# Crafthouse Cocktails

People deserve well balanced, all-natural cocktails anywhere and every time.

## Elevator pitch
Crafthouse Cocktails sources only the best all-natural ingredients and partners with world class spirit distillers to bottle (and box) delicious and perfectly balanced cocktails.  We make 7 different classic cocktails using 6 different lead spirits so there is a profile for everyone. Now people can enjoy a cocktail that tastes freshly made during a theater performance, on an cruise ship and at a quick serve restaurant or buy one at their local grocery or liquor store and enjoy it at home.

- Canonical URL: https://wefunder.com/crafthouse.cocktails
- Entity ID: wefunder:company:35306
- Last updated: 2026-06-13T05:00:14Z
- Generated at: 2026-06-14T01:59:29Z

## Quick facts
- Highest Rated Ready to Drink Cocktails ever by San Francisco World Spirits competition and the Beverage Testing Institute.
- Launching 3 amazing new cocktails that will round out our turn key options: Smoky Margarita, Rum Old Fashioned and a Pineapple Daiquiri.
- Over 18,000 Instagram followers love us because we are not a trend but a lifestyle brand.
- We'll be the exclusive premium ready to drink cocktail on Virgin Voyages first 4 cruise ships with the first one launching in early 2020.
- Our reputation in the industry allows us to work with the best spirit companies in the world like Plantation Rum and Traverse City Whiskey.
- Our new go-anywhere indefinitely recyclable 200ml aluminum bottles are on trend, and the 1.75L bag-in-the-box are perfect for parties!
- The name Crafthouse is amazing! Current licensing agreement with Fortessa Tableware Solutions. Trademark owned for many extensions.
- The team and their vision. Matt has owned 13 venues, and James Beard Award Winner Charles has bartended the Grammy's and Kentucky Derby.

## Active fundraises
- wefunder:fundraise:25194: 4(a)(6) successful (USD)

## Story
It started in the Bar Room not the BoardroomBack in 2011What a journey it has been so far.2019We were ahead of our time, now it's time to lean inWe were the first in the modern era to bottle an all-natural quality cocktail and sell it at an accessible price.  We bottled the Moscow Mule and Paloma before ginger beer was a thing and most thought a margarita was the only cocktail originating from Mexico.  Back in 2011 there were plenty of sugary sweet and artificial iterations on the market, but nothing that could stand up to what a craft cocktail mixologist would serve to their friends.  Time's have changed and we are still making what we and critics believe are the best ready to drink bottled cocktails on the planet.Matt and Charles (our Co-Founders) have been hard at work for Crafthouse's next evolution and it begins with a new look, new logo, new cocktails, and new formats including an indefinitely recyclable, light weight aluminum 200ml bottle and the ultimate cocktail party in a box with a 1.75L bag in the box. We also have new leadership in Casey Iaccino who is structuring our sales growth strategy.We have learned a lot about our brand, the category, and our customers and we have taken that knowledge and our lifetime of experience to bring together these amazing changes.Having a talented team has led to some fantastic partnershipsWe are proud to be partners with world class distilleries like Plantation Rum, La Cofradia Tequila, CH Distillery and Traverse City Whiskey Company.  With partners like these, it is no wonder we have been recognized as the highest rated ready to drink cocktail by Beverage Tasting Institute.  We have served our Moscow Mule to over a quarter million people on United Airlines and are proud that we will be served on the maiden ship of Virgin Voyages - The Scarlet Lady - which launches in early 2020.  You can also find us on Broadway through our partnership with Ambassador Theatre Group (ATG). 

## FAQ
1. **What are the early bird terms? The only stores I found where I can buy your products seem to be near Denver, why is that?**
   - Hi Rich. The early bird terms are a discount of $1M off the current valuation. In terms of where the product is sold we are currently working on updating our website. Our widest distribution is in Illinois followed by Denver but available in 11 total states. The "where to buy" should be updated by the end of the weekend.
2. **Hello Mr. Lindner, If you can, could you explain the reason why your revenue was cut in half in 2018 from 2017? Best regards, Miguel Costa**
   - Hi Miguel It was for a couple reasons. The first was we lost our biggest customer in United Airlines when Jim Beam took the space from us. The good news there is we are back in conversation with United as they miss our product. The second is we didn't have the funds needed to continue many of our marketing initiatives. Hope that helps. Happy to explain in more detail over the phone if desired.
3. **Mr. Linder, Before I commit money to your project, would you mind commenting on why your gross margin is what it is? Shouldn't margins for a product like this be higher? Thank you for your time.**
   - Hi Andrew. Yes, the gross margin should and will be much higher. Around 45-50%. Using all natural ingredients is a tricky endeavor. Early on we did what we thought was smart and bought and produces in large quantities to reduce cost. We soon learned that our formulations needed refining as we experienced some separation over time. Our inventory took a huge hit, and as a result or COGS still has to shed legacy wasted product.

## Team
- Matt Lindner (CEO)
- Charles Joly (Head of Product)
- Patrick Jean-Baptiste (President)

## Q&A
- Q: Hi Matt, I am writing to ask what happened to our Convertible notes which were to convert on 3/23/2023?
- Q: Mr. Linder, Before I commit money to your project, would you mind commenting on why your gross margin is what it is? Shouldn't margins for a product like this be higher? Thank you for your time.
  - A: Hi Andrew. Yes, the gross margin should and will be much higher. Around 45-50%. Using all natural ingredients is a tricky endeavor. Early on we did what we thought was smart and bought and produces in large quantities to reduce cost. We soon learned that our formulations needed refining as we experienced some separation over time. Our inventory took a huge hit, and as a result or COGS still has to shed legacy wasted product.
- Q: Hello Mr. Lindner, If you can, could you explain the reason why your revenue was cut in half in 2018 from 2017? Best regards, Miguel Costa
  - A: Hi Miguel It was for a couple reasons. The first was we lost our biggest customer in United Airlines when Jim Beam took the space from us. The good news there is we are back in conversation with United as they miss our product. The second is we didn't have the funds needed to continue many of our marketing initiatives. Hope that helps. Happy to explain in more detail over the phone if desired.
- Q: What are the early bird terms? The only stores I found where I can buy your products seem to be near Denver, why is that?
  - A: Hi Rich. The early bird terms are a discount of $1M off the current valuation. In terms of where the product is sold we are currently working on updating our website. Our widest distribution is in Illinois followed by Denver but available in 11 total states. The "where to buy" should be updated by the end of the weekend.