{"data":{"type":"company_profile_ai","id":13234,"entity_id":"wefunder:company:13234","attributes":{"canonical_url":"https://wefunder.com/chareau","retrieval_urls":{"canonical":"https://wefunder.com/chareau","json":"https://wefunder.com/chareau.json","markdown":"https://wefunder.com/chareau.md","ai_json":"https://wefunder.com/chareau.ai.json","ai_text":"https://wefunder.com/chareau.ai.txt","changelog_json":"https://wefunder.com/chareau.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-04T05:02:03Z","generated_at":"2026-06-04T21:49:12Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":13234,"entity_id":"wefunder:company:13234","slug":"chareau","name":"Chareau","tagline":"\"Our New Cocktail Secret Weapon\" - Food \u0026amp; Wine Magazine","elevator_pitch":"We've crafted the world's first alcoholic spirit from the increasingly popular aloe vera plant. Chareau is a light, refreshing liqueur versatile enough to be mixed in almost any cocktail and smooth enough to be sipped on the rocks. Our aloe spirit is unique—with half the amount of sugar and calories as similar liqueurs—and crafted from farm-fresh ingredients you can actually pronounce. That quality is why we're already in over 3000 bars and restaurants in 40 states.","location":"Camarillo, CA","website":"https://www.chareau.us","total_amount_raised":511065,"total_investors":290,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 511065","citation":"https://wefunder.com/chareau#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"},{"claim_id":"claim-total-investors","text":"Total investors: 290","citation":"https://wefunder.com/chareau#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 511065","citation":"https://wefunder.com/chareau#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"},{"claim_id":"claim-total-investors","text":"Total investors: 290","citation":"https://wefunder.com/chareau#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-05T05:02:03Z"}],"company_claims":{"tagline":"\"Our New Cocktail Secret Weapon\" - Food \u0026amp; Wine Magazine","elevator_pitch":"We've crafted the world's first alcoholic spirit from the increasingly popular aloe vera plant. Chareau is a light, refreshing liqueur versatile enough to be mixed in almost any cocktail and smooth enough to be sipped on the rocks. Our aloe spirit is unique—with half the amount of sugar and calories as similar liqueurs—and crafted from farm-fresh ingredients you can actually pronounce. That quality is why we're already in over 3000 bars and restaurants in 40 states.","story":"We've crafted a beautiful and versatile spirit out of the increasingly popular and incredibly refreshing aloe plant.Chareau can be enjoyed over ice right out of the bottle or used to make light, refreshing, and delicious cocktails. Over 100 different cocktails have been made at bars across the country, making Chareau synonymous with “Aloe” on cocktail menus nationwide.Chareau is an American Made Farm-to-Table SpiritAll-Natural and craft distilled in small batches using fresh ingredients.We take Farm to Table from the Kitchen to the Bar, and there is no better place to do that than in California. We source all of our ingredients from local California farms, and every step from the juicing to the distilling to the bottling is done by hand.All Natural, Farm-to-Table IngredientsAloe Vera, Cucumber, Eau de Vie, Lemon Peel, Muskmelon, Spearmint, Sugar, and Water...That's it. Nothing artificial and no fake coloring. We believe in all-natural ingredients and transparency, so every one of our ingredients we put in the bottle is listed on the bottle.In-House Distilling Let's Us Keep ControlChareau is produced in-house on an Arnold Holstein German Copper Pot Still. Having our own Distilled Spirits Plant allows us to produce the best quality product, increase our margins, decrease our shelf price in line with the competition, and scale immediately.We're One-of-a-KindYou can taste the freshness of the ingredients, because Chareau has no Artificial Flavors, Coloring, Preservatives or Sweeteners.We use natural ingredients—and not just because it's trendy. Fresh ingredients produce a higher quality product and provides the transparency that people crave. We're one of the only spirits products where you can actually turn the bottle to the side and see all of our ingredients listed. Our aloe spirit can also be used in almost any cocktail and has a low enough sugar content that you can sip it straight.50%the sugar and calories of similar liquors25%alcohol by volumeWe're Young and Growing FastChareau has a Compound Annual Growth Rate\u0026nbsp;of 89% in sales since launching in 2013 and we have nearly doubled our margins over the same period.Chareau is rapidly growing with a focus on longevity. Our goal when launching Chareau was to build the brand in the bar community before launching retail sales. We wanted to see high volume per account, repeat orders, and a sustainable gross margin before hitting the liquor and grocery stores.70%Accounts Reorder70%Gross MarginsFind Us at the Best Bars \u0026amp; RestaurantsChareau has been featured on the cocktail menu at some of the best bars \u0026amp; restaurants in the country, from the pairing at Alinea in Chicago, a top 20 restaurant in the world, to the Spa Cocktail at Mastro’s Steakhouses nationwide, poolside at the Wynn Hotel in Las Vegas,\u0026nbsp;and in the Ramsay Gin \u0026amp; Tonic at Gordon Ramsay Caesars Palace, named after their celebrity chef.Bars | RestaurantsHotel | ResortsRetailOver 3000+ Accounts in 40 StatesOur plan for 2021 is to continue to bring Chareau to more bars and liquor stores in the U.S. and launch internationally.JOIN US FOR A TOAST!\"There was nothing on the market like Chareau...so we made it.