# Depict Display curated digital artwork in a beautiful high definition frame - Canonical URL: https://wefunder.com/depict - Entity ID: wefunder:company:8832 - Last updated: 2026-06-24T05:00:03Z - Generated at: 2026-06-24T12:24:32Z ## Quick facts - First ever 4k museum quality digital canvas. - Team includes execs from Twitter, Flickr, Burberry. ## Active fundraises - wefunder:fundraise:5210: 506(b) successful (USD) ## Story We founded Depict to bring incredible digital art into our homes, and to bring creativity into our physical spaces. We want everyone to have access to unique, beautiful, and valuable cultural objects—especially digital art. For us to be successful, we need to be strong on all fronts, with a particular edge in brand-building and content acquisition. Amanda Schneider is our curatorial director and she’s worked as a director at some of the top galleries in New York. She has real expertise recruiting artists, selling art, and working her way around the art community to get us the partnerships we need to build the brand and get content on the platform. Jessica Knopp-Gwynne, our Chief Marketing Officer, was a senior marketing executive at Procter & Gamble. She also played a leading role in the Burberry rebrand, and has started and sold two companies. one of which was in the art space. Mike Deerkowski is our VP of Engineering. Before Depict he ran engineering at Flickr, Ticketmaster, and Boingo. Chris Messina is our Head of Product and UI/UX Designer. He invented the hashtag at Twitter and is a brilliant designer and strong community builder which is critical given that we’re building the online art marketplace. John Backer is our VP of Operations. John has twenty five years of experience leading ops teams and operations. ## FAQ 1. **What other retail channels aside depict.com do you plan on using?** - Hi Ben - we will be using distribution partnerships that will reach about 40MM consumers in the US alone, and co-marketing partnerships with other brands who we believe appeal to our target consumer groups. We have also built a pipeline of enterprise customers, largely high end hospitality and retail, that create a compelling context for consumers to see our products. While these won't be selling channels per se we do expect those enterprise placements to create awareness of and credibility f... 2. **How big is the digital art market? Do you plan to sell reproductions of more traditional pieces?** - Hi Will - The digital art market today is fairly small but our target market is much bigger than that small sliver of the traditional art market. In thinking about our market size we are looking beyond just the art market (which is very large - $151 billion) and think also about the home decor market ($200 billion). Our goal is to fill smart surfaces of all kinds, in homes and enterprises. Early consumer data indicates that our products are appealing to a large swath of consumers, far beyond ... 3. **The newest Apple TV automatically downloads beautiful art that Apple curates. Will you consider an Apple TV app that combines a $100 Apple TV with a $500 4K display to tap into their marketplace? Why haven't you done this already - it's a huge wide open market right now.** - Hello Ari - Our hardware product, the $1800 Depict Frame, is our market entry product to establish a high end reference point for our brand. We are taking a page out of Apple's playbook on this as we will be quickly following with a more accessibly priced hardware product in 2016. Re: your question about the Apple TV app - we are already exploring partnerships of this ilk. 4. **How high is the power consumption of Depict device?** - Hello Marek - It's the same as any HD or UHD TV. You can also adjust the settings to power it off and on at specific times. 5. **How is your business model defensible?** - Hello Dilraj - We are building sustainable advantages in a number of key areas including: 1) creating an ecosystem for artists and creators that both protects their work as well as adequately rewards them for their work, 2) building a brand that delivers an intuitive, enjoyable discovery experience for consumers, and 3) building strategic partnerships in several areas that help create competitive advantages for our business. ## Team - Jessica Knopp-Gwynne (Chief Marketing Officer) - Tiffany Yau (Curatorial Assistant) - Kim Gordon (CEO) - John Springer (Director of Manufacturing) - Paco Link (VP of Content) - Sami Suteria (Engineer) - Chris Tung (Director of Customer Acquisition) ## Q&A - Q: Hello, My name is miss laura, i saw your profile and it drew my attention to write to you. I would like you to communicate me through my e-mail address (sgt.lauraralph2@gmail.com) laura - Q: How big is the display? - Q: How does a artist get on your site - Q: How are you better than impasto? They offer 150,000 famous paintings - free? - A: Hi Uri, Depict and Impasto are quite different. First off, Depict offers an end to end experience for discovering, collecting and displaying art on all smart surfaces and the Depict Frame, which is purpose built to look beautiful in physical spaces and seamlessly display all of the art available on Depict. Customers have been very clear on their desire to have a dedicated device for their art to hang on their walls like they would physical art. They also have responded very well to the seamless user experience our approach provides. We deliver that with the combination of the Frame and our platform. Additionally, Impasto's content is public domain and thus not exclusive to them. Depict can host the same content as Impasto as well as all of the exclusive artwork artists create specifically for the Depict platform. This art is created using digital tools and meant to be viewed on a digital display. It is also not available anywhere but Depict, creating a competitive advantage for us. We work with some of the top artists in the world to offer this to our customers. You can think of this content a bit like Netflix's exclusive series, like House of Cards, etc. Hope this helps. - Q: What is the business logic behind your 12$ million valuation? - A: Uri, since our founding we have built a top notch team of seasoned entrepreneurs who have either founded or been part of the leadership of companies with very successful exits. We have built