Company Profile (AI Text)
Name: Crafter
Canonical URL: https://wefunder.com/crafter
Updated at: 2026-06-02T05:01:23Z

Tagline: Crafter.com Bringing makers of every level together through the art of crafting.
Elevator pitch: Crafter.com is a home for curious and experienced makers to learn more about, shop for, and build community in crafting.

Key claims:
- Total raised on Wefunder: 124000 | citation: https://wefunder.com/crafter#claim-total-raised
- Total investors: 158 | citation: https://wefunder.com/crafter#claim-total-investors

Verified facts:
- Total raised on Wefunder: 124000 | observed_at: 2026-06-02T05:01:23Z | expires_at: 2026-06-03T05:01:23Z
- Total investors: 158 | observed_at: 2026-06-02T05:01:23Z | expires_at: 2026-06-03T05:01:23Z

Computed metrics:
- total_amount_raised: 124000
- total_investors: 158
- team_size: 4
- featured_investor_count: 1
- faq_count: 5
- recent_post_count: 2

Quick facts:
- The arts & crafts industry is a $44B industry serving over 180M makers. | citation: https://wefunder.com/crafter#claim-fact-1
- We offer artists an alternative to teaching workshops in person to reach a larger audience. | citation: https://wefunder.com/crafter#claim-fact-2
- Subscribers have a 94.5% repurchase rate, we're proud to have a CAGR of 39% since our launch. | citation: https://wefunder.com/crafter#claim-fact-3
- We've launched over 100 workshops to over 25,000 makers. | citation: https://wefunder.com/crafter#claim-fact-4
- We're a Techstars and Project Entrepreneur accelerator company. | citation: https://wefunder.com/crafter#claim-fact-5
- We are venture backed by funds such as Jason Calacanis' Launch, Massive VC, NuFund and Interlock | citation: https://wefunder.com/crafter#claim-fact-6
- We've launched exciting partnerships with Anthropologie, Nordstrom and Michaels | citation: https://wefunder.com/crafter#claim-fact-7
- We migrated from The Crafter's Box to Crafter.com to serve an even wider community of makers. | citation: https://wefunder.com/crafter#claim-fact-8

FAQ:
- Q: Hi Morgan! LOVE this company. Can you say a little something about your ambitions and how you plan to realize them? Thank you!
  A: Hi Dan, thank you for your kind words and for your question. Our goal in building the parent brand Crafter.com is to create an online hub (the online hub) for makers offering education & resources alongside a welcoming community. This mission will include strategic partnerships (building on the ones we have while creating new ones), greater depth & breadth in our offerings, opening up new distribution channels, expanding our audience, and PMF around a two-sided marketplace. We hope by...
- Q: Hi! i may have missed this in your page, but do you have your financials anywhere?
  A: Hi Fawad, thank you for your question, see below for a high level overview and an invitation to learn more. Thanks!
- Q: This looks like a good investment with good valuation… Can you please share some financials for 2022 and if there is any for 2023 ? Also, how you compare with Pinterest, Etsy and many other established players in this market ?
  A: Hi Sagar, our vision for crafter.com is to create the online hub of making for crafters all over -- a Food52 meets Tastemade meets Etsy of sorts. Community, curation, convenience led by an education-first approach to art. Pinterest is a great advertising partner for us but we're not a visual search engine, Etsy doesn't provide online education but excels in micro artisan marketplaces. In 2022 we hit $2M in sales with a roughly $100k/month burn. As an almost breakeven company now, we continue ...
- Q: Hi Crafter team, good opportunity, interesting concept, congrats on what you have achieved so far. I have a few questions. 1. How many subscribers do you have today (is it 25k?) ? 2. what is the average revenue per subscriber? 3. what is your current customer acquisition cost?...
  A: Hi Krishnan, some helpful additional information: LTV $280 for our subscriber base, CAC ~$20, MRR $100k, acquisition primarily comes through our artist partnership channels/organic/paid, we have 18 team members. Competitors include brick & mortars in the crafting space (retail giants are Michaels, Hobby Lobby, Joanns) as well as online digital education sites (like CreativeLive or Skillshare). Please feel free to reach me at: morgan@crafter.com for some of the more sensitive information, ...
- Q: Thanks Morgan for responding to my questions, will reach out to you over the email with my questions, when is the form-c expected to be available?
  A: Hi Krishnan, it was nice to connect personally! Sorry for the delay - I've responded and posted the answer to this question but it's not posting. Trying again today! The form c process is arduous but it should be available soon, the company is currently working its way through all of the compliance and review portions of the application. Thanks!

Recent posts:
- What People Say (2023-03-14T20:52:16Z) https://wefunder.com/feed/162126
- Our campaign is officially public! (2023-03-02T01:34:46Z) https://wefunder.com/feed/161466