# Contractor+

Collaborative platform and AI for contractors

## Elevator pitch
We're building the definitive mobile-first operating system for contractors. We don't just address the problems within the organizational unit, we connect and facilitate the collaboration of contractors.

- Canonical URL: https://wefunder.com/contractor
- Entity ID: wefunder:company:60911
- Last updated: 2026-06-19T05:00:19Z
- Generated at: 2026-06-20T02:43:35Z

## Quick facts
- $516K Annual Run Rate Revenue, 86%+ Gross Margins, 162% YoY growth
- Multiple Revenue Streams: Subscriptions, Payment Facilitation, Financing, Insurance Referrals & more
- $60B market opportunity with a CAGR of 19%, $13T annual construction spend
- $35k MRR, $7k+ monthly one-time revenue. 6,000 MAUs, 1040+ active paying customers
- Partnerships & integrations with Thumbtack, Intuit Quickbooks, 1build, CompanyCam, Lowe’s & Square
- Patent-pending Contractor+ Assistant AI & Strategic network effects for exponential growth
- Available on all platforms with native applications for Web, iOS and Android Phones & Tablets
- Previous investors include executives at Google, Meta, Intel, Amazon and CACI

## Active fundraises
- wefunder:fundraise:105692: 4(a)(6) successful (USD)
- wefunder:fundraise:105691: 4(a)(6) successful (USD)
- wefunder:fundraise:70598: 4(a)(6) successful (USD)
- wefunder:fundraise:70599: 4(a)(6) successful (USD)
- wefunder:fundraise:42700: 4(a)(6) successful (USD)
- wefunder:fundraise:42701: 4(a)(6) successful (USD)

## Investor memos
- Kingscrowd Capital: https://uploads.wefunder.com/uploads/remote_files/833930-hRbw1H3tPkCb1BmPvFaossQu/Contractor%2B_Top_Deal_Report.pdf
- Hemdeep Dulthummon: https://uploads.wefunder.com/uploads/remote_files/819107-IEZi5S1RfsiCYP4mRFbp3xPB/Contractor_Plus_-_Investment_Memo__2_.pdf
- Caleb Naysmith: https://wefunder.com/updates/174734

## Story
We owe the growth of Contractor+ to the support of our 2021 Wefunder investors!Our team is lead by two Co-Founders who met in 2009 on Fiverr, when Justin needed help with an SEO pricing algorithm he was working on. Roshan helped complete the project, which was later acquired by WebDev.com. In 2013, Justin boarded a flight to Mumbai, and the duo have worked together ever since.In an industry poised for transformation, Contractor+ stands at the confluence of innovation and necessity. The global construction market, a colossal entity valued at approximately USD 13.57 trillion in 2023, is on a trajectory to reach around USD 23.92 trillion by 2032, reflecting a robust growth forecast that Contractor+ is uniquely positioned to capitalize on​​.Have questions before investing? Schedule a call, Imagine a world where every contractor, regardless of their tech-savviness or financial constraints, can access state-of-the-art tools to bring efficiency, accuracy, and excellence to their projects. This is the world Contractor+ is building. With over 75,000 home improvement projects successfully managed to date, more than 800 (paying) businesses onboard, and a fast-growing community of 5,500 monthly active users, our platform is a testament to the transformative power of technology in an industry ripe for disruption. Our year-over-year growth of 152% is not just a number; it's a narrative of resilience, innovation, and the relentless pursuit of excellence.At the heart of Contractor+'s mission is a commitment to serving the underserved. Our platform is more than a tool; it's a bridge connecting contractors to the digital era, empowering them with technology that was once out of reach. The construction industry, historically slow to adopt technology and sensitive to high prices, finds a haven in Contractor+, where next-level efficiency meets affordability.We've projected a baseline MRR growth putting us around $53K MRR by the end of 2024, $175K MRR by the end of 2025, and the projections continue through 2028 at $535k MRR. While our MRR growth projections are compelling, subscription revenue is only one pillar of our business model. With our various revenue sources combined, we've projected $22.2M revenue at 75% gross margin and 33% NET margin by 2028. The global spend on construction is a testament to the sector's mammoth potential, with the market expected to grow significantly from its current valuation. Within this vast expanse, Contractor+'s Total Addressable Market (TAM) stands at $60B, with a Serviceable Available Market (SAM) of $5B and a Serviceable Obtainable Market (SOM) of $307M. Our vision extends beyond market capture; it's about market expansion through a collaborative marketplace that not only addresses current needs but also anticipates future demands​​​​.Innovation: Our Secret SauceWhat truly sets Contractor+ apart is our blend of operational finesse and technological innovation. Our platform, powered by local cost data and a patent-pending AI, transforms hours of manual work into minutes of seamless automation. By solving the day-to-day operational nuances and providing highly flexible estimation tools, we not only make contractors more efficient but also foster a collaborative marketplace that amplifies the network effect, setting the stage for Contractor+ to become the de facto standard in construction and field service management.See Contractor+ In Action:Our product today is already helping thousands of contractors manage and grow their businesses...But then there's what we're BUILDING.... The world is rapidly changing for the better in the direction of the singularity. Soon, professionals will expect to be able to speak into their device and have everything done for them instantly. Tasks that once took hours to complete, now only take seconds. So we've filed a non-provisional utility patent in the US and India on our proprietary AI that will completely disrupt the estimation process for contractors (or the Tesla robot equivalent which we will 100% integrate with). Join UsYour investment in Contractor+ is an investment in a future where technology and collaboration reshape the construction industry, making it more efficient, inclusive, and sustainable. Together, we will build a legacy of innovation and impact. Have questions before investing? Schedule a call, * The $100k in 12 months assumes we complete our target raise. If we raise our base raise, we've forecasted $50K MRR in the same period. We've crunched the numbers and our financial model is crystal clear. With a base raise of $430K, we're solid. But to really knock it out of the park and fuel our ambitious growth, we're targeting $1.5M. This isn't just about keeping the lights on; it's about supercharging our platform, dominating the market, and delivering unmatched value to our contractors. We know exactly what we need, why we need it, and when to make it happen. Let's get to work and make this vision a reality.Assuming the base raise of $430K, this is what our cash flow should look like over the next two years.Our Customers ❤️ What We're BuildingScott Azure from Rands Mechanical said Contractor+ works great.Brandon & Ashley Geiger from Rushville Restorations uses Contractor+Josh Neeson said Contractor+ is the reason his business has been so successful.Forward looking projections cannot be guaranteed.

