{"data":{"type":"company_profile_ai","id":89664,"entity_id":"wefunder:company:89664","attributes":{"canonical_url":"https://wefunder.com/cabinet.m","retrieval_urls":{"canonical":"https://wefunder.com/cabinet.m","json":"https://wefunder.com/cabinet.m.json","markdown":"https://wefunder.com/cabinet.m.md","ai_json":"https://wefunder.com/cabinet.m.ai.json","ai_text":"https://wefunder.com/cabinet.m.ai.txt","changelog_json":"https://wefunder.com/cabinet.m.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:22Z","generated_at":"2026-06-22T22:54:27Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":false,"privacy_mode":"unlisted","invite_only":false},"company":{"id":89664,"entity_id":"wefunder:company:89664","slug":"cabinet.m","name":"CabinetM","tagline":"Using AI to Optimize Marketing Performance Through Effective Technology Deployment \u0026amp; Management","elevator_pitch":"CabinetM helps companies rationalize and optimize their marketing technology use and spend. On average, 26% of a company's marketing budget is spent on technology and everything marketing does is driven by technology. Every promo email, ad, or sponsored post is driven by technology. With companies using 50-250 marketing technologies at any one time, there’s a huge need to track, manage, visualize and report on them to effectively manage spend and performance against company objectives.","location":"Framingham, MA","website":"https://www.cabinetm.com","total_amount_raised":302085,"total_investors":142,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 302085","citation":"https://wefunder.com/cabinet.m#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"observed_at":"2026-06-22T05:03:22Z","expires_at":"2026-06-23T05:03:22Z"},{"claim_id":"claim-total-investors","text":"Total investors: 142","citation":"https://wefunder.com/cabinet.m#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"observed_at":"2026-06-22T05:03:22Z","expires_at":"2026-06-23T05:03:22Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 302085","citation":"https://wefunder.com/cabinet.m#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"observed_at":"2026-06-22T05:03:22Z","expires_at":"2026-06-23T05:03:22Z"},{"claim_id":"claim-total-investors","text":"Total investors: 142","citation":"https://wefunder.com/cabinet.m#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"observed_at":"2026-06-22T05:03:22Z","expires_at":"2026-06-23T05:03:22Z"}],"company_claims":{"tagline":"Using AI to Optimize Marketing Performance Through Effective Technology Deployment \u0026amp; Management","elevator_pitch":"CabinetM helps companies rationalize and optimize their marketing technology use and spend. On average, 26% of a company's marketing budget is spent on technology and everything marketing does is driven by technology. Every promo email, ad, or sponsored post is driven by technology. With companies using 50-250 marketing technologies at any one time, there’s a huge need to track, manage, visualize and report on them to effectively manage spend and performance against company objectives.","story":"We are in the midst of a Digital Transformation revolution.\u0026nbsp;Businesses are digitizing and\u0026nbsp;using more and more technology to evolve internal processes and the customer experience. Think about how your TV viewing, shopping, food shopping, and traveling have changed over the last few years – that’s digital transformation.\u0026nbsp; Nowhere is digital transformation more evident than in the marketing department of any organization. Today, everything\u0026nbsp;marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored social post are driven by one or more technology products. Companies are using 75-250 technology products at any given time to acquire, engage, and retain customers. The dependence on marketing technology has created the need for a platform to manage technology strategy, selection, implementation, performance, and spend\u0026nbsp;-\u0026nbsp;CabinetM is that platform.\u0026nbsp;Working alongside sales, marketing teams are now responsible for revenue and customer lifetime value. Their success is critical to overall business success and is dependent on having a suite of technology tools (e.g., email platform, social media management tools) that perform well individually and as an integrated whole.\u0026nbsp;\u0026nbsp;This expensive, complex and integrated group of tools is referred to as the Marketing Technology stack, MarTech stack, or just “stack.”