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interested in this opportunity. Some questions before I pull the trigger investment-wise: 1. Historically, what percent of your customers have renewed their annual subscription? What's currently the longest tenure? 2. Do you plan to offer any services to companies on a \"o...","answer":"Many thanks for your thoughtful questions, Kenneth. To jump right in: 1. 100% of customers using Cortex Studio have renewed, but that’s not the right metric to use here. Our current annual subscription packages are somewhat new and most customers are in their first year, so a renewal percentage isn’t a large sample set. We do have many proof points of customers wanting more. For example, we’ve recently had extension and/or expansion from all of the recent renewal opportunities, including comp..."},{"question":"Hi Cortex Team, Congrats on the success so far. B2B/Marketing SaaS has become one of my main investment theses, so I was particularly excited to check out Cortex. One of my readers passed along your deal to me and asked for my thoughts. I'm writing a first pass of a deal memo ...","answer":"Hi Muhan, As you suggested, we’ve reached out to you directly for some of your more detailed questions, but I’ll also include a few points below. Regarding the short-term debt, you can see in Cortex’s reviewed financials that this was actually not an increase in debt, but simply convertible notes moving from long-term to short-term debt on the balance sheet. Cortex had no meaningful increase in total debt in 2019 and, as described in the disclosures, all convertible notes were converted durin..."},{"question":"Hi, Exciting company and congratulations on the revenue growth. I'm doing some due diligence with a friend and have a few questions to start: 1) From your revenue figures, it looks like you have 11 employees making. Could you comment on number of employees in relation to the s...","answer":"Hi Moe, Thanks for your questions. 1) We currently have 12 employees, seven of those employees are focused on product/engineering and that team includes some full-time off-shore developers to allow us to be super efficient with our money while delivering the best possible product to our customers. Also, note that the two founders are not taking a salary yet. 2) We currently have 11 full time employees and 1 part time employee. Both Brennan and Matt are full time. 3) Most of our debt was in th..."},{"question":"Hi Cortex Team, To me the value proposition stacks up. The question then becomes whether the technology works. Would be fantastic if you could advise on the following questions: 1. What is your churn rate? 2. What is your net promoter score (if available)? 3. What percentage o...","answer":"Thanks for the kind words, Max. 1 + 3. (I’ve combined parts of your first and third questions. Also, I’ve pasted from a similar question in this forum, then added to it.) 100% of customers using Cortex Studio have renewed, but that’s not the right metric to use here. Our current annual subscription packages are somewhat new and most customers are in their first year, so a renewal percentage isn’t a large sample set. We have many proof points of customers wanting more. For example, we’ve recen..."},{"question":"Hi, lots to like here, congrats on your success so far. Can you say a little more about your moat: Any plans to patent anything? Can you give a laymen's explanation of why the data you've collected gives you a lasting advantage? Anything else about why it would be hard for a d...","answer":"Hi Alan, thanks for your questions. Here’s a little more information. Firstly, yes, Cortex may be pursuing some patents on the technology in the near future, specifically around some of the novel video processing technology we’ve created. Regarding the data, the moat gets bigger every day. Cortex collects massive amounts of data from publicly available sources (like social media) and then uses machine learning to generate proprietary data about the initial data that no one else has. The more ..."}],"recent_posts":[{"id":159158,"entity_id":"wefunder:feed_item:159158","title":"MAUs up by 26.6% in October!","preview":"Hello Fam, an update and retrospective on the last several months:October Monthly Active Users (MAUs) grew by 26.6%. This handily beats the growth target of 20%. At this rate of growth, a year from now Cortex would have two orders of magnitude more users than some of the biggest competitors out there. Cortex would be the far-and-away leader in the space in terms of users and in a fantastic position to monetize that tsunami of users. The Cortex Team is really excited by this support from the u...","published_at":"2022-11-03T15:10:48Z","canonical_url":"https://wefunder.com/feed/159158"},{"id":158781,"entity_id":"wefunder:feed_item:158781","title":"Cortex Selected to Pitch Major Brands in Zurich","preview":"Hey Fam, this is a short and fun one.Cortex has been selected as a finalist in the Food-Tech Innovation Awards! As a result, Cortex's co-founder, Matt Peters will fly to Zurich and pitch several major food brands for significant business.Chosen from over 100 companies, Cortex gets free exhibition space at a conference, an exciting opportunity to win proof of concept projects with big food brands like Barilla and Lavazza, and some face time with a tremendous jury of food industry heavyweights....","published_at":"2022-10-14T18:45:57Z","canonical_url":"https://wefunder.com/feed/158781"},{"id":158612,"entity_id":"wefunder:feed_item:158612","title":"30% MAU Growth in September","preview":"Hello Fam, a super short update today to share that Cortex smashed yet another Monthly Active User (MAU) goal. Instead of the target 20% month-on-month growth, Cortex grew MAUs in September by 30.6%!Coupled with beating our goals in August and July as well, that means MAUs grew by over 125% in Q3! This is an exciting growth trajectory that puts us well-ahead of the pace needed to hit our user acquisition goals in Q4 and beyond into 2023. The team is as engaged as ever with all of the new user...","published_at":"2022-10-05T18:57:04Z","canonical_url":"https://wefunder.com/feed/158612"},{"id":158480,"entity_id":"wefunder:feed_item:158480","title":"Cortex one of \"The 19 most promising advertising and marketing tech startups of 2022, according to VCs\"","preview":"Hey Fam, the Cortex Team is getting recognized for their hard work by the VC community. Check out how Cortex is listed as one of the most promising startups in our space, by VCs on Business Insider!