Company Profile (AI Text) Name: Cortex Canonical URL: https://wefunder.com/cortex Updated at: 2026-06-07T05:02:14Z Tagline: AI-powered visual analytics that helps marketers make better creative choices Elevator pitch: Cortex is a B2B SaaS platform used by the some of the world's leading brands to know what images and videos to make, how to make them, and which images and videos to promote with advertising budgets. Brands spend $600 billion every year on visuals without knowing these insights. Much of that $600 billion is wasted and careers can be ruined due to poor performance. With Cortex, that entire $600 billion is de-risked. Brands can invest that money with confidence. Key claims: - Total raised on Wefunder: 1069865 | citation: https://wefunder.com/cortex#claim-total-raised - Total investors: 1217 | citation: https://wefunder.com/cortex#claim-total-investors Verified facts: - Total raised on Wefunder: 1069865 | observed_at: 2026-06-07T05:02:14Z | expires_at: 2026-06-08T05:02:14Z - Total investors: 1217 | observed_at: 2026-06-07T05:02:14Z | expires_at: 2026-06-08T05:02:14Z Computed metrics: - total_amount_raised: 1069865 - total_investors: 1217 - team_size: 6 - featured_investor_count: 1 - faq_count: 5 - recent_post_count: 10 Quick facts: - Best in class customers - L'Oréal, Marriott, Toyota, Deloitte, Oreo, and more - with $600k run rate | citation: https://wefunder.com/cortex#claim-fact-1 - Founders’ previous company was in the same space and grew fast enough to be on the INC 5000 | citation: https://wefunder.com/cortex#claim-fact-2 - Cortex was one of 10 startups accepted into the super competitive Techstars Boston class in 2020 | citation: https://wefunder.com/cortex#claim-fact-3 - New world-class customers signing on in the past weeks - including Kraft-Heinz and Pernod Ricard | citation: https://wefunder.com/cortex#claim-fact-4 - Unique technology - the only platform that can predict how people will react to something they see | citation: https://wefunder.com/cortex#claim-fact-5 - Customers renewing and expanding - including L’Oreal, KAO, and Marriott | citation: https://wefunder.com/cortex#claim-fact-6 - Raised $1.2M to date from impressive CEO angel investors, Revup Fund, and Techstars | citation: https://wefunder.com/cortex#claim-fact-7 - 14 major international brands are already in late-stage pipeline for onboarding in 2021 | citation: https://wefunder.com/cortex#claim-fact-8 FAQ: - Q: Very interested in this opportunity. Some questions before I pull the trigger investment-wise: 1. Historically, what percent of your customers have renewed their annual subscription? What's currently the longest tenure? 2. Do you plan to offer any services to companies on a "o... A: Many thanks for your thoughtful questions, Kenneth. To jump right in: 1. 100% of customers using Cortex Studio have renewed, but that’s not the right metric to use here. Our current annual subscription packages are somewhat new and most customers are in their first year, so a renewal percentage isn’t a large sample set. We do have many proof points of customers wanting more. For example, we’ve recently had extension and/or expansion from all of the recent renewal opportunities, including comp... - Q: Hi Cortex Team, Congrats on the success so far. B2B/Marketing SaaS has become one of my main investment theses, so I was particularly excited to check out Cortex. One of my readers passed along your deal to me and asked for my thoughts. I'm writing a first pass of a deal memo ... A: Hi Muhan, As you suggested, we’ve reached out to you directly for some of your more detailed questions, but I’ll also include a few points below. Regarding the short-term debt, you can see in Cortex’s reviewed financials that this was actually not an increase in debt, but simply convertible notes moving from long-term to short-term debt on the balance sheet. Cortex had no meaningful increase in total debt in 2019 and, as described in the disclosures, all convertible notes were converted durin... - Q: Hi, Exciting company and congratulations on the revenue growth. I'm doing some due diligence with a friend and have a few questions to start: 1) From your revenue figures, it looks like you have 11 employees making. Could you comment on number of employees in relation to the s... A: Hi Moe, Thanks for your questions. 1) We currently have 12 employees, seven of those employees are focused on product/engineering and that team includes some full-time off-shore developers to allow us to be super efficient with our money while delivering the best possible product to our customers. Also, note that the two founders are not taking a salary yet. 2) We currently have 11 full time employees and 1 part time employee. Both Brennan and Matt are full time. 3) Most of our debt was in th... - Q: Hi Cortex Team, To me the value proposition stacks up. The question then becomes whether the technology works. Would be fantastic if you could advise on the following questions: 1. What is your churn rate? 2. What is your net promoter score (if available)? 3. What percentage o... A: Thanks for the kind words, Max. 1 + 3. (I’ve combined parts of your first and third questions. Also, I’ve pasted from a similar question in this forum, then added to it.) 100% of customers using Cortex Studio have renewed, but that’s not the right metric to use here. Our current annual subscription packages are somewhat new and most customers are in their first year, so a renewal percentage isn’t a large sample set. We have many proof points of customers wanting more. For example, we’ve recen... - Q: Hi, lots to like here, congrats on your success so far. Can you say a little more about your moat: Any plans to patent anything? Can you give a laymen's explanation of why the data you've collected gives you a lasting advantage? Anything else about why it would be hard for a d... A: Hi Alan, thanks for your questions. Here’s a little more information. Firstly, yes, Cortex may be pursuing some patents on the technology in the near future, specifically around some of the novel video processing technology we’ve created. Regarding the data, the moat gets bigger every day. Cortex collects massive amounts of data from publicly available sources (like social media) and then uses machine learning to generate proprietary data about the initial data that no one else has. The more ... Recent posts: - MAUs up by 26.6% in October! (2022-11-03T15:10:48Z) https://wefunder.com/feed/159158 - Cortex Selected to Pitch Major Brands in Zurich (2022-10-14T18:45:57Z) https://wefunder.com/feed/158781 - 30% MAU Growth in September (2022-10-05T18:57:04Z) https://wefunder.com/feed/158612 - Cortex one of "The 19 most promising advertising and marketing tech startups of 2022, according to VCs" (2022-09-28T21:31:46Z) https://wefunder.com/feed/158480 - Cortex Usage Beats Estimates! (2022-09-16T17:58:00Z) https://wefunder.com/feed/157902 - Cortex-Free is LIVE + Growing, Cortex's Total Addressable Market is huge! (2022-08-23T00:50:14Z) https://wefunder.com/feed/157640 - Building A Free Cortex (2022-07-13T15:41:55Z) https://wefunder.com/feed/156586 - New Product Capabilities - Demographics! (2022-05-02T16:27:00Z) https://wefunder.com/feed/155200 - Thanks! - Cortex Lands a New Reseller - WON (2022-03-08T15:27:18Z) https://wefunder.com/feed/153426 - L'Oréal Renews - One Day Left (2022-02-21T21:45:21Z) https://wefunder.com/feed/152925