# CLICS

Digital hair color mixing system — helping salons reduce cost and waste

## Elevator pitch
CLICS solves 6 key salon problems: 1) eliminating color waste that can equal 30% of pre-tax profits, 2) automating color formulation via CLICS' mobile app to improve service quality and repeatability, 3) automates hair color reordering and inventory management, 4) takes salons cash flow positive for their hair color by charging on a per dispense basis, 5) automating purchasing and payments via CLICS' platform, and 6) records and reports service details for quality control management.

- Canonical URL: https://wefunder.com/clics
- Entity ID: wefunder:company:65421
- Last updated: 2026-06-14T05:02:47Z
- Generated at: 2026-06-14T08:57:19Z

## Quick facts
- First mover advantage, key patents, and a multi-year lead in a highly fragmented $10 billion market
- CEO has designed 5 Internet platforms including the first VPN service with a $630 million exit
- A highly scalable business with rapid revenue growth - Q2 to Q3 revenue growth was 2,574%
- A strategic pilot with one of the world’s largest beauty companies
- Preferred stock gets 100% repayment of investment first AND participates with Common on liquidation
- An automated inventory system that represents a major advance in supply chain cost reduction
- A new market category that allows salons to go cash flow positive with pay-after- dispense terms

## Active fundraises
- wefunder:fundraise:42793: 506(c) successful (USD)
- wefunder:fundraise:36790: 4(a)(6) successful (USD)

## Story
CLICS is the first cost-effective digital hair color studio for stylists and salons. We’re transforming a $10B market by eliminating hair color waste and costly inventory management challenges.CLICS is fortunate to have attracted $5.4 million from sophisticated, accredited investors including: Since launch in 2019, we’ve produced over 8,000 commercial dispenses and 1,892 bowls of color. Even though the salon market shut down for most of Q2, our revenue grew 491% in the second quarter compared to Q1 2020, due to increased color sales. From Q2 to Q3, we grew a further 2,574%—having closed a strategic pilot program with one of the world's largest beauty companies. CLICS is a complete, app-powered digital system that mixes and dispenses hair color. Using the CLICS system, stylists and salon owners can conveniently source hair color, all while saving money by paying only per formula dispensed. By 2021, the professional salon segment of the hair care market is slated to reach $1.5 billion in the U.S and $10 billion globally. As the only solution of its kind, CLICS is well positioned to disrupt the industry and change the way hair color is prepared, stored, and sold.With two patents secured and four more pending for our dispensing and color technology, we’re primed and ready to stand as THE solution for color, cosmetics, and beyond.Our salon program pricing is groundbreaking in its efficiency, simplicity, and flexibility. It rewards high producers and incentivizes growth, all while saving salon owners money. Here’s how our business model works:The feedback we’ve received from the salon community has been amazing, to say the least.Leilani Macedo, CLICS' Co-founder, has experienced all of the pain felt by stylists and salon owners: hair color waste worth 30% of their profits, tube packaging that is anything but environmentally friendly, inventory management challenges, limited color choice and formulation mistakes. She looked for solutions and found none, so she decided to solve the problem herself. Here’s a look at our founding journey: CLICS represents a fundamental advance in supply chain sustainability, with future applications above and beyond hair color—including color cosmetics, spa treatments, nail polish, and more! We have potential for massive growth, and a clear exit strategy with potential 4-6X returns in 1-2 years and 12-16X in 4-5 years.*The projections above contain forward-looking statements that cannot be guaranteed. Your investment is rocket fuel to CLICS. Be the fuel and join us on our journey! Go Team CLICS!

## FAQ
1. **How do i see the details on the preferred stock ?**
   - The documents become available when you make your investment, which you can subsequently elect not to finalize. The key terms are that you get "Preferred" equity AND "Participation." Preferred means that on the sale of the company Preferred investors share in the initial distribution of the results until all Preferred investors receive 100% of your money back. Then, Preferred shareholders participate with all shareholders in the remainder of value created based on your percentage of the total...
2. **I really like this concept. Revenues of $35,000 are awesome and the exposure from WeFunder will explode that number. There is a statement that says "Over the three months prior, revenues averaged $35,000/month, cost of goods sold has averaged $22,000/month, and operational exp...**
   - Thank you Darron. We have two primary Cost of Goods Sold (COGS); our hair color and shipping. In volume, CLICS' COGS is low at around 20%. So every $1.00 in sales produces about $0.80 in gross margins. Our core staff is most of our current monthly expense at about $100,000 per month. CLICS' pro forma projections indicate that we will get to breakeven at around 40 salon customers. This is a small number and we will exceed that in 2021. We are in discussions with a 500 salon chain as I write th...
3. **Do salons lease the dispenser, or do they purchase it? At what price/terms? It sounds like this could be the ideal razor/razor blade model, leasing/selling the dispenser cheaply in order to sell the higher margin color product. Would salons be able to use their existing color ...**
   - Daniel, Great observation. This is a razor/razor blade business. The cost of entry is a $500.00 set up fee. This is a very low cost of entry for salons. For that the salon gets two dispensers, a full complement of color, and training; a $10,000 value. Our average customer buys between $3,000 to $8,000 per month of our color, producing approximately $2,600 to $6,400 in gross margins. We have a machine lease fee of $8.25 per machine per day, but waive the lease fee for both machines when salons...
4. **How many shares will I recieve with a $250 investment?**
   - Hi Johnny! $250 investment will get you 54 shares. 
5. **Who is the lead investor**
   - I led the first round with a $100,000 investment. Arlene Harris, the inventor of the Jitterbug cell phone lead the second round. Vice Admiral (three stars) Walter Davis is leading this round. Prior to our Wefunder campaign, CLICS attracted 59 investors and of those we have received 48 follow-on investments. This is one of the clearest indications that our investors are happy with our performance.

