# Camp Gladiator (CG)

The Only Turn-key Fitness & Nutrition Platform For Trainers & Consumers

- Canonical URL: https://wefunder.com/campgladiator
- Entity ID: wefunder:company:127032
- Last updated: 2026-06-13T05:01:03Z
- Generated at: 2026-06-14T01:38:26Z

## Quick facts
- Over $350M Lifetime Revenue
- 900k Lifetime # of Participants & Over 40M Workouts
- Launched Online Workouts In Under 30 days & Added 15k+ Members Globally In 60 Days
- Over 1.5M Online Workouts Views
- ️‍ 248% Increase In Launched Trainers In '22 vs. '21
- 89% Increase In Memberships For December '22 & January '23 vs. December '21 & January '22
- $10M Was Previously Raised During Series A
- 9-time Inc. 5000 Honoree From 2013-2021 & Inc. Top 100 Female Founders In 2020

## Active fundraises
- wefunder:fundraise:75469: 4(a)(6) successful (USD)
- wefunder:fundraise:75470: 4(a)(6) successful (USD)

## Story
Forward looking projections cannot be guaranteed. Forward looking projections cannot be guaranteed.

## FAQ
1. **Can you speak to why you chose to do a SAFE instead of common? Since this is a SAFE, what triggers/conversion terms are in place? Will there be any voting rights or dissolution guarantees with my investment?**
   - Hi there! Thanks for the question. We are doing offering a SAFE this round as a bridge from our Series A. The SAFE keeps things really simple - and when we raise a priced round in the future (which we hope to do in 18 - 36 months), your SAFE will convert into Preferred Stock. Preferred Stock is the class of stock that VCs / outside investors typically get, so that's better for you all than if we'd offered Common Stock. Through all of that, your investment will be held in an SPV (which is an e...
2. **Hello, congrats on $350 million in lifetime revenues. Very impressive, especially in a crowded fitness space. A couples of questions: 1. What is your customer retention rate, how long they stay with you, and customer acquisition cost?, 2. Why do you think customers stick with ...**
   - Our customers typically stay with us 18 months for outdoor fitness and nutrition is brand new, but we are expecting 8-9 months. We have plans to offer bundled memberships to extend the lifetime value of our nutrition customers. Our retention is tied to the relationship with the trainer and having an affordable offering, along with offering contracts with discounted membership terms. Yes, total revenue includes what our customers pay, and our gross margins after paying trainers are around 26-2...
3. **Is there a way to get a copy of the Prospectus? also would like to see more detailed financials - the ones provided in the auditor report are extremely high level.**
   - Hey GW! My understanding of a Reg C is that the entire WeFunder page/slides/video is in effect "the prospectus". We have audited financials for 2020 and 2021 and can make those available with the signing of an NDA. Another great step would be to have a call with someone from our team that can answer questions you may have! Feel free to email invest@campgladiator.com and we will get you more info!
4. **Had it not been for the PPP and ERC government incentives related to COVID, the profit in 2020 would have only been ~$1.5M and the loss in 2021 would have been ~$3M. Also, I saw that 2022 is projecting a loss of ~$8M (unaudited). What is being done to turn the ship around and ...**
   - Thank you for the question. As you may know, US GAAP financial statements do not always describe the core operations of a business in a helpful manner, due to nuances in financial reporting standards. A more helpful measure may be to review our EBITDA, which was $3,319,918 for 2020 and -$55,575 for 2021. Additionally, there were other one-time charges in 2020 and 2021 that impacted our earnings but are not repeating, such as costs related to an enterprise software platform we have since left,...
5. **What do you think the IPO will be?**
   - J Walk - These days most companies are north of 100M in revenue before they consider an IPO. For CG we would love be on that track. To have that option, we need to drive revenue by recruiting more trainers (would love to see us north of 2,000), help those trainers generate revenue through multiple programs (boot camp, nutrition coaching, online training, personal training, etc), and prove we can scale into new geographies. It will take several years but the path is there if we can execute well.

## Team
- Ally Davidson (Co-Founder & Co-CEO)
- Jeff Davidson (Co-Founder & Co-CEO)
- Howard Schaffer (CMO)
- Matt Pennies (SVP of Sales & Operations)
- Nico Martinez (CTO)

## Recent posts
- Thank You To Our 950+ Investors For Our $2.18M Raise! (2023-05-01T19:14:15Z)
- Only Two Hours Left 🚨 Final Chance To Invest (2023-05-01T02:25:59Z)
- Final Hours 🔥 CG Round Closes Tonight (2023-04-30T21:48:27Z)
- Reminder ⏰ 1 Day Left To Invest (2023-04-30T00:06:57Z)
- 2 Days Left To Join Our Community & Transform CG (2023-04-28T22:22:11Z)
- Get 30 Days Of Free Workouts! Try CG Before You Invest By April 30 (2023-04-28T01:39:56Z)
- Reminder ⏳ Time Is Running Out! Closing on April 30 (2023-04-26T23:59:02Z)
- 5 Days Left To Invest + Message From Our Co-Founder (2023-04-25T22:34:17Z)
- 6 Days Left To Invest! (2023-04-24T21:54:45Z)
- Closing April 30! Watch Our Final Q&A Webinar For Why You Should Invest (2023-04-21T20:01:12Z)
- Important Raise Update (2023-04-17T16:40:56Z)
- Important Raise Update! (2023-03-20T23:44:15Z)
- Become An Owner For Just $100 (2023-02-23T00:32:04Z)
- Hear From Previous CG Investors Leading Our Community Round (2023-02-23T00:25:13Z)
- For the First Time Ever - Invest in CG (2023-02-22T23:44:28Z)

