{"data":{"type":"company_profile_ai","id":116659,"entity_id":"wefunder:company:116659","attributes":{"canonical_url":"https://wefunder.com/cusa","retrieval_urls":{"canonical":"https://wefunder.com/cusa","json":"https://wefunder.com/cusa.json","markdown":"https://wefunder.com/cusa.md","ai_json":"https://wefunder.com/cusa.ai.json","ai_text":"https://wefunder.com/cusa.ai.txt","changelog_json":"https://wefunder.com/cusa.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:34Z","generated_at":"2026-06-22T20:03:39Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":116659,"entity_id":"wefunder:company:116659","slug":"cusa","name":"Cusa Tea and Coffee","tagline":"🔥 The world’s first botanically extracted instant coffee and tea","elevator_pitch":"We invented a radically new way to make delicious and pure tea and coffee using a patented botanical extraction process that happens to be instant. Our technology allows our products to retain all of the flavor, aroma, and beneficial properties of a fresh brew - without any added sugar, artificial flavors or impurities. We sell our products directly to customers, through wholesale, as well as private label. We have really healthy margins and over 80,000 customers. More every day!","location":"Boulder, CO","website":"https://www.drinkcusa.com/","total_amount_raised":239076,"total_investors":232,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 239076","citation":"https://wefunder.com/cusa#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-23T05:03:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 232","citation":"https://wefunder.com/cusa#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-23T05:03:34Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 239076","citation":"https://wefunder.com/cusa#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-23T05:03:34Z"},{"claim_id":"claim-total-investors","text":"Total investors: 232","citation":"https://wefunder.com/cusa#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-23T05:03:34Z"}],"company_claims":{"tagline":"🔥 The world’s first botanically extracted instant coffee and tea","elevator_pitch":"We invented a radically new way to make delicious and pure tea and coffee using a patented botanical extraction process that happens to be instant. Our technology allows our products to retain all of the flavor, aroma, and beneficial properties of a fresh brew - without any added sugar, artificial flavors or impurities. We sell our products directly to customers, through wholesale, as well as private label. We have really healthy margins and over 80,000 customers. More every day!","story":"We’ve cracked the code on making your favorite coffee or tea instant, without losing any of the flavor, aroma, or beneficial properties of a fresh brew. You read that right — traditional instant coffee and tea taste awful. Burnt, bitter and full of artificial flavorings and sugar. The reason they taste so bad is because the dehydration process literally burns the active ingredients. And then many brands add stuff to make the product come ‘alive’ again. So we changed the game and modified a botanical extraction process in order to maintain the integrity of the original brew. This is the first time anyone has used this process for a food or beverage. There are 30 patents on the technology, protecting us from any competitors who may want to copy our brilliant solution.We’ve sold more than 10 million cups to 80,000 customers without relying on retailers or other intermediaries, yielding healthy margins. We already have over 1,000 monthly subscriptions and new subscriptions are growing 20-30% each month, proving how much people love our products. 55% of them are still with us after 6 months, and more than 40% of our customers order year after year. This is one of the highest retention rates for a food subscription in the industry. It's rare for us to get a negative review, and we have 5,000+ 5-star reviews to-date. Our philosophy is to put our money where our mouth is by providing sample packs to anyone for free (plus a small S\u0026amp;H fee). This program has given rocket fuel to the business. Through hyper-targeted ads, we're acquiring customers for $8-12, yielding on average 2500 - 3000 new sample purchases every month. 42% of these people come back to place another order within 15 days. And since we have such high retention, every new customer incrementally grows the business that much more. On top of that, the average order value is $55, and customers are ordering an average of 5.2x per year, giving us an amazing one year value of $290+. Given our 40% year over year retention rate, the 3 year LTV is well over $600. All for a $8-12 acquisition cost! You can't make amazing coffee and tea with cheap ingredients, so we source only the best. Nothing artificial ever! Our coffee comes from Rainforest Alliance Certified farms using regenerative agriculture farming practices, and our tea is sourced only from Certified Organic farms. We visit the coffee and tea farms 2-3x per year to ensure quality and build relationships with our suppliers. Beyond the coffee and tea, all of the other ingredients are real. You will never see 'natural or artificial flavorings' anywhere on our packaging because we don't believe that they are what anyone should be drinking. We only use real fruit, real spices, and potent herbs. Yes, they cost more, but the taste and health benefits are well worth it!Every ingredient is tested for