\u0026nbsp; \u0026nbsp;A company’s MarTech stack actually looks less like a “stack” and more like a jigsaw puzzle where technology tools are connected to each other and share customer data. Managing the complexity of the stack and evolving the stack to address new marketing requirements is challenging and companies are struggling. In fact, Gartner reports that only 58% of the average MarTech stack is fully utilized. Why? There are a number of reasons for poor utilization:Poor product selection – marketing teams have more than 15,000 tools to choose from – choosing correctly is difficultThe complexity associated with product implementation and usePoorly implemented integrationsLack of internal skills to use the technology purchasedThe rapid pace of marketing and marketing technology innovation that requires constant evolution in the stackPoor stack utilization leads to skyrocketing costs and poor marketing performance, which in turn impacts a company’s ability to achieve its revenue and customer lifetime value objectivesEnter: CabinetM. The first-to-market solution of its kind, our platform acts as Operations Command Center that marketing teams use to manage technology discovery, implementation, performance, spend and strategy.CabinetM is a SaaS offering for enterprise level organizations, and the value is staggering: improved marketing performance, increased efficiency, and mega-savings.We’re proud to be the industry’s first Marketing Technology Management platform —already built and being used by best-in-class customers—and the largest marketing technology database with 15,000+ products across 500+ categories. Our customers reduce their tech spend by an average of 20% within 12 months.As companies manage their technology on CabinetM, we are collecting a growing amount of technology application and performance data. We now have a large enough data set to apply machine learning (ML) and artificial intelligence (AI) to surface individualized technology recommendations for CabinetM’s customers and provide benchmarks for expected technology performance.As the MarTech industry continues to grow and evolve, so does the need for product and platform management. With product-market fit already verified and no enterprise-level direct competitors, our company’s growth potential is unlimited. First stop? Companies with annual revenues in excess of $10M—a total initial $2B US market for CabinetM. But marketing is just the beginning. Over time our goal is to drive technology strategy and performance across the entire enterprise. Premium home goods, professional sports, and higher ed, just a few of the markets CabinetM serves. The common denominator? A vast need for MarTech management. Big name brands rely on CabinetM as the platform to manage their technology products and their technology stack as a whole. With a subscription model ranging from $7.5-37k per year, we’re poised for growthOur founders Anita Brearton \u0026amp; Sheryl Schultz boast a long list of industry accolades, including but not limited to: involvement in 27 prior IPO and M\u0026amp;A exits, combined 50+ years of marketing experience, Techstars alum, 2x CEO, and veterans of the investment world as board members, investors, and angel group leaders.With the CabinetM platform solid, leadership is now focused on growth: building a sales and marketing team, activating sales channels, and investing in product development to sign more customers and deliver immense value to clients and investors. Our ambitious, accomplished company is just getting started.CabinetM leadership is the best at what we do, and we’re playing the long game. With the proven expertise, product, and plan, CabinetM is on track to become the platform for holistic technology management across the enterprise and ultimately, business success. The market opportunity is vast. Will you be on board as we scale?CabinetM wants to make it simple for our new investors to start using the platform, so we are offering discounts off the first year's annual subscription, regardless of which one you choose. For our incredible investors only:","quick_facts":["Rated 4.8/5 by KingsCrowd, a ratings and analytics platform for equity crowdfunding opportunities","Product/Market fit with name brand customers: MLB, Cameo, LogMeIn, Capita, Tyler Technologies \u0026amp; more","Sophisticated SaaS platform supports technology management from discovery to discard","ML \u0026amp; AI will deliver insights and technology recommendations","High-impact experience: improved tech \u0026amp; marketing performance, reduced spend of ~20% w/in 12 months","Experienced start-up power duo: 2x CEO, Techstars alum, contributed to 27 startup exits (IPO, M\u0026amp;A)","Total revenue to date: $473K","A $2B+ opportunity in marketing alone; $11B once we move to additional technology areas"]},"computed_metrics":{"total_amount_raised":302085,"total_investors":142,"team_size":2,"featured_investor_count":1,"faq_count":5,"recent_post_count":10},"quick_facts":[{"claim_id":"claim-fact-1","value":"Rated 4.8/5 by KingsCrowd, a ratings and analytics platform for equity crowdfunding opportunities","citation":"https://wefunder.com/cabinet.m#claim-fact-1","observed_at":"2026-06-22T05:03:22Z","expires_at":"2026-06-29T05:03:22Z"},{"claim_id":"claim-fact-2","value":"Product/Market fit with name brand customers: MLB, Cameo, LogMeIn, Capita, Tyler Technologies \u0026amp; 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I am involved in a similar vertical regarding Technology Business Management for IT expenses instead of marketing. I do have a couple of q...","answer":"Those are great questions! 