# CabinetM

Using AI to Optimize Marketing Performance Through Effective Technology Deployment & Management

## Elevator pitch
CabinetM helps companies rationalize and optimize their marketing technology use and spend. On average, 26% of a company's marketing budget is spent on technology and everything marketing does is driven by technology. Every promo email, ad, or sponsored post is driven by technology. With companies using 50-250 marketing technologies at any one time, there’s a huge need to track, manage, visualize and report on them to effectively manage spend and performance against company objectives.

- Canonical URL: https://wefunder.com/cabinet.m
- Entity ID: wefunder:company:89664
- Last updated: 2026-06-22T05:03:22Z
- Generated at: 2026-06-22T22:52:52Z

## Quick facts
- Rated 4.8/5 by KingsCrowd, a ratings and analytics platform for equity crowdfunding opportunities
- Product/Market fit with name brand customers: MLB, Cameo, LogMeIn, Capita, Tyler Technologies & more
- Sophisticated SaaS platform supports technology management from discovery to discard
- ML & AI will deliver insights and technology recommendations
- High-impact experience: improved tech & marketing performance, reduced spend of ~20% w/in 12 months
- Experienced start-up power duo: 2x CEO, Techstars alum, contributed to 27 startup exits (IPO, M&A)
- Total revenue to date: $473K
- A $2B+ opportunity in marketing alone; $11B once we move to additional technology areas

## Active fundraises
- wefunder:fundraise:46726: 4(a)(6) successful (USD)
- wefunder:fundraise:49136: 4(a)(6) successful (USD)

## Story
We are in the midst of a Digital Transformation revolution. Businesses are digitizing and using more and more technology to evolve internal processes and the customer experience. Think about how your TV viewing, shopping, food shopping, and traveling have changed over the last few years – that’s digital transformation.  Nowhere is digital transformation more evident than in the marketing department of any organization. Today, everything marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored social post are driven by one or more technology products. Companies are using 75-250 technology products at any given time to acquire, engage, and retain customers. The dependence on marketing technology has created the need for a platform to manage technology strategy, selection, implementation, performance, and spend - CabinetM is that platform. Working alongside sales, marketing teams are now responsible for revenue and customer lifetime value. Their success is critical to overall business success and is dependent on having a suite of technology tools (e.g., email platform, social media management tools) that perform well individually and as an integrated whole.  This expensive, complex and integrated group of tools is referred to as the Marketing Technology stack, MarTech stack, or just “stack.”   A company’s MarTech stack actually looks less like a “stack” and more like a jigsaw puzzle where technology tools are connected to each other and share customer data. Managing the complexity of the stack and evolving the stack to address new marketing requirements is challenging and companies are struggling. In fact, Gartner reports that only 58% of the average MarTech stack is fully utilized. Why? There are a number of reasons for poor utilization:Poor product selection – marketing teams have more than 15,000 tools to choose from – choosing correctly is difficultThe complexity associated with product implementation and usePoorly implemented integrationsLack of internal skills to use the technology purchasedThe rapid pace of marketing and marketing technology innovation that requires constant evolution in the stackPoor stack utilization leads to skyrocketing costs and poor marketing performance, which in turn impacts a company’s ability to achieve its revenue and customer lifetime value objectivesEnter: CabinetM. The first-to-market solution of its kind, our platform acts as Operations Command Center that marketing teams use to manage technology discovery, implementation, performance, spend and strategy.CabinetM is a SaaS offering for enterprise level organizations, and the value is staggering: improved marketing performance, increased efficiency, and mega-savings.We’re proud to be the industry’s first Marketing Technology Management platform —already built and being used by best-in-class customers—and the largest marketing technology database with 15,000+ products across 500+ categories. Our customers reduce their tech spend by an average of 20% within 12 months.As companies manage their technology on CabinetM, we are collecting a growing amount of technology application and performance data. We now have a large enough data set to apply machine learning (ML) and artificial intelligence (AI) to surface individualized technology recommendations for CabinetM’s customers and provide benchmarks for expected technology performance.As the MarTech industry continues to grow and evolve, so does the need for product and platform management. With product-market fit already verified and no enterprise-level direct competitors, our company’s growth potential is unlimited. First stop? Companies with annual revenues in excess of $10M—a total initial $2B US market for CabinetM. But marketing is just the beginning. Over time our goal is to drive technology strategy and performance across the entire enterprise. Premium home goods, professional sports, and higher ed, just a few of the markets CabinetM serves. The common denominator? A vast need for MarTech management. Big name brands rely on CabinetM as the platform to manage their technology products and their technology stack as a whole. With a subscription model ranging from $7.5-37k per year, we’re poised for growthOur founders Anita Brearton & Sheryl Schultz boast a long list of industry accolades, including but not limited to: involvement in 27 prior IPO and M&A exits, combined 50+ years of marketing experience, Techstars alum, 2x CEO, and veterans of the investment world as board members, investors, and angel group leaders.With the CabinetM platform solid, leadership is now focused on growth: building a sales and marketing team, activating sales channels, and investing in product development to sign more customers and deliver immense value to clients and investors. Our ambitious, accomplished company is just getting started.CabinetM leadership is the best at what we do, and we’re playing the long game. With the proven expertise, product, and plan, CabinetM is on track to become the platform for holistic technology management across the enterprise and ultimately, business success. The market opportunity is vast. Will you be on board as we scale?CabinetM wants to make it simple for our new investors to start using the platform, so we are offering discounts off the first year's annual subscription, regardless of which one you choose. For our incredible investors only:

