{"data":{"type":"company_profile","id":13234,"entity_id":"wefunder:company:13234","attributes":{"canonical_url":"https://wefunder.com/chareau","generated_at":"2026-06-04T21:45:58Z","updated_at":"2026-06-04T05:02:03Z","entity_ids":{"company":"wefunder:company:13234","slug":"wefunder:company_slug:chareau"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T21:45:58Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:45:58Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:45:58Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T21:45:58Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T21:45:58Z","confidence":"medium"}}},"company":{"id":13234,"entity_id":"wefunder:company:13234","slug":"chareau","name":"Chareau","tagline":"\"Our New Cocktail Secret Weapon\" - Food \u0026amp; Wine Magazine","elevator_pitch":"We've crafted the world's first alcoholic spirit from the increasingly popular aloe vera plant. Chareau is a light, refreshing liqueur versatile enough to be mixed in almost any cocktail and smooth enough to be sipped on the rocks. Our aloe spirit is unique—with half the amount of sugar and calories as similar liqueurs—and crafted from farm-fresh ingredients you can actually pronounce. That quality is why we're already in over 3000 bars and restaurants in 40 states.","story":"We've crafted a beautiful and versatile spirit out of the increasingly popular and incredibly refreshing aloe plant.Chareau can be enjoyed over ice right out of the bottle or used to make light, refreshing, and delicious cocktails. Over 100 different cocktails have been made at bars across the country, making Chareau synonymous with “Aloe” on cocktail menus nationwide.Chareau is an American Made Farm-to-Table SpiritAll-Natural and craft distilled in small batches using fresh ingredients.We take Farm to Table from the Kitchen to the Bar, and there is no better place to do that than in California. We source all of our ingredients from local California farms, and every step from the juicing to the distilling to the bottling is done by hand.All Natural, Farm-to-Table IngredientsAloe Vera, Cucumber, Eau de Vie, Lemon Peel, Muskmelon, Spearmint, Sugar, and Water...That's it. Nothing artificial and no fake coloring. We believe in all-natural ingredients and transparency, so every one of our ingredients we put in the bottle is listed on the bottle.In-House Distilling Let's Us Keep ControlChareau is produced in-house on an Arnold Holstein German Copper Pot Still. Having our own Distilled Spirits Plant allows us to produce the best quality product, increase our margins, decrease our shelf price in line with the competition, and scale immediately.We're One-of-a-KindYou can taste the freshness of the ingredients, because Chareau has no Artificial Flavors, Coloring, Preservatives or Sweeteners.We use natural ingredients—and not just because it's trendy. Fresh ingredients produce a higher quality product and provides the transparency that people crave. We're one of the only spirits products where you can actually turn the bottle to the side and see all of our ingredients listed. Our aloe spirit can also be used in almost any cocktail and has a low enough sugar content that you can sip it straight.50%the sugar and calories of similar liquors25%alcohol by volumeWe're Young and Growing FastChareau has a Compound Annual Growth Rate\u0026nbsp;of 89% in sales since launching in 2013 and we have nearly doubled our margins over the same period.Chareau is rapidly growing with a focus on longevity. Our goal when launching Chareau was to build the brand in the bar community before launching retail sales. We wanted to see high volume per account, repeat orders, and a sustainable gross margin before hitting the liquor and grocery stores.70%Accounts Reorder70%Gross MarginsFind Us at the Best Bars \u0026amp; RestaurantsChareau has been featured on the cocktail menu at some of the best bars \u0026amp; restaurants in the country, from the pairing at Alinea in Chicago, a top 20 restaurant in the world, to the Spa Cocktail at Mastro’s Steakhouses nationwide, poolside at the Wynn Hotel in Las Vegas,\u0026nbsp;and in the Ramsay Gin \u0026amp; Tonic at Gordon Ramsay Caesars Palace, named after their celebrity chef.Bars | RestaurantsHotel | ResortsRetailOver 3000+ Accounts in 40 StatesOur plan for 2021 is to continue to bring Chareau to more bars and liquor stores in the U.S. and launch internationally.JOIN US FOR A TOAST!