## FAQ
1. **Hi. How is this different from FrankApp. Thank you.**
   - Frank is great! But it's just an estimator. It streamlines the estimating process - and nothing else. We are addressing the entire process flow of field service contracting.
2. **How are you protecting your IPs?**
   - Currently we have trademarks and copyrights filed. We plan to use up to 10% of our raise for extensive patents.
3. **What is the use of proceeds?**
   - It's was originally planned to be 50% top of funnel user acquisition to scale our top line revenues and get us cash flow positive, 40% payroll/talent acquisition, and 10% legal/IP/R&D. We are primarily focused on building the best product market fit possible for general contractors.
4. **How many clients do you have?**
   - We have right around 7,000 free users and 140 paying users. Growing every day. We have some really nice middle of funnel optimizations and feature enhancements coming in the next few weeks that will increase our conversion rates quite a bit. Then we are ready to start scaling top of funnel traffic/user acquisition.
5. **What reasons would a freemium contractor make the decision to become a paying customer?**
   - Hi Elliot, this is a great question. Freemium contractors are limited to one team member (themselves). They can send Estimates, Invoices, Post-Inspections, and use Contractor+ Payments (our built-in payment solution for credit cards and ACH offering same day payouts for Chase account holders). First and foremost - even if a contractor never upgrades, we have ways to generate revenue aside from the subscription (Payments, Homeowner Financing Referrals, Supply Overrides). That said, the main mo...

## Team
- Justin Smith (CEO)
- Roshan Sethia (CTO)
- Liam Bowers (Board Member)
- Mike Demler (Board Member)
- Charlie O'Brien (Business Development Manager)
- Brandon Schlichter (Strategic Advisor)
- Michael Fied (Strategic Advisor)
- Ryan Pineda (Strategic Advisor)

## Recent posts
- 🎄 Happy Holidays from Contractor+ (2025-12-24T19:05:16Z)
- December Product Updates (2025-12-11T00:30:40Z)
- Contractor+ V2 is here! (Investor Survey inside) (2025-11-11T20:17:47Z)
- Q3 2025 Investor Update - Good news! (2025-08-31T14:19:08Z)
- Investor Update H1 2025 (2025-05-16T19:51:53Z)
- Q3 Update (2024-09-23T21:22:22Z)
- We're Down To The Final Hour! (2024-08-10T02:56:32Z)
- Just hit $36K MRR! Round Closing Tomorrow (2024-08-08T18:36:41Z)
- The Offer Sheet Interview (2024-08-05T00:19:48Z)
- We're Closing August 9th (2024-08-01T18:48:19Z)
- Contractor+ Pay is now LIVE! (2024-07-25T00:51:42Z)
- On CNBC Tonight @ 11pm PST (2024-07-20T14:30:48Z)
- 🎯 1000+ Active Paying Users (2024-07-12T20:29:56Z)
- Investor Update (2024-06-27T12:54:24Z)
- We hit $32K MRR this week! (2024-06-14T23:32:56Z)

