{"data":{"type":"company_profile","id":127800,"entity_id":"wefunder:company:127800","attributes":{"canonical_url":"https://wefunder.com/cheeky.cocktails","generated_at":"2026-06-26T17:00:49Z","updated_at":"2026-06-26T05:01:54Z","entity_ids":{"company":"wefunder:company:127800","slug":"wefunder:company_slug:cheeky.cocktails"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-26T17:00:49Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-26T05:01:54Z","as_of":"2026-06-26T17:00:49Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-26T05:01:54Z","as_of":"2026-06-26T17:00:49Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-02-28T12:10:28Z","as_of":"2026-06-26T17:00:49Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-02-28T12:10:28Z","as_of":"2026-06-26T17:00:49Z","confidence":"medium"}}},"company":{"id":127800,"entity_id":"wefunder:company:127800","slug":"cheeky.cocktails","name":"Cheeky Cocktails","tagline":"Professional Cocktail Ingredients for the Home \u0026 Bar","story":"👋 Hi, I'm April, and I'm the Founder of Cheeky Cocktails. I'm a former brand ambassador for Bacardi, consultant for Diageo, and cocktail instructor at Astor Center, ICE, and more- I've taught over 12K students how to make cocktails.A few years ago, I was planning a cocktail party for 30 friends when the Today Show called to ask me to appear as a cocktail expert.Normally, I make fresh syrups and juices from scratch like they do in the top bars, but the Today Show had me on the phone for hours, and I ran out of time to prep. Available mixers were all filled with artificial flavors and preservatives, nothing like the fresh ingredients used in bars.When guests arrived, I was frazzled and embarrassed. I handed out beers while I frantically juiced citrus for cocktails.At that moment, I realized the market was missing high-quality, ready-to-go cocktail ingredients that even the most discerning hosts could trust so they could focus on the fun part of entertaining and forget about the work.A 2024 Bacardi survey showed that:27% plan to make cocktails with two ingredients in the next year (p28)43% of younger respondents in the US plan to drink cocktails made from more natural ingredients in 2024 (p23)Nearly 50% of NOLO* customers choose NOLO options on certain occasions and full strength on others (*no and low alcohol) (p8)And so, I launched Cheeky, a line of professional-grade cocktail ingredients that make labor-intensive cocktails (and mocktails) a breeze. Our products are shelf-stable for up to two years and include 100% citrus juices and syrups like Simple Syrup, Espresso Syrup, and more.\u0026nbsp;Several of our syrups simplify drink prep by improving quality and reducing required ingredients. Simply mix Vodka with our Espresso Syrup to make Espresso Martinis and Scotch with our Honey Ginger Syrup and Lemon to make Penicillins. Our website boasts a range of recipe suggestions, and we provide recipe cards in every Direct-To-Consumer order.Cheeky launched four years ago and has generated $1.2M+ in revenue on only $20K in paid marketing. We have been featured in the NY Times twice, recommended by some of the top bartenders in the country, like John deBary author of \"Drink What you Want\" and \"Saved by the Bellini,\" and Lynnette Marrero from Masterclass, and partnered with leading spirits suppliers like Diageo and Bacardi.Our Average Order Value is $68, which increases to $117 for repeat customers. We began digital marketing initiatives in June of 2024 and have some exciting early results.We're selling wholesale to over 1200 stores in 44 states with a $258 Average Order Value and a 99.8% sell-through. Our retailers range from boutiques to gourmet grocery stores to independent liquor stores, and we are in several chain stores like Anthropologie and HomeGoods. Sources: Statista, Global InformationThe US spirits market is massive—$98.2B annually- and 60% of those sales occur in brick-and-mortar retail, where consumers struggle to make cocktails. The global mixer market was $9.1B in 2022, but premiumization and craft cocktails are two of the main drivers of growth in the spirits industry.\u0026nbsp;Cheeky enables consumers to replicate their favorite bar cocktails or create signature cocktails without all the work.\u0026nbsp;However, home consumers are just some of our customers!Cheeky helps bartenders save time and maintain quality, and we’re used behind bars at four and five-star hotels and resorts like the Standard and the Bellagio and Aria, and at local bars, restaurants, country clubs and more.We partner with spirits brands, bartenders and influencers on live events, social posts, giveaways, and collab kits, as well as leverage PR, paid \u0026amp; organic digital (search and display, SEO), Email \u0026amp; SMS, and influencer and affiliate marketing. Our target consumers are 21+ digitally-savvy social drinkers who are highly engaged on social media and are:\u0026nbsp;Spirits drinkers seeking quality AND convenienceNew spirits consumers who are just learning about cocktails andSober-curious drinkers who have embraced the non-alcoholic cocktail movementThere are a lot of brands in the mixer category, but our main \"competitors\" are ingredients made from scratch, like homemade syrups and fresh-squeezed juices.