\"There was nothing on the market like Chareau...so we made it.\" The recent COVID-19 pandemic has severely affected many lives, families, and businesses in different ways. The health and safety of our families, employees, investors, and partners have been the utmost priority during this time, and we thank you for your continued support while we all move forward toward a brighter future.Our business was growing strong prior to March 2020, with over 80% of our sales to the best bars and restaurants in the USA. We had a growth rate of 60% for the trailing 6 months leading up to COVID-19; however, the required closure of those bars and restaurants across the country has forced us to adapt our business to operating with a significant reduction to our revenue. We have cut operating costs where possible, kept our employees on staff, found new revenue streams, and put plans in place to continue to adapt to the new business environment. The outlook is uncertain for many businesses, but we are optimistic about the future of Chareau and our industry as a whole. We believe that the future will not just return to “normal,” but thriving, and we need assistance to weather the storm. I believe in this company and I believe in this country. This is a challenging time, but we will come out of this stronger together. Thank you for your continued support, and I wish you all good health, safety, and wellness.Thank youKurt Charron","location":"Camarillo, CA","website":"https://www.chareau.us","total_amount_raised":511065,"total_investors":290,"is_funded":true,"is_active":true,"quality_score":3,"related_urls":["https://wefunder.com/chareau","https://www.chareau.us"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/13234/xxl_cropped_Screen_Shot_2018-07-11_at_6.34.43_PM.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/13234/large_cropped_Chareau_square_logo.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/13234/standard_cropped_Screen_Shot_2018-07-11_at_6.34.43_PM.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/13234/standard_cropped_Screen_Shot_2018-07-11_at_6.34.43_PM.jpg"},"links":{"company_url":"https://www.chareau.us","facebook_url":"https://www.facebook.com/chareau.us/","instagram_url":"http://www.instagram.com/chareauspirit/"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"$1.1mm in 2019 Revenue. Lifetime revenue of $3.5mm"},{"index":2,"claim_id":"claim-fact-2","value":"Score of 96 from Wine Enthusiast Magazine \"Highest Rated Liqueur of the Year\""},{"index":3,"claim_id":"claim-fact-3","value":"Double Gold Medal SF World Spirits Competition"},{"index":4,"claim_id":"claim-fact-4","value":"CAGR of 89% since launching in 2013"},{"index":5,"claim_id":"claim-fact-5","value":"Gross Margins of 70%"}],"team":[{"id":79480,"entity_id":"wefunder:company_role:79480","user_entity_id":"wefunder:user:81066","role":"founder","name":"Kurt Charron","title":"President","bio":"14yrs in the beverage industry, 6+ yrs in hospitality. Graduate of USC \u0026amp; the Lloyd Greif Center for Entrepreneurial Studies. Graduate of The Ethanol Tech Institute and the Kothe Distillation Program.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/79480/square_cropped_MarissaAlves_KurtCharron_Headshots_June2018_28.jpg?1589330411","profile_url":"https://wefunder.com/kurtcharron","related_urls":["https://wefunder.com/kurtcharron"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":65,"featured_investors":0,"faq_entries":5},"active_fundraises":[{"id":24224,"entity_id":"wefunder:fundraise:24224","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"equity","security_type":"equity","currency":"USD","testing_the_waters":false,"min_purchase":500,"max_purchase":9,"funding_target":50050.0,"funding_started_at":"2019-02-16T00:03:10Z","funding_closed_at":"2019-03-29T04:01:07Z","auto_close_at":"2019-03-29T03:59:59Z"},{"id":8884,"entity_id":"wefunder:fundraise:8884","state":"successful","offering_type":"4(a)(6)","funding_type":"note","structure":"convertible_note","security_type":"debt","currency":"USD","testing_the_waters":false,"min_purchase":100,"max_purchase":9,"funding_target":200000.0,"funding_started_at":"2017-03-02T02:54:53Z","funding_closed_at":"2017-05-01T04:01:15Z","auto_close_at":"2017-05-01T03:59:59Z"}],"latest_fundraise":{"id":24224,"entity_id":"wefunder:fundraise:24224","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-02-16T00:03:10Z","funding_closed_at":"2019-03-29T04:01:07Z","terms":{"eb":null,"nb":"$6.5M","txt":"pre-money