# CONBODY

Prison-style bootcamp that hires former inmates to teach fitness classes.

## Elevator pitch
CONBODY is a prison style fitness bootcamp that hires formerly incarcerated individuals to teach fitness classes. Products: (i) group fitness classes in a studio setting, (ii) live stream at-home classes, (iii) on-demand workout videos, and (iv) apparel. Mission: To bridge a gap between two communities: young professionals and formerly incarcerated individuals. The Workout: 45-minute bodyweight workout that combines cardio, HIIT, strength training, and metabolic conditioning.

- Canonical URL: https://wefunder.com/conbody
- Entity ID: wefunder:company:54623
- Last updated: 2026-06-06T05:00:56Z
- Generated at: 2026-06-07T00:50:13Z

## Quick facts
- Unique prison-style workout experience with over 50k satisfied clients.
- Monthly revenue increased by ~75% from January 2020 to May 2020.
- Snapchat Accelerator Graduate with a $150K investment from Snap Inc.
- Social & Economic Impact: Provide training & job opportunities to formerly incarcerated individuals.
- CONBODY has a 0% recidivism rate.
- Featured in 200+ media outlets including CNN, NYTimes, WSJ, CNBD, Men’s Fitness and Complex.
- The fitness & wellness market is massive and growing ($600bn global fitness / wellness spend).

## Active fundraises
- wefunder:fundraise:29534: 4(a)(6) successful (USD)

## Story
CONBODY is a prison style bootcamp that hires formerly incarcerated individuals to teach fitness classes. CONBODY, developed by former inmate Coss Marte, is the ultimate no-equipment, hardcore workout program. Social Impact & Mission: CONBODY's real message is about prison reform. Our mission is to bridge a gap between two communities: young professionals and formerly incarcerated individuals. We partner with non-profit organizations to provide resources (educational, housing, employment, and mentorship) to former inmates. CONBODY has hired over 40 former inmates and has a 0% recidivism rate.Products: CONBODY offers the following products: group fitness classes in a studio setting, live stream at-home classes, on-demand workout videos, and apparel. The CONBODY workout is a 45-minute bodyweight workout that is designed to target the entire body and burn maximum calories. The press loves CONBODYCONBODY has been featured in 200+ media outlets. We've created a platform that leverages our social mission to drive customer traffic to our business.What we've doneCONBODY has made a lot of progress over the past several years. What we're doingCONBODY is building a more robust digital fitness platform where you can access live stream at-home classes and on-demand workouts anytime, anywhere. We plan on increasing our library of classes, adding new fitness verticals (running, boxing, yoga, and beginner classes), and updating features and functionality. The goal is to make our content available on all platforms (including apple TV & Roku), and deliver the same amazing CONBODY experience in your home. COVID has created a world where our unique Livestream/VOD model (no equipment necessary & inspiring instructors) is uniquely positioned to become the next BeachBody billion dollar movement in the fitness world. We will use the funds we raise to double down on our online strategy.CONBODY is a place to discover prison-style workouts taught by formerly incarcerated individuals. Our social impact and mission allows you to tap into an authentic community of members and trainers all around the world. We launched a prototype and have strong traction so far. We currently offer on-demand workout videos for $9 per month. We currently have ~800 subscribers. Our user growth was 50% last month. We also offer live stream at-home classes for $20 per class. Check out our on-demand promo video!Check out our live stream at-home promo video!MarketWe participate in the massive and growing global health and wellness industry. The total global spend on the wellness industry in 2017 was $4.2 trillion, of which the global fitness and certain categories of wellness, including meditation and yoga, spend represented nearly $600 billion. 62 million people had gym memberships in the U.S., as of 2018. The U.S. Fitness Center / Health Club industry revenue was $32.3bn in 2018.Our Growth PlanUse of Funds*Note: Salaries include the cost of (i) a part time growth manager who will help us acquire new users, (ii) a developer who will help us build a more robust on-demand and live stream at-home platform, and (iii) a part time operations manager.CONBODY DocumentaryDebra Granik, an Academy Award nominated film director, has been documenting Coss Marte’s personal journey and struggles in opening up CONBODY with limited resources for the last 5 years. Debra is in the process of pitching the documentary to different networks including Netflix.Brand VideoCheck out our brand video!Coss' StoryCheck out our Coss' story!