## Q&A
- Q: Interesting start-up company
  - A: Thank you! We think so too :)
- Q: Do you intend to pay a dividend (post-conversion)?
  - A: Yes, we do intend on paying dividends to our preferred class.
- Q: What is your current MRR and what is the revenue growth rate?
  - A: Hi Cayley, Current MRR is right around $2.2k. MRR has grown 20.24% in the last 30 days and has grown 141.86% since May. From July 1st - 31st we had 273.43% in Reactivation MRR, and 136.99% in New Business MRR, in comparison to the month of June. In June we weren't running any ads or bringing on new customers as we were entirely focused on patching up the leading drivers of churn. We have a beautiful new website going live later this month, with additional services a few of our most loyal users have been asking us for. (These services will improve our MRR significantly). We fully anticipate a huge acceleration in this revenue growth over the next 90 days. Our immediate goal is $10k MRR, and I believe we can achieve this by October.
  - A: Wow, the last time we raised our MRR was $2.2k. It's now trending toward $13k. :)
- Q: What are your current financials looking like? I don't see those on the page. How much runway do you currently have?
  - A: We are at around $12k MRR. We can make payroll and continue to "exist" but in order to get to the next stage of our growth (minimum of $100k MRR in next year), scale customer acquisition and business development, improve customer retention (bi-lingual customer success), and reach true product market fit within 6-9 months, we'll need to raise at least $330k. Happy to share our data room with complete financials, would love to meet and discuss in detail https://calendly.com/justinonsuccess/investor-relations
- Q: What about Take-offs and 3 d plans? is that in the Roadmap? I currently use Houzz Pro because of that but dont love the rest of the software. Also how much do I have to invest to get to use the software for free?
  - A: Oh yeah! We don't have 3D Plans on our immediate roadmap but we will soon. We do have some pretty impressive plans for take offs, specifically with AI. You can see the list of perks when you tap on the investment box (the dollar amount field). We are giving anyone who invests $25k or more a free ultimate account with 10 seats for LIFE, in addition to other perks and of course the equity you'd be getting, which is a pretty big deal.
- Q: Any updates for 2022?
  - A: Yep, just submitted the annual SEC report yesterday. :)
- Q: I see the Form C has updated to a new deadline of "04-30-2022." How long will the 2.28M valuation apply?
  - A: Hi Andras, We got a commitment for up to $200k from an investor yesterday and he went ahead and invested $36k which put us over $100k. He will follow on at a later time, either later in this round (depending how it goes) or in a followup round (if needed down the road). Very odd they extended to 2022, we only asked for a 30 day extension. Our early bird terms were up to $100k, so the rest of the round is at the $3m valuation. Hope this helps. Thanks! Justin
- Q: Can I get a demo of your software system. If I like it then I may take a significant part of the remaining position.
  - A: Hi Donovan, Absolutely! I'd love to give you a demo. Give me two or three times that work for you this week, or schedule it on my Calendly: calendly.com/justinonsuccess I look forward to meeting you soon!
  - A: Hey Donovan, It's been a while since we spoke. We have two trademarks and a pending non-provisional patent for our "System and design for creating project estimates" now. I know IP (or the lack thereof) was one of your greatest concerns previously. If you'd like to chat, let me know!
- Q: What reasons would a freemium contractor make the decision to become a paying customer?
  - A: Hi Elliot, this is a great question. Freemium contractors are limited to one team member (themselves). They can send Estimates, Invoices, Post-Inspections, and use Contractor+ Payments (our built-in payment solution for credit cards and ACH offering same day payouts for Chase account holders). First and foremost - even if a contractor never upgrades, we have ways to generate revenue aside from the subscription (Payments, Homeowner Financing Referrals, Supply Overrides). That said, the main motivations driving upgrades are: 1) They want to be able to add their team members/employees, collaborate, track hours, track mileage, and really start to gain a better understanding of what's driving their results. Paid plans enable contractors to add their team members and choose their levels of access. 2) They want to be able to send their clients estimates, invoices and post-inspection reports from their own email address. By upgrading they can connect their Google/Gmail hosted account or configure a custom SMTP account and all reports will come directly from them instead of @ContractorPlusApp. 3) They'll get permanent access to the Job Schedule with Calendar Sync. By default all freemium contractors get a 14 day trial of the Job Schedule. If they want to continue using it beyond 14 days, they'll need to upgrade. 4) Access to more payment providers. If they don't want to use Contractor+ Payments, they can upgrade to gain access to oAuth integrations with Stripe, Square, PayPal and CoinBase. We are also adding Authorize.net, Clover, and a couple others. 