valuation"}},"recent_posts":[],"q_and_a":[{"id":75837,"entity_id":"wefunder:comment:75837","question":"I invested $100.00 in Chareau. I would like to cash it in. How much it is worth now?","author_name":"Victoria V. MARTA","votes":1,"created_at":"2020-01-28T04:49:56Z","canonical_url":"https://wefunder.com/chareau#question-75837","answers":[]},{"id":74045,"entity_id":"wefunder:comment:74045","question":"It would be great to get an update.","author_name":"Nathan Webber","votes":1,"created_at":"2020-01-13T10:39:24Z","canonical_url":"https://wefunder.com/chareau#question-74045","answers":[]},{"id":39846,"entity_id":"wefunder:comment:39846","question":"Hey Kurt, in your 2018 report card the numbers appear to be showing the 2017 numbers in place of 2018. This is making it appear that in 2018 you only actually had 415k in revenue compared to the disclosed 900k+. Could you guys submit an updated 2018 report please?","author_name":"Matt Avalon","votes":1,"created_at":"2019-03-28T20:40:40Z","canonical_url":"https://wefunder.com/chareau#question-39846","answers":[]},{"id":39830,"entity_id":"wefunder:comment:39830","question":"Hi! How many cases did you sell in 2018 in how many markets? Am I reading correctly you did over 900k in revenue in 2018?","author_name":"Effie Panagopoulos","votes":1,"created_at":"2019-03-28T19:09:13Z","canonical_url":"https://wefunder.com/chareau#question-39830","answers":[{"id":39836,"entity_id":"wefunder:comment:39836","answer":"That is correct. We sold over $900k and 7000 cases in 2018 across 30 states.","author_name":"Kurt Charron","votes":1,"created_at":"2019-03-28T19:46:23Z"}]},{"id":39705,"entity_id":"wefunder:comment:39705","question":"Would you be able to share with others approximately how many shares an investor may get with a minimum investment (previous and current rounds)? Thanks, Kurt! Glad I invested in your vision, keep up the awesome work out there!","author_name":"Sean Short","votes":1,"created_at":"2019-03-27T17:27:49Z","canonical_url":"https://wefunder.com/chareau#question-39705","answers":[{"id":39721,"entity_id":"wefunder:comment:39721","answer":"Thank you Sean.\u0026nbsp;We're selling our shares at $4.55 per share in this round and the minimum investment is $500. Our previous round was a convertible note round, and those shares will convert at $3.50/ share.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-27T20:49:57Z"}]},{"id":39481,"entity_id":"wefunder:comment:39481","question":"I invested money in your company and have not heard anything from you guys on email. I just was wondering what was going on. This is my email herdahl@yahoo.com. Thanks Erin Erdahl","author_name":"Erin Erdahl","votes":1,"created_at":"2019-03-25T19:40:30Z","canonical_url":"https://wefunder.com/chareau#question-39481","answers":[{"id":39653,"entity_id":"wefunder:comment:39653","answer":"Hi Erin, We do not show you as an investor from the current or previous round. You may want to contact WeFunder directly.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-26T20:29:43Z"}]},{"id":38812,"entity_id":"wefunder:comment:38812","question":"Can u extend this for 30 days","author_name":"Xavier Wilkins","votes":1,"created_at":"2019-03-24T01:14:32Z","canonical_url":"https://wefunder.com/chareau#question-38812","answers":[{"id":38941,"entity_id":"wefunder:comment:38941","answer":"Hi Xavier, Unfortunately we cannot extend the round and will be closing on Thursday. We met our minimum of $50k and will be using the funds to accelerate our busiest time of the year.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-24T19:36:38Z"}]},{"id":38082,"entity_id":"wefunder:comment:38082","question":"How large is your sales team, and how much turnover/attrition have you had with regard to the sales team?","author_name":"Paul Windsor","votes":1,"created_at":"2019-03-20T21:45:20Z","canonical_url":"https://wefunder.com/chareau#question-38082","answers":[{"id":38122,"entity_id":"wefunder:comment:38122","answer":"With the recent partnership with the Espiritus Group, our sales team has more than tripled to 25 compared to 8 in 2018. You can read more here - https://www.bevnet.com/news/spirits/2019/chareau-announces-new-partnership-with-the-espiritus-group/ Prior to this partnership, the annual turnover rate was 18% over the last 2 years.