## Team
- Charles Brown (CEO)
- Leilani M. Macedo (President)
- Gregory Jasenovec (CFO)
- Jeff Ploetner (Director of Engineering)
- Stuart D'Alessandro (Lead Software Developer)
- Jeff Macedo (Lead Mechanical Engineer)
- Chris Munz (Senior Systems Engineer)
- Maria Somo (Communications Manager)
- Robert Rosario (Operations Manager)

## Q&A
- Q: What’s the latest 👀
- Q: recent news?
- Q: ANY UPDATES?? I understand you may post on social media, but posting updates on the site you used to raise your money would be helpful and considerate of the investors. Thanks!
- Q: When should we expect our K-1 for 2021?
- Q: What if any is your “unfair competitive advantage”?
  - A: Hi James, we have a number of them. In fact, CLICS is revolutionary because of the breadth of our innovation. I will identify several here: 1) the only Internet connect robotic dispenser, which is patented, 2) the only mixable line of MEA based hair color (MEA is a replacement for ammonia and is much safer to use, and eliminates the harsh ammonia smell), 3) the only pay-after-dispense, hair color-as-a-service, which allows salons to go cash flow positive for their hair color since they don't have to pay until after the client does, 4) the first automated payment system so salons no longer have to pay in advance for color, and go through manual paper invoicing and payments, 5) the only mobile application that allows stylists to design millions of unique colors, 6) the only mobile app based service tool that for the first time ever, creates a record of each client service for quality control, 7) the only Artificial Intelligence based competitive color conversion capability, and 8) the only patented smart bowl technology to eliminate waste. There are others, but the capabilities above combined together is a significant unfair advantage. We estimate that it will take two to three years for competitors to replicate our system, and it will be much harder because we have fundamental patents. Thank you for the question.
- Q: As investors, we understand that early‑stage companies are busy and resources are limited. But going months—or years—without any communication is discourteous and creates unnecessary frustration.A simple update every quarter, even if it’s brief, goes a long way toward maintaining trust. Most of us aren’t asking for polished reports or deep financials—just basic transparency about progress, challenges, and what’s ahead.When a company raises capital through Wefunder, it’s not just taking money; it’s taking on a community of supporters who want to see the business succeed. Silence erodes that relationship and makes it harder for investors to stay confident, advocate for the product, or participate in future rounds.I strongly encourage the team to consider:Posting a short quarterly update, even if the update is “we’re still working through challenges.”Sharing milestones, setbacks, or pivots so investors aren’t left guessing.Setting expectations for communication frequency going forward.This isn’t about demanding perfection—it’s about basic respect for the people who believed in the vision early on.Wefunder should also take a more active role in ensuring companies maintain minimum communication standards. Investors shouldn’t have to chase updates or wonder whether a company is still operating.A little transparency goes a long way. We’re here because we want the company to succeed—please help us stay informed enough to continue supporting you.
- Q: still wondering about K! for 2025
- Q: Do we have any company updates? Or there a group page or another community where we can get up to date information?
- Q: Hello, wondering if you have an investor update. Thanks!
- Q: Where can I find updated info? The updates page here hasn't been updated in over a year. I have asked this question several times here with no response. We say we have too much govt regulation but when investors don't get updates, we understand why we need govt regulations. Where are the financials?
- Q: What are the updates, progress, future of your Company and my investment in other Words, HOW IS THE COMPANY PROGRESSING? My other investment's send and post bi-weekly status and updates.
- Q: Hello Charles, Nice product which will certainly solve few known problems in the hairstyling sector. I have a few questions- 1. How did you arrive at the 20 million pre-money valuation? 2. How do you plan to upscale to address the projected growth? 3. Looks like I am a bit late for the last investment round? Is there a way I could invest now? Or should I wait until the next round?
- Q: I have been tracking the fund raise for sometime now and was waiting on the sidelines to invest before closing, noticing a big drop in the investment now (almost 1m) . Please can you share the reason for the big drop - did any big investor pull out or you had lot of cancelled investments ?
  - A: Hi Lipsa. I think there must have been a glitch in the Wefunder site. No one has dropped out. Thank you, Charles
- Q: What is minimum as well as perks at what prices? Ok i see minimum. So ehen do perks start and what are tgey? Thank you
  - A: As soon as we close, we will begin mailing out perks. Thank you.
- Q: Where are the revenue numbers for 2020?
  - A: Hi Rob. We just posted Q4 and December 31, 2020 results two days ago! Click on "Updates" and then click on the first Revenue graph to read the results! In summary 2020 full year revenue was $307,416.00, up from $18.00 in 2019. CLICS' Q4 revenue was $196,753, up 86% from $106,024 in Q3 2020. Thanks for asking!