is an outdoor Action Sports and Education facility designed for safe, affordable and accessible participation during COVID to anyone and everyone interested in trying these sports or learning something new. Our program is made up of 6 key attractions. A skatepark, a ski/snow hill, a wave machine, a creative education studio, a live event venue and food and beverage service. The program is very exciting, but why is now the right time to launch something like this?DIVERTSESSIONS POP-UP SUMMARYAction Sports like Skateboarding, Surfing, Skiing Snowboarding and more\u0026nbsp;are growing exponentially in popularity\u0026nbsp;and only stand to continue to grow with the induction of Skateboarding, Surfing and Freestyle BMX into the Olympics in 2021.\u0026nbsp;This popularity is met with very challenging barriers to entry for most of the population because these sports are expensive, they are located far away from urban centers and let's be honest, they can be a little intimidating.\u0026nbsp;This makes accessibility socially and financially\u0026nbsp;inequitable for most, and we are here to change that.\u0026nbsp;The DIVERTsessions pop-up was created by an industry leading team of experts from TopGolf, Nike, Red Bull, Disney, Universal\u0026nbsp;and more to create a convenient, affordable, supportive and\u0026nbsp;COVID safe\u0026nbsp;answer to this pain in the market.\u0026nbsp;DIVERT has a proven track record of success and has scaled into this opportunity by showing it's ability to develop action sports facilities around the world, build a strong brand that led to ~$400k in revenue in merchandise and apparel sales in the first 6 months it was launched, and running national educational programing with companies like Red Bull.\u0026nbsp;If you have interest in becoming an investor in the DIVERTsessions Pop-Up, you will invest alongside industry accredited investors and share in the same financial terms as they do. You will receive all profits from the project until you are fully paid back on your initial investment + an additional 10%. After you have made this 10% return on your investment, the investor pool\u0026nbsp;will then split the additional profits 50%/50% with DIVERTsessions 1 Inc.\u0026nbsp;the company.\u0026nbsp;After this first Pop-Up, we plan to use the capital the company earned to\u0026nbsp;expand to multiple permanent sites across the country, and as an early stage investor, you would be given the option to take your returns from the pop-up and cash out, or\u0026nbsp;leave your money in the company and grow your investment and impact along with us.\u0026nbsp;We would love to welcome you into the DIVERT family and so please read more below if you are interested, or feel free to reach out directly to the founders with any questions at zach@divertbrands.com and david@divertbrands.com.\u0026nbsp;66M people are interested in Action Sports, yet less than 9% can afford to participate.There is a massive untapped market between the number of people who are interested in Action Sports and who can participate. Currently, there are over 52,000,000 potential new Action Sports participants in the US alone which only stands to grow after the induction of Skateboarding, Surfing and BMX into the\u0026nbsp;2021 Olympics.Our mission is to make Action Sports, and the surrounding creative lifestyles, more accessible to everyone...... especially underserved youth or previously excluded populations.\u0026nbsp;At DIVERT, our Founder’s lives were positively DIVERTED by the fortunate interjection of Actions Sports right when they needed it most.\u0026nbsp;These sports taught them\u0026nbsp;valuable life lessons — such as creativity, motivation, resilience, a passion for progression, and appetite for calculated risk, which eventually laid the groundwork for their entrepreneurial futures. 15 years later, DIVERT was born when they realized that they were part of a small, fortunate segment of the population that was able to access, afford and be welcomed into the Action Sports community.\u0026nbsp;After recognizing the apparent social inequality occurring in the very industry they thought so highly of, they set out to create a brand that would make Action Sports and creative education more accessible to underserved populations.\u0026nbsp;The seed for DIVERT was planted and since then we have created a platform that uses action sports to\u0026nbsp;educate, entertain, and empower anyone to\u0026nbsp;\"Achieve Their I’mpossible\".There is already a ton of interest in Action Sports...This is seen by media viewership, event attendance, and lifestyle product consumption. Even before being inducted into the Olympics, Action Sports, like skateboarding, snowboarding, and surfing, already enjoy massive attention and mainstream appeal as shown by media viewership, event attendance, and consumption of lifestyle products.… Now with skateboarding, surfing and freestyle BMX being added to the Summer games in 2021, experts are predicting that these sports are going to explode in popularity due to something we call the “Olympic Effect”....but there are too many barriers for most people to participate. Despite the overwhelming interest Action Sports, there are high barriers that make Action Sports inaccessible to most. These sports are expensive, geographically distant from urban centers, they lack organized programming and they can be intimidating.