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-20T22:56:49Z"}]},{"id":38073,"entity_id":"wefunder:comment:38073","question":"Hi - hope you're well. - Of your previous convert rounds (Nov 2013, Dec 2017, Aug 2018, Jan 2019), how many of these rounds have converted upon a qualified financing? I see that there was a priced round in July 2014 and April 2016. - How did you derive your current valuation of $6.5M, and the share price of $4.55/sh? - Are there any pref ahead of the common you're issuing (i.e., who, besides the converts that haven't yet converted, is ahead of common on the cap stack)? - What is the go-forward plan and projected timeline for additional issuances (common, pref, converts, etc.)? Thanks! Paul","author_name":"Paul Windsor","votes":1,"created_at":"2019-03-20T21:25:51Z","canonical_url":"https://wefunder.com/chareau#question-38073","answers":[{"id":38125,"entity_id":"wefunder:comment:38125","answer":"Hi Paul, - Our November 2013 round converted in July 2014. The Dec 2017, Aug 2018, and Jan 2019 rounds will convert at the close of this priced equity round. -Our $6.5 million valuation was determined by a multiple of revenue. Spirit company valuations have historically been in the 6-8x revenue range, however, in the last 5 years they have been higher, even as high as 30x. We chose to move forward with 7x our 2018 revenue of $940k. - There is currently only one class of stock - common. - We project annual revenue growth of more than 100% over 2018 and hitting breakeven in Q2 of this year. There is not currently any planned issuance in the future, however, we may bring on additional capital to accelerate expansion and capitalize on the current momentum.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-20T23:09:37Z"}]},{"id":37566,"entity_id":"wefunder:comment:37566","question":"Kurt what is your email address looked on the website but did not see any contact info","author_name":"Peter Jenkins","votes":1,"created_at":"2019-03-15T04:55:54Z","canonical_url":"https://wefunder.com/chareau#question-37566","answers":[{"id":37626,"entity_id":"wefunder:comment:37626","answer":"info@chareau.us​\u0026nbsp;","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-15T15:36:15Z"}]},{"id":37554,"entity_id":"wefunder:comment:37554","question":"Hello Kurt, Congratulations!!! What is your current cash flow? What is your sales projections for next 5 years?","author_name":"Sai Renukunta","votes":1,"created_at":"2019-03-15T00:54:33Z","canonical_url":"https://wefunder.com/chareau#question-37554","answers":[{"id":37558,"entity_id":"wefunder:comment:37558","answer":"Thank you Sai! With this new partnership we project reaching\u0026nbsp;breakeven and cash flow positive\u0026nbsp;in\u0026nbsp;May of this year.\u0026nbsp; As for sales projections, we have maintained an 84% growth rate since inception and grew over 100% in 2018. Our goal is to match 2018’s growth rate to hit $2 million in revenue this year. Over the next 5 years, we aim to continue along this path as we expand both in the U.S. and internationally.\u0026nbsp;Our projections show us achieving\u0026nbsp;$11 million in annual revenue in 2022.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-15T01:19:55Z"}]},{"id":36388,"entity_id":"wefunder:comment:36388","question":"I'm interested in investing but first would like to understand your marketing plan for 2019 and beyond. I am a serious investor.","author_name":"Ryan London","votes":1,"created_at":"2019-03-07T15:33:14Z","canonical_url":"https://wefunder.com/chareau#question-36388","answers":[{"id":36428,"entity_id":"wefunder:comment:36428","answer":"We just announced a new partnership with the Espiritus Group that will more than triple our sales force and add additional distribution and marketing expertise. https://www.businesswire.com/news/home/20190307005938/en/CHAREAU-Accelerates-U.S.