## FAQ
1. **I am very interested in the idea of this being a first in market solution to a problem that often times businesses aren't aware they have. I am involved in a similar vertical regarding Technology Business Management for IT expenses instead of marketing. I do have a couple of q...**
   - Those are great questions! 1)We've developed a platform that is intuitive to use. Customers are typically up and running within a couple of hours and then require very little support from us. Having said that, we routinely check in with our customers about their experience, to solicit feedback on our planned features and to hear their requests for new features. Our customers are our best product managers! In addition to our US team we have an offshore development team in India. That company, ...
2. **Minimum is too high for this kind of the company. Would had invested if minimum was $100. Let me know if you reduce the minimum amount ?**
   - Hi Sagar, Thank you for your note. I appreciate your point of view. We are not planning to reduce the minimum. While we are an early stage company, we have a product that is built, we have clients buying and renewing, and we are raising money to scale. Thanks so much for your comment/question. Best, sheryl
3. **Very interested in this offering because the founders have deep knowledge, experience and are thought leaders in this space. I have two question, (1) when do you anticiapte the SAFE converting for your investors? (2) what are your thoughts around timelines for exits for invest...**
   - Hi Senitiki, Thanks for reaching out and for your question. It's our goal to do this $1M raise to build the metrics we need to do a larger, priced round. There's no way of predicting whether that will happen or when. Right now we are focused on building the business, and raising this capital so we can add sales, marketing and data science resources to the company so we can scale. As for exits, we have identified our multiple paths to exit, and believe it will be through M&A, as opposed th...
4. **Hi, you have raised all convertible notes till Jan 2021 at $3.6M valuation cap. In 9-10 months what have been achieved and changed to quote $10M valuation cap???**
   - Hi Rakesh, The $3.6M cap was established in 2015, at the time we were developing our MVP. Since then we’ve built the platform, achieved market validation, generated over $400K of revenue from well known brands, and signed three channel partners. Our valuation is in line with comps for our industry and company stage. Note: The reason it appears as it we had a note open at a $3.6M valuation is that we reopened our second note to take in an additional capital from existing investors in April 202...
5. **Are you working with any Architectural, Engineering or other firms in the AEC space?**
   - Hi Moses, As of right now, none of our clients are in the AEC space. If that's your area of expertise, I would love to learn more about the tech stacks in that space to see if there's an opportunity for us to support that vertical. Feel free to reach out directly: sschultz@cabinetm.com

