# bunny.money

🐰💰The app to save money and impact!

## Elevator pitch
With bunny.money, caring citizens can easily save, invest and donate based on their financial wellness and lifestyle while their favorite nonprofits can fundraise for free

- Canonical URL: https://wefunder.com/bunnymoney
- Entity ID: wefunder:company:86089
- Last updated: 2026-06-22T05:03:20Z
- Generated at: 2026-06-23T00:36:48Z

## Quick facts
- 🌱 Raised $220K from business angels with experience at Wells Fargo, ABN AMRO, EARN.org & Capgemini
- 🇺🇸 100M Americans donate both time & money — to the tune of $324B (+5% YoY). Total Market is $1.6T
- ✨ We’ve already partnered with 25+ Nonprofits that engage with 140K+ employees, volunteers & donors
- 📱App is currently live in the US app stores! We already processed over $10K in transactions
- 🧑‍💻 Highly scalable & low-cost tech stack (graph, microservices, on top of blockchain provider)
- 🚀 Founders bootstrapped this banking service with extremely limited expenditure
- ✌️ Diverse founders: Immigrants, LGBTQ+, low-income, with a multicultural team

## Active fundraises
- wefunder:fundraise:50201: 4(a)(6) successful (USD)
- wefunder:fundraise:50236: 4(a)(6) successful (USD)

## Story
💸 Did you know...That when you donate $100, the Nonprofit only gets $89 to $97? ($9B is lost each year to donation processing fees!).Or that donation trends are on a U-curve, with low-income earners & the ultra-rich contributing the vast majority? (Rural citizens give 3x higher % of their income than city dwellers!).That’s why we’ve created bunny.money — so you can easily donate to your favorite Nonprofits with zero — yes, zero! — processing fees. And the kicker is, our platform simultaneously helps you allocate income into your own personal savings to earn a 1% interest!Because we believe in a more responsible approach to money — both personally and for your community. So let’s come together and disrupt Giving: Let’s save for good®.🐰💰 Hop on in! How it works for users:1️⃣ Connect the app to your regular bank account2️⃣ Allocate how much money you want to set aside.The key here is our Smart Deposit AI Engine: It analyzes your income & lifestyle to help you save & donate based on your financial health. You can set up recurring transfers or opt for one-time transactions — whatever works for you!3️⃣ Deposit those percentages of your income into…A Savings Wallet that earns 1% interestAnd a Donations Wallet, from which you can directly give to the causes that matter.Et voilà! You’re setting aside money and Saving for Good with no stress at all.🤩 Plus, all the infrastructure Nonprofits need:On the other side of things is a portal where our Nonprofit partners can:Manage their public pageReach out to our users,Refer their members (so they can fundraise directly from them)Campaign more effectivelyTrack incoming donations and referral bonusesAnalyze donor infoCurrently, our 25+ partners engage with over 140,000 total employees, volunteers, members, and donors. Together with their guidance, we built the toolbox of features listed above to be as useful as possible.In fact, meet our amazing partners:We love working with membership-based organizations and charities that empower their communities to thrive. We incentivize them to refer members, volunteers and donors. But let's hear directly from them: And we take great pride in supporting 🏳️‍🌈LGBTQ+, ✊🏿BIPOC organizations throughout the US! Ultimately we plan to list all 1.6M+ Nonprofits. 💯🙌 Potential market: Giving alone is massive!Here’s what’s really amazing: The total number of employees & volunteers who donate time and/or money to the U.S. Nonprofit sector is 100 million! And we did the math: Americans donate $324B yearly while setting aside north of $1.29T — for a total market opportunity of $1.61T!And as for our target demographic, 84% of Millennials & Gen Zers make donations (10 points more than previous generations). Millennials currently donate more than $36B per year. As their income keeps rising — and as we provide more accessible ways to donate — their impact will be widely felt.The point is that people care. They just need opportunities to act on it.SAM/SOMService Available Market (SAM)= $324BService Obtainable Market (SOM)=$1B. We think we can penetrate 0.4% of the market in 3 years.💼 We are in businessAt the time of our launch, we’re relying on “tips” from users who can pay what they want. We’re confident in the success of this model after extensive user research of 3,000+ target users, of which:81% said they’d be happy to pitch in $1+ on a regular basis for our services57% said they’d contribute $3 or more on a regular basisIn addition, we’re planning to roll out premium features (for both users and nonprofits) and gain revenue from the financial products we resell. Lastly, as we scale we'll also get a shared revenue interest from our banking partner on the deposits that flow into the platform.🐰🏦 Roadmap: next-gen community banking Our ambition is to create a new type of purpose-driven bank, bunnybank that uplifts the Nonprofit community and serves the 80% of the Americans who want a banking experience aligned with their values. Because we believe the future will be defined by time banking & decentralized finance (DeFi).The problem is that mega banks and digital neo banks in the U.S. are winning new customers while regional banks, credit unions, and community banks struggle. But as society continues to evolve online to form more digital tribes, a new type of sustainable economy and exchange will emerge.Existing banking platforms are not currently positioned or designed to handle this next wave. Whereas we’re building a high-tech platform, on top of a blockchain financial provider and custody bank, capable of scaling globally at a fraction of their infrastructure cost.Here's what bunnybank will offer: Debit card (rounds up to your favorite Nonprofit; supports partnerships with social businesses to support causes)Robust marketplace for discovering 1) Nonprofits 2) Sustainable financial products & 3) Benefit corporation commerce shopsImpact investments to local and social enterprises, impact wallet for crowdfunding projects, ESG ETFHigh interests with DeFi features and "Green crypto" products, which will empower customers to share gains with causes they believe inAccept Crypto donationsSmart (AI-driven) passive Savings & DonationsEmployer matching🌎 We are a B Corp™Like you, we care deeply about making the world a better place. Specifically, we believe that People, Planet & Prosperity go hand in hand. If COVID-19 has one silver lining, it’s reminding us how much we truly rely on each other. We are a Public Benefit Corporation, B Corp™ certified since October 2021 and also members of 1% For The Planet — because the Climate Emergency is very real and we need to act now!🥕 The BurrowAs vocal proponents of communities, we are proudly members of:We were incubated at:And here are our main business partners:A huge thanks to all of them for going above & beyond in supporting us and sharing our vision to make a difference & positive impact! #strongertogether🐇 You can bank on us:💵 Use of fundsThe funds gained here will support our growth by helping pay for:Vital company resourcesExpanded marketing for user acquisition; andThe banking platformWe really couldn’t do any of it without you!❤️🎁 Thank You! Merci!We are beyond appreciative of all the help we have received and are continuing to receive. Each investment here will allow us to make the save for good® app available to more people, ultimately contributing a greater impact on our world! Check out our perks as a token of our appreciation for your contribution and support!Earn Perks When You Invest: $250+: $20 sign up bonus on the app (to save & donate!) $500+: All of the above, plus bunny.money's "Eggcited" illustration NFT (limited edition of 500) $1,000+: All of the above, plus bunny.money's "Roll up your sleeves" illustration - NFT (limited edition of 100) $10,000+: All of the above, plus bunny.money's "Save for Good" Bunny illustration NFT (limited edition of 50) and the bunny.money zip up vest $25,000+: All of the above, plus bunny.money's "Hop" illustrations NFT (limited signed editions of 2) and Quarterly call with the founders$50,000+: All of the above, plus bunny.money's "Z" illustration NFT (original signed edition) and Monthly call with the foundersCarrot Regards 🥕-The Bunnybankers

