# Carbon Counts

EverForest™—a mobile game that plants trees in the real world!

- Canonical URL: https://wefunder.com/carbon.counts
- Entity ID: wefunder:company:143535
- Last updated: 2026-06-06T05:02:06Z
- Generated at: 2026-06-06T23:58:42Z

## Quick facts
- Raised $5.5M+ on these deal terms from top VC/angel investors: Grantham, SIG, Oceans Ventures, etc.
- Expert team from games reaching 500M+ players: Club Penguin, Plants v Zombies, AdCap, Star Wars, etc
- Game is currently soft-launched, showcasing robust metrics (Day 1 retention exceeding 46%)
- A global innovator in the "Play-to-Plant" genre, in a huge $92 billion mobile gaming market.
- Aiming for $100M in revenue and 100M trees planted by 2026 YE (projections not guaranteed).
- Strong early monetization results, incl. high repeat purchase rates (66% of payers pre-purchased)
- Outstanding, verified impact partners in reforestation.
- New Impact Platform that allows other games and companies to integrate tree planting.

## Active fundraises
- wefunder:fundraise:97975: 4(a)(6) successful (USD)
- wefunder:fundraise:97976: 4(a)(6) successful (USD)

## Story
EverForest™ is a groundbreaking Play-to-Plant™ merge adventure mobile game with a mission to empower millions of players to re-green the planet! Every player is a force of nature, growing a forest, discovering secrets, befriending animals, unlocking plants, and collecting and merging items! And as they play to create a lush, interconnected ecosystem, Carbon Counts will plant real trees in real-world EverForest projects.INVEST TODAY!We would like to invite you to this unique opportunity to invest in EverForest before our Series A, at the same terms of our early VC investors. Your investment will help us further the development of the game so we can launch globally! For every $100 you invest, we will plant 10 trees on your behalf! (See “Investment Incentives” for more details)THE PROBLEMClimate change is recognized—almost universally—as an important problem. But most people feel as if their individual efforts don't matter.Our team set out to prove that play is powerful. We started with the question: What if millions of people around the world could play a fun-first game that could make a monumental positive impact on climate change?EverForest aims to engage, immerse, and delight individuals while bringing them on a collective journey to re-green the planet.With over 3 billion gamers worldwide, it’s no surprise that the gaming industry has emerged as a powerful catalyst for change.In the 2022 Green Game Jam Player survey, we learned that 81% of the 380,000 gamers surveyed are eager to contribute to the fight against climate change.With a growing awareness of the climate crisis, gamers are increasingly seeking opportunities to engage in eco-action gaming experiences.Validation: Ant Forest has achieved remarkable success combining gaming with environmental impact. Launched in 2016 in China, it has encouraged 600M users to reduce their carbon footprint, and has planted more than 300M trees.As a mobile game, EverForest appeals to the biggest and fastest-growing market segment in not only gaming, but entertainment as a whole. We’re making a game that’s fun to play and brings a positive impact to the planet. As forces of nature, players will:Grow flourishing, thriving forest ecosystemsBefriend animals and discover their secrets and storiesMerge delightful resources that solve puzzlesEarn in-game rewards for real-world eco-actionsPlant real trees in the real worldTrack own and community impact via the Real Tree DashboardLearn about EverForest’s tree-planting projects around the globe!We work with outstanding tree planting partners. To date, we've planted over a million mangroves on the coast of Kenya and thousands of seedlings in Rwanda by working with exceptional nonprofit organizations like EarthLungs Reforestation Foundation & One Acre Fund.The positive impact goes beyond just tree-planting.  We’ve witnessed the ripple effect in local communities with reforestation employing community members, stopping erosion of farmlands, protecting fish nurseries along coastlines, and restoring natural habitats to bring back native flora and fauna. In parallel to launching EverForest, we're in development of an Impact Platform that integrates tree-planting mechanics into other mobile games, with the goal of empowering more games and players to combat climate change. Early results have shown to provide an uplift to player retention, engagement, monetization, and a reduction in acquisition costs.As a trial, we tested our tree-planting mechanics in a live mobile game to gauge the impact of tree-planting on player retention. We saw improvements on metrics across the board:Ad viewership increased by 60%CPI (cost per install) decreased by 9%Short-term retention increased by 55%Play time per user increased by 8%ROADMAP TO LAUNCHWe are nearing the final stages of game development and we aim to launch globally in 2024. Here’s our roadmap to launch!Forward-looking projections cannot be guaranteed.Our “Play-to-Plant” experience enables us to go beyond gamers to reach broad, new audiences that want to take climate action—and the ability to drive virality.We’ve set some ambitious goals to achieve by 2026.Carbon Counts received significant PR coverage from top gaming outlets like VentureBeat (8M+ UVPM) and Pocket Gamer (2M+ UVPM). The coverage highlighted the game's innovative approach to help people take action in reversing the effects of climate change.Our strategy is to tap into marketing avenues that are unique to our game and less accessible for other mobile games, such as collaboration with climate-conscious influencers, and partnerships with large scale NGOs. Our “Play-to-Plant” messaging allows us to create differentiated content and marketing campaigns that drive virality with the new and broader audience who wants to take climate action.As part of our go-to-market strategy, we pride ourselves on making data-driven decisions for the game to ensure product-market fit. In turn, we’ve built out a sophisticated process to gather data and insights through various channels:Real-time game analytics: We use in-game metrics to drive continuous performance and experience improvementsInsiders Program: We empower our 1,750+ early access players to provide critical insights about the game via surveys and focus groupsPlayer Support: We work closely with players to troubleshoot live issues and gather sentiment and feedback on EverForestUser Acquisition: We use upper funnel metrics and creative testing to understand product fit and marketing messaging that resonates with our target audience.Invest alongside our seasoned InvestorsBy investing in Carbon Counts now, you’ll get to participate in the upside alongside top climate, venture capital, and angel investors.Investment IncentivesInvest now and we’ll plant trees on your behalf. All investors will get early access to the EverForest game ahead of public release. Let’s re-green the planet together! Those investing at or over $100 we’ll plant 10 trees on your behalf Those investing at or over $250 we’ll plant 25 trees on your behalf Those investing at or over $500 we’ll plant 50 trees on your behalf Those investing at or over $1000 we’ll plant 100 trees on your behalf Those investing at or over $2500 we’ll plant 250 trees on your behalf  Those investing at or over $5000 we’ll plant 500 trees on your behalf  Those investing at or over $10,000 we’ll plant 1000 trees on your behalf  Those investing at or over $25,000 we’ll include your name in the game's credits, and we'll plant 2,500 trees on your behalfClick here to access the Carbon Counts Investor Deck

