# Coco Coders

Coding for Kids: Preparing the Next Generation for the AI Age

- Canonical URL: https://wefunder.com/cococoders
- Entity ID: wefunder:company:148988
- Last updated: 2026-06-05T05:01:05Z
- Generated at: 2026-06-06T02:52:21Z

## Quick facts
- ✅ Annual Recurring Revenue (ARR) accelerating rapidly, now over $500k.
- ⚡️Active Subscriptions are up 200% year-over-year.
- ⌨️ Achieving Top Honors: #1 in Computer Clubs on Trustpilot, Celebrated for Excellence in EdTech.
- ↗️ Our CEO brings a proven track record of scaling 2 other education ventures to impressive heights.
- 🧠 Taught over 12,000 Students between the ages of 6 and 14 with unmatched Customer Satisfaction.
- 🪝 For every $1 spent on ads, the company makes $9 in revenue.
- ⚓ ️️B2C business engine has been built & is ready to scale; next milestone is corporate partnerships
- 🤖 AI forms the foundation of processes behind Coco Coders.

## Active fundraises
- wefunder:fundraise:104805: 4(a)(6) successful (USD)
- wefunder:fundraise:104804: 4(a)(6) successful (USD)

## Story
Millions of kids miss out on learning coding and technology skills at school and risk being left behind in an increasingly digital world. Research shows that unless we secure the foundations of technology literacy before age 14, students will struggle to develop it later in life.According to McKinsey, a staggering 92% of future jobs will require digital skills, but there is already a massive skills gap that is predicted to cost the US economy $454 billion by 2028 and force employers to look abroad for talent.We need a radical change in how we educate our children.Of course, parents already know this, and they’re driving a boom in demand for education technology (EdTech).Our mission: Make sure the next generation develops the skills they’ll need to thriveCoco Coders teaches children aged 6-14 how to code via live online, teacher-led lessons. Parents pay a recurring monthly subscription of $99 for weekly group classes of 2-6 children of a similar age and skill level.Our coding lessons are fun, and affordable, and designed to engage children through rich, colorful themes that feel like play (not work) and appeal to every type of coder.Through our proprietary curriculum and online platform, we’ve created a better way to help children master core concepts and build confidence. We’ve developed thousands of hours of lessons based on creative themes and collaborative group work, structuring these lessons into a 20-level graduating system that is STEM-certified.The booming EdTech marketWe are experiencing a massive disruption to the way our children learn. The education sector is rapidly shifting towards privatization and digitalization.It's estimated that global education spending will approach $10 trillion by 2030, and EdTech is the fastest-growing segment, with expected growth of 78% from 2020 to 2025.We are a fast-growing company in a fast-growing market, which we’ve estimated to be worth close to $8 billion per year.Parents find Coco Coders through online advertising and word of mouth. For every $1 spent on ads, we generate $9 in revenue. Today, Coco's customer acquisition cost (CAC) payback is within four months, well below the 12-month standard in the industry.In the past year, we've significantly refined our digital sales funnel. We’ve doubled our student count, and grown to an annual recurring revenue (ARR) of over half a million dollars which is forecast to triple by the same time next year.TeamWe have the foundations to deliver this transformative business.Coco founder Elizabeth previously co-founded a highly successful AI company, writing the patented AI and building a tech team that now serves household-named clients. Our team includes serial entrepreneurs who’ve built and exited several EdTech businesses, the most recent of which is Cypher Coders, the UK's leading in-person coding school for kids. We have a proven, repeatable process for hiring, onboarding, and training fantastic teachers, taking them from interview to first lesson in a matter of weeks so that we can comfortably scale as our student numbers grow.Our next phase of growthCorporate sponsorshipsAlready in a beta stage, our corporate partnership model allows companies to sponsor underprivileged kids through charities or local communities - bolstering our recurring revenue and helping to ensure every child has a chance to learn core tech skills for a successful future. Online advertisingAdvertising is at the core of our customer acquisition strategy, giving us a return of $9 for every $1 we invest. We will use our Wefunder investment to double -down on this advertising and triple our B2C customer base in the next 12 months.Gamifying educationWe are about to launch a new interactive system that will introduce gaming mechanics to reward children for achievements and participation, giving them a clear learning journey with Coco Coders. We’ve designed this to keep kids engaged with our platform - and with healthy educational screen time - for even longer.Invest in the future of educationWith demand for coding skills skyrocketing and the education system struggling to keep up, Coco Coders is perfectly placed to lead the market for online coding lessons for kids. Our engaging live online lessons for children as young as six are not just about coding; they're about preparing the next generation for a world dominated by technology.Don't miss out on this opportunity to make a difference in education and profit from a rapidly growing EdTech market worth an estimated $8 billion.Invest in Coco Coders today and help shape the future of learning.