-Sales-Distribution-New-Partnership We have quickly become a bar staple at many of the best cocktail bars and restaurants around the country. In 2019, we will continue to educate bartenders on Chareau and provide them a delicious new ingredient for making light, refreshing cocktails. Chareau makes a great cocktail ingredient, but it's also perfectly balanced to be poured neat right out of the bottle or paired with sparkling water. With this new partnership, we will expand Chareau's retail distribution while implementing a consumer marketing plan to build more awareness for the at-home consumer to purchase Chareau across the U.S. Depending on the amount of funding raised through this investment round, we may be able to bring Chareau internationally to select European markets this year as well. There has already been demand from importers, bars, and major retailers.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-08T02:28:51Z"}]},{"id":35956,"entity_id":"wefunder:comment:35956","question":"Very interesting, just a couple questions: 1. Is the entity that we are investing in own your distillery (the building and equipment)? Or is that owned by a separate or personal entity? 2. Where is the product available for trying in New York City?","author_name":"Robert Brandon Sokol","votes":1,"created_at":"2019-03-01T16:49:16Z","canonical_url":"https://wefunder.com/chareau#question-35956","answers":[{"id":35975,"entity_id":"wefunder:comment:35975","answer":"We do not own our physical building\u0026nbsp;and some of the equipment is leased, but yes, the company you are investing in is both the distillery and the product.\u0026nbsp;We keep a map on our website of all the places currently carrying Chareau www.chareau.us/where-to-buy .\u0026nbsp;A few recommendations are\u0026nbsp;Dead Rabbit,\u0026nbsp;Employees Only, Leyenda and\u0026nbsp;Mastro's. If you want a bottle, Astor Wine and Spirits is great too.","author_name":"Kurt Charron","votes":0,"created_at":"2019-03-01T22:19:55Z"}]},{"id":35763,"entity_id":"wefunder:comment:35763","question":"Hi Kurt, I'm writing an article about your offering and was wondering if you could answer a couple questions about it. 1. Your reorder rate seems very high (70%), how does this compare to the industry average? 2. Do you think potential competitors entering the market will mirror your all-natural positioning?","author_name":"Eli - StartupBenchmark.com","votes":1,"created_at":"2019-02-27T02:27:51Z","canonical_url":"https://wefunder.com/chareau#question-35763","answers":[{"id":35766,"entity_id":"wefunder:comment:35766","answer":"Hi Eli,Thank you for looking into Chareau and considering us for your article. To answer your questions -\u0026nbsp;Our reorder rate is far above average according to our distributors. Chareau has never been the brand that a bar only buys one bottle of, and it sits on the shelf. Instead, our\u0026nbsp;customers become fans and tend to incorporate Chareau into their cocktail programs and will even use Chareau in their bartending competitions off the clock. Bartenders have been our best advocates and have led the way to such a high reorder rate.I think, and I hope, that all alcohol companies will\u0026nbsp;move toward a more natural positioning. You can see the trend becoming mainstream when large beer manufacturers like Budweiser have just recently\u0026nbsp;started listing their ingredients on the label. I believe that people want to know what they are consuming and it’s why we have had transparency with our ingredients\u0026nbsp;from day 1. Using all-natural ingredients, we have nothing to hide, and we\u0026nbsp;display it proudly on the label. I hope more spirit companies start to do the same.","author_name":"Kurt Charron","votes":1,"created_at":"2019-02-27T02:47:24Z"}]},{"id":35348,"entity_id":"wefunder:comment:35348","question":"Hi Kurt, Your recently posted financials only include 2016 \u0026amp; 2017. Can you please publish the 2018 financials, so we can more accurately assess the current state of the business? I see that you personally invested $130k into the business in Nov 2018. Even with a successful Wefunder round of $50k, at your current burn rate, the cash will run out in July. What is the plan if the cash runs out before you can grow the top line high enough to cover your fixed