## FAQ
1. **Hey Coss! I really appreciate the mission and definitely understand the competitive advantage you have regarding a lack of equipment. I'm just curious about your financials. Without a ton of overhead, why are your operational expenses so high? Can you talk to me a little more ...**
   - Hi Zach! Not a problem. Do you want to hop on a call sometime next week to discuss the financials? Please email me at info@conbody.com and let me know what time works for you. - Coss
2. **I invested yesterday under the earlybird terms, but now there is no mention of it on this page, and the confirmation email that I received from Wefunder makes no mention of the lower EB valuation. Any insight into this?**
   - Hi David - Please check your contract and you'll see that you're confirmed on the early bird price. Please email us at info@conbody.com and we can provide you with a copy of your contract. Apologies for the confusion.
3. **Hi Coss, can you share monthly revenue numbers from March through July of this year?**
   - Hi Stephen - Please email us: info@conbody.com and we can send you the requested information. - Coss

## Team
- Coss Marte (CEO / Founder)
- Atif Rafiq (Advisor & Investor)
- Scott Graulich (Financial Consultant)
- Alex Center (Head Of Design)
- Emily Dixon (Marketing Director)
- Megan Leavy (Marketing & Strategy Consultant)
- Matthew Sanner (Business Management Consultant)

## Q&A
- Q: This isn't really a question, but I have a friend who is incarcerated (for some poor decisions). But he asked me to send him a Conbody book the other day and I thought it was cool that something I invested in was helping him regain his life back.
- Q: Hi Coss, I remember an acquaintance mentioning CONBODY a year and a half ago. Very cool to see it come so far and develop. I think the mission and vision are great and from what I hear so are the classes! I had a couple broad business and industry questions: 1. While I find the premise of your business very interesting, what specifically contributes to ability to differentiate vs other classes/workout programs like orange theory, barry's, soul cycle, etc? 2. You mention customer retention is 50%, how does that compare to a standard gym (think blink or planet fitness)? Can you break out retention for in-person as well as live stream? Given there are other options available besides group fitness classes I am curious to see what churn looks like. 3. What is the margin differential between in-person and live streamed classes? And why are you charging so much less online vs in-person? 4. What is the monthly active users as well as revenue per customer? 5. What is your strategy relating to real estate post COVID? Rent will likely contribute to a material amount of operating expense. Are you locked in to a long term lease? 6. Describe the business at the point of profitability. When do you expect to turn a profit sustainably? How many active users on-demands and in-studio? What does your support staff look like? Thanks!
- Q: Hi Coss, can you share monthly revenue numbers from March through July of this year?
  - A: Hi Stephen - Please email us: info@conbody.com and we can send you the requested information. - Coss
- Q: I invested yesterday under the earlybird terms, but now there is no mention of it on this page, and the confirmation email that I received from Wefunder makes no mention of the lower EB valuation. Any insight into this?
  - A: Hi David - Please check your contract and you'll see that you're confirmed on the early bird price. Please email us at info@conbody.com and we can provide you with a copy of your contract. Apologies for the confusion.
- Q: Hey Coss! I really appreciate the mission and definitely understand the competitive advantage you have regarding a lack of equipment. I'm just curious about your financials. Without a ton of overhead, why are your operational expenses so high? Can you talk to me a little more about what you spend on and why?
  - A: Hi Zach! Not a problem. Do you want to hop on a call sometime next week to discuss the financials? Please email me at info@conbody.com and let me know what time works for you. - Coss
- Q: I could not type amount of fund in the form
- Q: Any update on whether this company still exists?