\u0026nbsp;Cheeky's mission is to make shelf-stable versions of bar ingredients normally made from scratch, using only bar recipes and mixologist \"approved\" ingredients. This simplicity is one of the main ways we stand out from the competition.Our recipes are simple, with one to four ingredients per mixer.\u0026nbsp;We use real fruit, herbs, and spices, and we never add \"natural\" or artificial flavors.\u0026nbsp;Our product names are intuitive, like \"Espresso Syrup\" and \"Lime Juice,\"\u0026nbsp;Our labels are minimalist, designed to look gorgeous alongside premium spirits.Professional bartenders and enthusiasts choose us over other craft products because we make flavors required in millions of cocktails globally. Cheeky juices are necessary to make 28 of the top 50 cocktails in the world, and our syrups may be used in over 20.I'm Cheeky's CEO- I'm a spirits and cocktail veteran with 26 years in food, beverage, and hospitality. I've been featured on the Today Show, Fox \u0026amp; Friends, and the Sundance Channel and in print in The New York Times, The Wall Street Journal, Forbes, Martha Stewart, Whisky Advocate, and more. In addition to Cheeky, I host the Movers and Shakers podcast on people and ideas changing the beverage landscape.Our CFO and Director of Operations have scaled small and medium-sized CPG brands. Cheeky coach and investor Hayden sold his business Liquid IV to Unilever in 2020.**Forecasts are not guaranteedWe're forecasting $750K in 2024, $4.5M in 2025, and $12M in 2026** with a focus on growing direct-to-consumer sales via PR, paid \u0026amp; organic social, Email \u0026amp; SMS, and content, influencer, and affiliate marketing. We will continue to nurture our existing retailers and submit to longer-lead national retailers.Accounting for seasonality, we expect to land at over $400k in revenue for 2024 at our current growth rate if we acquired zero additional customers and neither of our national accounts reordered. However, we anticipate reorders and recently hired a PR firm and implemented SEO changes. We're forecasting 60% ecommerce growth month over month. We've also over doubled our store count in the last few months, from 500 to 1200 stores. Additionally, we've landed a few key strategic partnerships. All of this considered, we've forecasted that we will hit $750k in revenue in 2024. Future projections are not guaranteed.We're currently raising a million-dollar seed round to fund our direct-to-consumer growth, with a target of raising $124K on Wefunder. If we're successful in raising the $124K, we will use $110K for marketing, including PR, paid and organic social media, content creation, and trade shows, and the remaining $24K on R\u0026amp;D, working capital, and inventory. Get Cheeky with us as we bring premium bar ingredients into homes and professional bars across America:)","location":"New York, NY","website":"https://www.cheekycocktails.co","total_amount_raised":84584,"total_investors":76,"is_funded":true,"is_active":true,"quality_score":2,"related_urls":["https://wefunder.com/cheeky.cocktails","https://www.cheekycocktails.co"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/127800/xxl_blob.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/127800/large_blob.png","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/127800/standard_blob.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/127800/standard_blob.jpg"},"links":{"company_url":"https://www.cheekycocktails.co","linkedin_url":"https://www.linkedin.com/company/cheeky-cocktails/","facebook_url":"https://facebook.com/cheekycocktails","instagram_url":"https://instagram.com/cheekycocktails","youtube_url":"https://www.youtube.com/channel/UCcMSVnZkzKKqExeMaTDLaAw","tiktok_url":"https://tiktok.com/@cheekycocktails","blog_url":"https://cheekycocktails.co/blogs/news"},"highlights":[{"id":62736,"name":"notable_angel","url":"notableangel","presentable_name":"Notable Angel","description":"Raised $25k or more from a notable angel investor","image_url":"https://uploads.wefunder.com/2021/profile-highlights-check.svg"}],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$1.2M in revenue on $20K in paid ads"},{"index":2,"claim_id":"claim-fact-2","value":"Sold in 1200 stores in 44 states + International including Anthropologie, HomeGoods, and more"},{"index":3,"claim_id":"claim-fact-3","value":"First order profitable/$117 AOV for repeat customers"},{"index":4,"claim_id":"claim-fact-4","value":"Carried at Four and Five-star hotels and resorts (The Standard Highline, Bellagio, Aria, etc)"}],"team":[{"id":3306778,"entity_id":"wefunder:company_role:3306778","user_entity_id":"wefunder:user:1391039","role":"founder","name":"April Wachtel","title":"Founder/CEO","bio":"Former brand ambassador for Bacardi, consultant for Diageo, and cocktail instructor with over 12K former students. Featured on The Today Show, The Sundance Channel, Fox \u0026amp; Friends, and in print in the NY Times, the Wall Street Journal, Forbes, and more.