costs?","author_name":"Jonathan Moon","votes":1,"created_at":"2019-02-20T04:11:31Z","canonical_url":"https://wefunder.com/chareau#question-35348","answers":[{"id":35351,"entity_id":"wefunder:comment:35351","answer":"We have prepared the 2016 and 2017 GAAP financials in accordance with the Reg CF requirements and had them reviewed by a 3rd party CPA. Being that we are only in February, we have not had have adequate time to have the 2018 GAAP financials prepared and reviewed. They will be available on our 2018 Annual Report as soon as they are completed. Our gross revenue in 2018 was $940k, more than 100% growth over 2017, and our goal in 2019 is to again see greater than 100% growth over the previous year. At this growth rate, and with our current business model, we project reaching breakeven and profitability by July. If we do not see revenue continue to grow in line with projections, and we foresee running out of cash before July, we may lower our expenses and consider additional financing options.","author_name":"Kurt Charron","votes":0,"created_at":"2019-02-20T05:39:28Z"}]},{"id":35342,"entity_id":"wefunder:comment:35342","question":"Hi Kurt, I invested in the last round, but can't find the valuation handy. Would you let me know the valuation this round versus the last round, and how investors are being diluted? Thanks, Mark","author_name":"Mark L. Brock","votes":1,"created_at":"2019-02-20T01:57:45Z","canonical_url":"https://wefunder.com/chareau#question-35342","answers":[{"id":35345,"entity_id":"wefunder:comment:35345","answer":"Hi\u0026nbsp;Mark,Thank you for your investment.The last round\u0026nbsp;we raised on WeFunder was a Convertible Note round. The terms of the note were a 6% interest rate, 20% discount on the future equity round, and a $5 million valuation cap.Your investment, plus the interest earned since the investment was made,\u0026nbsp;will convert at a $5 million valuation if we have a successful equity raise in the current\u0026nbsp;WeFunder round.We will need to see the final investment received in this current round before we can calculate the total dilution.","author_name":"Kurt Charron","votes":1,"created_at":"2019-02-20T02:22:59Z"}]},{"id":35219,"entity_id":"wefunder:comment:35219","question":"Why are you based in California? Its probably the most expensive place to do business. It would make sense to move offices and facilities to a less expensive and more business friendly state. What are your thoughts?","author_name":"Alan KESLER","votes":1,"created_at":"2019-02-17T20:23:04Z","canonical_url":"https://wefunder.com/chareau#question-35219","answers":[{"id":35223,"entity_id":"wefunder:comment:35223","answer":"California is an agricultural hub for the U.S. and where we source all of our ingredients. Being local minimizes freight, provides for fresher ingredients, and having established relationships with our local farmers allows us to purchase their \"ugly\" fruit at a discounted price. This is organic crop that would gone to a store like Whole Foods, but may not look nice enough on the shelf...the quality and flavor is still A+. We like to think of Chareau as California is a bottle.","author_name":"Kurt Charron","votes":1,"created_at":"2019-02-17T21:54:55Z"}]},{"id":35174,"entity_id":"wefunder:comment:35174","question":"per your answer to the other question, so you have had 1 million raised so far?","author_name":"Kris Cheng","votes":1,"created_at":"2019-02-16T21:49:17Z","canonical_url":"https://wefunder.com/chareau#question-35174","answers":[{"id":35224,"entity_id":"wefunder:comment:35224","answer":"Yes. You can see the full history of our fundraising on the page above.","author_name":"Kurt Charron","votes":0,"created_at":"2019-02-17T21:56:41Z"}]},{"id":35172,"entity_id":"wefunder:comment:35172","question":"What is your plans for the funds from this round? What are your plans if this round is not successful? Will my note still convert?","author_name":"Kurt Yordy","votes":1,"created_at":"2019-02-16T20:56:04Z","canonical_url":"https://wefunder.com/chareau#question-35172","answers":[{"id":35226,"entity_id":"wefunder:comment:35226","answer":"We are using the funds from this round for working capital to fund sales, production, and marketing that will allow us to grow in both existing and new markets. Our