\u0026nbsp;As a result, only 1% of kids in the United States are able to surf, only 4% are able to snowboard and only 9% are able to skateboard. Thankfully, there are NEW Action Sports technologies...Companies like Flowrider, Neveplast and a ton of others have created new technologies like wave machines and dry ski slopes that allow Action Sports like surfing and snowboarding to locate anywhere. The best part is that these technologies have the capacity to dramatically bring down the cost of participation and make them convenient and affordable to large urban populations....and the retail apocalypse is giving us LOTS of space.Big box specialty and retail stores are closing— about 100,000 stores closing with an estimated 75,000 more to close by 2026. This has only been accelerated with the impacts of COVID-19 shutdowns.\u0026nbsp;Yikes. Now, there's ample real estate in dire need of revitalization.Well-capitalized retail landowners are turning to location-based entertainment (LBE) venues to attract guests and save the day. As a result, we are able to get favorable terms and in most cases, financing from the landlords to build out in the empty spaces.\u0026nbsp;...and the DIVERTsessions Pop-Up\u0026nbsp;was designed and developed to thrive in the post-COVID world.\u0026nbsp;Addressing the elephant in the room - the global health pandemic. DIVERTsession was actually designed in direct response to the global health pandemic. We realized\u0026nbsp;we could design and develop a site plan and operating standards\u0026nbsp; that intentionally supported 6' social distancing, enabled simple and straight forward sanitation, and made the New Normal part of the everyday at DIVERT. So that is exactly what we did. Our DIVERTsessions park is an outdoor recreation experience, the safest option of any location based offerings.\u0026nbsp;The Opportunity?Add it up— There is a ton of interest in Action Sports, but participation is restricted, this interest only stands to grow substantially with the induction of these sports into the Olympics. There are new technologies that make it affordable and convenient to participate in Action Sports. There is a surplus of retail real estate and financial support for location-based entertainment concepts. There is more demand for social connection and activity than ever and the DIVERTsessions Pop-up program is intentionally designed to thrive in a post-COVID world.\u0026nbsp;This creates a major opportunity for someone to create an Action Sports and entertainment concept that uses these new technologies to make Action Sports more accessible and capitalize on the massive demand for participation in these sports.We Call It DIVERTsessions.The DIVERTsessions Pop-Up is an Action Sports and Entertainment outdoor recreation experience\u0026nbsp; where anyone and everyone can benefit from the life lessons, community, and positivity of Action Sports and the surrounding lifestyles. The facilities are made up of 6 critical components. A surf machine, skatepark, artificial snow slope, music, art and media\u0026nbsp;studio, food and beverage program, and event venue. Let’s have a look:Semi-Permanent Outdoor Pop-UpPermanent Indoor VenueEach athletic area comes with a guide to ensure safe and comfortable progression and we supplement the athletic activities with education in videography/photography, art/design, music production and more, so even if you are not the athlete, there is a place for you to learn and progress at DIVERT.Our team is our\u0026nbsp;unfair advantage.We've worked long and hard to put together an All-Star Executive, Advisory and Project team with the accolades and experience that are unmatched in the Action Sports industry.\u0026nbsp;Our executive\u0026nbsp; and advisory\u0026nbsp;team is comprised of former executives, leaders and operators\u0026nbsp;from TopGolf, GameStop, Disney, Universal, X-Games, Red Bull,\u0026nbsp;Nickelodeon and more.We have partnered with the world's top real estate,\u0026nbsp;architectural, experiential, engineering, construction, operations,\u0026nbsp;and legal professionals who\u0026nbsp;brought you entertainment destinations and themed attractions like Disney World, Universal Orlando, TopGolf, Putt Shack, iFly, X-Games, Ferrari World, Wet'n'Wild, The Crayola Experience, Kidzania and much more.Last but not least, we have acquired contracts with incredible athletes who hold multiple X-games gold medals, Olympic medals, and Guinness\u0026nbsp;Book World Records.(Check our deck for more information.)We are calculated, relentless and back by a lead investor...If action sports have taught us anything, it is how to take calculated risks. You can't just ride up to a massive jump without working your way up to it. We've approached developing DIVERT with the same mindset by testing and validating key aspects of the business. We spun up a merchandise brand called DIVERTcollective. Within the first\u0026nbsp;5 months, we generated over $350,000 in revenue and sold over 45,000 units of merchandise and apparel. We developed an entrepreneurship program\u0026nbsp;to test out ability to create engaging programming. It immediately got picked up by Red Bull and used across all their college campuses across the country. We tested our ability to build and manage an Action Sports facility by building a skatepark and community center in San Rafael Costa Rica. To date, it has serviced over 500,000 sessions and is a centerpiece of the community.