1)We've developed a platform that is intuitive to use. Customers are typically up and running within a couple of hours and then require very little support from us. Having said that, we routinely check in with our customers about their experience, to solicit feedback on our planned features and to hear their requests for new features. Our customers are our best product managers! In addition to our US team we have an offshore development team in India. That company, ..."},{"question":"Minimum is too high for this kind of the company. Would had invested if minimum was $100. Let me know if you reduce the minimum amount ?","answer":"Hi Sagar, Thank you for your note. I appreciate your point of view. We are not planning to reduce the minimum. While we are an early stage company, we have a product that is built, we have clients buying and renewing, and we are raising money to scale. Thanks so much for your comment/question. Best, sheryl"},{"question":"Very interested in this offering because the founders have deep knowledge, experience and are thought leaders in this space. I have two question, (1) when do you anticiapte the SAFE converting for your investors? (2) what are your thoughts around timelines for exits for invest...","answer":"Hi Senitiki, Thanks for reaching out and for your question. It's our goal to do this $1M raise to build the metrics we need to do a larger, priced round. There's no way of predicting whether that will happen or when. Right now we are focused on building the business, and raising this capital so we can add sales, marketing and data science resources to the company so we can scale. As for exits, we have identified our multiple paths to exit, and believe it will be through M\u0026amp;A, as opposed th..."},{"question":"Hi, you have raised all convertible notes till Jan 2021 at $3.6M valuation cap. In 9-10 months what have been achieved and changed to quote $10M valuation cap???","answer":"Hi Rakesh, The $3.6M cap was established in 2015, at the time we were developing our MVP. Since then we’ve built the platform, achieved market validation, generated over $400K of revenue from well known brands, and signed three channel partners. Our valuation is in line with comps for our industry and company stage. Note: The reason it appears as it we had a note open at a $3.6M valuation is that we reopened our second note to take in an additional capital from existing investors in April 202..."},{"question":"Are you working with any Architectural, Engineering or other firms in the AEC space?","answer":"Hi Moses, As of right now, none of our clients are in the AEC space. If that's your area of expertise, I would love to learn more about the tech stacks in that space to see if there's an opportunity for us to support that vertical. Feel free to reach out directly: sschultz@cabinetm.com"}],"recent_posts":[{"id":235158,"entity_id":"wefunder:feed_item:235158","title":"CabinetM Dissolution and Wind Down","preview":"We have made the very difficult decision to close CabinetM, and as the two members of the company's board of directors, we voted to dissolve the company. We received the Certificate of Dissolution from Delaware in early November and are working to wind down and shut the company. To support this effort, we engaged with Simple Closure, a company founded to help organizations navigate dissolution, wind-down, and shutdown. In the current economic environment, companies have frozen or reduced mark...","published_at":"2025-12-23T13:12:39Z","canonical_url":"https://wefunder.com/feed/235158"},{"id":158001,"entity_id":"wefunder:feed_item:158001","title":"CabinetM Offering Stack Documentation Services","preview":"Hey all,Quick update. CabinetM is introducing a new service to address some of the market dynamics we are seeing. Today's marketing operations departments are understaffed and dealing with an endless list of to-dos while juggling day-to-day “emergencies.” Allocating time to document their stack can be difficult--if not impossible. So the CabinetM team is stepping in and offering Stack Documentation Services! The new service gets organizations over the hurdle of \"getting started\" with formal t...","published_at":"2022-09-07T13:39:28Z","canonical_url":"https://wefunder.com/feed/158001"},{"id":155245,"entity_id":"wefunder:feed_item:155245","title":"CabinetM activates the new MarTech Landscape, transforming it into a treasure map for finding and reporting on new products","preview":"Hello everyone,May 3rd was designated as International MarTech Day by Scott Brinker, widely recognized as the Godfather of MarTech. And yesterday, he unveiled his annual map of the MarTech landscape, this time with the help of Frans Riemersma of the MartechTribe. At 9,932 products it is a daunting view of the MarTech industry. Unlike previous iterations, however, this new version is interactive.Now here's the exciting part, we've been working closely with Scott and Frans over the last several...","published_at":"2022-05-04T15:31:22Z","canonical_url":"https://wefunder.com/feed/155245"},{"id":153030,"entity_id":"wefunder:feed_item:153030","title":"Last Day of our Campaign - Thanks CabinetM Family!","preview":"Hello Everyone,Today is the last day to invest in CabinetM before our campaign closes.