5) Live Map & Dispatching - this is still in development and is coming along nicely but once it's done this will also have a 14 day trial, like the Job Schedule. If users wish to continue using it beyond 14 days, they'll need to purchase a subscription. 6) More reports. By default we will be providing basic revenue reports, time sheet reports, mileage reports, and expense reports. If contractors want to get more granular with their data and gain more insights on performance (per time period, per employee, per job site), PRO members will have access to more helpful reports such as actuals, P&L, employee/job efficiency, etc. These reports are still in development as well, but of course, our goal is to give freemium users a free trial of all reports as well. Also, the 14 day free trial period of any freemium feature doesn't start from when they first sign up. It starts from when they first access/use that specific feature. Those are some of the main reasons, there are other reasons/settings/preferences of course that would encourage someone to want to upgrade. We've tried to give people enough horsepower to get the job done and provide maximum value up front but also bake in more than enough sweetness that can be experienced for a small monthly fee. :)
- Q: How many clients do you have?
  - A: We have right around 7,000 free users and 140 paying users. Growing every day. We have some really nice middle of funnel optimizations and feature enhancements coming in the next few weeks that will increase our conversion rates quite a bit. Then we are ready to start scaling top of funnel traffic/user acquisition.
- Q: What is the use of proceeds?
  - A: It's was originally planned to be 50% top of funnel user acquisition to scale our top line revenues and get us cash flow positive, 40% payroll/talent acquisition, and 10% legal/IP/R&D. We are primarily focused on building the best product market fit possible for general contractors.
  - A: test
- Q: Hi. How is this different from FrankApp. Thank you.
  - A: Frank is great! But it's just an estimator. It streamlines the estimating process - and nothing else. We are addressing the entire process flow of field service contracting.
- Q: Hi Justin. Do you and the team plan to share quarterly financials/reports on an going forward basis? Keep up the great work and momentum!
  - A: Hey Marco, Absolutely. At the bare minimum we will be sharing quarterly reports. Thank you for the vow of confidence! It’s only up from here!
- Q: Hi Justin, Thanks for your feedback. Upon reviewing your mobile apps, it appears that they are not your primary focus, with less than 100k downloads and numerous complaints about the reliability of your payment processing service. I would also like to understand more about your freemium business model. Specifically, what is the actual split between your three tiers, and how do you convert free users to paid plans? Additionally, it seems that you are not acquiring many new users for your mobile apps. Could you update me on the average number of new users you acquire per month, your acquisition cost, and how you attract these users (organic, ads, etc.)? How many paid users do you need to break even, and what are your projections or plans to achieve this goal? Thanks. P.S.: here are a few reviews regarding issues with your payment processing service ★★☆☆☆ This app has great functions but do not use the payment processing service, you'll be better off using Intuit to send invoices for payment. The payment process they are using keeps flagging payments that the customers are making, causing major delays and making our business look very unprofessional to our clients, there's no one to talk to about it except for an AI ★★☆☆☆ As a contractor timely payment processing of deposits to move projects forward is incredibly important. This software only allows the use of Repay by J.P. Morgan. They have randomly held 10s of thousands of dollars in transactions affecting my business and deadlines. I really like the software, but cannot stress enough the headaches I've had to deal with due to their choice in payment processing. I will be looking for an alternative and suggest you do too.
  - A: I’m not sure why you’re lead to believe our mobile apps are not a primary focus. Anytime something changes anywhere it’s updated on all three platforms. We have one of the best mobile experiences. When we first launched, we partnered with WePay (JP Morgan) to power Contractor+ Payments. WePay ended up being a poor fit for our audience for a number of reasons. They don’t do up front underwriting, they let you start processing immediately then they randomly hold your funds when you can’t prove who you are or don’t meet their qualifications. We left WePay and integrated with Tilled. While Tilled resolved the big issues people cared about from WePay, it’s still not a perfect fit. We finally partnered with Square for a much deeper level integration with card present and card on file. We allow users to add their own payment options as well, and always have, with native integrations for PayPal, Square, Stripe and Authorize.net. Finally, we’re also revamping our payments further and migrating existing merchants to Finix, where they’ll gain the benefit of same day funding and rates as low as 2.6%*. We’ve had some road bumps with backend payment processors as you can see from the reviews you’ve shared. But we’ve taken these matters seriously. 40kish total free users have signed up to date. Currently getting about 1,500 mobile accounts created monthly. 