{"data":{"type":"company_profile","id":192442,"entity_id":"wefunder:company:192442","attributes":{"canonical_url":"https://wefunder.com/bricktown","generated_at":"2026-06-18T10:58:43Z","updated_at":"2026-06-17T23:55:19Z","entity_ids":{"company":"wefunder:company:192442","slug":"wefunder:company_slug:bricktown"},"profile_visibility":{"owner_published":true,"public_search_results":true,"site_search_listed":true,"privacy_mode":"promote","invite_only":false},"provenance":{"source":"wefunder_public_company_profile","as_of":"2026-06-18T10:58:43Z","claims":{"total_amount_raised":{"source":"FrontCompanySummary#amount_raised","last_verified_at":"2026-06-17T23:55:19Z","as_of":"2026-06-18T10:58:43Z","confidence":"high"},"total_investors":{"source":"FrontCompanySummary#number_of_investors","last_verified_at":"2026-06-17T23:55:19Z","as_of":"2026-06-18T10:58:43Z","confidence":"high"},"active_raise_states":{"source":"Fundraise.visible(nil, nil)","last_verified_at":"2026-06-02T23:32:00Z","as_of":"2026-06-18T10:58:43Z","confidence":"high"},"latest_fundraise_state":{"source":"Fundraise.visible(nil, nil).order(funding_started_at)","last_verified_at":"2026-06-02T23:32:00Z","as_of":"2026-06-18T10:58:43Z","confidence":"medium"}}},"company":{"id":192442,"entity_id":"wefunder:company:192442","slug":"bricktown","name":"BrickTown","tagline":"An adventure experience built from LEGO® Bricks","story":"Investment Memo: BrickTown Adventures1. Executive SummaryBrickTown Adventures is a proven family entertainment concept scaling from a successful three-year pilot in Roswell, NM, to a high-traffic destination in South Denver. We address the \"connection crisis\" facing modern families by providing immersive, screen-free experiences built around over one million LEGO® bricks. With a 4.7-star Google rating and $500k in annual revenue from a tiny market of 50,000 people, we are now replicating this model in a metro area with 20x the population and 2x the median income.2. The Problem: The \"Screen-Time\" Connection GapModern families are struggling to find quality time away from digital distractions.The Struggle: Too much TikTok, not enough real talk.The Gap: There is a lack of local, interactive experiences that truly engage all generations—from toddlers to teenagers to grandparents—simultaneously.The Need: Families are desperate for memorable, worth-the-money adventures where kids actually forget their phones exist.3. The Solution: Where Families \"Click\"BrickTown isn’t just something you see; it’s something you do together. Our model rests on three pillars:Explore: Massive \"Adventure Displays\" with interactive stories, motion, light, and sound effects that draw visitors in.Play: BrickTown Studios featuring build challenges and free build zones for all ages.Create: High-margin programming including birthday parties, STEM camps, and curated \"Studio Sessions\".4. Market Opportunity \u0026amp; TractionWe have already \"de-risked\" this investment by proving the concept in the hardest possible environment.The Roswell Pilot: Despite an isolated location and low median income ($50k), we hosted 75,000 guests in three years and improved every single year.The Denver Multiplier: South Metro Denver presents a massive mathematical upgrade:Population: 1.2 million people within a 30-minute drive (20x Roswell).Income: $104,800 median household income (2x Roswell).Spending: Denver families spend 47.8% more on entertainment than the national average.Market Size: We are entering a $34.4 billion Family Entertainment Center market growing at 10.5% annually.5. Business ModelBrickTown generates revenue through a diversified mix of high-margin services:Admission: Weighted average ticket prices around $19.50.Events: Birthday parties ($400/event) and STEM camps ($250/week).Retail: Gift shop sales of collectible, out-of-print, and custom sets not found in big-box stores.Recurring Income: Annual \"Studio Passes\" for repeat family connection points.6. The TeamOur team isn't learning on your dime—they are replicating a success they've already built.Jacob Roebuck (Founder/Builder): Expert in themed attractions (Alien Attack!, Spaceport Roswell) and professional storytelling.Joe Huckaby (Experience Director): Apple and Disney trained manager with 16 years of experience in customer delight.Paul Semones (General Manager): Licensed Professional Engineer turned brick