{"data":{"type":"company_profile_ai","id":55075,"entity_id":"wefunder:company:55075","attributes":{"canonical_url":"https://wefunder.com/digitalbrandsgroup_private","retrieval_urls":{"canonical":"https://wefunder.com/digitalbrandsgroup_private","json":"https://wefunder.com/digitalbrandsgroup_private.json","markdown":"https://wefunder.com/digitalbrandsgroup_private.md","ai_json":"https://wefunder.com/digitalbrandsgroup_private.ai.json","ai_text":"https://wefunder.com/digitalbrandsgroup_private.ai.txt","changelog_json":"https://wefunder.com/digitalbrandsgroup_private.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-20T05:00:20Z","generated_at":"2026-06-20T08:02:20Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":55075,"entity_id":"wefunder:company:55075","slug":"digitalbrandsgroup_private","name":"Digital Brands Group","tagline":"Revolutionizing the holding company model. Portfolio of high-growth 'digital first' apparel brands. ","elevator_pitch":"Digital Brands Group\u0026nbsp;is a holding company of direct-to-consumer brands. Our current portfolio\u0026nbsp;includes four brands:\u0026nbsp;DSTLD, ACE Studios, Bailey 44, and Harper \u0026amp; Jones. We are currently\u0026nbsp;acquiring four more brands: Jack Georges and three more we cannot disclose at the moment.","location":"Los Angeles, CA","website":"https://www.digitalbrandsgroup.co/","total_amount_raised":1221423,"total_investors":873,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1221423","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-21T05:00:20Z"},{"claim_id":"claim-total-investors","text":"Total investors: 873","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-21T05:00:20Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1221423","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-21T05:00:20Z"},{"claim_id":"claim-total-investors","text":"Total investors: 873","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-21T05:00:20Z"}],"company_claims":{"tagline":"Revolutionizing the holding company model. Portfolio of high-growth 'digital first' apparel brands. ","elevator_pitch":"Digital Brands Group\u0026nbsp;is a holding company of direct-to-consumer brands. Our current portfolio\u0026nbsp;includes four brands:\u0026nbsp;DSTLD, ACE Studios, Bailey 44, and Harper \u0026amp; Jones. We are currently\u0026nbsp;acquiring four more brands: Jack Georges and three more we cannot disclose at the moment.","story":"Digital Brands Group is a holding company that curates and accelerates\u0026nbsp;a collection of talented, luxury-lifestyle, digital-first brands. We just acquired Bailey 44 and Harper \u0026amp; Jones. And\u0026nbsp;we're just getting started.📈 Our CEO\u0026nbsp;built the\u0026nbsp;largest custom men's clothier in the world —\u0026nbsp;from zero to $55M in revenue... in 6 years.Our\u0026nbsp;management team\u0026nbsp;is world-class\u0026nbsp;— having previously worked at\u0026nbsp;Qualcomm, Coach, Ralph Lauren, and more. We have also\u0026nbsp;worked together at DSTLD,\u0026nbsp;one of the brands we currently own.💃 Celebrities have worn our clothes.At DSTLD, we've reached more than 86,400 customers (including celebrities!), because we have the expertise, marketing talent, and\u0026nbsp;connections. Now, we want to leverage this with all of the\u0026nbsp;brands in our portfolio.Please note that they do not endorse nor recommend this investment.📉 The\u0026nbsp;PROBLEM we're solving (with individual D2C brands)It's true that traditional retail stores (i.e. Barneys, Macy's, J.C. Penny) are dying in a world where e-commerce is thriving. Direct-to-consumer brands (i.e. Away, Warby Parker, Everlane) are taking over. Yet,\u0026nbsp;many D2C brands also die due to high costs.\u0026nbsp;\u0026nbsp;According to IBM U.S. Retail Index, the COVID pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years. Department stores, as a result, are seeing significant declines. In the first quarter of 2020, department store sales and those from other “non-essential” retailers declined by 25%. This grew to a 75% decline in the second quarter. The report indicates that department stores are expected to decline by over 60% for the full year. Meanwhile, e-commerce is projected to grow by nearly 20% in 2020.According to the Q2 2020 report from the U.S. Census Bureau, U.S. retail e-commerce reached $211.5 billion, up 31.8% from the first quarter, and 44.5% year-over-year. E-commerce also accounted for 16.1% of total retail sales in Q2, up from 11.8% in the first quarter of 2020. We believe the growth in e-commerce due to the COVID pandemic has set a high bar for what is now considered baseline growth.According to global market-research firm Coresight Research, retailers are likely to decide to close as many as 25,000 U.S. stores in 2020. From January through mid-August, retailers had announced they would close a total of more than 10,000 stores in the U.S. That has already topped last year’s record 9,302 store closures. In 2019, retailers in the United States announced 9,302 store closings, a 59% jump from 2018, which at that time was the highest number since 2012, when Coresight Research started to track the data.📈 The HUGE opportunity of grouping these D2C brands\u0026nbsp;We bring together like-minded direct-to-consumer names under one portfolio to increase revenues, decrease operational costs, and establish brand longevity. Our vision is to build a portfolio of 50+ brands each with the potential to generate $50M-$100M in annual revenue (though\u0026nbsp;please note that\u0026nbsp;this is not guaranteed).