## FAQ
1. **Hello, congrats on your success to date and I love the service. I will definitely be a customer. In terms of investing: Question 1. I noticed there is no valuation cap listed, is that correct? As that does not allow early CF investors to accurately evaluate whether this is goo...**
   - Hi LD! Thank you for your interest and kind words about Coco! We're thrilled to hear you're considering becoming a customer and potentially an investor. We would love to have your child(ren) join us on our courses. Question 1. Valuation Cap You're right to point out the absence of a valuation cap in our SAFE. This was a deliberate choice, aligning our crowdfunding investors with the same terms we offered to our venture capital investors who have already committed to the round. Specifically, w...
2. **Some (depending on what part of the world you're in) kids have access to in-person coding camps and online resources. Orgs that come to mind include codeorg, @codeacademy, & @blackgirls code. Who are your main competitors and why? What's your secret sauce ('the coco differ...**
   - Hi there! Thanks so much for your question. Our industry is fortunate to have a vibrant array of organizations dedicated to teaching coding to the next generation, including in-person camps and online resources like Cypher Coders, Code .org, Codecademy, and Black Girls Code. We view these types of organizations as allies in our shared mission to empower children through coding. Our direct competitors are those companies that teach kids to code live online utilizing a subscription-based model ...
3. **How do you calculate your CAC? Is it blended CAC? When you mention "For every $1 spent on ads, the company makes $9 in revenue." - what's the formula behind it? Also blended with other types of marketing channels?**
   - Hi Tiago, Thanks for your question! We calculate our Customer Acquisition Cost (CAC) by dividing the total expenditure on ads within a given month by the number of customers who converted during that month. However, we also closely monitor our 3-month and 6-month CAC, recognizing that customer conversions occur over time. For example, our 3-month CAC is derived by summing up the total spend over the past three months and dividing that figure by the number of customers acquired in that time fr...
4. **Hello as i have noticed , there is no valuation cap recently , what is the determine factor of valuation cap?**
   - Hi Wael, Thank you for your question and interest in our campaign. We determined our next round's valuation after we had already put in the SEC application for the campaign which is why it's not included in the SAFE. The valuation cap post SAFE conversion will be $5M. I hope that helps. We would love to have you on board.
5. **Just to confirm, the terms are now a SAFE with a 20% discount and a $5M valuation cap? Is that right?**
   - Hi Alex, that’s correct. Our priced round will have a pre-money valuation capped at $5M after the conversion of the SAFEs. The SAFE terms have a 20% discount.

## Team
- Elizabeth Tweedale (CEO & Founder)
- Paul Brooks (Chief Product Officer)
- Caroline Viles (Chief Financial Officer)
- Gordon Smith (Head of Partnerships)