57% of installs complete a free account registration and 5.24% of our free users upgrade to a paid plan either after taking a demo or on their own (product led growth) after seeing an upgrade prompt.Our CAC to LTV is 1:7 or better and improving. We’re simplifying our plans and pricing in an upcoming sprint. Getting rid of ultimate, paid plans will just be “Pro” (single user) and “Pro Team” which includes team access, first 5 seats included for $145/mo and additional seats billed at $29. Our traffic is currently 50/50 organic and paid. We haven’t been able to spend a ton on paid ads, but enough to know our cost per install, per channel, and CAC (avg $114). Our burn rate is (and has historically been) very low because the bulk of our team is in Mumbai, and we’re creative with compensation. In another two-three months (with our current growth rate) our revenue would exceed our current SG&A. It already more than covers payroll. But we will be increasing our burn both with our customer acquisition/marketing/sales efforts, as well as customer success and product. We have a solid product and team. Our users definitely recognize that, as I’m certain you noticed while going through the reviews. Thanks for your consideration. Let me know if you have any other questions.
- Q: Looks Like you're getting some great growth and traction - congrats! What is your exit strategy or different exit scenarios that would make sense for this? Can you point to similar acquisitions or IPOs that validate there is a compelling exit for investors? Thanks!
  - A: Justin! Thanks for reaching out. There's a ton of PE activity in our space, and no shortage of strategic acquirers. We've had two acquisition offers, one for our current valuation paid mostly in equity. We've also had quite a bit of interest from upmarket competitors and PE. Lots of PE activity in our space. I truly believe what we're building has the potential to become the definitive platform for contractors because no one has been able to establish the network effect that we're gunning for. Here's a list of just a few of the many recent acquisitions in the field service and construction management software space: 1. WEX Acquired Payzer in October, 2023 - Sector Focus: HVAC, plumbing, roofing - Key Offerings: Scheduling, dispatching, invoicing, customer communications - Rationale: Expand product suite, create cross-sell opportunities, enhance SaaS offerings 2. simPRO acquired of ClockShark and AroFlo in November, 2021 - Investment Amount: $350 million - Sector Focus: Construction and field service industries - Key Offerings: Time-sheeting, scheduling, job management - Rationale: Accelerate product investment, scale global operations, support the full lifecycle of field service organizations 3. Fullsteam acquired Vonigo - Sector Focus: Home services - Key Offerings: CRM, scheduling, dispatch, invoicing - Rationale: Enhance growth potential, improve payment tools 4. PTC acquired ServiceMax - Purchase Price: $1.46 billion ($808 million upfront and $650 million later) - Sector Focus: SaaS FSM - Key Offerings: IoT, AR work instructions, service parts management - Rationale: Enhance PTC's digital thread portfolio, integrate FSM capabilities 5. IFS acquired Clevest - Sector Focus: Utilities and telecommunications - Rationale: Expand IFS's capabilities in field service management 6. EverCommerce acquired Joist - Sector Focus: Contractor management - Key Offerings: Estimating, invoicing, project management for contractors - Rationale: Expand EverCommerce's software solutions for the service sector 7. JobNimbus acquired SumoQuote just a couple months ago - Sector Focus: Roofing industry - Key Offerings: Estimating and proposal software - Rationale: Create industry-leading sales-centric CRM solution 8. Service Fusion got acquired by EverCommerce in 2020 - Sector Focus: HVAC, plumbing, electrical, and more - Key Offerings: Field service management software - Rationale: Enhance EverCommerce's service commerce platform offerings 9. Buildertrend acquired CoConstruct in February 2021 - Combined Client Base: Over 23,000 - Annual Recurring Revenue: Over $100 million - Sector Focus: Construction project management - Rationale: Combine strengths to serve the residential construction industry better These acquisitions demonstrate significant interest in the field service management and construction software sectors, particularly from companies looking to expand their product offerings and market reach. Significant investments and strategic acquisitions indicate a growing market with opportunities for truly innovative and scalable solutions. With our unique positioning and offerings, we're going to capitalize on this trend, making it an appealing target for acquisition in the coming years, especially as the market continues to consolidate and larger players seek to expand their capabilities and customer base. That said, we may just end up IPOing and doing the acquiring versus getting acquired. Time will tell, it really just boils down to how successfully we execute our GTM on the marketplace we're building. If it gets the penetration I believe it will, we will evolve into the consolidated market leader. If the marketplace misses the mark, we still have the b2b saas play which can easily grow into a $100m/year business over the next decade. Either way, I'm convinced a very favorable exit is inevitable. Worst case I think 10x from where we are today, best case, 1000x.