{"data":{"type":"company_profile_ai","id":82277,"entity_id":"wefunder:company:82277","attributes":{"canonical_url":"https://wefunder.com/buttonsmith.inc","retrieval_urls":{"canonical":"https://wefunder.com/buttonsmith.inc","json":"https://wefunder.com/buttonsmith.inc.json","markdown":"https://wefunder.com/buttonsmith.inc.md","ai_json":"https://wefunder.com/buttonsmith.inc.ai.json","ai_text":"https://wefunder.com/buttonsmith.inc.ai.txt","changelog_json":"https://wefunder.com/buttonsmith.inc.changelog.json","schema":"https://wefunder.com/.well-known/ai-profile-schema.json"},"updated_at":"2026-06-22T05:03:18Z","generated_at":"2026-06-22T18:41:14Z","profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"company":{"id":82277,"entity_id":"wefunder:company:82277","slug":"buttonsmith.inc","name":"Buttonsmith Inc.","tagline":"🏆 Software bringing American factories into the 21st century","elevator_pitch":"We are using software and automation to reinvent US manufacturing. Instead of building thousands of units at a time and shipping them halfway around the world, we build products one at a time in the US to be exactly what customers want, using software and new kinds of manufacturing processes to do it quickly and efficiently. It's not only better manufacturing, it will also help save the planet.","location":"Carnation, WA","website":"https://buttonsmith.com","total_amount_raised":1076667,"total_investors":578,"is_funded":true,"is_active":true},"key_claims":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1076667","citation":"https://wefunder.com/buttonsmith.inc#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-23T05:03:18Z"},{"claim_id":"claim-total-investors","text":"Total investors: 578","citation":"https://wefunder.com/buttonsmith.inc#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-23T05:03:18Z"}],"verified_facts":[{"claim_id":"claim-total-raised","text":"Total raised on Wefunder: 1076667","citation":"https://wefunder.com/buttonsmith.inc#claim-total-raised","provenance":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-23T05:03:18Z"},{"claim_id":"claim-total-investors","text":"Total investors: 578","citation":"https://wefunder.com/buttonsmith.inc#claim-total-investors","provenance":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-23T05:03:18Z"}],"company_claims":{"tagline":"🏆 Software bringing American factories into the 21st century","elevator_pitch":"We are using software and automation to reinvent US manufacturing. Instead of building thousands of units at a time and shipping them halfway around the world, we build products one at a time in the US to be exactly what customers want, using software and new kinds of manufacturing processes to do it quickly and efficiently. It's not only better manufacturing, it will also help save the planet.","story":"Buttonsmith is revitalizing American manufacturing for the 21st century. Our proprietary software-driven manufacturing process allows manufacturers to make exactly what consumers want on-demand, with essentially no waste—and without having to ship products halfway across the world.Despite its wastefulness, manufacturing is critical to the U.S. economy. It contributes an annual $2 trillion to U.S. GDP and employs 8% of the U.S. workforce. Current manufacturing processes are inflexible, unable to adapt quickly to changes in demand. COVID-19, for instance, made it abundantly clear that adaptable manufacturing is a necessity in today’s dynamic world. The status quo of manufacturing is failing.\u0026nbsp;Our beta factory, powered by the Buttonsmith Operating System for smart manufacturing, has already achieved extraordinary results. We’ve generated more than $11.3 million in cumulative revenue, our 580,000 happy customers love us, and we’re rated 4.9/5.0 across all major eCommerce channels.Our beta factory started with just 232 SKUs. The Buttonsmith Operating System enabled us to scale to more than 10,000 SKUs, all while cutting out wasteful inefficiencies. Harnessing the power of software and computing, the Buttonsmith Operating System marries the efficiency of the assembly line with the personal touch and connection of the artisan craftsperson—in a format that’s profoundly scalable. For the first time in human history, it's possible for nearly every manufactured item to be made exactly how the customer wants it, when they want it. Our software significantly improves manufacturing processes while saving a noteworthy amount of time during production. On-demand production reduces the amount of inventory that manufacturers have to carry, and because they can send things directly to the customers, we can eliminate the upcharges that emerge along the distribution chain.How the Buttonsmith Operating System works:(1) The Makinator extracts information from order channels, translates orders to machine-ready files, automates hand-off to partner factories, and updates order status as item manufactured.