\"Cortex boasts a suite of machine learning tools meant to predict the success of heavily visual ad campaigns like video ads or Instagram posts before they even run. The AI-powered platform can pick out which visual elements — like use of the color pink or close-up shots of eye makeup — are best at ...","published_at":"2022-09-28T21:31:46Z","canonical_url":"https://wefunder.com/feed/158480"},{"id":157902,"entity_id":"wefunder:feed_item:157902","title":"Cortex Usage Beats Estimates!","preview":"Hello fam, sharing a very exciting update today. As we shared recently, Cortex's free tier is live and is growing very fast. Today, I get to begin to share HOW fast and some detail about that usage. We've been sitting on this data for a few weeks to let it bake completely, but now I can begin to share the data more freely. Stay tuned over the next few weeks for lots of deep usage and user growth data. I promise you won't be disappointed. :)Last month we shared three predictions for Freemium. ...","published_at":"2022-09-16T17:58:00Z","canonical_url":"https://wefunder.com/feed/157902"},{"id":157640,"entity_id":"wefunder:feed_item:157640","title":"Cortex-Free is LIVE + Growing, Cortex's Total Addressable Market is huge!","preview":"Hello Fam, short, but exciting update here. Stay tuned over the next few weeks for several exciting updates.The only free creative data platformCortex Freemium was completed and launched much sooner than expected. This means the creative industry finally has its only free creative data platform. This means every marketer, advertiser, designer, market researcher... every person that works with photos or videos, now has the option to work smarter, faster, and more effectively with no financial ...","published_at":"2022-08-23T00:50:14Z","canonical_url":"https://wefunder.com/feed/157640"},{"id":156586,"entity_id":"wefunder:feed_item:156586","title":"Building A Free Cortex","preview":"Hello Fam! I hope everyone's Q2 was delightful. It's been a very fun one for us at Cortex and we have a big update that we're excited to be able to share a bit about today.The MissionSince Day 1 the mission of Cortex has been to \"unlock the power of the world's creatives.\" Every day, that mission is what keeps the Cortex Team working passionately and at a high level. The world needs what we have built and we're working like crazy to make it available to everyone.The Limiting FactorOne thing t...","published_at":"2022-07-13T15:41:55Z","canonical_url":"https://wefunder.com/feed/156586"},{"id":155200,"entity_id":"wefunder:feed_item:155200","title":"New Product Capabilities - Demographics!","preview":"Hello team! Today we're happy to share an\u0026nbsp;exciting new product milestone\u0026nbsp;with you.The most customer-requested new capability for Cortex over the past year has been the ability to slice all of our data by demographics and geography. That feature set is\u0026nbsp;now live for all customers!Now every customer of Cortex can know exactly what content works for any subset of their audience - any channel, any location, any demographic. Never before, have creatives been able to know what they ne...","published_at":"2022-05-02T16:27:00Z","canonical_url":"https://wefunder.com/feed/155200"},{"id":153426,"entity_id":"wefunder:feed_item:153426","title":"Thanks! - Cortex Lands a New Reseller - WON","preview":"Hello fam, well that was an amazing campaign. Thanks to each of you who participated.As promised, we've moved to a less frequent cadence of updates for a while to spare your inboxes.That said, I have a quick update for everyone that I'd like to share. Today, Cortex announces that it has entered an agreement with WON, a Belgium-based technology partner. WON has over two decades of experience working with large multinationals like Philips and Stellentis in the European market.WON will help expa...","published_at":"2022-03-08T15:27:18Z","canonical_url":"https://wefunder.com/feed/153426"},{"id":152925,"entity_id":"wefunder:feed_item:152925","title":"L'Oréal Renews - One Day Left","preview":"Hello everyone, there is\u0026nbsp;one day left to invest\u0026nbsp;in Cortex. Thanks SO much for the support thus far. I'm excited to close out our second successful crowdfunding campaign in the past 13 months.As the campaign comes to a close, the Cortex Team wants to share\u0026nbsp;one of the most exciting updates.Cortex's largest customer, and one of the world's leading cosmetics brands,\u0026nbsp;L'Oréal has renewed its subscription for another year.With dozens of the best skincare, haircare, and cosmetics ...","published_at":"2022-02-21T21:45:21Z","canonical_url":"https://wefunder.com/feed/152925"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-08T02:54:47Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-07T05:02:14Z","as_of":"2026-06-08T02:54:47Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-07T05:02:14Z","as_of":"2026-06-08T02:54:47Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T02:54:47Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-08T02:54:47Z","confidence":"medium"}}}}}}