## Team
- Anita Brearton (CEO)
- Sheryl Schultz (President, COO)

## Recent posts
- CabinetM Dissolution and Wind Down (2025-12-23T13:12:39Z)
- CabinetM Offering Stack Documentation Services (2022-09-07T13:39:28Z)
- CabinetM activates the new MarTech Landscape, transforming it into a treasure map for finding and reporting on new products (2022-05-04T15:31:22Z)
- Last Day of our Campaign - Thanks CabinetM Family! (2022-02-25T19:29:53Z)
- Last Day of our Campaign - Thanks CabinetM Family! (2022-02-25T13:01:42Z)
- !! 2 Days left in our Wefunder Campaign - New Podcast !! (2022-02-24T13:38:23Z)
- 3 days left to invest! New Partnership with MarTech.org (2022-02-23T13:00:23Z)
- 10 days left in our campaign! And, a link to our webinar (2022-02-15T13:06:00Z)
- CabinetM Adds a New Consulting Partner! KPMG! (2022-02-07T22:07:12Z)
- Live Presentation from CabinetM Founders - Followed by Q&A (Friday, Feb 4th, 1pm ET) (2022-02-02T15:17:57Z)
- MarTech industry continues its growth trajectory! (2022-01-24T16:25:59Z)
- Two renewals, and a great European Reseller (2021-12-23T19:10:41Z)
- Investment in MarTech Continues to Grow (2021-12-01T13:57:34Z)
- See CabinetM Founder Anita Brearton Pitch at VC Fast Pitch (2021-11-22T15:19:29Z)
- Another campaign milestone (we just passed $250K), and another renewal (2021-11-17T15:56:58Z)