plan is to launch at least 3 new states in the U.S. this year, and depending on the amount of funds raised, potentially launch select international markets. If the round is not successful, we will continue to operate, but at a slower growth rate. And all of our outstanding convertible notes do have a maturity date that would require funds to be paid back in full, plus interest, if they are not converted.","author_name":"Kurt Charron","votes":0,"created_at":"2019-02-17T22:12:10Z"}]},{"id":35168,"entity_id":"wefunder:comment:35168","question":"What happens to my first investment. Does it convert to shares? I noticed this round is for shares.","author_name":"David Landry","votes":1,"created_at":"2019-02-16T19:01:47Z","canonical_url":"https://wefunder.com/chareau#question-35168","answers":[{"id":35170,"entity_id":"wefunder:comment:35170","answer":"Yes. The current priced equity round will trigger the conversion of your Convertible Note investment from our previous Reg CF round into shares at a $5 million valuation.","author_name":"Kurt Charron","votes":0,"created_at":"2019-02-16T19:09:27Z"}]},{"id":35162,"entity_id":"wefunder:comment:35162","question":"What’s your exit strategy? (I.e. how will investors make money?)","author_name":"Kris Cheng","votes":1,"created_at":"2019-02-16T17:54:20Z","canonical_url":"https://wefunder.com/chareau#question-35162","answers":[{"id":35166,"entity_id":"wefunder:comment:35166","answer":"We anticipate this year being our first year of profitability, with breakeven occurring this summer, if we can hit our projections. We do not plan to distribute dividends this year, and all profits will be reinvested back into the company in the short term. The long-term investment strategy here is to either partner up with a large supplier or sell the brand for an exit. It is very challenging to remain independent and become a global brand, but I do value the quality of product that can come from being small, independent and craft. Having our own distillery puts us in a great position to maintain that quality, while remaining open to a partner that could bring Chareau to much wider audience. Investors will make money through future dividends, when decided upon by the Board of Directors, or upon exit to a larger supplier, as described above.","author_name":"Kurt Charron","votes":0,"created_at":"2019-02-16T18:48:51Z"}]},{"id":35106,"entity_id":"wefunder:comment:35106","question":"Please explain the change in long term debt from zero to over a million since the first raise here? (referencing prior and current form C filings) Thanks!","author_name":"Barnaby Zelman","votes":1,"created_at":"2019-02-16T01:03:20Z","canonical_url":"https://wefunder.com/chareau#question-35106","answers":[{"id":35107,"entity_id":"wefunder:comment:35107","answer":"The Convertible Notes from the 2017 raise, and raises since then, are categorized as debt until they convert to equity.\u0026nbsp;We have a new WeFunder raise going live on Tuesday February 19 that we anticipate will trigger the conversion of those outstanding notes.","author_name":"Kurt Charron","votes":1,"created_at":"2019-02-16T01:08:43Z"}]},{"id":12525,"entity_id":"wefunder:comment:12525","question":"Please update again re perks, per update below they should have been sent out mid-August. Thanks!","author_name":"Barnaby Zelman","votes":1,"created_at":"2017-08-30T06:01:19Z","canonical_url":"https://wefunder.com/chareau#question-12525","answers":[]},{"id":10616,"entity_id":"wefunder:comment:10616","question":"Hello, can we please get an update about our investment?","author_name":"Juan Lorenzo Cappellin","votes":1,"created_at":"2017-06-29T14:42:58Z","canonical_url":"https://wefunder.com/chareau#question-10616","answers":[{"id":10628,"entity_id":"wefunder:comment:10628","answer":"Hi Juan, The last of the contracts and funds were delivered to us on Tuesday this week. The final tally of funds raised on WeFunder came to $390k from 222 investors. Now that the round is officially closed, we are moving forward with growing Chareau throughout the U.S. We're having a terrific summer so far and Chareau was just featured in the June Issue of Bon Appetit Magazine. Please keep checking back on our website and Facebook for more news as it comes in. Thanks! Kurt","author_name":"Kurt