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/3306778/square_blob.jpg?1721085892","profile_url":"https://wefunder.com/aprilwachtel","personal_url":"https://www.aprilwachtel.com/","related_urls":["https://wefunder.com/aprilwachtel","https://www.aprilwachtel.com/"]},{"id":5114466,"entity_id":"wefunder:company_role:5114466","user_entity_id":"wefunder:user:4439126","role":"employee","name":"Sarah Romer","title":"Chief Financial Officer","bio":"Founder of Avocado Ventures (CFO Services) \u0026amp; former retail operator. Former Finance, Management \u0026amp; Growth strategist at The Ronin Society, and former Chief of Staff at Pingboard.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5114466/square_blob.jpg?1721085682","profile_url":"https://wefunder.com/sarah.romer.2","related_urls":["https://wefunder.com/sarah.romer.2"]},{"id":5114467,"entity_id":"wefunder:company_role:5114467","role":"employee","name":"Mario Rodriguez","title":"Director of Operations","bio":"Chef and seasoned director of ops/supply chain executive with roles as Director of Ops/Culinary Director at Dinner Lab, Zero Egg, KloveChef, and Mentor at Endeavor and FoodX. Led Dinner Lab's expansion into 31 cities.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/5114467/square_blob.jpg?1721085568","related_urls":[]}],"featured_investors":[{"id":9451,"entity_id":"wefunder:company_investor_profile:9451","investor_profile_id":3929758,"investor_profile_entity_id":"wefunder:investor_profile:3929758","subject_entity_id":"wefunder:notable_investor:13010","name":"Hayden Fulstone","role_title":"","bio":"Co-Founder Liquid IV","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY0NTQ0LCJwdXIiOiJibG9iX2lkIn19--4320f06a6e1d89956d84f7bd213941532487e1e5/filename","profile_url":"https://wefunder.com/hayden.fulstone.1","endorsement_quote":"April is an industry expert who has created the best cocktail mixers, syrups and juices you can find on the market. She is organized, focused, and determined to lead her business to success. April is one of the most talented founders I have had the privilege to work with. Her belief in herself and her vision is the primary reason I invested in Cheeky.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/hayden.fulstone.1"]},{"id":9481,"entity_id":"wefunder:company_investor_profile:9481","investor_profile_id":3928757,"investor_profile_entity_id":"wefunder:investor_profile:3928757","subject_entity_id":"wefunder:user:4438093","name":"Scott Rosenbaum","role_title":"","bio":"Search Manager for Distill Ventures, Co-host of the Business of Drinks podcast","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTYzODI5LCJwdXIiOiJibG9iX2lkIn19--dad0799566ad4c45f937e05664a063131362efcc/filename","profile_url":"https://wefunder.com/scott.rosenbaum.1","endorsement_quote":"With Cheeky Cocktails, founder April Wachtel is crafting the future of drinks: smartly branded, incredibly accessible and convenient, and resonant with the occasion-driven consumer. Over the years, I've watched in awe as she took her original idea, iterated upon it, and solved all manner of problems, to get Cheeky to where it is today: in over 1,200 stores and growing faster than ever before. April is a dream founder: curious and driven with a high capacity to grow smartly and sustainably. She intuitively understands that winning the CPG game is about meeting consumers where they are, connecting with them emotionally, and building trust.","endorsement_name":"","investment_total":5000,"investment_info":"Invested $5,000 this round","is_lead_investor":true,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/scott.rosenbaum.1"]},{"id":9455,"entity_id":"wefunder:company_investor_profile:9455","investor_profile_id":3929784,"investor_profile_entity_id":"wefunder:investor_profile:3929784","subject_entity_id":"wefunder:notable_investor:13016","name":"Kat Weaver","role_title":"","bio":"Serial Entrepreneur + Founder of Power To Pitch","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY0NTU4LCJwdXIiOiJibG9iX2lkIn19--33ab18df9ba18b6d4beda7ff7988444595c6a48d/filename","profile_url":"https://wefunder.com/kat.weaver.1","endorsement_quote":"Investing