🏬 Our strategy is NO different than that of major, multinational holding companiesWe're talking about the strategy that\u0026nbsp;companies that have been doing for decades with traditional, wholesale, luxury brands. These\u0026nbsp;companies\u0026nbsp;include LVMH (that owns Moët \u0026amp; Chandon,\u0026nbsp;Hennessy, Louis Vuitton, etc), VF Corporation (that owns\u0026nbsp;JanSport, Timberland, North Face, etc), and Tapestry (that owns\u0026nbsp; Coach, Kate Spade, and Stuart Weitzman).How we're different? Our brands are 'digital-first', instead of 'wholesale-first'. Why?\u0026nbsp;Because e-commerce is where consumers are going. Digital-first brands win because they\u0026nbsp;own the customer relationship and make the customer journey more personalized.\u0026nbsp;📊 We hope to go public this year.We are using the funds raised on Wefunder to pay for working capital and\u0026nbsp;to place product orders for our Spring 2021 purchase orders from department stores and boutiques for both Bailey's and DSTLD.\u0026nbsp; We will file our S-1 by 11/20 and\u0026nbsp;plan to IPO in March 2021\u0026nbsp;order to raise more capital to grow Digital Brands Group.💫 Join us! Invest in a portfolio of brandsThe most successful apparel companies are portfolio companies. All we're doing is modernizing the portfolio approach. We know that we have the right platform to scale.\u0026nbsp;","quick_facts":["💰 $33.5M revenue in 2019 and 1.2MM customers from the 4 brands we currently own (not this entity).","💃 Celebrities who've worn our brands: Ellen Degeneres, Mila Kunis, Jennifer Lopez, Hailee Steinfeld, Cara DeLevigne, Kendall Jenner \u0026amp; more.","📈 4 more acquisitions in progress.","💸 $15M+ raised to date from 7,500+ investors.","📊 We are hoping to file our S-1 with the SEC in Q4 2020 (not guaranteed)."]},"computed_metrics":{"total_amount_raised":1221423,"total_investors":873,"team_size":3,"featured_investor_count":1,"faq_count":0,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"💰 $33.5M revenue in 2019 and 1.2MM customers from the 4 brands we currently own (not this entity).","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-fact-1","observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-27T05:00:20Z"},{"claim_id":"claim-fact-2","value":"💃 Celebrities who've worn our brands: Ellen Degeneres, Mila Kunis, Jennifer Lopez, Hailee Steinfeld, Cara DeLevigne, Kendall Jenner \u0026amp; more.","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-fact-2","observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-27T05:00:20Z"},{"claim_id":"claim-fact-3","value":"📈 4 more acquisitions in progress.","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-fact-3","observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-27T05:00:20Z"},{"claim_id":"claim-fact-4","value":"💸 $15M+ raised to date from 7,500+ investors.","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-fact-4","observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-27T05:00:20Z"},{"claim_id":"claim-fact-5","value":"📊 We are hoping to file our S-1 with the SEC in Q4 2020 (not guaranteed).","citation":"https://wefunder.com/digitalbrandsgroup_private#claim-fact-5","observed_at":"2026-06-20T05:00:20Z","expires_at":"2026-06-27T05:00:20Z"}],"latest_fundraise":{"id":43206,"entity_id":"wefunder:fundraise:43206","state":"successful","offering_type":"506(c)","structure":"convertible_note","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2021-03-03T03:40:08Z","funding_closed_at":"2021-03-03T03:40:09Z"},"investor_memos":[],"team":[{"id":867395,"entity_id":"wefunder:company_role:867395","name":"John H Davis","title":"CEO","role":"founder","profile_url":"https://wefunder.com/johnhdavis"},{"id":883437,"entity_id":"wefunder:company_role:883437","name":"Laura Dowling","title":"CMO","role":"employee","profile_url":"https://wefunder.com/laura.dowling..2"},{"id":883633,"entity_id":"wefunder:company_role:883633","name":"Reid Yeoman","title":"CFO","role":"employee"}],"featured_investors":[{"id":5659,"entity_id":"wefunder:company_investor_profile:5659","name":"Megan Mc Elwee Garrett","profile_url":"https://wefunder.com/megan.mcelwee.garrett"}],"relationships":[{"source_entity_id":"wefunder:company:55075","relation":"has_team_member","target_entity_id":"wefunder:user:667135","target_url":"https://wefunder.com/johnhdavis"},{"source_entity_id":"wefunder:company:55075","relation":"has_team_member","target_entity_id":"wefunder:user:702334","target_url":"https://wefunder.com/laura.dowling..2"},{"source_entity_id":"wefunder:company:55075","relation":"has_team_member","target_entity_id":"wefunder:company_role:883633"},{"source_entity_id":"wefunder:company:55075","relation":"has_featured_investor","target_entity_id":"wefunder:user:1177161","target_url":"https://wefunder.com/megan.mcelwee.garrett"},{"source_entity_id":"wefunder:company:55075","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:43206"}],"faq":[],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-20T08:02:20Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-20T05:00:20Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-20T08:02:20Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-20T08:02:20Z","confidence":"medium"}}}}}}