Charron","votes":0,"created_at":"2017-06-29T21:30:02Z"}]},{"id":10539,"entity_id":"wefunder:comment:10539","question":"Has you product received kosher certification? the liquer store I purchase at primarily sells kosher alcoholic beverages","author_name":"Alan KESLER","votes":1,"created_at":"2017-06-25T20:10:14Z","canonical_url":"https://wefunder.com/chareau#question-10539","answers":[{"id":10603,"entity_id":"wefunder:comment:10603","answer":"We have not received Kosher certification yet, but will look into it.","author_name":"Kurt Charron","votes":0,"created_at":"2017-06-28T23:36:37Z"}]}],"faq":[{"question":"Hi. Congratulations on your success and for your great product. I think this may be a nice opportunity. I have two questions: 1. While I don't want to downplay how important it is to be first to market, I do still wonder if someone with deep pockets could copy you. Do you see ...","answer":"Thank you Alan! First, there is always risk of a company with more money coming in and either copying or trying to push any product out of the market. I love being the first to market with Aloe Vera, but I prefer not to be be the only one. More competition means more consumer awareness for the category, and as long as we continue to put out a superior product, with a solid brand behind it, we should continue to grow and be successful. We will always be the first, and I will do everything I ca..."},{"question":"Could you please tell us about your planned exit strategy, if any? Do you intend to become acquired or to continually operate as an independent company? Also, do you intend to pay a dividend, once convertible notes convert to equity? Thank you.","answer":"It is common practice in the spirits industry for one of the large suppliers to either acquire or partner with brands rather than do in-house R\u0026amp;D. They wait for a small independent company like ours to prove a market for the product, build up brand recognition, and then use their infrastructure and resources to scale. It is very challenging to remain independent and become a global brand, but I do value the quality of product that can come from being small, independent and craft. Having o..."},{"question":"I would love to try your product before investing. Please advise who your distributor is in the Palm Beach FL area, or if not feasible, can I arrange to have a bottle sent to me at my expense? Thanks.","answer":"We are distributed by Stacole Fine Wines in Florida, however, they only sell to bars and liquor stores. There is an excellent bar and restaurant called The Alchemist Gatropub at 223 Clematis St, West Palm Beach, FL 33401. They make a cocktail with Chareau called the Forbidden Garden with Vodka, Chareau, Cucumber Water and Lime Juice or you can always try a little Chareau on the rocks."},{"question":"Based on your financials I'm left wondering how you come up with a $5mm valuation? Your product \u0026amp; labeling are very attractive!","answer":"Thank you Barnaby! We are not giving the company a $5 million valuation today, and instead postponing the valuation until a future round of fundraising. These Convertible Notes convert to equity at a 20% discount off the valuation a future round of investors would pay. For example, if the future round of fundraising is priced at a $4 million valuation, these notes would convert at a 20% discount, or a $3.2 million valuation. The $5 million number you are seeing is the Valuation Cap. It is a c..."},{"question":"Hi, just a quick follow-up. First I wanted to tell you that someone close to me is very successful in this arena and one of his mixologists gave you very high marks for taste, market potential, and story. My first question relates to your answer below vs. valuation: While as a...","answer":"The $4.4 million in revenue capacity is based on our current pot still and steam boiler. At that point, we can either get a second still or trade up the current one to a larger one. We have the square footage at our current space to do either option. For the steam boiler (this is how we heat the still), we would need to trade up to a larger one. As for a buyout, we do have a page in our Investor Deck that shows a sampling of Spirits Company Acquisitions along with revenues and buyout multiple..."}]}}}