purity including tests for heavy metals, mold, fungus, and pesticides, AND we publish our results on our website to back up our claims.Once we have the amazing ingredients, we cold brew them under pressure for 6-8 hours. This breaks open the cell walls of the ingredients, perfectly releasing all the goodness they have to offer. At the end of the brewing process, the used ingredients are collected, composted and used as fertilizer back at the tea and coffee farms – all of our ingredients go back to the soil after they are used.To ensure we are the cleanest and healthiest coffee and tea on the planet, we run the liquids through a membrane filtration unit to once again ensure the end product has zero heavy metals, pesticides, mold and fungus. Now the ultra clean coffee or tea goes into our BIG vacuum dehydrator. This machine is filled half way up with the coffee and tea, then zero % humidity air fills the rest of the space. This is where the magic really starts to happen! The water in the coffee and tea gently evaporate into the air above it. Once it hits 40% humidity, we vent that air out and add more zero % humidity air and let the process run again. After 4-5 cycles of this, the coffee or tea has lost all its water and crystallizes. The beauty of the process is that ONLY water evaporates. The amazing taste, aroma and benefits stay within the crystals. So you just need to add hot or cold water and VOILA, you've got a perfectly-brewed, barista quality cup of coffee and tea in seconds!We get a LOT of customers asking how we can taste so different from everything else on the market. It all comes down to science. Before Cusa, there were only two methods for dehydrating beverages: Spray Drying and Freeze Drying. Spray Drying uses 1,000 degree heat to burn/boil off the water in tea and coffee. So if your memory of instant coffee is that it tastes burnt . . . that's because most of it is!The other method is Freeze Drying, which uses extremely cold temperatures to convert the liquid into a gas. These cold temps cause a lot of damage to the coffee and tea, and the end result is something close to freezer-burned food. Our technology is completely different, and avoids the pitfalls of Spray Drying and Freeze Drying, resulting in incredible taste in every cup. And no one else can copy us. Cusa owns the North American rights to our patented process and worldwide rights to any customers that come to us firstWhile instant coffee and tea ($25B and $1.5B markets respectively) were our initial focus, the opportunity to penetrate the total US tea and coffee market is huge. The incredible feedback we’ve gotten on our products makes us confident that we can compete directly with all coffee and tea brands on the market. In many ways, our products are more pure, convenient and delicious. But we’re not stopping there either. We also see a tremendous opportunity to expand to other beverage categories.With our core DTC coffee and tea business working well, we are ready to expand to new beverage categories and to drive growth across all channels. We’re already in 1000 retailers and have 12 private label customers from inbound sources. Many other coffee/tea/beverage brands have asked us to make products for them using our technology. Some of these are very large brands who see our technology as a needed innovation in the industry. Working with Private Label clients allows us to decrease our overall raw material costs, increase brand revenue, and create lasting partnerships that may lead to M\u0026amp;A in the future and an exit for our shareholders.Our current growth rate in DTC and the added business with wholesale and private labels will deliver fast growth over the next 5 years. Cusa has the incredible opportunity not just to grow our brand and product selection, but also to leverage the technology to help grow the category with other industry leaders, giving us multiple revenue streams.We believe the top two reasons people invest in Cusa are:They love Cusa’s brand, products and ethos and want to be part of our story.They’re seeking a return on investmentIn addition, when you invest in Cusa via Wefunder, you get access to some awesome investor perks. Take a look:Invest $250: 25% off coupon code good for 3 ordersInvest $500: 35% off coupon code good for 3 ordersInvest $1,000: 40% off coupon code good for 3 ordersInvest $5,000: 50% off coupon code good for 3 ordersInvest $25,000+: 50% off coupon code good for 6 orders and membership into the Cusa Innovation CouncilWe’re staunch believers that companies should only raise money if they are firmly committed to delivering a return for their investors. The most common way for that to happen in our industry is an acquisition. For example, Liquid IV (who make instant electrolyte beverages) was acquired by Unilever in 2020 for $400M, Blue Bottle Coffee was bought by Nestle for $425M in 2017, and Dutch company Jacobs Douwe Egberts paid 900M EUR to acquire Super Group, a instant tea and coffee manufacturer from Singapore, in 2016. Of course we can’t predict the future and guarantee this will happen to Cusa, but these are examples of acquisitions in our space.Our goal is to grow this company to a point where we are an extremely attractive acquisition target - while staying true to our roots and heritage. A community round is therefore a great fit - we’d love nothing more than for our fans to be investors and grow with us.It all comes down to the investment terms and our