# Brite Trace

Improving quality of life for individuals with dementia. 

## Elevator pitch
Brite Trace takes stories of individuals suffering with Dementia and through these, create actionable insights and care touchpoints, to better personalize and improve their care.

- Canonical URL: https://wefunder.com/britetrace
- Entity ID: wefunder:company:115790
- Last updated: 2026-06-05T05:00:43Z
- Generated at: 2026-06-05T21:15:56Z

## Quick facts
- 🧠 Strong research team with 60+ years of experience.
- 📈 Projected to be cash flow positive by 2025 (not guaranteed).
- 🏆 Board includes Karla Jarvis, recipient of TODAY's number-one woman to follow award in 2020.
- 💻 Research team has been awarded over $15 Million of grant funding for previous projects
- 👨‍⚕️ CRO is a Certified Dementia Care Specialist
- 🎓 Founders hold an Entrepreneurship MBA's from the University of Louisville - a top 35 MBA Program
- 💰 $355B in the dementia care industry

## Active fundraises
- wefunder:fundraise:63413: 4(a)(6) successful (USD)
- wefunder:fundraise:64146: 4(a)(6) successful (USD)

## Story
Forward looking projections cannot be guaranteed.

## FAQ
1. **So I gather from your pitch deck that you have not yet created the product you plan to sell, and that you are relying on a third party software company, Elecsis, to produce the software for your product, is that correct?**
   - Hello Daniel, thank you for your question! We are currently not yet at the stage where we have developed a fully operational go to market product. For the development of this phase of the product, we will be relying on Elecsis to construct our back-end architecture. Regarding the development of a minimum viable product to showcase Brite Trace Caregiving’s primary features, we are currently pursuing the options of either hiring a freelance developer or developing our prototype in-house, utiliz...

## Team
- Danten Rice (Co-Founder, CEO)
- Nolan Carrico (Co-Founder, COO)
- Jeff Beaty (CRO)
- Jonathan Brown (CTO)

## Q&A
- Q: So I gather from your pitch deck that you have not yet created the product you plan to sell, and that you are relying on a third party software company, Elecsis, to produce the software for your product, is that correct?
  - A: Hello Daniel, thank you for your question! We are currently not yet at the stage where we have developed a fully operational go to market product. For the development of this phase of the product, we will be relying on Elecsis to construct our back-end architecture. Regarding the development of a minimum viable product to showcase Brite Trace Caregiving’s primary features, we are currently pursuing the options of either hiring a freelance developer or developing our prototype in-house, utilizing no-code application platforms. Regarding currently developed iterations of the eventual prototype, we have made a proof of concept for our Mood Tracking inputs which includes the Trend Calendar that displays these inputs. For the last 4 months, we have been using this proof of concept with a select number of participants to gather feedback that will be used to improve the value of our eventual full product release. We hope this has sufficiently answered your question, and if there are any other questions you have regarding Brite Trace, feel free to send them over and we will do our best to answer them. We hope you have a great rest of your day!