# Crownhunt Modernizing the textured hair industry ## Elevator pitch Crownhunt is transforming the textured hair experience, by making it easier for everyone to discover and shop relevant education, products, services and tools. - Canonical URL: https://wefunder.com/crownhunt - Entity ID: wefunder:company:91227 - Last updated: 2026-06-10T05:00:36Z - Generated at: 2026-06-11T01:09:51Z ## Quick facts - 💇🏽‍♀️ 2300 hair entrepreneurs have joined since we launched in 2021 - đź’Ş Partnered with educators with work seen on Essence, Glamour, Bronner Bros, Salon Today 200 & More - đź’¸ $112,000 raised with institutional investors to date - 🌊Selected for OCEAN Accelerator - 💪🏽 Co-Founders with combined 20 years platform tech experience - 🚀 Fills huge gap in cosmetology school market: textured hair education - 🙌🏾 Empowers BIPOC hair industry entrepreneurs ## Active fundraises - wefunder:fundraise:47465: 4(a)(6) successful (USD) - wefunder:fundraise:47466: 4(a)(6) successful (USD) ## Story 65% of the population, that’s over 200 million people, have textured hair. This is a huge opportunity. In the past, this population has straightened their hair to fit in, but that’s rapidly changing…Consumers are rejecting harsh chemicals used for straightening hairThe global culture has shifted towards embracing natural bodies and hair textures as beautiful and professionalNew legislation has been passed across the US to remove discrimination in schools and the workplace against textured hair with the CROWN ActThe Louisiana Board of Cosmetology is requiring textured hair skill for licensure starting in June of 2022.The number of folks with textured hair in the US is increasing. The BIPOC population has increased 42% from the Boomer to the millennial generation. Textured hair customers spend 77% more than straight hair customers on products.There are not enough resources to meet the growing demand for textured hair products and services. This is an untapped and fragmented market.Cosmetology schools offer little to no training on textured hairWhile there are products for textured hair, it’s difficult for consumers to find the right products for their specific texture and a huge portion of the products available are not in retail stores.Very little technology has been introduced to allow for a better consumer experience or create efficiency in this industry bringing in over $61 Billion dollars each year.We’ve anchored our start in education. This allows us to fill the huge education gap in the industry and provide great value right away to both stylists and educators as we scale the marketplace. The market is evolving rapidly and new opportunities for revenue are emerging all the time. Here's how we plan to achieve revenue in 2022:A la carte textured hair class sales (tested and proven in 2021)Crownhunt class subscription sales (new)Natural hair curriculum license for cosmetology schools (new)In 2021, we soft launched a beta product and achieved product market fit.We launched a free subscription for stylists to access discounted textured hair education taught by top tier educators in April 2021. Educators are looking for this solution, which is why we’ve been able to partner with educators whose work has been seen on:What sets Crownhunt apart from the competitionWe understand that texture mattersWe use data and technology to recommend the right products and services We partner with organizations to create efficiency in their business.Our founding team has experience building platformHow we got to where we are todayWe've been intentionally lean in our process. We prioritized validating in market before building out robust tech. Now, we're ready to invest in tech and a larger library of courses.Your investment will allow us to grow our library of courses, partner with more educators, build a beta subscription model and begin to partner with cosmetology schools to diversify their offerings. Future GrowthOur initial growth is based on education. We plan to bring in revenue from three key categories that grow over time and allow for new opportunities: a la carte class sales, subscription sales and cosmetology school licenses. The market is also evolving rapidly and new opportunities for revenue are emerging all the time. We plan to expand beyond education into products, services and tools over time - these projections are not included in the chart below.*This chart includes forward-looking projections that are not guaranteed.If you’re looking to invest in a scalable solution that also drives positive change, you’re in the right place.Our mission is to create new economic opportunities for hair entrepreneurs, empower BIPOC innovators in the hair industry and make it easier for people with textured hair to find relevant products and services. ## FAQ 1. **Hello I asked a question during your pitch on the 10kproject, but you never actually gave a answer to the question. So I will ask it here now again in regards to men hair problems and only being left to go down the street to the barber, who most of the time know nothing about ...** - Hi Bernard! That's a great question, thanks for asking. We have a roadmap with several phases. This initial phase is education focused and hair loss educator partners are on our priority list. In the next phase, we'll help clients seeking a stylist or barber who has been educated in that area get matched to them for their services. 2. **I can only imagine how busy you are. However, there is a show on OWN called The Hair Tales. They eventually mention that the industry needs a fix. You are perfectly on time. Oprah Winfrey and Tracee Ellis Ross are the producers. Don't know if they are approachable but perhaps ...** - Thank you for informing us about the show. We’ve actually been in talks with the producers! We would love to participate if they have a second season. ## Team - Stephanie Laflora (CEO) - Ryan Holdeman (COO) ## Recent posts - CrownFund Day! + Company Updates (2023-01-20T18:35:44Z) - CrownFund Day - January 20th (2023-01-12T01:23:26Z) - Paid Subscription Launch (2022-11-15T18:17:57Z) - Investor Update 09.29.22 (2022-09-29T21:08:21Z) - Update #1 (2022-05-19T17:56:38Z) ## Q&A - Q: We want to know what you see your valuation will look like in 3 years also the income and balance statements Not to say much, I think we are very much interested in this project but then we are not opting for the crowdfunding route. We were wondering if you have provisions to accept alternative financing which should save time of WAITING SO LONG for your target to be met. With that we can cover over 50% of your target raise. Kindly reach out to me at thomas@700capital.se so we discuss further. - Q: I can only imagine how busy you are. However, there is a show on OWN called The Hair Tales. They eventually mention that the industry needs a fix. You are perfectly on time. Oprah Winfrey and Tracee Ellis Ross are the producers. Don't know if they are approachable but perhaps someone else is and will be supportive. - A: Thank you for informing us about the show. We’ve actually been in talks with the producers! We would love to participate if they have a second season. - Q: Hello I asked a question during your pitch on the 10kproject, but you never actually gave a answer to the question. So I will ask it here now again in regards to men hair problems and only being left to go down the street to the barber, who most of the time know nothing about caring for men hair to help them from going bald or totally balled. What is your plan to help address this issue for men with textured hair and losing it for a lack of proper care as you are doing this for woman? - A: Hi Bernard! That's a great question, thanks for asking. We have a roadmap with several phases. This initial phase is education focused and hair loss educator partners are on our priority list. In the next phase, we'll help clients seeking a stylist or barber who has been educated in that area get matched to them for their services.