Commissioner

Designed for the runway, built for the court

Follow Commissioner to be notified if they later decide to raise funding.

Highlights

1
We are minority-owned + community, diversity + equality is embedded in our leaders + all we do!
2
Our story is incredibly powerful + our mission is to elevate the fashion value of basketball...
3
...culture through exclusive experiences – for the community, by the community.
4
Our team spent the past two years on R&D while studying for their master's at University of Oregon.

Our Founder

It was an accident and very organic because it started as a graduate school project. We all wanted to bring back the fashion value of basketball sneakers like when we were kids. And we all love sneakers, art, fashion, music, basketball, skate and so many more creative cultures that overlap... we all clicked immediately and the journey began.

Our Story


Commissioner was founded in Portland, Oregon in 2019 by four students attending the University of Oregon's Sports Product Management program. After realizing a decline in the popularity of wearing basketball sneakers casually and only seeing the success of retro sneaker releases along with NBA player exclusives not having as much hype as they once did, we began researching why these things were happening. As we began to find out more and more, we naturally began putting together and organizing more and more of the business.

Reserve a pair of the Commissioner DS1's for yourself + be an investor in Commissioner for as little as $500... here's all of the perks you can earn by investing:

🏦$100+ investment = Exclusive Commissioner Tee + DS1 Hang Tag

🏦$500+ investment = Sample pair of the Commissioner DS1's + all previous perks

🏦$1,000+ investment = Automatic founder status in the Player's Union (Guaranteed early access to all future product releases) + all previous perks + the Commissioner DS1s

🏦$5,000+ investment = VIP Tickets to launch events in NY + LA + all previous perks + the Commissioner DS1s

🏦$25,000+ investment = Travel with all of the Founders to tour our factory in China + Includes all previous perks + the Commissioner DS1s

🏦$100,000+ investment = Opportunity to participate in designing and developing their own sneaker + all previous perks + the Commissioner DS1s

From the Founders...

"It was an accident and very organic because it started as a graduate school project. We all wanted to bring back the fashion value of basketball sneakers like when we were kids. And we all love sneakers, art, fashion, music, basketball, skate and so many more creative cultures that overlap... we all clicked immediately and the journey began."

Please note we're currently producing a Commissioner brand intro video and an informative business overview video where you can get to know our founders...

The Commissioner brand was developed early on as we recognized the importance of building a brand with a creative story that intersected within basketball and fashion. The NBA dress code saga with David Stern was a prime and popular historical reference that enabled us to build upon.

Commissioner delivers hybrid lifestyle and basketball footwear without making any compromises with performance, comfort and style – enabling athletes to own the hardwood and trendsetters to own the streets.

Our story is incredibly powerful + our mission is to elevate the fashion value of basketball culture through exclusive experiences – for the community, by the community.

Utilizing our unique brand story - playing off the NBA Dress Code introduced by then Commissioner of the league, David Stern in 2005, we are creating products that bridge the gap from the streets to the arena, while bringing back the fashion value of the basketball sneaker. Our initial product launch is the Commissioner DS1 (David Stern 1), which is a hybrid lifestyle, basketball sneaker. The DS1 is as aesthetically pleasing off the court as it is on the court, and it is made of high-quality leather sitting on a responsive EVA foam midsole and durable rubber outsole. With a price point of $350, this product is completely balanced when it comes to durability, style, comfort and performance.

UPDATE - Here is an exclusive look at our first prototype of the David Stern 1 (DS1) which will be officially releasing in Spring/Summer of 2022...

Commissioner is going to redefine the connection between fashion, the game of basketball and the streets. It's our mission to elevate the fashion value of basketball culture through exclusive experiences – for the community, by the community. This starts with the DS1 and very calculated product launches will follow.

  • Exclusive, limited product runs (25k pairs max per launch)
  • Inventory is sourced for launches and expected to sellout immediately
  • Revenue is sporadic/seasonal (some months in the beginning will be $0)
  • Direct-to-consumer only
  • Value-added services (personalization, experience-based) – added expense
  • Uniqueness to GTM, distribution and marketing strategy – related to marketing expenses

Please send us an email at [email protected] if you are an accredited investor and would like a copy of our detailed Marketing Plan.

Visit our current + working website at commissionerculture.com! There will be multiple updates to this site as soon as we launch operations in July.

Disclaimer: This slide contains forward-looking projections that cannot be guaranteed

Please send us an email at [email protected] if you are an accredited investor and would like a copy of our detailed Merchandising Plan.

Disclaimer: This slide contains forward-looking projections that cannot be guaranteed

Please send us an email at [email protected] if you are an accredited investor and would like a copy of our detailed Financial Plan and financial forecasts for 2022 through 2024 (including all assumptions).

Forecast Summary

In our first year – 2022, we are forecasting $35M in revenue assuming only four footwear launches (4 SKUs total). In 2023, we are expecting $73.2M in revenue assuming eight footwear launches along with entering adjacent segments and offering at least four apparel/accessories to compliment the current collections (12 SKUs total). Finally, in our third year – 2024, we are forecasting $168.6M in revenue assuming 16 footwear launches along with 12 apparel/accessory product launches. We expect to double our footwear revenue each year and introduce apparel and accessories as other sources of revenue starting in 2023. Our net profit in 2022 is expected to be 23% and increasing by 1% each year up to 2024. These are forward-looking projections that cannot be guaranteed.

Disclaimer: This slide contains forward-looking projections that cannot be guaranteed


Ownership & Structure

Commissioner Corp is a Delaware C-Corporation with its' founders as major equal shareholders. Each founder owns 1/4th of the corporation’s stock and has equal voting rights. There is also 1 million shares set aside in an employee option pool for new hires. All four founders and one advisor make up the company's Board of Directors.

Founders include (pictured above):

  • Kevin Dunn ~ Role TBD
  • Cale Brown ~ Role TBD 
  • Martin Famorca ~ Role TBD
  • Timmy Wozniak ~ Chief Creative Director

These ownership percentages are reflective of the company’s starting date and not reflective of current ownership percentages as stated in our capitalization table, which takes in consideration our seed round investment described below. Those considerations may or may not dilute the actual amount of each founder’s current stockholdings.


Financing Summary

Prior to our first six months of operation, we will be required to find a combination of outside investment and debt-financing including traditional bank lines of credit and traditional bank loans (preferably SBA). This will be needed for our initial startup costs, expenses and capital expenditures related to initially leasing our distribution center and then ultimately buying or building our own. We will also need these funds to drastically grow and organize our internal team across functions, and we prefer to have a healthy cushion of operating capital so we have liquidity when unforeseen factors affect the business (economic, COVID-19 etc) and/or a periodic product launch doesn’t do as well as projected.

Use of funds

  • Startup Costs
  • Distribution Center (Lease)
  • Human Capital (building a successful team)
  • Product Inventory (Initial launch SKU)
  • Marketing (both product marketing + brand growth + influencers)
  • Prototyping + Sampling for the DS1s (initial product launch)

Sources of Funds

Seed Round - $1,070,000 – WeFunder Maximum Raise

Concurrent Reg D Round – $3,930,000 – Additional WeFunder in excess of cap

…or

Line of Credit - $2,000,000 – Draw $750k in year 1 – balance of $350k prior to start

Traditional Bank/SBA Loan - $1,000,000 – As established


Downloads

Overview