\u0026nbsp;To test our operations, DIVERT\u0026nbsp;partnered with Vans to produce a single day action sports and lifestyle event that taught over 160 at-risk youth skateboarding, music production, street art, photography, and videography.Our actions to date have caught the eye of multiple accredited investors who have thoroughly\u0026nbsp;vetted our team, concept, business model and timing, and decided this is a smart move with their most valuable asset, their money.\u0026nbsp;Why we're crowdfunding.To date, the DIVERT team has been supported by its friends, family, advocates, and supporting community who sincerely believe in its founders and the profound impact that DIVERT will have. It only feels right to give the same group of individuals the opportunity to financially\u0026nbsp;benefit from that support versus relinquishing all of it to anyone else who may not have the same beliefs and motivations to see DIVERT be successful. We want DIVERT to be built by the community, for the community.How we make money.DIVERTsessions revenue comes from the following key sources:76% = Ticketing \u0026amp; Memberships16% = F\u0026amp;B, Merch and Memorobilia12% = Event and Event Rental6% = Sponsorships\u0026nbsp;DIVERTsessions’ financial model is based on facility utilization of the capacities of our major attractions\u0026nbsp;which is how many guests are using the attractions or otherwise occupying the space in non-peak times (like weekdays) and peak times (like weekends).How we make an impact.The DIVERT business model drives attendance, and revenue, in a handful of ways that enable people of all races, genders and socioeconomic\u0026nbsp;backgrounds to be able to participate in the Action Sports and Creative Education.The DIVERT programming model offers a number of alternative athletic and educational programs to help youth discover and develop a passion, turn it into a skill and eventually apply it to a successful career and life. Our roadmapNow, we're ready to hit the ground running. We need your help to grow DIVERT. We currently have all vendor and partner agreements in place, a lease for our pop-up activation at the Del Amo Mall in Torrance, CA, the majority of the financing in place, and we are awaiting approval from the city to launch the concept once it is deemed safe and opportunistic post-COVID by government agencies and our own internal network of executives and advisors. Only once we receive green lights from the City and industry experts, as well as gather positive data around other similar concepts performance will we responsibly launch the pop-up to meet the pent up demand for meaningful places of connection.\u0026nbsp;Why Launch DIVERTsessions in Spring 2021?We have thought long and hard about this question, consulted with industry experts, crunched the data and numbers and have come out on the other end with some clairty.\u0026nbsp;First, the good news is, our program is already designed to be a COVID safe outdoor recreations experience no matter when it is launched. That said, we wanted to take extra precautions\u0026nbsp;because our guest safety is always our priority.\u0026nbsp;Spring 2021 is a projected safe zone\u0026nbsp;according to all of the cdc's projections regarding a second wave of COVID-19 (See this article for more information https://www.businessinsider.com/second-wave-of-coronavirus-infections-may-peak-in-fall-2020-5). In addition, it seems that by Spring 2021, a vaccine for COVID-19 will have been developed, which will drastically increase general comfort and sense of safety with going to places like DIVERT.\u0026nbsp;In addition to considerations around COVID-19, our alignment with the 2021 Olympics is an absolute game changer for the success of the business.\u0026nbsp;By launching in Spring 2021 it\u0026nbsp;allows us to get up and running, refine our operations, and align ourselves directly with the pre-marketing and\u0026nbsp;rescheduled 2021 Olympics where Skateboarding, Surfing, and freestyle BMX will make their debut. As a result, we will be able to ride the metaphorical wave of Olympic hype and be the go-to place for future Olympic hopefuls to try these sports in their own community. Let's build something great together!For as little as $100, you can invest in DIVERTsessions and join us in our mission to create\u0026nbsp;positive change in countless lives and communities through the power of action sports. Back our project, share our story with your community on your socials and no matter what you do, always push yourself and others\u0026nbsp;to...","quick_facts":["Raised $500k in the first 10 days. Top company on WeFunder. 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I'm just confused about the terms. Investors here are investing in one location only, and we are sharing the 50% return with any and all other investors in that location? Are we investing in that location in perpetuity, or do...","answer":"Hey Alan,This is Zach\u0026nbsp;Adamson, Founder and CEO of DIVERT.