## FAQ
1. **the non-profit version of Acorns? The part I don't quite understand is how you make your money?**
   - Thank you, Brian for the question, and comparison with Acorns! 😊We see the save for good app as a "smart piggybank for giving", and an efficient way to manage your donations in one app. We identified several revenue streams that we can combine: 1) Users can pay what they want, “tip” us for the service. We extensively surveyed Americans in our target demographics to confirm this was the best model for what we do. It's a fairly new model but already proven successful in similar impact-related v...
2. **Hello -- want to and most likely will eventually invest. Sounds like a great idea; as someone involved in a couple of non-profits will pass the word and I also signed up for the app myself. I am particularly excited about the ability for you to accept cryptocurrencies and make...**
   - Thank you, Grzegorz for the questions and thoughts. #Perks The swag is commonly offered as part of crowdfunding campaign perks, and some investors love it. Hopefully our NFTs will become valuable too! Many of our US investors are also early adopters and use the app, which is fantastic. You will receive the sign up bonus perk when the campaign ends. We have on-going discussions with business angels & VCs for larger investments. I’d love to connect directly with you if you’re interested to ...

## Team
- Fabien Lamaison (Founder & CEO)
- Cyril Goust (Co-founder)
- Thomas Ramé (Co-founder)

## Recent posts
- 🗞️ Exciting News: bunny.money is now Positive Finance! 🌱 (2024-02-14T22:03:42Z)
- 👥🏆 bunny.money won the Audience favorite award at Visa Everywhere Initiative 2022 (2022-07-01T03:36:11Z)
- bunny.money is a finalist in the Visa Everywhere Initiative competition on TechCrunch 🏆 (2022-06-26T23:17:21Z)
- New business angels (2022-05-30T20:58:47Z)
- 100+ investors 🌱💸🎈 (2022-05-03T21:20:51Z)
- StartOut Growth Lab Graduation on May 25th 🎓 (2022-04-30T19:23:56Z)
- Over $100K 🎯 Thank you! (2022-04-13T00:47:12Z)
- Take a look 📺, Tune in 🎧, Read on 📰! (2022-02-25T03:27:47Z)
- BREAKING NEWS! bunny.money joins StartOut Growth Lab Cohort 9! 🏳️‍🌈🚀9️⃣ (2022-01-28T22:46:19Z)
- To 2022 and beyond: hop for good, hope for our communities (2022-01-04T19:03:47Z)
- Alpha Beta Launch | Fintech Founder Stories (2021-12-22T10:49:39Z)
- Meet the Bunnybankers in Paris on December 10th (AMA IRL) (2021-12-07T06:58:31Z)
- Sila Enables bunny.money To Eliminate Online Fundraising Fees For Nonprofits (2021-12-02T01:14:01Z)
- bunny.money & Impact Atlas announce partnership to improve traceability & efficiency of donations (2021-11-17T21:11:12Z)
- bunny.money earned the B Corp™ certification! (2021-11-10T18:05:33Z)