## Q&A
- Q: Some (depending on what part of the world you're in) kids have access to in-person coding camps and online resources. Orgs that come to mind include codeorg, @codeacademy, & @blackgirls code. Who are your main competitors and why? What's your secret sauce ('the coco difference')? Lastly, what's the story behind the name, Coco Coders?
  - A: Hi there! Thanks so much for your question. Our industry is fortunate to have a vibrant array of organizations dedicated to teaching coding to the next generation, including in-person camps and online resources like Cypher Coders, Code .org, Codecademy, and Black Girls Code. We view these types of organizations as allies in our shared mission to empower children through coding. Our direct competitors are those companies that teach kids to code live online utilizing a subscription-based model such as Future School, Juni Learning, or Code Wizards. What distinguishes Coco Coders—our 'Coco Difference'—is our specialized approach to live online coding classes for children. We blend personalized instruction with engaging, interactive sessions to keep our students both captivated and inspired. The fact that over half of our students are girls goes to show that this content is engaging for all types of children, boys & girls, and with varying interests. Our commitment to small class sizes ensures personalized attention for each student as well, and our adaptable curriculum is designed to meet each learner at their own level. Our 'secret sauce' is our emphasis on a community-driven experience. We do more than just teach coding; we foster a sense of community and accomplishment among our students. We celebrate diversity, encourage teamwork, and allow students to collaborate within the projects to not only spark their interest but develop crucial 21st-century skills; life skills such as problem-solving using technology, creativity, and communication. Another important piece I like to point out as a key differentiator is our team's obsession with the systems and efficiencies being built behind the Coco product. We are building this business for scale which means over time, our competitive advantage will continue to widen as we leverage the efficiencies and learnings from our growth. As for the name 'Coco Coders,' it was inspired by our core values, many of which begin with 'Co'— Collaboration, Communication, Coding, Computational Thinking & Creativity. We wanted a name that reflected these foundational principles while also conveying a sense of warmth and approachability. 'Coco' evokes feelings of comfort and coziness, akin to enjoying a warm cup of cocoa, which aligns with our philosophy that learning, especially coding, should be a comforting and enriching experience that nurtures young minds in a supportive, collaborative environment.
- Q: Hello, congrats on your success to date and I love the service. I will definitely be a customer. In terms of investing: Question 1. I noticed there is no valuation cap listed, is that correct? As that does not allow early CF investors to accurately evaluate whether this is good investment terms or not. You state you previously raised funds, what were the terms? Question 2: How do you plan to scale and keep the same quality? As this business model is dependent on "good teachers" that are how are to find, especially one that can both keep the attention of children and explain complex topics in simple terms. You state you have $500k in ARR. So when you scale at 100x, does your teacher recruiting, training, and teaching model work at scale OR is it more intended to be boutique?
  - A: Hi LD! Thank you for your interest and kind words about Coco! We're thrilled to hear you're considering becoming a customer and potentially an investor. We would love to have your child(ren) join us on our courses. Question 1. Valuation Cap You're right to point out the absence of a valuation cap in our SAFE. This was a deliberate choice, aligning our crowdfunding investors with the same terms we offered to our venture capital investors who have already committed to the round. Specifically, we do not have a valuation cap, but we do offer a 25% discount on the price of shares for the next funding round. This early bird term is designed to reward early investors for their trust and support in our vision, without the addition of a valuation cap. After our early bird terms, investors will receive a 20% discount on the price of shares for the next funding round. Our aim with this approach is to ensure fairness and transparency, providing our crowdfunding investors with the same opportunity and terms as institutional backers. Question 2. Regarding the scaling and quality of our teaching model, I'm glad you asked this question as it is something we've given considerable thought to. Our business indeed hinges on the exceptional capabilities of our teachers, who not only need to be adept at handling complex topics but also skilled at engaging children and making learning enjoyable. As we plan to scale, our model is designed to maintain and over time enhance the quality of our teachers. We have developed a robust recruitment and training program that enables us to identify, onboard, and continuously schedule and support teachers who meet our high standards. We use a hiring platform that integrates several automation & AI algorithms to efficiently find new candidates. Our onboarding & scheduling processes have also been streamlined to ensure teacher quality & management are at the highest standards. The community of Coco teachers is constantly