# BrickTown

An adventure experience built from LEGO® Bricks

- Canonical URL: https://wefunder.com/bricktown
- Entity ID: wefunder:company:192442
- Last updated: 2026-06-17T23:55:19Z
- Generated at: 2026-06-18T10:59:10Z

## Quick facts
- BrickTown Roswell has 3 years, over 75k visits and 500k a year - with 4.7 star rating on Google.
- We are taking proven model to South Denver Metro summer 2026, a market 20x with 2x median income.
- Unlike competitors whose products target just kids, BrickTown appeal to adults and teens too!
- BrickTown also has strong appeal to LEGO® fans - Who spend billions each year on experiences.
- With 4.7 star rating on Google, tourists call BrickTown a MUST SEE attraction

## Active fundraises
- wefunder:fundraise:155729: 4(a)(6) open (USD)

## Story
Investment Memo: BrickTown Adventures1. Executive SummaryBrickTown Adventures is a proven family entertainment concept scaling from a successful three-year pilot in Roswell, NM, to a high-traffic destination in South Denver. We address the "connection crisis" facing modern families by providing immersive, screen-free experiences built around over one million LEGO® bricks. With a 4.7-star Google rating and $500k in annual revenue from a tiny market of 50,000 people, we are now replicating this model in a metro area with 20x the population and 2x the median income.2. The Problem: The "Screen-Time" Connection GapModern families are struggling to find quality time away from digital distractions.The Struggle: Too much TikTok, not enough real talk.The Gap: There is a lack of local, interactive experiences that truly engage all generations—from toddlers to teenagers to grandparents—simultaneously.The Need: Families are desperate for memorable, worth-the-money adventures where kids actually forget their phones exist.3. The Solution: Where Families "Click"BrickTown isn’t just something you see; it’s something you do together. Our model rests on three pillars:Explore: Massive "Adventure Displays" with interactive stories, motion, light, and sound effects that draw visitors in.Play: BrickTown Studios featuring build challenges and free build zones for all ages.Create: High-margin programming including birthday parties, STEM camps, and curated "Studio Sessions".4. Market Opportunity & TractionWe have already "de-risked" this investment by proving the concept in the hardest possible environment.The Roswell Pilot: Despite an isolated location and low median income ($50k), we hosted 75,000 guests in three years and improved every single year.The Denver Multiplier: South Metro Denver presents a massive mathematical upgrade:Population: 1.2 million people within a 30-minute drive (20x Roswell).Income: $104,800 median household income (2x Roswell).Spending: Denver families spend 47.8% more on entertainment than the national average.Market Size: We are entering a $34.4 billion Family Entertainment Center market growing at 10.5% annually.5. Business ModelBrickTown generates revenue through a diversified mix of high-margin services:Admission: Weighted average ticket prices around $19.50.Events: Birthday parties ($400/event) and STEM camps ($250/week).Retail: Gift shop sales of collectible, out-of-print, and custom sets not found in big-box stores.Recurring Income: Annual "Studio Passes" for repeat family connection points.6. The TeamOur team isn't learning on your dime—they are replicating a success they've already built.Jacob Roebuck (Founder/Builder): Expert in themed attractions (Alien Attack!, Spaceport Roswell) and professional storytelling.Joe Huckaby (Experience Director): Apple and Disney trained manager with 16 years of experience in customer delight.Paul Semones (General Manager): Licensed Professional Engineer turned brick artist and stop-motion director.7. Investment Terms & Use of FundsWe are raising up to $712,500 to fund our South Denver expansion.Instrument: Revenue Share with a 1.5x (150%) Return Cap.Repayment: Investors are paid from 15% of gross revenue until the cap is reached.Use of Funds: Capital will be used for facility build out, new Adventure Displays, interactive Studio, initial marketing, operating capital.

## Team
- Jacob Roebuck (Founder / Creative Director)
- Paul T Semones (General Manager / Brick Artist)
- Joseph Huckaby (Experience Director / Denver Manager)