## Q&A
- Q: I view employee and executive retention as a strong signal for company health. What are your employee retention rates for 2020, 2021, 2022? Aside from the CEO's how long has the existing executive team been in an executive position at CG?
  - A: Great Question. Our Regional Presidents (5) have been with CG on average for 11 years with no turnover for the last 3 years. Our executive leadership team on average has been with the company for 5 years, not counting CEO's. Our most recent hires CMO - 1 year and SVP of Sales Ops 1.5 years. Our Managers at HQ on average have been with the company 6 years (10). As we've shifted the business model towards automation and lowered cost of operating expenses we have experienced turnover, mostly at the individual contributor level. Certain roles are now completely automated and other roles have been near-shored.
- Q: how do I invest?
- Q: Had it not been for the PPP and ERC government incentives related to COVID, the profit in 2020 would have only been ~$1.5M and the loss in 2021 would have been ~$3M. Also, I saw that 2022 is projecting a loss of ~$8M (unaudited). What is being done to turn the ship around and help CG remain an ongoing business in the future? How does this capital raise set the trajectory for changes that will lead to growth and profitability in the future, especially in markets where outdoor camps are harder to do year-round due to weather?
  - A: Thank you for the question. As you may know, US GAAP financial statements do not always describe the core operations of a business in a helpful manner, due to nuances in financial reporting standards. A more helpful measure may be to review our EBITDA, which was $3,319,918 for 2020 and -$55,575 for 2021. Additionally, there were other one-time charges in 2020 and 2021 that impacted our earnings but are not repeating, such as costs related to an enterprise software platform we have since left, the cost of converting certain aspects of our business model, and the cost of opening multiple markets. In 2022 we made strategic acquisitions to add nutrition coaching and meal planning to the platform while Covid lingered on and negatively impacted in person & group fitness not just at CG but across the industry. Moving forward in 2023 we have targeted a reduction in operating expenses of over 35%, and we are seeing strong subscription growth in camp and nutrition compared to last year. It seems the in person fitness industry is truly recovered which gives us a great opportunity to rebound. Additionally with nutrition coaching and the other programs we want to add, we have the opportunity to have higher LTV from each customer and drive higher incomes for trainers. To your last question - adding these additional programs is the key to having a platform that can truly scale into any market. We believe we can offer a 1 stop shop for trainers with 6-8 proven programs they can choose from like a menu! Hope that is helpful and feel free to email invest@campgladiator.com if you have further questions!
- Q: Can you speak to why you chose to do a SAFE instead of common? Since this is a SAFE, what triggers/conversion terms are in place? Will there be any voting rights or dissolution guarantees with my investment?
  - A: Hi there! Thanks for the question. We are doing offering a SAFE this round as a bridge from our Series A. The SAFE keeps things really simple - and when we raise a priced round in the future (which we hope to do in 18 - 36 months), your SAFE will convert into Preferred Stock. Preferred Stock is the class of stock that VCs / outside investors typically get, so that's better for you all than if we'd offered Common Stock. Through all of that, your investment will be held in an SPV (which is an entity Wefunder set up for the raise). Any voting or signing rights your stock have will be proxy'd to a Lead Investor - someone who we trust very much.
- Q: All the marketing of this fundraiser describes becoming an owner and receiving shares of the company. However I don’t see any mention of actual shares in the fine print. Can you clarify how the shares are divided? And are your employees shareholders already?
  - A: the WeFunder investment is into a "SAFE" (simple agreement for future equity) on the standard Y combinator form. At our next priced round these investments will convert into shares at a 20% discount. Whatever the company is valued at in that round will determine the price per share. Some CG employees are part of a long term incentive plan that provides equity like participation, but it only applies while they are employed at the company. Hope that helps!
- Q: What do you think the IPO will be?
  - A: J Walk - These days most companies are north of 100M in revenue before they consider an IPO. For CG we would love be on that track. To have that option, we need to drive revenue by recruiting more trainers (would love to see us north of 2,000), help those trainers generate revenue through multiple programs (boot camp, nutrition coaching, online training, personal training, etc), and prove we can scale into new geographies. It will take several years but the path is there if we can execute well.
- Q: Is there a way to get a copy of the Prospectus? also would like to see more detailed financials - the ones provided in the auditor report are extremely high level.
  - A: Hey GW! My understanding of a Reg C is that the entire WeFunder page/slides/video is in effect "the prospectus". We have audited financials for 2020 and 2021 and can make those available with the signing of an NDA. Another great step would be to have a call with someone from our team that can answer questions you may have! Feel free to email invest@campgladiator.com and we will get you more info!
- Q: Hello, congrats on $350 million in lifetime revenues. Very impressive, especially in a crowded fitness space. A couples of questions: 1. What is your customer retention rate, how long they stay with you, and customer acquisition cost?, 2. Why do you think customers stick with you instead of trying something new or it being another failed new year's resolution, 3. Revenues includes the split with trainers right, so your share is about 15-30% of revenue?, 4. Why did revenues decrease from 2020 to 2021, was this still the COVID dip, and 5. What is your estimate revenue and profit for 2022?
  - A: Our customers typically stay with us 18 months for outdoor fitness and nutrition is brand new, but we are expecting 8-9 months. We have plans to offer bundled memberships to extend the lifetime value of our nutrition customers. Our retention is tied to the relationship with the trainer and having an affordable offering, along with offering contracts with discounted membership terms. Yes, total revenue includes what our customers pay, and our gross margins after paying trainers are around 26-29%. Revenue declines are 100% tied to Covid and the mass disruption it caused in the industry. We anticipate 2022 revenue to come in North of 40M. Operating costs have been dramatically reduced and we have a path to profitability by December of 2024.