\u0026nbsp; It's been an exciting journey and we're grateful for all the support! Along the way we've been asked several times why we chose to crowdfund, especially since Anita and I have raised capital from angels, angel groups and venture capitalists in the past, and have ourselves been angels.The answer is simple. As you may know, women received only a tiny percentage of the available venture capital. In 2020 ...","published_at":"2022-02-25T19:29:53Z","canonical_url":"https://wefunder.com/feed/153030"},{"id":153027,"entity_id":"wefunder:feed_item:153027","title":"Last Day of our Campaign - Thanks CabinetM Family!","preview":"Hello Everyone,Today is the last day to invest in CabinetM before our campaign closes.\u0026nbsp;It’s been an exciting journey and we’re grateful for all the support. Along the way we’ve been asked several times why we chose crowdfunding as the vehicle for our current capital raise, especially since Anita and I have both raised capital from angels, angel groups, and venture capitalists and been angel investors ourselves.As you may know, women receive only a tiny percentage of the available venture...","published_at":"2022-02-25T13:01:42Z","canonical_url":"https://wefunder.com/feed/153027"},{"id":152992,"entity_id":"wefunder:feed_item:152992","title":"!! 2 Days left in our Wefunder Campaign - New Podcast !!","preview":"Hello CabinetM Family,Our campaign will close at the end of the day tomorrow.\u0026nbsp;We are grateful to everyone who has supported us here, and hope that our followers will consider joining the CabinetM family too.CabinetM exists to make it easy to manage technology.\u0026nbsp;Technology is rapidly transforming our world and brand experiences. Consider how different the travel experience is today in comparison to ten years ago, from finding the best fares, to making travel arrangements and managing ...","published_at":"2022-02-24T13:38:23Z","canonical_url":"https://wefunder.com/feed/152992"},{"id":152937,"entity_id":"wefunder:feed_item:152937","title":"3 days left to invest! New Partnership with MarTech.org","preview":"Hello Everyone,We can't believe there are only 3 days left in our Wefunder campaign. We appreciate the support in helping to make our campaign a success.Another update for you. MarTech.org, the premier publication for the MarTech industry, and host of the bi-annual MarTech conference, has just announced a partnership with CabinetM to create a showcase called Stack Stories. Stack Stories will profile the marketing tech stacks of leading marketing technologists (our prospects), and it's a 3-way...","published_at":"2022-02-23T13:00:23Z","canonical_url":"https://wefunder.com/feed/152937"},{"id":152723,"entity_id":"wefunder:feed_item:152723","title":"10 days left in our campaign! And, a link to our webinar","preview":"Hi All,\u0026nbsp;Hard to believe, but CabinetM's campaign will end on February 25th, just 10 days from now.\u0026nbsp;If you haven't invested in our company yet - we have a lot of potential investors following us on Wefunder - please consider supporting us.\u0026nbsp;If you know someone who should know about the CabinetM investment opportunity, please make an intro!\u0026nbsp;\u0026nbsp;We recently hosted a webinar for our investors, to provide an update on where we are today, and an overview of the MarTech industry...","published_at":"2022-02-15T13:06:00Z","canonical_url":"https://wefunder.com/feed/152723"},{"id":152472,"entity_id":"wefunder:feed_item:152472","title":"CabinetM Adds a New Consulting Partner! KPMG!","preview":"Hi All,We've asked you all to stay tuned for great news, and with less than three weeks left in our Wefunder campaign, we are happy to share a new Consulting Partner update!\u0026nbsp;CabinetM has signed an agreement with KPMG's marketing consulting group.\u0026nbsp;KPMG firms operate in 145 countries and territories, and in FY21, collectively employed\u0026nbsp;more than 236,000 people, serving the needs of business, governments, public-sector agencies, not-for-profits.\u0026nbsp;This is very exciting news for ...","published_at":"2022-02-07T22:07:12Z","canonical_url":"https://wefunder.com/feed/152472"},{"id":152433,"entity_id":"wefunder:feed_item:152433","title":"Live Presentation from CabinetM Founders - Followed by Q\u0026amp;A (Friday, Feb 4th, 1pm ET)","preview":"Marketing Technology Management is a widespread problem in enterprise organizations, and CabinetM is the solution.CabinetM Founders Anita Brearton and Sheryl Schultz will be hosting an informal discussion about the state of the MarTech industry, and provide an update on sales, marketing and product heading into 2022 ahead of their Wefunder campaign close at the end of the month.Please join us on Zoom:\u0026nbsp;\u0026nbsp;\u0026nbsp;https://us02web.zoom.us/j/81391974361Passcode: Cabinetm","published_at":"2022-02-02T15:17:57Z","canonical_url":"https://wefunder.com/feed/152433"}],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T22:54:27Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:22Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T22:54:27Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2025-02-06T01:17:55Z","as_of":"2026-06-22T22:54:27Z","confidence":"medium"}}}}}}