commitment to you. Our valuation is extremely competitive in the space. We might even go so far as to call it a steal. Direct-To-Consumer (DTC) businesses such as Cusa are typically valued at 3-6x annual revenue. Similar businesses have even raised crowdfunding rounds at highly inflated valuations of 10x or 11x revenue. Due to overall market conditions, we have chosen to be on the lower side of that range. Our projected 2022 revenue is $2.2 million, so this represents a 3.2x revenue for our current valuation, which we feel is extremely attractive and defensible.We are so thankful for our over 80,000 customers that got us where we are today. We deeply believe in the power of community to help us take the next step for our growth and want you to be part of the journey and get the rewards. Our valuation is extremely competitive in the space. We might even go so far as to call it a steal.We're ready to work hand-in-hand with our community to grow the heck out of the brand in the coming years. We have already seen amazing growth with our bootstrapped budgets and can't wait to see how many consumers we can reach with a little more fuel.","quick_facts":["📈 $2.2M revenue run-rate with 567% DTC growth","☕️ Over 10M cups sold to 80k customers and counting","💵 Superb CPG metrics: $55 average order value \u0026amp; $290 annual lifetime value","💥 Industry-leading retention rate of 40% annually","🚀 251% annual subscription growth; 1,200+ monthly subscriptions with 55% retention after 6 months","⭐ 4.7 out of 5 stars average from 5,000+ legitimate reviewers","🌎 Zero waste warehouse, 100% solar powered manufacturing, 100% sustainable supply chain","🌱 Certified organic products with zero sugar and no artificial flavors or impurities"]},"computed_metrics":{"total_amount_raised":239076,"total_investors":232,"team_size":6,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"📈 $2.2M revenue run-rate with 567% DTC growth","citation":"https://wefunder.com/cusa#claim-fact-1","observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-29T05:03:34Z"},{"claim_id":"claim-fact-2","value":"☕️ Over 10M cups sold to 80k customers and counting","citation":"https://wefunder.com/cusa#claim-fact-2","observed_at":"2026-06-22T05:03:34Z","expires_at":"2026-06-29T05:03:34Z"},{"claim_id":"claim-fact-3","value":"💵 Superb CPG metrics: $55 average order value \u0026amp; 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Do you have time for a conversation ? Regards, DH","answer":"Hi David, I would love to have a chat. Feel free to email me at Jim@CusaTea.com, or send me your email and I will connect. I look forward to it."},{"question":"Hi Jim, I like a lot of what is here and plan to invest, just not sure how much. Could you give some detail about your OpEx - until now it has been quite high relative to revenue (even went up in 2021 more than revenue went up), so I'm curious what the forecast is as you grow ...","answer":"Hi Alan! All great questions! 1. OpEx - we launched our sample pack program at the end of 2020 and saw incredible results. So the board decided to double down in 2021 and increase our online advertising budget from $5K/month to $30K to see if we could maintain the same low cost of acquisition. It worked incredibly well so we kept spend higher to grow the brand faster. The primary OpEx increase was marketing. As we look forward after this round and into next year, OpEx will decrease as a % of ..."},{"question":"Hello, (1) Are your products likely to be made available in the UK any time soon? (2) Some of us of Indian heritage like our tea (black tea leaves) to come from the mountains of India/Sri Lanka/Kenya etc. Are you sourcing any of the traditional tea leaves (black) from the far ...","answer":"Hi Dipak! We are actually working on launching on Amazon in Europe right now, so hopefully you can get it in the UK soon. All of our tea leaves are from the far east because tea is not a native species of America. We source organic tea from India, China, and Japan. Let me know if you have any other questions!"},{"question":"Hi Jim - great pitch deck! Are you currently in any retail locations?","answer":"Hi Lisa! Thanks for the complement! We are currently in King Soopers, HEB, Wegmans, and about 75 outdoor retailers. They have all reached out to us, so we are excited to start outreach to other retailers!"},{"question":"Hi, I am interested to invest. What is the last day to invest? I saw you said the company can be sell for 17-25x return in 2025. How likely is it from your point of view? What if we can't sell the company? Also, is the company likely to survive in a recession?","answer":"Hi Minh! So the last day to invest will be either Nov 26th, or if we fill the round with other investors. I'm talking to two large Angel networks now that may take the rest of the round, in which case we would close early. As for the 17-25x return, unfortunately I can't give a 'likelihood' of it happening for SEC compliance reasons. I CAN say that the projections that I've laid out are realistic based on our current growth. Lastly, our business is likely to continue to do very well in a reces..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T20:03:39Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:34Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-07T21:42:03Z","as_of":"2026-06-22T20:03:39Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-07T21:42:03Z","as_of":"2026-06-22T20:03:39Z","confidence":"medium"}}}}}}