artist and stop-motion director.7. Investment Terms \u0026amp; Use of FundsWe are raising up to $712,500 to fund our South Denver expansion.Instrument: Revenue Share with a 1.5x (150%) Return Cap.Repayment: Investors are paid from 15% of gross revenue until the cap is reached.Use of Funds: Capital will be used for facility build out, new Adventure Displays, interactive Studio, initial marketing, operating capital.","location":"Roswell, NM","website":"https://bricktownnm.com","total_amount_raised":0,"total_investors":0,"is_funded":false,"is_active":false,"quality_score":2,"related_urls":["https://wefunder.com/bricktown","https://bricktownnm.com"]},"media":{"share_image_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/192442/xxl_avatar.jpg","logo_url":"https://uploads.wefunder.com/uploads/company/logo/192442/large_avatar.jpg","header_media_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/192442/standard_avatar.jpg","cover_photo_url":"https://uploads.wefunder.com/uploads/company/header_media_photo/192442/standard_avatar.jpg","pitch_deck_url":"https://wefunder.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTI1MzMyNSwicHVyIjoiYmxvYl9pZCJ9fQ==--d1fedfb7ae0e150d923572314b8fc3198c2a1739/avatar.jpg","pitch_deck_filename":"avatar.jpg"},"links":{"company_url":"https://bricktownnm.com"},"highlights":[],"quick_facts":[{"index":1,"claim_id":"claim-fact-1","value":"BrickTown Roswell has 3 years, over 75k visits and 500k a year - with 4.7 star rating on Google."},{"index":2,"claim_id":"claim-fact-2","value":"We are taking proven model to South Denver Metro summer 2026, a market 20x with 2x median income."},{"index":3,"claim_id":"claim-fact-3","value":"Unlike competitors whose products target just kids, BrickTown appeal to adults and teens too!"},{"index":4,"claim_id":"claim-fact-4","value":"BrickTown also has strong appeal to LEGO® fans - Who spend billions each year on experiences."},{"index":5,"claim_id":"claim-fact-5","value":"With 4.7 star rating on Google, tourists call BrickTown a MUST SEE attraction"}],"team":[{"id":6532187,"entity_id":"wefunder:company_role:6532187","user_entity_id":"wefunder:user:4959542","role":"founder","name":"Jacob Roebuck","title":"Founder / Creative Director","bio":"Created attractions BrickTown: Alien Attack!, Spaceport Roswell, and Roswell Christmas Railway. Also wrote/produced/directed feature films. Basically can't stop creating things.","avatar_url":"https://wefunder.com/rails/active_storage/representations/redirect/eyJfcmFpbHMiOnsiZGF0YSI6MTE5MDE1MywicHVyIjoiYmxvYl9pZCJ9fQ==--3049e46791c5617381e6446c6bd45d81cf085e0d/eyJfcmFpbHMiOnsiZGF0YSI6eyJmb3JtYXQiOiJqcGciLCJyZXNpemVfdG9fZmlsbCI6WzE1MCwxNTBdfSwicHVyIjoidmFyaWF0aW9uIn19--bf3c219dc08c5143daeaf3bef02977955ac3d453/filename?1770260796","profile_url":"https://wefunder.com/jacob.roebuck","linkedin_url":"https://linkedin.com/in/jacob-roebuck-1b053318/","related_urls":["https://wefunder.com/jacob.roebuck"]},{"id":6556582,"entity_id":"wefunder:company_role:6556582","user_entity_id":"wefunder:user:4989246","role":"employee","name":"Paul T Semones","title":"General Manager / Brick Artist","bio":"Licensed Professional Engineer turned brick artist and stop-motion director. Can tell a story with 2 bricks and a camera. 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Talented Maker who can 3D print his way out of any problem.","avatar_url":"https://uploads.wefunder.com/uploads/company_role/custom_photo/6565460/square_avatar.jpg?1770260796","profile_url":"https://wefunder.com/joseph.huckaby","related_urls":["https://wefunder.com/joseph.huckaby"]}],"featured_investors":[],"investor_memos":[],"tab_counts":{"posts":0,"ask_questions":0,"featured_investors":0,"faq_entries":0},"active_fundraises":[{"id":155729,"entity_id":"wefunder:fundraise:155729","state":"open","offering_type":"4(a)(6)","funding_type":"note","structure":"ttw","security_type":"","currency":"USD","testing_the_waters":true,"min_purchase":100,"max_purchase":9,"funding_target":250000.0,"minimum_target":"50000.0","maximum_target":"712500.0"}],"latest_fundraise":{"id":155729,"entity_id":"wefunder:fundraise:155729","state":"open","offering_type":"4(a)(6)","structure":"ttw","testing_the_waters":true,"can_invest_now":true,"funding_started_at":null,"funding_closed_at":null,"terms":{"eb":"1.65X","nb":"1.5X","txt":"payback multiple"}},"recent_posts":[],"q_and_a":[],"faq":[]}}}