## Q&A
- Q: Hello -- want to and most likely will eventually invest. Sounds like a great idea; as someone involved in a couple of non-profits will pass the word and I also signed up for the app myself. I am particularly excited about the ability for you to accept cryptocurrencies and make these donations potentially tax deductible in the US in a seamless manner (it's been a bag of trouble elsewhere, particularly in terms of calculating cost basis). Two (2) quick questions: (1) Any thought about bonus equity allotment rather than swag? I gladly take a shirt or a bag, but would rather have a few more shares through the SAFE structuring offered on this wefunder? Perhaps anything more than 10K USD? (at your current valuation 0.1% should count for something) (2) Any thought about this being a platform for very low cost/low friction mechanism to contribute to your favorite non-corporate content creators, similar to patreon? Like patreon, but hate their fees. Lastly clarification for those who may not know -- bunny.money is not a non-profit it is a B-corp. They can still make profit or make money, just with a well-defined, socially responsible mission. Etsy is an example of a large, publically traded B-corp that's certainly done well. Another example is Newman's Own which is a B-corp (makers of pizza, pastas and dressings among others), but one that's closely tied to a Newman's Own Foundation (a non-profit that underwrites many PBS shows, among other worthwhile charitable causes).
  - A: Thank you, Grzegorz for the questions and thoughts. #Perks The swag is commonly offered as part of crowdfunding campaign perks, and some investors love it. Hopefully our NFTs will become valuable too! Many of our US investors are also early adopters and use the app, which is fantastic. You will receive the sign up bonus perk when the campaign ends. We have on-going discussions with business angels & VCs for larger investments. I’d love to connect directly with you if you’re interested to learn more. #Content-Creators We see our banking service as a marketplace for everyone who contribute to make a positive impact in the world: donors, volunteers, employees, nonprofits, companies, shops and also influencers, content creators. At some point all parties will have a wallet on bunny.money and will be able to amplify customers' impact through their actions, referrals and also get credited for it. Media is an important piece for impact awareness, and we’re already discussing with a few content creators and influencers. As you can see on our communications we highly value the artsy side of our banking service as we believe that an engaging experience contributes to empower people to do more good and better reflect the diversity of our audience and their communities. For the long term vision, we think time banking will be part of the future of work, and that's why we believe the marketplace is the right model for bunny.money. You can read more here: https://thriveglobal.com/stories/the-future-of-work-is-about-giving-and-its-about-time/ #B-Corp You’re absolutely right. We are a Public Benefit Corporation (PBC) and a Certified B Corporation™ (B Corp™) since October 2021. See also: https://blog.bunny.money/5-key-qualities-of-a-sustainable-business/ where we explained those differences. And we believe People, Planet & Profit go hand-in-hand, including for our business & investors. #Crypto/Tax As we're enabling workplace giving, customers will have all their donations in one place, which will greatly facilitate and simplify their tax return preparation. For crypto donations & DeFi, we monitor closely the progress and we will make sure we come up with an environmentally friendly solution.
- Q: the non-profit version of Acorns? The part I don't quite understand is how you make your money?
  - A: Thank you, Brian for the question, and comparison with Acorns! 😊We see the save for good app as a "smart piggybank for giving", and an efficient way to manage your donations in one app. We identified several revenue streams that we can combine: 1) Users can pay what they want, “tip” us for the service. We extensively surveyed Americans in our target demographics to confirm this was the best model for what we do. It's a fairly new model but already proven successful in similar impact-related ventures. 2) Banking: we plan to offer, and resell financial products (debit virtual card, IRA, ESG ETF, DeFi etc.), and as we scale we will be able to earn interests on the deposits that flow into the platform (“float”). 3) Premium: we have a few ideas of cool features that we could monetize Also, we keep our platform costs under control by leveraging the power of the ACH network, and a cost-efficient, modern & crypto ready tech stack, which helps make all of this possible.
- Q: Noticing your concerns specifically with technology security and being able to protect a users confidential data with a fear of scams and bugs...how does the company plan on limiting/solving this issue?