## FAQ
1. **How does company make money? Do you sell Ads in the app or carbon credits?**
   - The main source of monetization revolves around in-app purchases, allowing players to enhance their gaming experience and progress. Furthermore, players can opt to advance within the game by engaging in ad-watching.
2. **You referenced one Competitor from Alibaba, are there any other competitors in US and EU?**
   - Thanks for the question, Varun. Mobile gaming is a highly competitive market, with a number of other casual games using merge or match-3 mechanics, and some with great success. That said, we believe EverForest operates in a rather unusual position -- combining a fun-first, casual merge game with climate action -- and doing so with global reach and impact. No game has seized a leadership position in this way and we intend to do so.
3. **You said that your game is launched in 3 countries. What are your 2023 revenues as of today?**
   - Hi Lea - thanks for your question! Just last week we launched in two more countries (Australia and New Zealand), so we're actually up to five countries now. As for revenue, you should think of Carbon Counts as pre-revenue. Even though we do have a small amount of revenue this year, we're very much in testing mode at the moment and will not be generating any significant revenue until 2024 when we intend to soft launch and then launch globally.
4. **hi there how would investors make money**
   - Thanks, Scott, for your question! Like most investors in startups, the top couple ways that you would see a return are: a) Carbon Counts being acquired someday, or, b) Carbon Counts doing an Initial Public Offering (IPO) and making our shares publicly traded. Right now the IPO market is pretty soft (though this goes through cycles) and there continues to be significant acquisitions of gaming companies. We'll see what the future holds. In the near term, we are focused on building a hugely valu...
5. **Gentlemen, What kind of trees are you planting? Are they all the SAME kind of tree, or are you planting a variety of different kinds of trees as is found in natural settings? Thanks for elaborating on this issue. Blessings**
   - Great question. We are planting different kinds of trees in different areas, but they are all native to the area in question. We've planted over a million mangroves (of different species) on the Kenya coast near Mombasa, replacing mangroves that had been previously degraded by people and natural forces. In other cases, we are currently planting a variety of tree species in agroforestry settings, where these trees are planted on farmers' land -- some that might generate agricultural income (li...

## Team
- Michael Libenson (Co-Founder & CEO)
- Vikram Sahai (Co-Founder & CTO)
- Brett Jenks (Co-Founder & Board Chair)
- Kyle Duncan (Executive Producer)
- Nick Clements (Marketing Director)
- James DiMento (UA Director)
- Tristan Rattink (Head of Studio / SVP, Product)