## Q&A
- Q: I am very interested in the idea of this being a first in market solution to a problem that often times businesses aren't aware they have. I am involved in a similar vertical regarding Technology Business Management for IT expenses instead of marketing. I do have a couple of questions based on your Schedule C. 1. The filing shows you only have 2 employees and your presentation has part time employees in key positions. How do you support current customers as well as continued product development with such a small and part time team. 2. I notice the company was started in 2014. can you shed some light on the slow growth from 2014 to now and how you will achieve profitability as planned in 2023? 3. What is your sales approach to help socialize this concept and need for the solution to generate buzz and have customers start to seek you out. Thank you
  - A: Those are great questions! 1)We've developed a platform that is intuitive to use. Customers are typically up and running within a couple of hours and then require very little support from us. Having said that, we routinely check in with our customers about their experience, to solicit feedback on our planned features and to hear their requests for new features. Our customers are our best product managers! In addition to our US team we have an offshore development team in India. That company, Analysts, follows the agile methodology for development which makes it easy to track progress and re-prioritize when necessary. 2)We founded the company in 2014 with the goal of creating a marketplace where marketing teams could find the products they need and vendors could connect with potential prospects. We did almost a year of market validation and during that time found that though finding products was a challenge, the bigger issue was managing the technology that companies already had. We made a pivot and focused on technology management. Since then, our biggest challenge has been obtaining the capital we need to grow the business. We’ve now reached the stage where we have the key proof points we need to solicit capital and scale —product market fit, a sensible pricing model and the right platform to address market requirements. We now need sales personnel to capitalize on the opportunity in front of us. 3. In some respects, we were slightly ahead of the market and as such it was necessary to invest time in market education. We’ve published two workbooks detailing the steps to managing marketing technology, both of which can be downloaded from our website, our CEO is a monthly columnist for a marketing publication, CMSWire, and regularly speaks at industry conferences. She is speaking at the two leading Martech conferences in September, The MarTech Conference and MOPsCON. Both founders of CabinetM are frequent podcasts guests, their most recent podcast was with The MarTech Weekly. Under updates, we posted that podcast last week, but here is the link: https://www.themartechweekly.com/msom-011-the-enterprise-problem/ Please let me know if you want to jump on a call (sschultz@cabinetm.com)
- Q: Hi, you have raised all convertible notes till Jan 2021 at $3.6M valuation cap. In 9-10 months what have been achieved and changed to quote $10M valuation cap???
  - A: Hi Rakesh, The $3.6M cap was established in 2015, at the time we were developing our MVP. Since then we’ve built the platform, achieved market validation, generated over $400K of revenue from well known brands, and signed three channel partners. Our valuation is in line with comps for our industry and company stage. Note: The reason it appears as it we had a note open at a $3.6M valuation is that we reopened our second note to take in an additional capital from existing investors in April 2020 because we didn’t believe it prudent to begin fundraising a new round in Q1 of 2020 given the uncertainty of Covid (our original plan). In the last two years we’ve taken in a total of $125K, included in the $1.5M total, and it was easier to do that under our existing note than create a new one.
- Q: Very interested in this offering because the founders have deep knowledge, experience and are thought leaders in this space. I have two question, (1) when do you anticiapte the SAFE converting for your investors? (2) what are your thoughts around timelines for exits for investors? Thanks!
  - A: Hi Senitiki, Thanks for reaching out and for your question. It's our goal to do this $1M raise to build the metrics we need to do a larger, priced round. There's no way of predicting whether that will happen or when. Right now we are focused on building the business, and raising this capital so we can add sales, marketing and data science resources to the company so we can scale. As for exits, we have identified our multiple paths to exit, and believe it will be through M&A, as opposed through the public markets. We have built various relationships and/or partnerships with many of our potential acquirers. Please feel free to reach out directly if you would like to speak live: sschultz@cabinetm.com. Best, sheryl
- Q: Minimum is too high for this kind of the company. Would had invested if minimum was $100. Let me know if you reduce the minimum amount ?
  - A: Hi Sagar, Thank you for your note. I appreciate your point of view. We are not planning to reduce the minimum. While we are an early stage company, we have a product that is built, we have clients buying and renewing, and we are raising money to scale. Thanks so much for your comment/question. Best, sheryl
- Q: Hi Sheryl, Congratulations on the success so far! 1)Do you have any latest revenue figures for AY-2021 2)With the current funding, how many months of runway you would have before looking to raise again 3)Who are your biggest competitors, how do you differentiate from them 4)Do you see VC funding as an option in the near/long term 5)What are your long term goals for the company in terms of acquisition/merger/IPO
  - A: Hi Lyndon, I’m jumping in here as Sheryl is out of town. Our revenues for 2021 were $155K. In terms of runway, just looking at the money raised to date, we have just under a year of runway. That doesn’t take into account new revenue from our growing pipeline. Our goal with this raise is to get to $1M and as you can see we are some way off from that. We will move on to raise off the Wefunder platform. We do see VC funding as an option down the road when we can demonstrate significant qtr over qtr growth. To do that, requires hiring sales personnel (use of proceeds for this raise). Sheryl and I have both raised VC funding in the past. With regard to competition, no one is doing what we do at the Enterprise level. There are a number of entrants targeting the SMB market (MarTech Guru, MarTech Base for example), we tend to compete with spreadsheets (which don’t lend themselves to large complex technology stacks), occasionally we compete against SaaS asset management platforms of which there are many. These platforms are cost and license management systems for procurement and IT. We see them in accounts when IT is involved in the purchasing decision. With regard to long term goals, our mission is to become the technology management platform across the entire enterprise. This is a multi-$B opportunity. Having said that, there are a number of natural partnerships that would strengthen our position in pursuing this goal but it is too early to be more specific about them.
- Q: I wanted to invest a whole lot but as said by “Rajesh” you increased the valuation from $3.6 Million to $10 Million which is preventing me from investing a whole lot of money. Ideal valuation would had been double the last round @ $7.2 Million valuation. Also, there is no discount for new investors ???
  - A: Hi Sagar, Our valuation reflects the market and comps in our space. The reason it appears that we took a huge jump is that we raised our funds to date very incrementally over several years. In April 2020 we reopened our second note to take in additional capital from existing investors because we didn’t believe it prudent to begin fundraising a new round in Q1 of 2020 given the uncertainty of Covid (our original plan). In the last two years we’ve taken in a total of $125K, included in the $1.5M total, and it was easier to do that under our existing note than create a new one. The valuation cap on this crowdfunding was originally $9M, which is how we discounted for early investors to our Safe. Please reach out if you want to jump on a Zoom call. We have created a lot of value in the business, and will be announcing a large, well-known reseller shortly.
- Q: I'm trying to make an additional investment in Cabinet M but when I click the Invest button, I just keep getting an affirmation of my original investment. I thought the round was open until Jan 2022?
  - A: Hi - so sorry for missing this question last week. I recently experienced this myself. In order to make the additional investment, you need to log into Wefunder and go to portfolio. Click on CabinetM. You'll see a button for Edit Amount. It isn't an elegant interface, but this is how they accept additional investments in a company. Thanks for your confidence and support.
- Q: Are you working with any Architectural, Engineering or other firms in the AEC space?
  - A: Hi Moses, As of right now, none of our clients are in the AEC space. If that's your area of expertise, I would love to learn more about the tech stacks in that space to see if there's an opportunity for us to support that vertical. Feel free to reach out directly: sschultz@cabinetm.com