in Cheeky Cocktails was an easy decision. My initial gut drew me to the founder, April's energy, work ethic, passion, and tenacity. It seems like there isn't a challenge that April isn't willing to take head-on. As a former collegiate athlete, myself, I could see that she understands what it takes to sacrifice and prioritize time, especially since she was also a college athlete. My second investment decision came from my love of a good espresso martini. As a frequent host, there isn't an event that I run where Cheeky (espresso martini syrup and lime juice) isn't out at the bar. The product is easy to gift, store, and love. I cannot wait to see all that Cheeky accomplishes.","endorsement_name":"","investment_total":10000,"investment_info":"Invested $10,000 this round","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/kat.weaver.1"]},{"id":9452,"entity_id":"wefunder:company_investor_profile:9452","investor_profile_id":3929761,"investor_profile_entity_id":"wefunder:investor_profile:3929761","subject_entity_id":"wefunder:notable_investor:13011","name":"Sarah Romer","role_title":"","bio":"Founder, Avocado Ventures","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY0NTM4LCJwdXIiOiJibG9iX2lkIn19--29db084f2451f500c2863a21ea9b270f11c1b96d/filename","profile_url":"https://wefunder.com/sarah.romer.1","endorsement_quote":"When I decide to invest in a start-up I am placing a bet on the company founder. April Wachtel is one-of-a-kind. April's character, work ethic, industry knowledge, work experience, grit and ability to receive feedback is unmatched. April is uniquely qualified to build Cheeky Cocktails. April has merged an unassailable conviction in the market opportunity Cheeky is going after with an incredibly flexible mindset on exactly how to capture that opportunity. I'm thrilled to be part of her team of advisors and investors.","endorsement_name":"","investment_total":10000,"investment_info":"Invested $10,000 this round","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/sarah.romer.1"]},{"id":9448,"entity_id":"wefunder:company_investor_profile:9448","investor_profile_id":3929670,"investor_profile_entity_id":"wefunder:investor_profile:3929670","subject_entity_id":"wefunder:notable_investor:13008","name":"Kim Lawton","role_title":"","bio":"Co-Founder of Enthuse Marketing and the Enthuse Foundation","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY0NDg3LCJwdXIiOiJibG9iX2lkIn19--e86dea66ea7c7ee45d613c94927c72de727aec95/filename","profile_url":"https://wefunder.com/kim.lawton","endorsement_quote":"April's passion for the business is infectious. She embodies the brand that she built and you can feel it. She grew up in the hospitality industry which is why she truly understands the solutions her product delivers on and the customer pain points. I invested in Cheeky and it because of my belief in her personally.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/kim.lawton"]},{"id":9476,"entity_id":"wefunder:company_investor_profile:9476","investor_profile_id":3930502,"investor_profile_entity_id":"wefunder:investor_profile:3930502","subject_entity_id":"wefunder:notable_investor:13033","name":"Jeff Snyder","role_title":"","bio":"CEO Inspira Marketing","avatar_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTY1MTI2LCJwdXIiOiJibG9iX2lkIn19--61a783c6c3becefc83ed680a337b373bb4312894/filename","profile_url":"https://wefunder.com/jeff.snyder.2","endorsement_quote":"Having worked with April for many years, I can attest that she is absolutely Best-In-Class. Her knowledge, expertise and reputation within the industry are unparalleled. When April shared her vision for Cheeky, I was immediately drawn to her passion and keen insight of where a brand like this could fill a much needed void. Our philosophy is \"don't invest in companies, invest in people\" and with April at the helm, Cheeky will be a tremendous success.","endorsement_name":"","is_lead_investor":false,"memo_paid_for_by_company":false,"related_urls":["https://wefunder.com/jeff.snyder.2"]}],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":3,"featured_investors":6,"faq_entries":3},"active_fundraises":[{"id":76490,"entity_id":"wefunder:fundraise:76490","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"safe","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":50000.0,"minimum_target":"50000.0","maximum_target":"124000.0","funding_started_at":"2024-08-08T18:10:01Z","funding_closed_at":"2024-08-30T04:00:00Z","auto_close_at":"2024-08-30T03:59:59Z"},{"id":76491,"entity_id":"wefunder:fundraise:76491","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":124000.0,"minimum_target":"50000.0","maximum_target":"124000.0","funding_started_at":"2024-07-12T20:54:23Z"}],"latest_fundraise":{"id":76490,"entity_id":"wefunder:fundraise:76490","state":"successful","offering_type":"4(a)(6)","structure":"safe","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2024-08-08T18:10:01Z","funding_closed_at":"2024-08-30T04:00:00Z","terms":{"eb":"$6M","nb":"$7M","txt":"valuation