(2) The Productinator creates and defines products on different sales channels and determines how to configure products.(3) The Pictinator eliminates the need to manufacture and photograph sample products with virtual photography software that generates life-like images.Our leadership team has a long history of solving challenging technical problems and building industry-creating software solutions. We’re leveraging everything we’ve learned from driving digital innovation at companies like Microsoft, IBM, AT\u0026amp;T Bell Labs, and Xerox to revolutionize the manufacturing industry. What started as 10-year-old Henry Burner's school project turned into an online business that\u0026nbsp;quickly grew, making\u0026nbsp;Buttonsmith a multi-million dollar business with a novel vision.\u0026nbsp;Henry's mother, Darcy Burner, helped Henry grow the company at home and eventually took on the role of CEO to run the day-to-day operations of the company.\u0026nbsp;Now Buttonsmith not only makes things, but we're a software company at our core, focused on optimizing American manufacturing.\u0026nbsp;\u0026nbsp;We’re in the right place at the right time. Global smart manufacturing is a massive market, expected to reach $384B by 2025 with a 12.4% CAGR. We’ll more than double revenue this year as we scale our proprietary manufacturing operating system on a national level. As we scale our software to more manufacturers across the nation, our Operating System for smart factories will generate the majority of our revenue. As we transition into a software company, Buttonsmith will receive a transaction fee every time a manufacturer uses our software platform to fill an on-demand order for their customers.Here at Buttonsmith, we believe companies should only raise money if they’re firmly committed to delivering a return for their investors. We’ve bootstrapped our company all the way to $11M+ in revenue to prove that our manufacturing Operating System can make an impact on the smart manufacturing market. And it does—in a big way. We can’t predict the future, but our leadership team will work with resilience and passion to get you the best return on your investment. Plus, our team has the track record to prove that.*Forward-looking projections cannot be guaranteed With the capital raised, we’ll roll out the Buttonsmith Operating System to 100 factories nationally by investing in: (1) software and engineering; (2) sales and marketing, and (3) automation \u0026amp; robotics. We can’t wait to have you along for the ride.","quick_facts":["🚀 Beta factory: $13M+ in cumulative revenue \u0026amp; 580K customers across 50 states","🔥 World-class team from Microsoft, IBM \u0026amp; Xerox with $250M+ exit to Amazon","🎯 Channel partners include Amazon, Shopify, Etsy, and eBay","💥 Average customer rating 4.9 out of 5 stars","💸 Positioned to disrupt the smart manufacturing market — slated to surpass $384BN","📰 Featured in Fast Company, Forbes, People, NowThis, Business Insider \u0026amp; more","🥾 Bootstrapped, until now…"]},"computed_metrics":{"total_amount_raised":1076667,"total_investors":578,"team_size":6,"featured_investor_count":1,"faq_count":5,"recent_post_count":0},"quick_facts":[{"claim_id":"claim-fact-1","value":"🚀 Beta factory: $13M+ in cumulative revenue \u0026amp; 580K customers across 50 states","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-1","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-2","value":"🔥 World-class team from Microsoft, IBM \u0026amp; Xerox with $250M+ exit to Amazon","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-2","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-3","value":"🎯 Channel partners include Amazon, Shopify, Etsy, and eBay","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-3","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-4","value":"💥 Average customer rating 4.9 out of 5 stars","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-4","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-5","value":"💸 Positioned to disrupt the smart manufacturing market — slated to surpass $384BN","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-5","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-6","value":"📰 Featured in Fast Company, Forbes, People, NowThis, Business Insider \u0026amp; more","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-6","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"},{"claim_id":"claim-fact-7","value":"🥾 Bootstrapped, until now…","citation":"https://wefunder.com/buttonsmith.inc#claim-fact-7","observed_at":"2026-06-22T05:03:18Z","expires_at":"2026-06-29T05:03:18Z"}],"latest_fundraise":{"id":45024,"entity_id":"wefunder:fundraise:45024","state":"successful","offering_type":"4(a)(6)","structure":"equity","testing_the_waters":false,"can_invest_now":false,"funding_started_at":"2022-01-13T02:18:33Z","funding_closed_at":"2023-05-01T04:12:40Z"},"investor_memos":[],"team":[{"id":1559256,"entity_id":"wefunder:company_role:1559256","name":"Darcy