\u0026nbsp;Thank you for the belief and the questions! I am happy to answer them!\u0026nbsp;I will look to answer them one by one below. Discussion about terms can sometimes get dense, so if we find ourselves going back and forth too much, I am happy to jump on a quick call.\u0026nbsp;Your Question:\u0026nbsp;Investors here are investing in one location only, and we are sharing the 50% return with any and all other investors in that location?\u0026nbsp;Are..."},{"question":"Thanks Zach, that all makes sense. It seems reasonable, but am I correct to assume that there is a possibility that in only 6 months there is not enough profit to pay investors back their 110%, let alone an additional share of any profits? So the most likely scenario is that i...","answer":"Hey Alan,\u0026nbsp;Of course, as with any investment, there is inherent risk of loss, which I know you are totally aware of. While there is no guarantee of total payback, and one scenario is that investors would roll their investment into the company, there are other possible scenarios as well. While I am not legally allowed to share our financial projections, I am allowed to share some metrics that I think will help provide some clarity around what would need to happen for us to pay our investor..."},{"question":"I understand you will be raising your maximum. When is the deadline to invest?","answer":"Hey Maria,That is correct. Once we hit $500k we will be raising the maximum to make more room for investors like yourself.\u0026nbsp;It is looking like we will be raising the maximum during the week of September 21st and we will look to leave the campaign open until we reach $750k or more.\u0026nbsp;It is worth mentioning that you are able to invest at anytime. Even if we have reached our $500k goal, you are still able to invest and we will simply take it as an oversubscription.\u0026nbsp;Does this answer y..."},{"question":"The greats of Xtreme sports would have shunned a centralized approach to their skill development. They became great by seeking out challenging environments that were unknown and therefore greatly enhancing their skill development. Xtreme sports became popular, not because the ...","answer":"Hey KG,\u0026nbsp;We appreciate your perspective.\u0026nbsp;We have grown up as Action\u0026nbsp;Sports athletes pushing the boundaries that you allude to above. However, we realized that we are very fortunate because of where we come from to even have those experiences. The reality is that the majority of the population can not currently fathom participation because of monetary, geographic and even intimidation barriers. All which are solvable, and all which we hope to solve in a safe, affordable welcoming..."},{"question":"Do you have the first location decided?","answer":"Hey Nathan! Thank you for the question! Our first location will be in Southern California! Our priority location is in Los Angeles, CA at the Del Amo mall in Torrance. We also have a back up contingency site in Orange County at the MainPlace Mall in Santa Ana if Los Angeles County proves to try and delay our project or restrict our operating capacity too greatly. Orange County has proven to have much lower case counts, and as a result, much lower restrictions on business operations. We will b..."}],"recent_posts":[{"id":147017,"entity_id":"wefunder:feed_item:147017","title":"Update and Closing Soon!","preview":"DIVERTsessions has been open for almost a month, and what a first month it has been! We have learned A LOT about our business, and our team has shown up to problem-solve challenges and take advantage of new opportunities in real time. The dream of changing lives, and providing opportunity is alive and well at DIVERT and we can really see the difference we are making everyday.\u0026nbsp;Guests are loving the experience that we’ve created at DIVERT. How do we know? We’re seeing a nearly 75% up-sell ...","published_at":"2021-07-23T04:39:01Z","canonical_url":"https://wefunder.com/feed/147017"},{"id":146690,"entity_id":"wefunder:feed_item:146690","title":"DIVERT's First Two Weeks","preview":"Hey WeFunder Fam!We will have been open for 2 weeks now and it has been chock full of learnings and some really positive signals! I wanted to get in here and drop in a few highlights from our first couple of weeks in operation!\u0026nbsp;LEARNINGS:Build permit to open time frame so short, need marketing to catch-up: If you can believe it, it only took us 5 days to build the park, 2 days to train our staff and 3 days to soft open. This means this entire park was open to the public 10 days after we ...","published_at":"2021-07-13T13:32:10Z","canonical_url":"https://wefunder.com/feed/146690"},{"id":146296,"entity_id":"wefunder:feed_item:146296","title":"DIVERT IS LIVE!!","preview":"Well this post is particularly special and epic to everyone here. We successfully built the DIVERT park, trained staff, ran soft opening and opened in 10 days!! We were able to open for soft opening last Wednesday and Friday and we opened to the public on Saturday!!