and started to ship the Depict Frame and have early customer traction, revenue and validation on our product. We also have built the Depict platform which includes our marketplace (available on our website and iOS app) of curated and exclusive content that can be displayed on the Depict Frame or any smart device. The combination of the team, finished product, our content market-place made up of exclusive and desirable artwork, our traction and the fact we have begun to ship early units to customers drive the terms of the raise. - Q: How will the process of bringing new artists work when you have grown significantly? Will you allow "most" artists onto the platform and then let the market decide what's popular, or are you always going to try to keep the standards relatively tight? - A: Hello Jan - We believe curation and quality are important parts of Depict's business but that doesn't mean that we will always need to have the final say on which content is "best." We currently have a network of curators who do artist outreach and who vet content. Over time we will also introduce social curation and leverage our customer and creator communities to help us determine what should be on our platform. - Q: Will you allow community members to become curators, and create their own online galleries that they could profit from? - Q: It seems like ElectricObjects also has the same playbook - own frame (albeit lower quality for now), marketplace, exclusive artists, etc. Can you elaborate on why and how you think Depict will come out on top? - A: Hello Christian - Depict is focused on creating an end-to-end platform for visual digital media of all kinds. From a hardware standpoint, our initial market entry hardware product is a marriage of bleeding edge technology and sleek industrial design. The EO Frame looks like a computer screen for your wall. The Depict Frame looks like a purpose built digital canvas housed in an analog frame. In simple terms, we have taken a page from Apple's playbook and are starting with an aspirational product to firmly establish our brand. Like Apple, I would anticipate in the future that we will also have more accessible hardware options to appeal to a broad range of customers. We are also taking quite a different approach to creating a financial ecosystem for creators that will create sustainable relationships for Depict and help ensure a perpetual stream of high quality content. Part of offering to creators is our patented DRM technology that helps protect their work. - Q: 500,000 prelaunch revenue and over 4 million from investors. What does prelaunch revenue mean? Is that part of the 4 million? How much have you gotten from WeFunder? How much are you looking for total? How long will you be seeking investors? When do you plan to launch platform (or has it been launched already)? Do you have all the patents you need? Thank you. Donna Lomp, M.S.Ed, Investor/Philanthropist - A: Hi Donna - We have pre-launch revenue as we have been accepting pre-orders for the Depict Frame since the spring and have also been generating revenue on the content side of the business. The $500k is not part of the $4MM. If you look at the top of the Depict page you can see our total fund raising goals and amount raised thus far. We anticipate closing our fund raising this month. The platform was quietly launched (i.e. no marketing spending thus far) in April really as a way to get some early learning. We will be doing a full launch in early 2016. With regard to our IP, we are in the process of finalizing all of our patent work for the time being. - Q: The deck pretty much answered my previous question but I was unable to delete or edit it. Thanks! - Q: Your website implies a focus on the home consumer. Are you guys planning to also market to businesses (hotel lobbies, corporate, etc)? Seems like a no brainer, but are there licensing issues with artists that complicate this? - A: Hi Charlie - We are absolutely targeting enterprise customers and in fact, already have a pipeline of customers focused on high end retail and hospitality. Re: licensing issues - we have agreements in place with all of our artists that stipulate the conditions under which they works will be distributed so we don't anticipate issues there. We have also made it a priority to create an ecosystem for artists that fairly rewards them for their work. - Q: How is your business model defensible? - A: Hello Dilraj - We are building sustainable advantages in a number of key areas including: 1) creating an ecosystem for artists and creators that both protects their work as well as adequately rewards them for their work, 2) building a brand that delivers an intuitive, enjoyable discovery experience for consumers, and 3) building strategic partnerships in several areas that help create competitive advantages for our business. - Q: How high is the power consumption of Depict device? - A: Hello Marek - It's the same as any HD or UHD TV. You can also adjust the settings to power it off and on at specific times. - Q: The newest Apple TV automatically downloads beautiful art that Apple curates. Will you consider an Apple TV app that combines a $100 Apple TV with a $500 4K display to tap into their marketplace? Why haven't you done this already - it's a huge wide open market right now. - A: Hello Ari - Our hardware product, the $1800 Depict Frame, is our market entry product to establish a high end reference point for our brand. We are taking a page out of Apple's playbook on this as we will be quickly following with a more accessibly priced hardware product in 2016. Re: your question about the Apple TV app - we are already exploring partnerships of this ilk. - Q: How big is the digital art market? Do you plan to sell reproductions of more traditional pieces? - A: Hi Will - The digital art market today is fairly small but our target market is much bigger than that small sliver of the traditional art market. In thinking about our market size we are looking beyond just the art market (which is very large - $151 billion) and think also about the home decor market ($200 billion). Our goal is to fill smart surfaces of all kinds, in homes and enterprises. Early consumer data indicates that our products are appealing to a large swath of consumers, far beyond the realm of "art collectors"