## Q&A
- Q: How does company make money? Do you sell Ads in the app or carbon credits?
  - A: The main source of monetization revolves around in-app purchases, allowing players to enhance their gaming experience and progress. Furthermore, players can opt to advance within the game by engaging in ad-watching.
- Q: Who owns the land once you are given the green light to plant the trees? Does your organization buy the land that you plant your trees on?
  - A: Hi Kelli. Carbon Counts does not own any of the land where we fund the planting of trees. Our tree planting right now is in Kenya and Rwanda. We've planted over 1M mangrove trees in Kenya on federal land owned and protected by the Kenya Forest Service. The trees in Rwanda are agroforestry trees that are given to local farmers who then plant them on their own land. In both cases, the tree planting is enabled by vetted, well-established local partners who are experts.
- Q: I would strongly encourage you all to enter the carbon credits market as a way to make addtional income. Freemium models like this are risky and the tree planting, while certainly admirable, is going to cost a lot of money, so you need a more stable revenue stream, which the carbon credits market can provide. This is not sustainable or scalable on a freemium model. I support the goal of carbon reduction, but I am concerned about this effort being able to sustain itself. Freemium just doesn't work at scale, as has been proven time and time again.
  - A: Appreciate the comment, Francis. While our P&L forecast for the next couple years is not dependent on carbon credits, we agree with you that there is likely meaningful opportunity for revenue upside with credits. There is a lot of growth expected in carbon credits, but some uncertainty exists currently, much of that caused by concern about whether protecting existing forests (which is a good idea) is actually doing something additional (in other words, if you say you are protecting a tree that was never going to be cut down anyway, you arguably haven't done anything of additional value). Tree planting doesn't have that problem as every new tree is demonstrably an additional source of carbon sequestration. That said, carbon credits based on reforestation are still relatively new and standards are still being sorted out. Bottom line: you are right that there is opportunity there and we intend to create additional value via carbon credits. Final point: Candy Crush, a freemium game, has had 5B downloads and makes $1B a year -- and they are not alone in mobile gaming in building a very big business (mobile gaming is a $100B industry, and nearly all free-to-play). So, I wouldn't be so quick to discount freemium concepts. Hope that helps!
- Q: The mangroves you are planting typically generate carbon credits. Who sells these credits, and what is the revenue split percentage among the community, government, and CarbonCounts? Are you engaging in forward carbon credit sales? Also could you please elaborate about the $7 Millions long term liabilities?
  - A: Thanks, Totao — that is an interesting and complex topic. Currently, our business model does not involve converting our reforestation projects into carbon credits and we are not engaging in forward carbon credit sales. Our primary goal is to plant and protect trees for the good of the local communities and the environment as a whole. You make a fair point that this does happen and could be something that we elect to do in the future. If so, we will work directly with the Kenya Forest Service — and other relevant regulatory authorities in other countries — to ensure that our activities are compliant with expectations and deliver an appropriate revenue share to all stakeholders. Finally, the $7M long term liability relates to the equity investment that had been made in the company as of the end of 2022. We have subsequently raised an additional $1.5M.
- Q: Gentlemen, What kind of trees are you planting? Are they all the SAME kind of tree, or are you planting a variety of different kinds of trees as is found in natural settings? Thanks for elaborating on this issue. Blessings
  - A: Great question. We are planting different kinds of trees in different areas, but they are all native to the area in question. We've planted over a million mangroves (of different species) on the Kenya coast near Mombasa, replacing mangroves that had been previously degraded by people and natural forces. In other cases, we are currently planting a variety of tree species in agroforestry settings, where these trees are planted on farmers' land -- some that might generate agricultural income (like mangoes or other fruit/nut trees) and others that just help with soil health, water retention, and avoiding soil erosion. Over time, as we plant many millions (and hopefully billions) of trees, our focus is on regenerating whole forest ecosystems and not just "planting trees", so to speak.
- Q: hi there how would investors make money
  - A: Thanks, Scott, for your question! Like most investors in startups, the top couple ways that you would see a return are: a) Carbon Counts being acquired someday, or, b) Carbon Counts doing an Initial Public Offering (IPO) and making our shares publicly traded. Right now the IPO market is pretty soft (though this goes through cycles) and there continues to be significant acquisitions of gaming companies. We'll see what the future holds. In the near term, we are focused on building a hugely valuable and impactful company ... and we expect the market valuation (and thus investor return) question will sort itself out over time.
- Q: You said that your game is launched in 3 countries. What are your 2023 revenues as of today?
  - A: Hi Lea - thanks for your question! Just last week we launched in two more countries (Australia and New Zealand), so we're actually up to five countries now. As for revenue, you should think of Carbon Counts as pre-revenue. Even though we do have a small amount of revenue this year, we're very much in testing mode at the moment and will not be generating any significant revenue until 2024 when we intend to soft launch and then launch globally.
- Q: You referenced one Competitor from Alibaba, are there any other competitors in US and EU?
  - A: Thanks for the question, Varun. Mobile gaming is a highly competitive market, with a number of other casual games using merge or match-3 mechanics, and some with great success. That said, we believe EverForest operates in a rather unusual position -- combining a fun-first, casual merge game with climate action -- and doing so with global reach and impact. No game has seized a leadership position in this way and we intend to do so.