Burner","title":"CEO","role":"founder","profile_url":"https://wefunder.com/darcyburner3"},{"id":1664961,"entity_id":"wefunder:company_role:1664961","name":"Jonathan Shapiro","title":"President","role":"employee","profile_url":"https://wefunder.com/jonathan.shapiro"},{"id":1664965,"entity_id":"wefunder:company_role:1664965","name":"Michael Burner","title":"CTO","role":"employee","profile_url":"https://wefunder.com/michael.burner"},{"id":1892869,"entity_id":"wefunder:company_role:1892869","name":"Sarah DeNike","title":"Chief of Staff / VP of Marketing","role":"employee","profile_url":"https://wefunder.com/sarahdenike"},{"id":1908117,"entity_id":"wefunder:company_role:1908117","name":"Katherine Fugitt","title":"Director of Design","role":"employee","profile_url":"https://wefunder.com/katherine.fugitt"},{"id":1664969,"entity_id":"wefunder:company_role:1664969","name":"Henry Burner","title":"Founder","role":"founder"}],"featured_investors":[{"id":5449,"entity_id":"wefunder:company_investor_profile:5449","name":"Sara Robinson","bio":"Sara Robinson, MS, APF is consulting futurist with expertise in emergent social and political trends -- skills that she also brings to her work as an accredited investor in the energy, technology, and agriculture spaces. 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What’s the impact of the manufacturing process itself? 2. What’s the impact of the energy used for manufacturing? 3. What’s the impact of the transporting the goods? 4. How much waste is there in the supply chain? Different manufacturing processes have different levels of environmental impact. We have consistently made a point to choose processes that do not create environmental dam..."},{"question":"With over 7000 products, it seems that the company vision is to be all things to all people. Is that a correct assumption? If not, how do you define your customer and how large is your market? Also, what's the exit strategy?","answer":"Hi Kevin, There’s actually one big problem we are trying to solve: to fix US manufacturing through software-driven digital manufacturing. While plenty of politicians wax poetic about the joys of US manufacturing, there’s been a pretty big gap in the question of exactly how US manufacturers will compete. There is widespread agreement that having China manufacture everything and ship it here on big cargo container ships is not working out so well right now. So what’s the alternative? What we’ve..."},{"question":"Hello, congrats on your revenue growth from $2M in 2019 to $5M in 2020. Are you going to repeat or exceed this growth rate to get you to the $8-10M revenues range in 2021, or based on Q1, Q2, and Q3 numbers you will most likely plateau around the $5M? Can you license the softw...","answer":"Hi Vilem, Both 2020 and 2021 have been challenging to forecast accurately; however, our nimbleness at adapting as circumstances and the economy change has served us well so far. With the Delta variant creating hiccups in the economy and the problems we’re seeing with global supply chains, right now our manufacturing team is filling customer orders at a flat out sprint all day every day. We are constrained at the moment by space and the need for additional automation hardware, both of which ar..."},{"question":"What is the ROI?","answer":"Hi Jay, That depends on the scope of the question. :-) If you are asking, \"How does Buttonsmith make money?\" the answer is that we make money every time we sell a product, aka the old-fashioned way. Our unit margins are pretty high, in the ballpark of 90% when accounting for materials COGS. We also apply some employee labor and incur shipping, sales, and marketing costs, but those are more variable. If you are asking, \"What will we be using the investment for that will produce return?\" then t..."},{"question":"Hi, congratulations on your achievements, well done! Is there a way to see your financial statements for the last 2-3 years? Do you expect competition from the 3D printing industry? Thank you.","answer":"Hi Boris, Thank you! When we file our Form C, it will include audited statements for the last 2 years, and anyone who has made a reservation to invest will be able to review them prior to any investment becoming final. The work being done in the 3D printing industry is entirely complementary to what we are doing. For any manufacturing technology, it's critical that there be a way to tell the hardware what to manufacture to meet customer needs. The software we have built does exactly that: it ..."}],"recent_posts":[],"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-22T18:41:14Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-22T05:03:18Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-22T18:41:14Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-05-27T22:18:46Z","as_of":"2026-06-22T18:41:14Z","confidence":"medium"}}}}}}