\u0026nbsp;On Wednesday we had a line forming at the gates before the park had even opened! It was epic! People are absolutely LOVING the DIVERTsessions park and we are getting a lot of awareness, social sharing, positive comments and m...","published_at":"2021-06-29T15:06:48Z","canonical_url":"https://wefunder.com/feed/146296"},{"id":146074,"entity_id":"wefunder:feed_item:146074","title":"DIVERT'S DRIVE TO LIVE: WE GOT OUR BUILD PERMIT!!!!","preview":"Hey DIVERTfam,I apologize for not writing the update last week, but I promise it was for good reason. We had all of our equipment scheduled to be delivered on Tuesday June 16th, and on Monday June 15th, we still didn't have our build permit.\u0026nbsp;We went into City Hall in Santa Ana, and after hitting every single department there we WALKED OUT WITH OUR BUILD PERMIT FINALLY!!That meant Tuesday was full steam ahead! Fencing arrived first, then the Wave Machine. Wednesday the Ski Hill scaffoldin...","published_at":"2021-06-21T12:43:07Z","canonical_url":"https://wefunder.com/feed/146074"},{"id":145497,"entity_id":"wefunder:feed_item:145497","title":"DIVERT’s Drive To Live VI","preview":"Ayyyy DIVERTfam!Wanted to drop another update in here for ya as we’ve got some more epic news from DIVERT world! Major item updates are below!In a first major step with the City \u0026nbsp;of Santa Ana, our electrical plans have been approved and get us one step closer to receiving our build permits!We have made our revisions to the build plans with our architect and are resubmitting early this week. The next review should only take about a week, and if all comments were addressed, we will receive...","published_at":"2021-06-01T14:47:51Z","canonical_url":"https://wefunder.com/feed/145497"},{"id":145342,"entity_id":"wefunder:feed_item:145342","title":"DIVERT'S DRIVE TO LIVE! Post III","preview":"DIVERTfam!The DIVERTcrew has been hard at work staying on the process with our architects and the City to ensure it goes as smoothly and quickly as possible. We are so proud of our team for keeping this ship moving through the guidelines, restrictions and challenges. We are so grateful for our investors who continue to stick by our side, and this week we cleared another major hurdle!We submitted our package for review to the City about 2 1/2 weeks ago, paid the expediting fee and were told it...","published_at":"2021-05-25T16:00:03Z","canonical_url":"https://wefunder.com/feed/145342"},{"id":145085,"entity_id":"wefunder:feed_item:145085","title":"DIVERT’S Drive to Live!","preview":"Hey DIVERTfam!Quick check-in here as promised!We have launched the merchandise on our website, so now no matter where you are, you can take a piece of DIVERT home with you! You can check it out at\u0026nbsp;https://www.divertsessions.com/pages/the-shopThe DIVERT Challenges app has been accepted to the App Store and the Google Play store! We are uploading challenges as we speak, so it will be ready for market launch in about a week. To get an exclusive investor early sneak peak, go download the app...","published_at":"2021-05-18T13:36:32Z","canonical_url":"https://wefunder.com/feed/145085"},{"id":144987,"entity_id":"wefunder:feed_item:144987","title":"DIVERT'S DRIVE TO LIVE!","preview":"Hey DIVERTfam!I wanted to reach out and give a quick status update on what's going on at DIVERT as we continue to get closer to grand opening! As we get closer to grand opening, we want to start to keep the DIVERTfam updated in real time, so rather than the more lengthy updates that come in every month or so, I plan to get in here and drop quick updates every few days so we can make sure to keep the fam up to speed in real time as things progress. How does that sound??\u0026nbsp;To get us started,...","published_at":"2021-05-13T18:35:01Z","canonical_url":"https://wefunder.com/feed/144987"},{"id":142587,"entity_id":"wefunder:feed_item:142587","title":"DIVERTsessions Permitting and Production Update","preview":"Hey DIVERTFAM!We are so stoked to be bringing you the latest and greatest on what is good with the development of DIVERT, and the impending launch of the DIVERTsessions project! There has been no shortage of things to do and manage to get prepared for this launch, but we are so stoked on what we've been able to build and create. Seeing the brand really come alive in a variety of ways has gotten us really hyped, and since you made it possible, we wanted to make sure you are caught up and able ...","published_at":"2021-03-23T23:33:53Z","canonical_url":"https://wefunder.com/feed/142587"},{"id":140770,"entity_id":"wefunder:feed_item:140770","title":"SoCal Stay at Home Order Lifted!","preview":"Hey DIVERTfam!\u0026nbsp;First, we want to thank you all for your notes and messages of positivity and on-going support. We appreciate the understanding that we are working through a difficult to manage time in history and greatly appreciate the on-going enthusiasm and support of the project! It gives us energy and gratitude that our supporters are with us through thick and thin!As we alluded to in our previous update, we have been developing many of the project requirements that are not launch da...","published_at":"2021-02-07T17:23:50Z","canonical_url":"https://wefunder.com/feed/140770"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-05T19:01:04Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-05T05:00:12Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-05T19:01:04Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-05T19:01:04Z","confidence":"medium"}}}}}}