cap"}},"recent_posts":[],"q_and_a":[{"id":291248,"entity_id":"wefunder:comment:291248","question":"Can you share your thoughts on how often you will update us on how things are progressing with your goals and business plan? Secondly, do you intend to file the annual report with the SEC? Thanks for your feedback.","author_name":"Eric L","votes":0,"created_at":"2024-08-29T19:48:06Z","canonical_url":"https://wefunder.com/cheeky.cocktails#question-291248","answers":[{"id":291252,"entity_id":"wefunder:comment:291252","answer":"Hi Eric, thanks very much for the question:) I currently send monthly updates to existing investors typically within the first week of the month. (Out of curiosity, how often would you like to receive updates?) And certainly, filing the annual report is a requirement to raise on Wefunder. Please let me know if you have additional questions, and thanks!","author_name":"April Wachtel","votes":0,"created_at":"2024-08-29T20:42:06Z"}]},{"id":289875,"entity_id":"wefunder:comment:289875","question":"Hi April - Great idea! I love your enthusiasm for your product. Can you share the financials or guide me where I can see them on the Wefunder platform?","author_name":"Amit Raut","votes":0,"created_at":"2024-08-08T18:06:09Z","canonical_url":"https://wefunder.com/cheeky.cocktails#question-289875","answers":[{"id":289880,"entity_id":"wefunder:comment:289880","answer":"Hi Amit, thanks for the question and the kind comments:) Please feel free to review the financials in the details section of the campaign and I’m happy to answer any additional questions!","author_name":"April Wachtel","votes":0,"created_at":"2024-08-08T19:16:52Z"}]},{"id":289553,"entity_id":"wefunder:comment:289553","question":"Your company looks interesting, I’m curious are you seeing any traction on your products for mocktails as well? It seems we’re in early days of a generational shift away from alcohol consumption and I’m interested in companies that are capitalizing on that trend.","author_name":"Stephen Lloyd Sutton","votes":0,"created_at":"2024-08-05T18:40:05Z","canonical_url":"https://wefunder.com/cheeky.cocktails#question-289553","answers":[{"id":289556,"entity_id":"wefunder:comment:289556","answer":"Hi Stephen, thanks for the question and the kind remarks:) Yes absolutely. Many of our customers are sober or sober-curious, and we sell to most of the non-alch bottleshops in the US (though new ones are opening regularly!) Additionally, while consumers often drink full-proof spirits with mixers, it seems an even higher proportion of non-alcoholic spirits consumers use mixers for their drink rituals, so we anticipate growth and adoption in both verticals. Please let me know if you have additional questions! :) -April","author_name":"April Wachtel","votes":0,"created_at":"2024-08-05T18:47:34Z"}]}],"faq":[{"question":"Your company looks interesting, I’m curious are you seeing any traction on your products for mocktails as well? It seems we’re in early days of a generational shift away from alcohol consumption and I’m interested in companies that are capitalizing on that trend.","answer":"Hi Stephen, thanks for the question and the kind remarks:) Yes absolutely. Many of our customers are sober or sober-curious, and we sell to most of the non-alch bottleshops in the US (though new ones are opening regularly!) Additionally, while consumers often drink full-proof spirits with mixers, it seems an even higher proportion of non-alcoholic spirits consumers use mixers for their drink rituals, so we anticipate growth and adoption in both verticals. Please let me know if you have additi..."},{"question":"Hi April - Great idea! I love your enthusiasm for your product. Can you share the financials or guide me where I can see them on the Wefunder platform?","answer":"Hi Amit, thanks for the question and the kind comments:) Please feel free to review the financials in the details section of the campaign and I’m happy to answer any additional questions!"},{"question":"Can you share your thoughts on how often you will update us on how things are progressing with your goals and business plan? Secondly, do you intend to file the annual report with the SEC? Thanks for your feedback.","answer":"Hi Eric, thanks very much for the question:) I currently send monthly updates to existing investors typically within the first week of the month. (Out of curiosity, how often would you like to receive updates?) And certainly, filing the annual report is a requirement to raise on Wefunder. Please let me know if you have additional questions, and thanks!"}]}}}