growing efficiently and effectively. We believe our teachers are the best advocates of our brand and strive to enable them with the support they need to thrive as digital educators. We are confident that the systems we have in place and those on our road map will ensure our quality of teaching is always top-notch. To address the scalability at 100x our current size, we're leveraging technology to streamline operations and enhance the learning experience, without losing the personal touch that makes our service unique. This includes using AI to assist with matching students to the ideal teachers, optimizing learning paths, and providing real-time feedback to educators to improve their teaching methods. We believe this blend of technology and human expertise allows us to scale effectively while ensuring each student receives a high-quality, personalized learning experience. We are confident that our teacher recruitment, training, and teaching model is not only sustainable as we grow but is designed to thrive at scale. Our approach ensures that the essence of what makes our service special—outstanding teachers who can inspire and educate—remains at the heart of our offering, no matter how large we become.
- Q: How do you calculate your CAC? Is it blended CAC? When you mention "For every $1 spent on ads, the company makes $9 in revenue." - what's the formula behind it? Also blended with other types of marketing channels?
  - A: Hi Tiago, Thanks for your question! We calculate our Customer Acquisition Cost (CAC) by dividing the total expenditure on ads within a given month by the number of customers who converted during that month. However, we also closely monitor our 3-month and 6-month CAC, recognizing that customer conversions occur over time. For example, our 3-month CAC is derived by summing up the total spend over the past three months and dividing that figure by the number of customers acquired in that time frame. This method provides a more precise understanding of our acquisition costs, especially considering over half of our customers convert to paid customers after first booking and attending a free lesson. We intentionally exclude non-ads acquisition from our CAC calculations. This decision is driven by two key factors: firstly, non-ads acquisitions constitute a relatively minor portion of our overall acquisitions, at the moment, although steadily growing. Secondly, customers initially acquired through ads often convert via other channels, such as email, making it challenging to attribute their acquisition solely to ad spend. The $1 to $9 ratio represents our Lifetime Value (LTV), divided by our CAC. This ratio shows us the value we derive from every dollar invested in acquiring customers compared to the cost incurred to acquire them. Hope that helps! Thanks for considering an investment in Coco Coders.
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- Q: The lack of a valuation cap raises serious red flags. Multiple people have already asked about this and you should not have commenced a crowd raise without it. Why have you not updated the safe to reflect the 5 million valuation cap you mention in the comments section? You should update your filings with the sec. If this is not possible you should sign a letter as an update explaining the valuation situation. This seems very much a ‘Just trust us’ situation. You should have already updated the safe and got investors in this crowdraise to reconfirm their investment - alternatively you should put something in formal writing and sign it as an update so investors can take legal action against you at a later date if this turns out to be a lie. Alternatively drop the safe all together and have this as a priced round with the 20% discount. It does not seem like you are being truly honest and have not provided something in formal writing that is signed to back what you have said in the comments up. You should work with the wefunder team to update your filings and safe to ensure it has a valuation cap to protect non professional investors. Apologies for coming accross as being rude however you need to sort this out and should have already.
  - A: Thank you, Noah, for your feedback. We appreciate the suggestion. I will look at getting the formal letter updated on our campaign before the close date with our account manager. It's a tight deadline given that May 29th is right around the corner, however, it would be worthwhile to provide our investors with additional security as well as add strength to the investment opportunity with the valuation cap. Our initial advice from WeFunder was that we would need to re-file with the SEC if we wanted to add a Valuation Cap to the SAFE documentation and given the time left in the campaign, we did not think this was feasible with the SEC turn-around times. All the best, Elizabeth
- Q: Just to confirm, the terms are now a SAFE with a 20% discount and a $5M valuation cap? Is that right?
  - A: Hi Alex, that’s correct. Our priced round will have a pre-money valuation capped at $5M after the conversion of the SAFEs. The SAFE terms have a 20% discount.
- Q: Hello as i have noticed , there is no valuation cap recently , what is the determine factor of valuation cap?
  - A: Hi Wael, Thank you for your question and interest in our campaign. We determined our next round's valuation after we had already put in the SEC application for the campaign which is why it's not included in the SAFE. The valuation cap post SAFE conversion will be $5M. I hope that helps. We would love to have you on board.