\" The recent COVID-19 pandemic has severely affected many lives, families, and businesses in different ways. The health and safety of our families, employees, investors, and partners have been the utmost priority during this time, and we thank you for your continued support while we all move forward toward a brighter future.Our business was growing strong prior to March 2020, with over 80% of our sales to the best bars and restaurants in the USA. We had a growth rate of 60% for the trailing 6 months leading up to COVID-19; however, the required closure of those bars and restaurants across the country has forced us to adapt our business to operating with a significant reduction to our revenue. We have cut operating costs where possible, kept our employees on staff, found new revenue streams, and put plans in place to continue to adapt to the new business environment. The outlook is uncertain for many businesses, but we are optimistic about the future of Chareau and our industry as a whole. We believe that the future will not just return to “normal,” but thriving, and we need assistance to weather the storm. I believe in this company and I believe in this country. This is a challenging time, but we will come out of this stronger together. Thank you for your continued support, and I wish you all good health, safety, and wellness.Thank youKurt Charron","quick_facts":["$1.1mm in 2019 Revenue. Lifetime revenue of $3.5mm","Score of 96 from Wine Enthusiast Magazine \"Highest Rated Liqueur of the Year\"","Double Gold Medal SF World Spirits Competition","CAGR of 89% since launching in 2013","Gross Margins of 70%"]},"computed_metrics":{"total_amount_raised":511065,"total_investors":290,"team_size":1,"featured_investor_count":0,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"$1.1mm in 2019 Revenue. Lifetime revenue of $3.5mm","citation":"https://wefunder.com/chareau#claim-fact-1","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-2","value":"Score of 96 from Wine Enthusiast Magazine \"Highest Rated Liqueur of the Year\"","citation":"https://wefunder.com/chareau#claim-fact-2","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-3","value":"Double Gold Medal SF World Spirits Competition","citation":"https://wefunder.com/chareau#claim-fact-3","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-4","value":"CAGR of 89% since launching in 2013","citation":"https://wefunder.com/chareau#claim-fact-4","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"},{"claim_id":"claim-fact-5","value":"Gross Margins of 70%","citation":"https://wefunder.com/chareau#claim-fact-5","observed_at":"2026-06-04T05:02:03Z","expires_at":"2026-06-11T05:02:03Z"}],"latest_fundraise":{"id":24224,"entity_id":"wefunder:fundraise:24224","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2019-02-16T00:03:10Z","funding_closed_at":"2019-03-29T04:01:07Z"},"investor_memos":[],"team":[{"id":79480,"entity_id":"wefunder:company_role:79480","name":"Kurt Charron","title":"President","role":"founder","profile_url":"https://wefunder.com/kurtcharron"}],"featured_investors":[],"relationships":[{"source_entity_id":"wefunder:company:13234","relation":"has_team_member","target_entity_id":"wefunder:user:81066","target_url":"https://wefunder.com/kurtcharron"},{"source_entity_id":"wefunder:company:13234","relation":"has_latest_fundraise","target_entity_id":"wefunder:fundraise:24224"}],"faq":[{"question":"Hi. Congratulations on your success and for your great product. I think this may be a nice opportunity. I have two questions: 1. While I don't want to downplay how important it is to be first to market, I do still wonder if someone with deep pockets could copy you. Do you see ...","answer":"Thank you Alan! First, there is always risk of a company with more money coming in and either copying or trying to push any product out of the market. I love being the first to market with Aloe Vera, but I prefer not to be be the only one. More competition means more consumer awareness for the category, and as long as we continue to put out a superior product, with a solid brand behind it, we should continue to grow and be successful. We will always be the first, and I will do everything I ca..."},{"question":"Could you please tell us about your planned exit strategy, if any? Do you intend to become acquired or to continually operate as an independent company? Also, do you intend to pay a dividend, once convertible notes convert to equity? Thank you.","answer":"It is common practice in the spirits industry for one of the large suppliers to either acquire or partner with brands rather than do in-house R\u0026amp;D. They wait for a small independent company like ours to prove a market for the product, build up brand recognition, and then use their infrastructure and resources to scale. It is very challenging to remain independent and become a global brand, but I do value the quality of product that can come from being small, independent and craft. Having o..."},{"question":"I would love to try your product before investing. Please advise who your distributor is in the Palm Beach FL area, or if not feasible, can I arrange to have a bottle sent to me at my expense? Thanks.","answer":"We are distributed by Stacole Fine Wines in Florida, however, they only sell to bars and liquor stores. There is an excellent bar and restaurant called The Alchemist Gatropub at 223 Clematis St, West Palm Beach, FL 33401. They make a cocktail with Chareau called the Forbidden Garden with Vodka, Chareau, Cucumber Water and Lime Juice or you can always try a little Chareau on the rocks."},{"question":"Based on your financials I'm left wondering how you come up with a $5mm valuation? Your product \u0026amp; labeling are very attractive!","answer":"Thank you Barnaby! We are not giving the company a $5 million valuation today, and instead postponing the valuation until a future round of fundraising. These Convertible Notes convert to equity at a 20% discount off the valuation a future round of investors would pay. For example, if the future round of fundraising is priced at a $4 million valuation, these notes would convert at a 20% discount, or a $3.2 million valuation. The $5 million number you are seeing is the Valuation Cap. It is a c..."},{"question":"Hi, just a quick follow-up. First I wanted to tell you that someone close to me is very successful in this arena and one of his mixologists gave you very high marks for taste, market potential, and story. My first question relates to your answer below vs. valuation: While as a...","answer":"The $4.4 million in revenue capacity is based on our current pot still and steam boiler. At that point, we can either get a second still or trade up the current one to a larger one. We have the square footage at our current space to do either option. For the steam boiler (this is how we heat the still), we would need to trade up to a larger one. As for a buyout, we do have a page in our Investor Deck that shows a sampling of Spirits Company Acquisitions along with revenues and buyout multiple..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-04T21:49:12Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-04T05:02:03Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T21:49:12Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-04T21:49:12Z","confidence":"medium"}}}}}}