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Citizen’s management team has proven experience from Australia's leading brands in scaling the concept.Industry Leading ‘Store Level’ Profitability of 20%The breakfast restaurant industry is an extremely profitable sector due to its high customer demand, cost-effective ingredients, and quick service model. Breakfast items like eggs, pancakes, and coffee have low food costs but can be sold at attractive price points, leading to strong profit margins.Additionally, breakfast service typically involves faster table turnover, allowing for more customers to be served in a shorter time frame. This combination of low overhead costs and high volume sales makes breakfast restaurants a lucrative opportunity in the food and beverage industry.Our TractionCitizens successfully completed an oversubscribed $1.2M crowd raise on Republic in 2021, which saw notable angels such as Randi Zuckerberg (Facebook, Zuckerberg Media, Hugg) and Sean Davis (MLS Captain) join Citizens as advisors.We've spent eight years perfecting our model, refining our chef-driven breakfast menus, specialty roasted coffee, and craft cocktails. This dedication has led to a beloved all-day café experience, evidenced by thousands of 5-star reviews.Why Breakfast? Why Now?Breakfast is the fastest-growing segment in the U.S. restaurant industry, and we're uniquely positioned to capitalize on this trend. Our business model boasts industry-leading 'store level' profitability of 18%. This is driven by:High Customer Demand: Everyone loves a great breakfast!Cost-Effective Ingredients: Breakfast staples like eggs, pancakes, and coffee offer low food costs with attractive price points, leading to strong profit margins.Quick Service Model: Faster table turnover means more happy customers served in less time.Proven Traction \u0026amp; Explosive GrowthOur journey of scale has already begun, with current locations thriving in New York, Houston, Austin and many more markets on the way!2024 Revenue: Over $4.9M+ and growing rapidly year-over-year -- on track to hit $12M in 2025Per-Store Sales: Averaging above industry giants like StarbucksEfficient Expansion: Significantly lower build-out costs than competitors like Starbucks or Shake Shack, enabling faster, more efficient growth.Houston Success: Our first store outside NYC, opened in 2024, is hitting an annual run rate of over $2 million, demonstrating incredible market acceptance.Kingscrowd InterviewCitizens Coffee: Scaling an Australian-Style Café Brand Across Texas \u0026amp; BeyondAustin Expansionhttps://austin.culturemap.com/news/restaurants-bars/citizens-of-austin-opening/Best Breakfast in Houstonhttps://houston.eater.com/maps/best-breakfast-restaurants-houstonBeyond our cafes, our CPG channel is successfully distributing coffee pods, beans, and K-Cups into grocery stores, homes, and offices, further diversifying our revenue streams.Pathway to Citizens At Scale: Our Ambitious FutureFollowing the amazing response in Houston, we are now focused on deepening our foothold in Texas with planned launches in the Austin and Dallas markets, alongside expanding our presence in New York.Our goal is to grow profitably, using free cash flow and strategic capital injections to fuel our expansion. We project to have 40 stores across the country, producing $100 million in revenue by 2029 across our restaurants, retail, and wholesale channels.Following in the footsteps of IPO brands:Citizens has a goal to grow its business profitably, use free cash flow as well as strategic capital injections to fuel our growth over the next 4 years. At this point, the company is projecting to have 40 stores across the country, producing $ 100 million in revenue by 2029 across our restaurants, retail and wholesale channels. Upon completing our projected growth pipeline, we hope to follow public brands who have successfully executed an IPO.Forward-looking projections are not guaranteed.Join Our Journey: Why Invest in Citizens?In 2021, Citizens successfully completed an oversubscribed $1.2M crowd raise on Republic, attracting notable advisors like Randi Zuckerberg (Facebook, Zuckerberg Media, Hugg) and Sean Davis (MLS Captain). This demonstrates strong investor confidence in our vision.In 2024, Citizens started a crowdfunding campaign (on StartEngine), raising $1.5M and now are expanding access to that round on Wefunder based on popular demand from our community.We've poured our lives into building this company, not just as restaurant operators, but as individuals committed to seeing Citizens become one of the top breakfast brands in the country. We are incredibly excited about the future and invite you to be a part of this journey with us.Building with Purpose: Our Local Legends ProgramAt Citizens, we believe in growing our brand alongside the communities we serve. That's why we've launched our 'Local Legends' program. Through this initiative, we've partnered with over 260 local non-profits, community programs, and grassroots organizations, sharing a portion of each site's revenue. To date, we have directed over $40,000 donations from Citizens and our customers towards these Local Legends.This not only deepens our community engagement but also helps grow the Citizens community in and outside our brand, creating a positive impact where it matters most.Invest in Citizens today and help us bring the best of Australian café culture to America!","quick_facts":["Citizens’ Revenue Has More Than Doubled: Up From $4.9M to $12M in One Year","Backed by KingsCrowd Venture Fund and Influential Investors Including Randi Zuckerberg","Citizens Stores Average Annual Sales of $3M+, 55% Higher Than Starbucks’ Average","Nationally Recognized Brand: Featured in Forbes, Vogue, and Rated #1 Brunch Spot in Texas by Eater","Expansion Pipeline to 40 Locations With a Clear Path to $100M+ Revenue"]},"computed_metrics":{"total_amount_raised":806096,"total_investors":275,"team_size":3,"featured_investor_count":4,"faq_count":5,"recent_post_count":7},"quick_facts":[{"claim_id":"claim-fact-1","value":"Citizens’ Revenue Has More Than Doubled: Up From $4.9M to $12M in One Year","citation":"https://wefunder.com/citizens.coffee#claim-fact-1","observed_at":"2026-06-19T05:01:16Z","expires_at":"2026-06-26T05:01:16Z"},{"claim_id":"claim-fact-2","value":"Backed by KingsCrowd Venture Fund and Influential Investors Including Randi Zuckerberg","citation":"https://wefunder.com/citizens.coffee#claim-fact-2","observed_at":"2026-06-19T05:01:16Z","expires_at":"2026-06-26T05:01:16Z"},{"claim_id":"claim-fact-3","value":"Citizens Stores Average Annual Sales of $3M+, 55% Higher Than Starbucks’ Average","citation":"https://wefunder.com/citizens.coffee#claim-fact-3","observed_at":"2026-06-19T05:01:16Z","expires_at":"2026-06-26T05:01:16Z"},{"claim_id":"claim-fact-4","value":"Nationally Recognized Brand: Featured in Forbes, Vogue, and Rated #1 Brunch Spot in Texas by Eater","citation":"https://wefunder.com/citizens.coffee#claim-fact-4","observed_at":"2026-06-19T05:01:16Z","expires_at":"2026-06-26T05:01:16Z"},{"claim_id":"claim-fact-5","value":"Expansion Pipeline to 40 Locations With a Clear Path to $100M+ Revenue","citation":"https://wefunder.com/citizens.coffee#claim-fact-5","observed_at":"2026-06-19T05:01:16Z","expires_at":"2026-06-26T05:01:16Z"}],"latest_fundraise":{"id":116536,"entity_id":"wefunder:fundraise:116536","state":"successful","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":false,"funding_started_at":null,"funding_closed_at":null},"investor_memos":[],"team":[{"id":4296141,"entity_id":"wefunder:company_role:4296141","name":"Justin Giuffrida","title":"Co-founder \u0026 CEO","role":"founder","profile_url":"https://wefunder.com/justin.giuffrida"},{"id":5138332,"entity_id":"wefunder:company_role:5138332","name":"Andrew Geisel","title":"Co-founder \u0026 VP of Growth","role":"founder","profile_url":"https://wefunder.com/andrew.geisel.1"},{"id":6496043,"entity_id":"wefunder:company_role:6496043","name":"Nathan Brantley","title":"Head of Investor Relations","role":"founder","profile_url":"https://wefunder.com/nate.brantley"}],"featured_investors":[{"id":11461,"entity_id":"wefunder:company_investor_profile:11461","name":"Randi Zuckerberg","bio":"Randi Zuckerberg is a tech media entrepreneur, investor, and bestselling author, best known for her early work at Facebook and as the founder of Zuckerberg Media. 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Detailing the T\u0026amp;C's for the perks below: *A ‘free coffee’ is valued at $6 store purchase. A ‘free brunch’ is valued at a $25 store purchase. The appropriate value to your tier will be added to a house account. This credit can only be redeemed for in-store, regular menu purchases. This excludes retail coffee beans, merchandise \u0026amp; more. This credit may not be used for payment of gratuities. ***‘Coffee’ and ‘Brunch’ for life represents that a house account will be created pr..."},{"question":"Any update for previous investors (2024 rolling close) as to when K-1 info for tax-year 2024 will become available?","answer":"Thank you for raising this important point. We’re currently working with Wefunder’s SVP platform on a K-1 distribution plan for 2025, which will ensure that K-1s are generated and distributed properly to investors. Looking ahead, we plan to roll Citizens into a C-Corp structure as we continue to scale. Once that transition is complete, we do not expect to issue K-1s to investors in the future. This step will simplify reporting and align with our long-term growth and capital-raising strategy. ..."},{"question":"Hi Justin and Andrew, 2 questions for the two of you 1. Your income statement for the years 2023 and 2024 show roughly 2 million each year in other expenses, roughly 40% of revenue. Can you give some more detail on what these expenses are? 2. From a strategic perspective, can ...","answer":"Hi Drake, thanks for the question here. Other expenses include pretty much all other operating expenses beyond cost of goods sold and restaurant 4 wall labor. Some of the main categories here are new restaurant expansion expenses, rent, development and legal for real estate, technology and subscriptions to run daily ops. GAAP financials show over half of our new restaurant capital expenses on the P\u0026amp;L which is not a normal reflection of the companies profitability. Citizens as a business i..."},{"question":"Hi Justin and Andrew, You already closed a raise earlier this year over on StartEngine. Why the need to open this round so soon after that last one? Thanks.","answer":"Hi Sentiki, firstly thank you for the investment and your support! That’s a great question, and we appreciate you asking it. The round we closed earlier this year on StartEngine was a strong step forward, but it was a relatively small raise designed to give us momentum. Since then, our growth trajectory has only accelerated, launching Austins new market and securing multiple new sites for expansion. The scale of opportunities in front of us is bigger than ever. This current round is not about..."},{"question":"I've been to the Houston location a few times since it's a few miles from the museum district and I live up in Jersey Village area. Every time I'm there, the food, service and vibes are great. From a business perspective, picking Houston was a great choice. Lower overhead cost...","answer":"Mr Titus! Thank you so much for the support and kind words! We’re thrilled to hear you’ve enjoyed your visits to our Houston location—it’s been an amazing community to be a part of, and we couldn’t agree more about the opportunity here. Lower overhead, strong demographics, and a vibrant dining scene make Houston a perfect market for Citizens, and feedback like yours validates that decision. 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